{"id":352864,"date":"2026-09-09T16:27:44","date_gmt":"2026-09-09T14:27:44","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-ve-spojenych-statech-playbook-expanze-po-roce-2027\/"},"modified":"2026-09-09T16:27:55","modified_gmt":"2026-09-09T14:27:55","slug":"motogp-ve-spojenych-statech-playbook-expanze-po-roce-2027","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-ve-spojenych-statech-playbook-expanze-po-roce-2027\/","title":{"rendered":"MotoGP ve Spojen\u00fdch st\u00e1tech: playbook expanze po roce 2027"},"content":{"rendered":"<p>Playbook <strong>Liberty Media<\/strong> pro Spojen\u00e9 st\u00e1ty ve Formuli 1 nen\u00ed benchmarkovou teori\u00ed. Je to zdokumentovan\u00e1 realizace za osm let, kterou lze \u010d\u00edst v titulc\u00edch i v \u010d\u00edslech. <em>Drive to Survive<\/em> spu\u0161t\u011bn\u00fd na Netflixu v roce 2019. Miami GP zah\u00e1jeno v roce 2022. Las Vegas GP zah\u00e1jeno v roce 2023. Fanou\u0161kovsk\u00e1 z\u00e1kladna F1 ve Spojen\u00fdch st\u00e1tech vzrostla na 52 milion\u016f v roce 2024 (firemn\u00ed data Formula 1). Sponzorsk\u00e9 p\u0159\u00edjmy F1 ze zdroj\u016f v USA v\u00edce ne\u017e ztrojn\u00e1sobeny za t\u0159i roky. V \u0159\u00edjnu 2025 Apple z\u00edskal streamingov\u00e1 pr\u00e1va na F1 v USA za v\u00edce ne\u017e 700 milion\u016f dolar\u016f v transakci, kter\u00e1 konsoliduje americkou komer\u010dn\u00ed platformu F1 jako jeden z nejhodnotn\u011bj\u0161\u00edch aktiv portfolia Liberty.<\/p>\n<p><strong>MotoGP je dnes ve startovn\u00ed f\u00e1zi stejn\u00e9ho playbook\u016f.<\/strong> Jeden z\u00e1vod USA (Circuit of the Americas, Austin, Texas), smlouva na vys\u00edl\u00e1n\u00ed s FOX Sports, docuserie pravd\u011bpodobn\u011b ve v\u00fdrob\u011b a ve\u0159ejn\u00e9 ozn\u00e1men\u00ed Liberty z minul\u00e9ho kv\u011btna ozna\u010duj\u00edc\u00ed Miami jako v\u011brohodnou destinaci pro druh\u00fd americk\u00fd z\u00e1vod.<\/p>\n<p>Pozice nen\u00ed dne\u0161n\u00ed Formule 1 \u2014 je to Formule 1 let 2017\u20132018, se stejn\u00fdm propriet\u00e1rn\u00edm playbookem od toho, kdo jej nasazuje. Pro americk\u00e9ho CEO nebo CMO, kter\u00fd posuzuje vstup do motorsportu v p\u0159\u00ed\u0161t\u00edch 24 m\u011bs\u00edc\u00edch, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/plan-liberty-media-pro-motogp-v-roce-2026\/\">pochopit, kde se playbook nach\u00e1z\u00ed na sv\u00e9 trajektorii, je nejd\u016fle\u017eit\u011bj\u0161\u00ed rozhodovac\u00ed prom\u011bnnou<\/a>.<\/p>\n<h2><strong>Co Liberty ji\u017e deklarovalo a co ne<\/strong><\/h2>\n<p>V kv\u011btnu 2026 veden\u00ed Liberty explicitn\u011b ozna\u010dilo <strong>Miami jako logickou destinaci pro druh\u00fd z\u00e1vod MotoGP<\/strong> ve Spojen\u00fdch st\u00e1tech. Odborn\u00fd tisk tuto hypot\u00e9zu zachytil s podrobnostmi. V dob\u011b psan\u00ed tohoto textu ozn\u00e1men\u00ed nen\u00ed je\u0161t\u011b form\u00e1ln\u00ed a z\u016fst\u00e1v\u00e1 v oblasti ve\u0159ejn\u00e9ho z\u00e1m\u011bru, nikoli podpisu. Jedno technick\u00e9 omezen\u00ed se ji\u017e objevilo a je t\u0159eba jej m\u00edt na pam\u011bti: samotn\u00e9 Liberty uznalo, \u017ee okruh v Miami, navr\u017een\u00fd jako monoposto F1, <strong>p\u0159edstavuje probl\u00e9my s bezpe\u010dnost\u00ed pro motocykly v\u00fdrazn\u011b z\u00e1va\u017en\u011bj\u0161\u00ed ne\u017e pro vozidla<\/strong> a \u017ee verze kompatibiln\u00ed s MotoGP bude vy\u017eadovat \u00fapravy nebo alternativn\u00ed trasu.