{"id":351677,"date":"2026-09-08T14:41:38","date_gmt":"2026-09-08T12:41:38","guid":{"rendered":"https:\/\/rtrsports.com\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\/"},"modified":"2026-09-08T16:56:03","modified_gmt":"2026-09-08T14:56:03","slug":"trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\/","title":{"rendered":"Trh sponzoringu ve Formuli 1: data, r\u016fst a p\u0159\u00edle\u017eitosti pro zna\u010dky"},"content":{"rendered":"

V lednu 2025 podepsal LVMH \u2014 nejv\u011bt\u0161\u00ed sv\u011btov\u00e1 luxusn\u00ed skupina, vlastn\u00edk Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer \u2014 s Formu\u0141 1 desetiletou smlouvu odhadovanou na zhruba miliardu dolar\u016f. Nejde o b\u011b\u017en\u00fd sponzorsk\u00fd kontrakt: je to strategick\u00e9 spojenectv\u00ed dvou syst\u00e9m\u016f sd\u00edlej\u00edc\u00edch stejnou DNA. Luxus se setk\u00e1v\u00e1 se sportem, kter\u00fd se v\u00edce ne\u017e jak\u00fdkoli jin\u00fd st\u00e1v\u00e1 prostorem v\u00fdznam\u016f pro glob\u00e1ln\u00ed zna\u010dky.<\/p>\n

P\u0159ekvapuj\u00edc\u00ed nen\u00ed velikost dohody, ale \u010dasov\u00e1n\u00ed \u2014 t\u00e9m\u011b\u0159 dek\u00e1du pot\u00e9, co Bernie Ecclestone ozna\u010dil mlad\u00e9 fandy F1 jako \u201ep\u0159\u00edli\u0161 chud\u00e9 na koupi Rolexa\u201c. LVMH to z\u0159ejm\u011b vid\u00ed jinak. A data jim d\u00e1vaj\u00ed za pravdu.<\/p>\n

Trh: \u010d\u00edsla popisuj\u00edc\u00ed transformaci<\/h2>\n

V roce 2024 t\u00fdmy Formule 1 spole\u010dn\u011b vygenerovaly 2,05 miliardy dolar\u016f v p\u0159\u00edjmech ze sponzoringu. T\u0159i sta \u010dty\u0159icet dohod, 319 r\u016fzn\u00fdch zna\u010dek, pr\u016fm\u011brn\u011b 250 milion\u016f dolar\u016f na t\u00fdm ro\u010dn\u011b \u2014 \u010d\u00edslo o 20 % vy\u0161\u0161\u00ed ne\u017e v p\u0159edchoz\u00ed sez\u00f3n\u011b. Cel\u00fd ekosyst\u00e9m sponzoringu F1 v\u010detn\u011b \u0161ampion\u00e1tu a t\u00fdm\u016f p\u0159es\u00e1hl 2,9 miliardy dolar\u016f.<\/p>\n

Vedouc\u00edmi sektory jsou technologie (543 milion\u016f dolar\u016f, 26 % sponzoringu t\u00fdm\u016f) a finan\u010dn\u00ed slu\u017eby (379 milion\u016f), n\u00e1sledovan\u00e9 kryptosektorem v siln\u00e9m o\u017eiven\u00ed s 565 miliony dolar\u016f v cel\u00e9m ekosyst\u00e9mu. Geografie pen\u011bz se prom\u011bnila: v roce 2025 poch\u00e1z\u00ed 34 % nov\u00fdch sponzor\u016f od americk\u00fdch firem, co\u017e odra\u017e\u00ed t\u0159i americk\u00e9 Grand Prix v kalend\u00e1\u0159i (Miami, Austin, Las Vegas) a 52 milion\u016f fand\u016f v USA, meziron\u011b o 10,5 % v\u00edce.<\/p>\n

