{"id":351590,"date":"2017-01-11T11:37:13","date_gmt":"2017-01-11T10:37:13","guid":{"rendered":"https:\/\/rtrsports.com\/?p=351590"},"modified":"2026-09-11T18:03:57","modified_gmt":"2026-09-11T16:03:57","slug":"hledani-sportovniho-sponzorstvi-9-praktickych-tipu-jak-najit-sponzora","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/hledani-sportovniho-sponzorstvi-9-praktickych-tipu-jak-najit-sponzora\/","title":{"rendered":"Jak naj\u00edt sponzora pro sport: 9 praktick\u00fdch tip\u016f pro hled\u00e1n\u00ed sponzor\u016f"},"content":{"rendered":"

Ka\u017ed\u00fd t\u00fdden dost\u00e1v\u00e1me des\u00edtky dotaz\u016f ohledn\u011b hled\u00e1n\u00ed sportovn\u00edho sponzoringu<\/strong> od sportovc\u016f, t\u00fdm\u016f a organiz\u00e1tor\u016f sportovn\u00edch akc\u00ed. Po\u017eadavek je v z\u00e1sad\u011b v\u017edy stejn\u00fd: podpora p\u0159i hled\u00e1n\u00ed financ\u00ed a rozpo\u010dtu<\/strong> pro zvl\u00e1dnut\u00ed sez\u00f3ny nebo uspo\u0159\u00e1d\u00e1n\u00ed akce.<\/p>\n

Je t\u0159eba zd\u016fraznit, jak \u0159\u00edk\u00e1me v\u0161em, kte\u0159\u00ed se na n\u00e1s s t\u00edmto typem po\u017eadavku obracej\u00ed, \u017ee toto nen\u00ed na\u0161e hlavn\u00ed \u010dinnost<\/strong>: RTR Sports Marketing<\/a> poskytuje poradenstv\u00ed v oblasti sportovn\u00edho marketingu<\/strong> pro spole\u010dnosti, kter\u00e9 vyu\u017e\u00edvaj\u00ed sportovn\u00ed sponzoring jako komunika\u010dn\u00ed n\u00e1stroj<\/a>. Pracujeme v opa\u010dn\u00e9m sm\u011bru ne\u017e hled\u00e1n\u00ed sponzor\u016f: vych\u00e1z\u00edme ze strany sponzoruj\u00edc\u00ed spole\u010dnosti, ne sportovn\u00ed property.<\/p>\n

P\u0159esto pova\u017eujeme za u\u017eite\u010dn\u00e9 sd\u00edlet tyto rady s t\u011bmi, kte\u0159\u00ed hledaj\u00ed sportovn\u00ed sponzory \u2014 a\u0165 u\u017e se ptaj\u00ed, jak sehnat sponzora pro t\u00fdm<\/strong>, jak z\u00edskat sponzoring pro sportovce<\/strong> nebo jak oslovit sponzora pro novou sportovn\u00ed v\u00fdzvu<\/strong>. N\u00e1sleduj\u00edc\u00ed tipy jsou praktick\u00e9 a plat\u00ed pro v\u0161echny: od amat\u00e9r\u016f po profesion\u00e1ly, od sportovc\u016f po t\u00fdmy.<\/p>\n

1. Pochopte, co m\u016f\u017eete nab\u00eddnout: z\u00e1kladn\u00ed princip sportovn\u00edho sponzoringu<\/h2>\n

Porozum\u011bn\u00ed sponzoringu<\/strong> je prvn\u00edm nezbytn\u00fdm krokem. Sportovn\u00ed sponzoring<\/strong> je v\u00fdm\u011bna marketingov\u00fdch a komunika\u010dn\u00edch v\u00fdhod za finan\u010dn\u00ed prost\u0159edky nebo slu\u017eby. J\u00e1drem rovnice nen\u00ed hled\u00e1n\u00ed pen\u011bz, ale hodnota, kterou jako sportovci nebo t\u00fdm m\u016f\u017eete nab\u00eddnout<\/strong>. Pro\u010d by se dan\u00e1 zna\u010dka m\u011bla spojit s va\u0161\u00edm projektem? Tyto ot\u00e1zky jsou p\u0159\u00edli\u0161 \u010dasto opom\u00edjeny ve prosp\u011bch soust\u0159ed\u011bn\u00ed na to, co chcete z\u00edskat. Jasn\u011b formulujte, jak\u00e9 v\u00fdhody sv\u00e9mu partnerovi p\u0159in\u00e1\u0161\u00edte: viditelnost je jen \u0161pi\u010dkou ledovce, kter\u00fd zahrnuje tak\u00e9 B2B v\u00fdhody, PR, aktivace a hospitality.<\/p>\n

