{"id":352737,"date":"2018-10-01T07:38:52","date_gmt":"2018-10-01T05:38:52","guid":{"rendered":"https:\/\/rtrsports.com\/hledani-sponzoru-dulezitost-precteni-alespon-stitku\/"},"modified":"2026-09-09T17:14:19","modified_gmt":"2026-09-09T15:14:19","slug":"hledani-sponzoru-dulezitost-precteni-alespon-stitku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/hledani-sponzoru-dulezitost-precteni-alespon-stitku\/","title":{"rendered":"Hled\u00e1n\u00ed sponzor\u016f: d\u016fle\u017eitost p\u0159e\u010dten\u00ed alespo\u0148 \u0161t\u00edtku"},"content":{"rendered":"

P\u0159ed n\u011bkolika dny jsme obdr\u017eeli \u017e\u00e1dost o kontakt<\/strong> prost\u0159ednictv\u00edm formul\u00e1\u0159e na na\u0161em webu. Zpr\u00e1va byla stru\u010dn\u00e1: \u201eby bylo vhodn\u00e9 to prohloubit telefonicky\u201c, bez dal\u0161\u00edch podrobnost\u00ed. Odpov\u011bd\u011bli jsme okam\u017eit\u011b e-mailem, zanechali jsme kontaktn\u00ed \u00fadaje, p\u0159ilo\u017eili odkaz na na\u0161e slu\u017eby a portfolio klient\u016f a po\u017e\u00e1dali jsme o v\u00edce informac\u00ed. Odpov\u011b\u010f zn\u011bla: ve\u0161ker\u00e9 materi\u00e1ly budou sd\u00edleny a\u017e po prvn\u00edm telefonick\u00e9m hovoru. Dohodli jsme se na \u010dase a dni.<\/p>\n

Rozd\u00edl mezi poradci a financov\u00e1n\u00edm nen\u00ed mal\u00fd<\/h2>\n

Kdy\u017e jsme kone\u010dn\u011b mluvili, n\u00e1\u0161 protip\u00e1rt vysv\u011btlil, \u017ee hled\u00e1 financov\u00e1n\u00ed<\/strong> sportovn\u00ed kari\u00e9ry sv\u00e9ho syna. Bohbohel, objasnili jsme, to nen\u00ed na\u0161e pr\u00e1ce: jsme poradci, kte\u0159\u00ed pom\u00e1haj\u00ed spole\u010dnostem<\/strong> investovat do sportu jako marketingov\u00e9ho n\u00e1stroje. Nehled\u00e1me sponzory za sportovce ani t\u00fdmy.<\/p>\n

\u201eAch, to jsem nev\u011bd\u011bl\u201c \u2014 odpov\u011bd\u011bl lhostejn\u011b \u2014 a pokra\u010doval v popisov\u00e1n\u00ed synov\u00fdch minul\u00fdch \u00fasp\u011bch\u016f a budouc\u00edch pl\u00e1n\u016f. Ze zv\u011bdavosti jsem se zeptal, jak\u00fd sport chlapec provozuje. Brank\u00e1\u0159 v amat\u00e9rsk\u00e9m fotbalov\u00e9m klubu. Uprcesnili jsme, \u017ee na\u0161\u00ed hlavn\u00ed oblast\u00ed je motorsport<\/strong>: MotoGP<\/strong>, Formule 1<\/a> a Formula E<\/strong>. I to bylo z\u0159ejm\u011b pro n\u011bho novinkou.<\/p>\n

P\u0159ed zav\u011b\u0161en\u00edm n\u00e1\u0161 protip\u00e1rt se zeptal, zda zn\u00e1me n\u011bjak\u00e9 agenty specializuj\u00edc\u00ed se na sponzory pro ml\u00e1de\u017en\u00ed fotbal. Zd\u016fvodn\u011bn\u011b jsme vysv\u011btlili, \u017ee ne, proto\u017ee na\u0161e pr\u00e1ce je korporatn\u00ed poradenstv\u00ed, nikoli sportovn\u00ed management. Jeho posledn\u00ed v\u011bta \u0159ekla v\u0161e:<\/p>\n

\u201ePromin\u011bte \u2014 zeptal jsem se \u2014 nav\u0161t\u00edvil jste na\u0161i webov\u00e9 str\u00e1nky?\u201c
\n\u201eNe. Na\u0161el jsem v\u00e1s na Googlu a napsal v\u00e1m. Nem\u011bl jsem \u010das to przkoumat.\u201c
\n\u201eAle v prvn\u00edm e-mailu jsem v\u00e1m poslal seznam slu\u017eeb a portfolio klient\u016f…\u201c
\n\u201eParomatuji si to, ale jsou to naro\u010dn\u00e9 dny. M\u011bslel jsem, \u017ee u\u0161et\u0159\u00edm \u010das a kontaktuji v\u00e1s p\u0159\u00edmo.\u201c<\/p>\n