Nov\u00e9 publikum, kter\u00e9 nikdo nep\u0159edpov\u011bd\u011bl<\/h2>\n

Glob\u00e1ln\u00ed z\u00e1kladna fand\u016f Formule 1 dos\u00e1hla v roce 2024 826,5 milionu lid\u00ed, s r\u016fstem 12 % meziron\u011b podle Nielsen Sports. Nejrychleji rostou\u010d\u00ed regiony jsou Bl\u00edzk\u00fd v\u00fdchod \u2014 Sa\u00fadsk\u00e1 Ar\u00e1bie (+11 %), Spojen\u00e9 arabsk\u00e9 emiry (+6 %) \u2014 a \u010c\u00edna, kde r\u016fst dos\u00e1hl 39 %. Tato \u010d\u00edsla vysv\u011btluj\u00ed, pro\u010d zna\u010dky ze v\u0161ech odv\u011btv\u00ed aktivn\u011b hledaj\u00ed m\u00edsto v ekosyst\u00e9mu F1.<\/p>\n

Toto publikum je mlad\u00e9, glob\u00e1ln\u00ed, s vysok\u00fdm kupn\u00edm potenci\u00e1lem a komunikuje s motorsportem prost\u0159ednictv\u00edm kan\u00e1l\u016f, kter\u00e9 p\u0159ed deseti lety jednodu\u0161e neexistovaly: produkce Netflix, soci\u00e1ln\u00ed obsah \u0161ampion\u00e1tu, Grand Prix jako pln\u00e9 z\u00e1bavn\u00e9 ud\u00e1losti. Nen\u00ed n\u00e1hodou, \u017ee 233 milion\u016f zhl\u00e9dnut\u00ed na YouTube v roce 2024 poch\u00e1zely p\u0159edev\u0161\u00edm z USA, Velk\u00e9 Brit\u00e1nie a Indie.<\/p>\n

Liberty Media a budov\u00e1n\u00ed hodnoty<\/h2>\n

Akvizice ze strany Liberty Media v roce 2017 nebyla jen zm\u011bnou vlastnictv\u00ed: bylo to radik\u00e1ln\u00ed p\u0159edefinov\u00e1n\u00ed produktu. Celkov\u00e9 p\u0159\u00edjmy Formule 1 vzrostly z p\u0159ibli\u017en\u011b 1,8 miliardy dolar\u016f v roce 2017 na 3,65 miliardy v roce 2024, dosahuj\u00edc 3,87 miliardy v roce 2025. R\u016fst o v\u00edce ne\u017e dv\u011b miliardy za osm let, tahan\u00fd komer\u010dn\u00ed expanz\u00ed a obsahovou strategi\u00ed, kter\u00e1 zn\u00e1sobila expozici zna\u010dky F1 daleko za z\u00e1vodn\u00ed v\u00edkend.<\/p>\n

Pro sponzory to znamenalo kvalitativn\u00ed skok v prost\u0159ed\u00ed, v n\u011bm\u017e p\u016fsob\u00ed. B\u00fdt spojov\u00e1n s Formul\u00ed 1 dnes neznamen\u00e1 objev\u00edvat se na voze dvaadvacet ned\u011bl ro\u010dn\u011b: znamen\u00e1 vstoupit do medi\u00e1ln\u00edho ekosyst\u00e9mu produkuj\u00edc\u00edho obsah po cel\u00fd rok, ve v\u0161ech jazyc\u00edch, na v\u0161ech platf\u00f3rm\u00e1ch.<\/p>\n