2. P\u0159ij\u010fte p\u0159ipraveni<\/h2>\n

Je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm hled\u00e1n\u00ed p\u0159ipravte sadu informa\u010dn\u00edch a prezenta\u010dn\u00edch materi\u00e1l\u016f<\/strong>, kter\u00e9 jasn\u011b a podrobn\u011b vysv\u011btl\u00ed, jak\u00e9 hodnoty jsou k dispozici. Propracovan\u00e1 a aktu\u00e1ln\u00ed bro\u017eura<\/strong>, p\u0159ehledn\u00e9 a dob\u0159e strukturovan\u00e9 webov\u00e9 str\u00e1nky<\/strong> a siln\u00e1 p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> jsou nezbytn\u00e9 pro profesion\u00e1ln\u00ed vystoupen\u00ed p\u0159i hled\u00e1n\u00ed sponzoringu<\/strong>. Kvalita fotografi\u00ed, vide\u00ed a text\u016f ur\u010duje hodnotu prvn\u00edho dojmu: \u010d\u00edm pe\u010dliv\u011bji jsou materi\u00e1ly zpracov\u00e1ny, t\u00edm snadn\u011bji nav\u00e1\u017ee \u00fasp\u011b\u0161nou konverzaci s potenci\u00e1ln\u00edmi sponzory.<\/p>\n

3. \u010c\u00edsla, \u010d\u00edsla a zase \u010d\u00edsla<\/h2>\n

Z\u00e1kladem ka\u017ed\u00e9 \u00fa\u010dinn\u00e9 prezentace je solidn\u00ed datov\u00e1 z\u00e1kladna<\/strong>: to je to, co zaj\u00edm\u00e1 ka\u017ed\u00e9ho marketingov\u00e9ho mana\u017eera nebo investora. Ze spolehliv\u00fdch zdroj\u016f shrom\u00e1\u017ed\u011bte data o publiku<\/strong> va\u0161\u00ed discipl\u00edny, po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161ich akc\u00ed<\/strong> a metriky zapojen\u00ed va\u0161\u00ed komunikace. \u0158\u00edct \u201ez\u00e1vod\u00edm ve velmi sledovan\u00e9m \u0161ampion\u00e1tu“<\/em> m\u00e1 zcela jinou v\u00e1hu ne\u017e \u201esout\u011b\u017e\u00edm v s\u00e9rii, kter\u00e1 ve 10 z\u00e1vodech za 6 t\u00fddn\u016f p\u0159il\u00e1kala 130 000 div\u00e1k\u016f“<\/em>. V\u017edy uv\u00e1d\u011bjte zdroje \u2014 dod\u00e1te tak maxim\u00e1ln\u00ed d\u016fv\u011bryhodnost a pos\u00edl\u00edte celou nab\u00eddku.<\/p>\n

4. Vybudujte rozpoznatelnou identitu zna\u010dky<\/h2>\n

Koordinovan\u00fd obraz je z\u00e1sadn\u00ed. A\u0165 u\u017e jde o mal\u00fd amat\u00e9rsk\u00fd t\u00fdm nebo mezin\u00e1rodn\u00ed sout\u011b\u017e, nic nepo\u0161kod\u00ed nab\u00eddku v\u00edce ne\u017e p\u0159ibli\u017en\u00e1 vizu\u00e1ln\u00ed identita. Investujte \u010das a prost\u0159edky do tvorby loga, jasn\u00e9 vizu\u00e1ln\u00ed identity a reprezentativn\u00edch institucion\u00e1ln\u00edch materi\u00e1l\u016f.<\/strong> Dob\u0159e vybudovan\u00e1 zna\u010dka komunikuje seri\u00f3znost a profesionalitu je\u0161t\u011b p\u0159edt\u00edm, ne\u017e konverzace v\u016fbec za\u010dne.<\/p>\n