<\/p>\n<p>Jeden kalend\u00e1\u0159ov\u00fd \u00fadaj je t\u0159eba odd\u011blit od americk\u00e9ho spisu, aby nedo\u0161lo k z\u00e1m\u011bn\u011b. <strong>Ofici\u00e1ln\u00ed zah\u00e1jen\u00ed sez\u00f3ny 2027 a ve\u0159ejn\u00e9 otev\u0159en\u00ed nov\u00e9ho technick\u00e9ho cyklu 850cc se uskute\u010dn\u00ed v Riu de Janeiru 21. \u00fanora<\/strong>, s akc\u00ed na pl\u00e1\u017ei Botafogo s horou Sugarloaf v pozad\u00ed. Prvn\u00ed z\u00e1vod kalend\u00e1\u0159e bude v Burir\u00e1mu v Thajsku 5.\u20137. b\u0159ezna. Jde o dv\u011b ud\u00e1losti reaguj\u00edc\u00ed na odli\u0161nou geografickou logiku \u2014 Braz\u00edlie pro otev\u0159en\u00ed narace v nov\u00e9m technick\u00e9m cyklu a Thajsko pro velk\u00fd trh jihov\u00fdchodn\u00ed Asie, kter\u00fd MotoGP historicky pokr\u00fdvalo l\u00e9pe ne\u017e Formule 1. \u017d\u00e1dn\u00e1 z nich se nedot\u00fdk\u00e1 americk\u00e9ho pl\u00e1nu; je v\u0161ak u\u017eite\u010dn\u00e9 je odd\u011blit, proto\u017ee tisk je n\u011bkdy agreguje do jedin\u00e9 narace o geografick\u00e9 expanzi, kter\u00e1 m\u00e1 ve skute\u010dnosti nez\u00e1visl\u00e9 slo\u017eky.<\/p>\n<p>Existuje druh\u00fd, \u0161ir\u0161\u00ed strategick\u00fd sign\u00e1l: MotoGP pod Liberty se struktur\u00e1ln\u011b orientuje na m\u011bstsk\u00e9 okruhy. <strong>Gran Premio Austr\u00e1lie od roku 2027 opust\u00ed Phillip Island ve prosp\u011bch upraven\u00e9 verze m\u011bstsk\u00e9ho okruhu v Adelaide<\/strong>. Jde o zm\u011bnu paradigmatu: z\u00e1vody se p\u0159esouvaj\u00ed bl\u00ed\u017ee k plat\u00edc\u00edmu publiku s c\u00edlem replikovat v MotoGP stejnou geografickou logiku, kterou Liberty ji\u017e aplikovalo v F1 mezi Miami, Las Vegas a od tohoto v\u00edkendu <strong>Madridem.<\/strong> Miami jako mo\u017en\u00e9 americk\u00e9 s\u00eddlo MotoGP je sou\u010d\u00e1st\u00ed tohoto \u0161ir\u0161\u00edho r\u00e1mce, nikoli mimo n\u011bj.<\/p>\n<p>Zbytek roadmapy MotoGP USA z\u016fst\u00e1v\u00e1 v oblasti z\u00e1m\u011br\u016f. Docuserie je\u0161t\u011b nem\u00e1 ofici\u00e1ln\u00ed datum spu\u0161t\u011bn\u00ed. Obnova nebo upgrade smlouvy o vys\u00edl\u00e1n\u00ed MotoGP USA s FOX Sports je\u0161t\u011b nem\u00e1 ve\u0159ejn\u00e9 ozn\u00e1men\u00ed. Komer\u010dn\u00ed p\u0159\u00edjmy USA MotoGP v roce 2026 z\u016fst\u00e1vaj\u00ed v \u0159\u00e1du velikosti zdokumentovan\u00e9m v rozvah\u00e1ch Dorny 2024, bez prvn\u00edho skoku Liberty.<\/p>\n<h2><strong>\u0160ablona F1 mapovan\u00e1 na \u010dasovou osu MotoGP<\/strong><\/h2>\n<p>Abychom pochopili, kde jsme, je u\u017eite\u010dn\u00e9 p\u0159esn\u011b srovnat \u010dasovou osu <strong>Liberty F1<\/strong> s \u010dasovou osou <strong>Liberty MotoGP<\/strong> \u2014 nikoli pouh\u00e9 analogi\u00ed.