Je to jako volat not\u00e1\u0159i, kdy\u017e pot\u0159ebujete kardiologa<\/h2>\n

Jakkoli to m\u016f\u017ee zn\u00edt paradoxn\u011b, tento typ p\u0159\u00edstupu je p\u0159ekvapiv\u011b b\u011b\u017en\u00fd. Vid\u00edme, jak se opakuje v r\u016fzn\u00fdch form\u00e1ch: obecn\u00e9 po\u017eadavky, bez brifingu, bez p\u0159edchoz\u00edho prostudov\u00e1n\u00ed na\u0161ich slu\u017eeb, bez pochopen\u00ed, zda n\u00e1\u0161 profil odpov\u00edd\u00e1 jejich pot\u0159eb\u00e1m.<\/p>\n

Pln\u011b ch\u00e1peme tlak t\u011bch, kte\u0159\u00ed hledaj\u00ed sponzory<\/strong>: je to vy\u010derp\u00e1vaj\u00edc\u00ed \u010dinnost, kter\u00e1 odv\u00e1d\u00ed pozornost od sportovn\u00edho v\u00fdkonu a z\u0159\u00eddkakdy p\u0159in\u00e1\u0161\u00ed rychl\u00e9 v\u00fdsledky. Hluboce respektujeme ty, kte\u0159\u00ed to zkou\u0161ej\u00ed. Ale pr\u00e1v\u011b z \u00facty k t\u011bm, kte\u0159\u00ed investuj\u00ed \u010das do tohoto hled\u00e1n\u00ed, je nutn\u00e9, aby toto hled\u00e1n\u00ed bylo strukturovan\u00e9 a zalo\u017een\u00e9 na informac\u00edch<\/strong>.<\/p>\n

V letech 2024-2025: pro\u010d je personalizace v\u0161ech\u00edm<\/h2>\n

Trh sportovn\u00edho sponzoringu<\/strong> se v posledn\u00edch letech radik\u00e1ln\u011b zm\u011bnil. Zna\u010dky dnes dost\u00e1vaj\u00ed des\u00edtky \u2014 n\u011bkdy stovky \u2014 nab\u00eddek ka\u017ed\u00e9 sez\u00f3ny. Prosadit se v tomto prost\u0159ed\u00ed vy\u017eaduje mnohem v\u00edc ne\u017e obecn\u00fd e-mail nebo improvizovan\u00fd telefonick\u00fd hovor.<\/p>\n

Odborn\u00edci z oboru to dob\u0159e v\u011bd\u00ed: nab\u00eddky, kter\u00e9 funguj\u00ed, jsou ty zalo\u017een\u00e9 na konkr\u00e9tn\u00edch datech<\/strong>. Jak\u00e9 jsou marketingov\u00e9 c\u00edle c\u00edlov\u00e9ho sponzora? Na kter\u00e9m geografick\u00e9m trhu cht\u011bj\u00ed r\u016fst? Jak\u00fd typ publika se sna\u017e\u00ed oslovit? Kter\u00fd konkurent ji\u017e investuje ve sportu a s jak\u00fdmi v\u00fdsledky?<\/p>\n

Zodpov\u011bzen\u00ed t\u011bchto ot\u00e1zek p\u0159ed<\/strong> zvednut\u00edm telefonu nen\u00ed luxus: je to minim\u00e1ln\u00ed po\u017eadavek pro to, aby v\u00e1s brali v\u00e1\u017en\u011b. Personalizovan\u00fd brifink \u2014 kter\u00fd ukazuje, \u017ee jste spole\u010dnost studovali, ch\u00e1pete jej\u00ed c\u00edle a dok\u00e1\u017eete vysv\u011btlit, pro\u010d toto konkr\u00e9tn\u00ed partnerstvo vytv\u00e1\u0159\u00ed hodnotu \u2014 m\u00e1 nesmym\u011brov\u011b vy\u0161\u0161\u00ed m\u00edru odezvy ne\u017e jak\u00fdkoli obecn\u00fd p\u0159\u00edstup.<\/p>\n

Co ud\u011blat p\u0159ed kontaktov\u00e1n\u00edm potenci\u00e1ln\u00edho sponzora<\/h2>\n

P\u0159ed naps\u00e1n\u00edm jak\u00e9hokoli e-mailu nebo po\u017e\u00e1d\u00e1n\u00edm o jak\u00fdkoli sch\u016fzku je u\u017eite\u010dn\u00e9 odpov\u011bd\u011bt na tyto ot\u00e1zky:<\/p>\n