5. Pochopte c\u00edlov\u00fd trh a hledejte sd\u00edlen\u00ed hodnot<\/h2>\n

Pokud hled\u00e1te sponzoring pro sv\u016fj t\u00fdm vodn\u00edho p\u00f3la, t\u011b\u017eko ho najdete u v\u00fdrobce horsk\u00e9ho oble\u010den\u00ed. Je to jednoduch\u00fd, ale v\u00fdsti\u017en\u00fd p\u0159\u00edklad: mus\u00edte naj\u00edt shodu zna\u010dky a hodnot se spole\u010dnostmi, kter\u00e9 budete kontaktovat<\/strong>. P\u0159em\u00fd\u0161lejte o sv\u00e9 discipl\u00edn\u011b, sv\u00e9m publiku a c\u00edlov\u00fdch trz\u00edch je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm oslovovac\u00ed kampan\u011b. Soudr\u017enost mezi va\u0161\u00ed property a podnik\u00e1n\u00edm potenci\u00e1ln\u00edho sponzora je z\u00e1kladem ka\u017ed\u00e9 trval\u00e9 spolupr\u00e1ce.<\/p>\n

6. Vytvo\u0159te diferencovan\u00e9 sponzorsk\u00e9 bal\u00ed\u010dky<\/h2>\n

Z\u00edskat sponzory neznamen\u00e1 \u017e\u00e1dat pen\u00edze<\/strong>: znamen\u00e1 to navrhovat m\u011b\u0159itelnou investici s jasn\u00fdmi v\u00fdhodami. P\u0159i vstupu do sv\u011bta sponzoringu je nutn\u00e9 m\u00edt jasno o c\u00edlov\u00e9m rozpo\u010dtu a rozd\u011blit ho do bal\u00ed\u010dk\u016f<\/strong> s r\u016fzn\u00fdmi typy v\u00fdhod pro investory r\u016fzn\u00e9 kapacity. Pr\u00e9miov\u00e9 sponzory zaplat\u00ed v\u00edce a obdr\u017e\u00ed exkluzivn\u00ed v\u00fdhody; ti na vstupn\u00ed \u00farovni z\u00edskaj\u00ed viditelnost \u00fam\u011brnou investici. P\u0159ehledn\u00e1 tabulka v\u00e1m tak\u00e9 pom\u016f\u017ee sledovat postup cel\u00e9ho projektu.<\/p>\n

7. Budujte datab\u00e1zi kontakt\u016f a spravujte ji<\/h2>\n

Jakmile m\u00e1te materi\u00e1ly p\u0159ipraveny a jasno v rozpo\u010dtu i c\u00edlov\u00e9m trhu, sestavte p\u0159ehlednou datab\u00e1zi<\/strong>, kterou budete systematicky proch\u00e1zet v pr\u016fb\u011bhu cel\u00e9 f\u00e1ze hled\u00e1n\u00ed. Tabulka se jm\u00e9nem kontaktu, rol\u00ed ve spole\u010dnosti, kontaktn\u00edmi \u00fadaji a stavem \u017e\u00e1dosti (odesl\u00e1no, zam\u00edtnuto, \u010dek\u00e1 se, p\u0159ijato) bude va\u0161\u00edm hlavn\u00edm n\u00e1strojem. Aktualizujte ji v re\u00e1ln\u00e9m \u010dase, abyste se vyhnuli chyb\u00e1m, duplicit\u00e1m a opakovan\u00fdm kontakt\u016fm.<\/p>\n

8. P\u0159ipravte \u0161ablonu e-mailu nebo skript<\/h2>\n

Neimprovizujte. P\u0159ed kontaktov\u00e1n\u00edm referent\u016f sestavte \u0161ablonu e-mailu nebo telefonn\u00ed skript<\/strong>, kter\u00fd pokryje v\u0161echny kl\u00ed\u010dov\u00e9 body: kdo jste, pro\u010d je kontaktujete, jak\u00e9 v\u00fdhody sponzor z\u00edsk\u00e1, dostupn\u00e9 \u00farovn\u011b investic, p\u0159ilo\u017een\u00e9 materi\u00e1ly a dal\u0161\u00ed kroky v p\u0159\u00edpad\u011b z\u00e1jmu. Po ka\u017ed\u00e9m kontaktu \u0161ablonu vylep\u0161ujte \u2014 prom\u011bn\u00edte ji v st\u00e1le p\u0159esn\u011bj\u0161\u00ed a \u00fa\u010dinn\u011bj\u0161\u00ed n\u00e1stroj.<\/p>\n