Co to znamen\u00e1 pro zna\u010dku, kter\u00e1 zva\u017euje Formuli 1<\/h2>\n

Vstup na tento trh nen\u00ed vyhrazen jen nejv\u011bt\u0161\u00edm nadN\u00e1rodn\u00edm korporac\u00edm. Existuj\u00ed r\u016fzn\u00e9 \u00farovn\u011b partnerstv\u00ed umo\u017e\u0148uj\u00edc\u00ed mezin\u00e1rodn\u011b ambici\u00f3zn\u00edm zna\u010dk\u00e1m naj\u00edt sv\u016fj vstupn\u00ed bod. Krit\u00eck\u00fdm faktorem, jako u ka\u017ed\u00e9ho sponzoringu Formule 1<\/a>, nen\u00ed velikost loga ani jeho poloha na voze: je to kvalita aktivace, schopnost prom\u011bnit sponzorsk\u00e9 pr\u00e1vo v syst\u00e9m obsahu, vztah\u016f a d\u016fv\u011bryhodnosti daleko p\u0159esahuj\u00edc\u00ed smlouvu samotnou. RTR Sports pom\u00e1h\u00e1 zna\u010dk\u00e1m t\u0159icet let naj\u00edt spr\u00e1vnou pozici v ekosyst\u00e9mu motorsportu.<\/p>\n

\u010casto kladen\u00e9 ot\u00e1zky o sponzoringu Formule 1<\/h2>\n
\r\n\r\n

\u010casto kladen\u00e9 ot\u00e1zky o sponzoringu Formule 1<\/b><\/h2>\r\n \r\n
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\r\n Kolik stoj\u00ed trh sponzoringu Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Kter\u00e9 sektory nejv\u00edce sponzoruj\u00ed Formuli 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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\r\n Kolik fand\u016f m\u00e1 Formule 1 po cel\u00e9m sv\u011bt\u011b?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kolik stoj\u00ed sponzoring t\u00fdmu Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d se Formule 1 v posledn\u00edch letech stala tak atraktivn\u00ed pro sponzory?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

V lednu 2025 podepsal LVMH \u2014 nejv\u011bt\u0161\u00ed sv\u011btov\u00e1 luxusn\u00ed skupina, vlastn\u00edk Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer \u2014 s Formu\u0141 1 desetiletou smlouvu odhadovanou na zhruba miliardu dolar\u016f. Nejde o b\u011b\u017en\u00fd sponzorsk\u00fd kontrakt: je to strategick\u00e9 spojenectv\u00ed dvou syst\u00e9m\u016f sd\u00edlej\u00edc\u00edch stejnou DNA. Luxus se setk\u00e1v\u00e1 se sportem, kter\u00fd se v\u00edce ne\u017e jak\u00fdkoli jin\u00fd st\u00e1v\u00e1 […]<\/p>\n","protected":false},"author":2,"featured_media":157533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,12],"tags":[],"class_list":["post-351677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring Formule 1: trh, data a p\u0159\u00edle\u017eitosti 2025<\/title>\n<meta name=\"description\" content=\"Trh sponzoringu Formule 1 m\u00e1 v roce 2025 hodnotu p\u0159es 2,9 miliardy dolar\u016f. Zjist\u011bte data, sektory a jak vstoupit do ekosyst\u00e9mu F1 s RTR Sports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trh sponzoringu ve Formuli 1: data, r\u016fst a p\u0159\u00edle\u017eitosti pro zna\u010dky\" \/>\n<meta property=\"og:description\" content=\"Trh sponzoringu Formule 1 m\u00e1 v roce 2025 hodnotu p\u0159es 2,9 miliardy dolar\u016f. Zjist\u011bte data, sektory a jak vstoupit do ekosyst\u00e9mu F1 s RTR Sports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/martini.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Trh sponzoringu ve Formuli 1: data, r\u016fst a p\u0159\u00edle\u017eitosti pro zna\u010dky\",\"datePublished\":\"2026-09-08T12:41:38+00:00\",\"dateModified\":\"2026-09-08T14:56:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/\"},\"wordCount\":963,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/martini.jpg\",\"articleSection\":[\"Formule 1\",\"MotoGP\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/\",\"name\":\"Sponzoring Formule 1: trh, data a p\u0159\u00edle\u017eitosti 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/trh-sponzoringu-ve-formuli-1-data-rust-a-prilezitosti-pro-znacky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/martini.jpg\",\"datePublished\":\"2026-09-08T12:41:38+00:00\",\"dateModified\":\"2026-09-08T14:56:03+00:00\",\"description\":\"Trh sponzoringu Formule 1 m\u00e1 v roce 2025 hodnotu p\u0159es 2,9 miliardy dolar\u016f. 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