1. Je tento \u010dlov\u011bk skute\u010dn\u011b ten spr\u00e1vn\u00fd?<\/strong> D\u00e1v\u00e1 smysl, aby se tato spole\u010dnost nebo agentura zaj\u00edmala o v\u00e1\u0161 projekt? P\u016fsob\u00ed ve spr\u00e1vn\u00e9m sektoru a na spr\u00e1vn\u00e9m trhu?<\/p>\n

2. Co p\u0159esn\u011b d\u011bl\u00e1?<\/strong> Jak\u00e9 slu\u017eby nab\u00edd\u00ed, jak\u00fdm klient\u016fm slou\u017e\u00ed, jak\u00e1 je jej\u00ed specializace?<\/p>\n

3. Jak\u00e9 jsou jej\u00ed marketingov\u00e9 c\u00edle?<\/strong> Hled\u00e1 viditelnost na konkr\u00e9tn\u00edm trhu? Chce oslovit mlad\u0161\u00ed publiku m? Zam\u011b\u0159uje se na pov\u011bdomost o zna\u010dce nebo p\u0159\u00edm\u00e9 konverze?<\/p>\n

4. Co m\u016f\u017eete konkr\u00e9tn\u011b nab\u00ednout?<\/strong> Viditelnost na jak\u00fdch kan\u00e1lech? Pro jak\u00e9 publikum? S jak\u00fdmi podp\u016frn\u00fdmi daty \u2014 sleduj\u00edc\u00edmi, zobrazen\u00edmi, televizn\u00edm pokryt\u00edm, zapojen\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/p>\n

5. Pro\u010d by si v\u00e1s m\u011bly vybrat pr\u00e1v\u011b te\u010f?<\/strong> Co je v\u00e1\u0161 rozli\u0161uj\u00edc\u00ed faktor? \u010casov\u00e9 mana\u017eersv\u00ed, geografick\u00fd trh, sportovn\u00ed v\u00fdsledky, typ publika?<\/p>\n

Zodpov\u011bzen\u00ed t\u011bchto ot\u00e1zek nezaru\u010duje \u201eano\u201c, ale zaru\u010duje v\u00e1\u017en\u00fd rozhovor. A je to jedin\u00fd zp\u016fsob, jak ud\u011blat z hled\u00e1n\u00ed sponzor\u016f \u0161k\u00e1lovateln\u00e9 a profesion\u00e1ln\u00ed hled\u00e1n\u00ed.<\/p>\n\n

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FAQ: Hled\u00e1n\u00ed sponzor\u016f v motorsportu<\/b><\/h2>\r\n \r\n
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\r\n Co bych m\u011bl ud\u011blat p\u0159ed kontaktov\u00e1n\u00edm sponzorsk\u00e9 agentury?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Pro\u010d je personalizace nab\u00eddky tak d\u016fle\u017eit\u00e1 v letech 2024-2025?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Pom\u00e1h\u00e1 RTR Sports sportovc\u016fm nebo t\u00fdm\u016fm naj\u00edt sponzory?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Jak\u00e1 data pot\u0159ebuji k vytvo\u0159en\u00ed v\u011brohodn\u00e9 sponzorsk\u00e9 nab\u00eddky?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Jak zjistit, zda je potenci\u00e1ln\u00ed sponzor vhodn\u00fd pro m\u016fj projekt?<\/b>\r\n <\/h3>\r\n\r\n
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\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

P\u0159ed n\u011bkolika dny jsme obdr\u017eeli \u017e\u00e1dost o kontakt prost\u0159ednictv\u00edm formul\u00e1\u0159e na na\u0161em webu. Zpr\u00e1va byla stru\u010dn\u00e1: \u201eby bylo vhodn\u00e9 to prohloubit telefonicky\u201c, bez dal\u0161\u00edch podrobnost\u00ed. Odpov\u011bd\u011bli jsme okam\u017eit\u011b e-mailem, zanechali jsme kontaktn\u00ed \u00fadaje, p\u0159ilo\u017eili odkaz na na\u0161e slu\u017eby a portfolio klient\u016f a po\u017e\u00e1dali jsme o v\u00edce informac\u00ed. Odpov\u011b\u010f zn\u011bla: ve\u0161ker\u00e9 materi\u00e1ly budou sd\u00edleny a\u017e po […]<\/p>\n","protected":false},"author":2,"featured_media":157659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-352737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHled\u00e1n\u00ed Sponzor\u016f v Motorsportu: V\u00fdzkum a Due Diligence | RTR Sports<\/title>\n<meta name=\"description\" content=\"P\u0159ed hled\u00e1n\u00edm sponzor\u016f v motorsportu prostudujte potenci\u00e1ln\u00edho partnera. 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