9. Systematicky navazujte kontakty<\/h2>\n

Marketingov\u00e1 odd\u011blen\u00ed, obchodn\u00ed \u0159editel\u00e9 a investo\u0159i jsou \u010dasto velmi zanepr\u00e1zdn\u011bni. Nen\u00ed zaru\u010deno, \u017ee va\u0161e nab\u00eddka, jakkoli zaj\u00edmav\u00e1, bude v jejich programu prioritou. V\u017edy se domluvte na dal\u0161\u00edm term\u00ednu pro pokra\u010dov\u00e1n\u00ed konverzace.<\/strong> Pamatujte, \u017ee ka\u017ed\u00e9 p\u0159ijat\u00e9 \u201ene“ je dobr\u00e1 zpr\u00e1va: umo\u017en\u00ed v\u00e1m nespl\u00fdhat s protistranami, kter\u00e9 nejsou v souladu s va\u0161\u00edm projektem, a soust\u0159edit energii na ty perspektivn\u011bj\u0161\u00ed.<\/p>\n

Hled\u00e1n\u00ed sportovn\u00edch sponzor\u016f vy\u017eaduje vytrvalost a metodu<\/h2>\n

Hled\u00e1n\u00ed sportovn\u00edho sponzoringu je cesta vy\u017eaduj\u00edc\u00ed p\u0159\u00edpravu, metodu a vytrvalost. Nen\u00ed to okam\u017eit\u00fd proces: vy\u017eaduje t\u00fddny nebo m\u011bs\u00edce systematick\u00e9 pr\u00e1ce. Pokud jste sportovn\u00ed property, kter\u00e1 zva\u017euje, jak se prezentovat na trhu, p\u0159e\u010dt\u011bte si, jak funguje sponzoring v MotoGP<\/a> nebo jak funguje sponzoring ve Formuli 1<\/a> \u2014 pochop\u00edte, jak velk\u00e9 zna\u010dky strukturuj\u00ed sv\u00e9 sportovn\u00ed investice, a to je cenn\u00e1 perspektiva i pro ty, kte\u0159\u00ed sponzory hledaj\u00ed.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o hled\u00e1n\u00ed sportovn\u00edho sponzoringu<\/b><\/h2>\r\n \r\n
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\r\n Jak naj\u00edt sportovn\u00edho sponzora?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Co spole\u010dnost hled\u00e1 ve sportovn\u00edm sponzoringu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Jak\u00fd je prvn\u00ed krok p\u0159i hled\u00e1n\u00ed sportovn\u00edho sponzoringu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Jak p\u0159ipravit efektivn\u00ed n\u00e1vrh sportovn\u00edho sponzoringu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Kolik spole\u010dnost\u00ed je pot\u0159eba kontaktovat, abyste na\u0161li sponzora?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd t\u00fdden dost\u00e1v\u00e1me des\u00edtky dotaz\u016f ohledn\u011b hled\u00e1n\u00ed sportovn\u00edho sponzoringu od sportovc\u016f, t\u00fdm\u016f a organiz\u00e1tor\u016f sportovn\u00edch akc\u00ed. Po\u017eadavek je v z\u00e1sad\u011b v\u017edy stejn\u00fd: podpora p\u0159i hled\u00e1n\u00ed financ\u00ed a rozpo\u010dtu pro zvl\u00e1dnut\u00ed sez\u00f3ny nebo uspo\u0159\u00e1d\u00e1n\u00ed akce. Je t\u0159eba zd\u016fraznit, jak \u0159\u00edk\u00e1me v\u0161em, kte\u0159\u00ed se na n\u00e1s s t\u00edmto typem po\u017eadavku obracej\u00ed, \u017ee toto nen\u00ed na\u0161e hlavn\u00ed \u010dinnost: […]<\/p>\n","protected":false},"author":2,"featured_media":157485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-351590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak naj\u00edt sponzory sportovn\u00edho: 9 praktick\u00fdch tip\u016f<\/title>\n<meta name=\"description\" content=\"Jak hledat sportovn\u00ed sponzory: 9 praktick\u00fdch tip\u016f t\u00fdkaj\u00edc\u00edch se nab\u00eddek, datab\u00e1z\u00ed a n\u00e1sleduj\u00edc\u00edch krok\u016f. 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