<\/p>\n<p><strong>Liberty uzav\u0159elo akvizici F1 v lednu 2017<\/strong>. B\u011bhem prvn\u00edch dvaceti \u010dty\u0159 m\u011bs\u00edc\u016f (2017\u20132018) byly ve\u0159ejn\u00e9 kroky: rebranding, digit\u00e1ln\u00ed restart, prvn\u00ed rozhovory s Netflixem, Miami v diskusn\u00ed f\u00e1zi. \u017d\u00e1dn\u00e1 viditeln\u00e1 prom\u011bna komer\u010dn\u00edch p\u0159\u00edjm\u016f. Rok 3 (2019): spu\u0161t\u011bn\u00ed <em>Drive to Survive<\/em> a k\u0159ivka americk\u00e9ho publika se za\u010d\u00edn\u00e1 oh\u00fdbat. Rok 4 (2020): pandemie, kter\u00e1 paradoxn\u011b urychlila p\u0159ijet\u00ed docuserie a fanou\u0161kovsk\u00e1 z\u00e1kladna F1 v USA se za t\u0159i roky zdvojn\u00e1sobila. Rok 5 (2021): podpis cost cap, vstup Miami GP do kalend\u00e1\u0159e 2022. Rok 6\u20137 (2022\u20132023): Miami GP, Las Vegas GP, p\u0159\u00edjmy USA rostou z 80\u2013100 milion\u016f na 400 milion\u016f dolar\u016f. Rok 8\u20139 (2024\u20132025): konsolidace a prodej americk\u00e9ho streamingov\u00e9ho pr\u00e1va Applu za 700 milion\u016f dolar\u016f.<\/p>\n<p>Liberty uzav\u0159elo akvizici Dorny v \u010dervenci 2025. Je 9. z\u00e1\u0159\u00ed 2026, tedy jsme ve t\u0159in\u00e1ct\u00e9m m\u011bs\u00edci f\u00e1ze MotoGP Liberty. V term\u00ednech ekvivalentn\u00edch F1 jsme v polovin\u011b roku 2. Rebranding na MGPSEG (MotoGP Sports Entertainment Group) je hotov (\u00fanor 2026). <strong>Komer\u010dn\u00ed t\u00fdm je na pozici<\/strong> (s Borjou de Altolaguirrem jako Head of Sponsorship, Vince Russellem jako CFO a Kelly Brittainovou jako Global Marketing). Pakt o Concorde, tedy dohoda s t\u00fdmy, je podeps\u00e1na (Brno, \u010derven 2026). Komer\u010dn\u00ed skok zat\u00edm nen\u00ed \u2014 v kalend\u00e1\u0159i F1 p\u0159i\u0161el v roce 2019 s docuseri\u00ed a pak v letech 2022\u20132023 s nov\u00fdmi z\u00e1vody.<\/p>\n<p>Kdo mechanicky p\u0159en\u00e1\u0161\u00ed kalend\u00e1\u0159 F1 na \u010dasovou osu MotoGP, \u0159\u00edk\u00e1: jsme na \u00farovni F1 roku 2018. Docuserie MotoGP by m\u011bla p\u0159in\u00e9st prvn\u00ed skok do 12\u201318 m\u011bs\u00edc\u016f od spu\u0161t\u011bn\u00ed. Nov\u00e9 z\u00e1vody USA p\u0159inesou druh\u00fd skok v letech 2027 a\u017e 2028. Komer\u010dn\u00ed konsolidace po rerating\u0443 p\u0159ijde kolem roku 2029\u20132030.<\/p>\n<p><strong>Jde o obhajitelnou interpretaci, ale je t\u0159eba ji korigovat o dv\u011b struktur\u00e1ln\u00ed prom\u011bnn\u00e9: MotoGP vych\u00e1z\u00ed z men\u0161\u00ed americk\u00e9 z\u00e1kladny ne\u017e F1<\/strong> (fanou\u0161kovsk\u00e1 z\u00e1kladna MotoGP v USA je v \u0159\u00e1du n\u011bkolika milion\u016f oproti 40 milion\u016fm p\u0159ed Drive to Survive u F1) a MotoGP p\u0159ich\u00e1z\u00ed na trh, kde jsou streamingov\u00e9 n\u00e1vyky v USA ji\u017e formov\u00e1ny. F1 je inaugurovala, MotoGP je nach\u00e1z\u00ed p\u0159ipraven\u00e9. Prvn\u00ed faktor zpomaluje absolutn\u00ed k\u0159ivku; druh\u00fd urychluje tu relativn\u00ed. Kombinace obou nazna\u010duje, \u017ee komer\u010dn\u00ed skok MotoGP USA se pravd\u011bpodobn\u011b otev\u0159e v okn\u011b 2027\u20132029, nikoli v jedin\u00e9 sez\u00f3n\u011b.<\/p>\n<p>Je t\u0159eba explicitn\u011b uv\u00e9st t\u0159et\u00ed prvek. F1 budovala svou americkou naraci od nuly. MotoGP to d\u011blat nemus\u00ed: \u0161ampion\u00e1t m\u00e1 vypr\u00e1v\u011bc\u00ed aktivum, kter\u00e9 F1 nem\u011bla \u2014 americk\u00e9ho jezdce aktu\u00e1ln\u011b na startovn\u00edm ro\u0161tu (Joe Roberts v Moto2, s o\u010dek\u00e1van\u00fdm postupem do MotoGP), <a href=\"https:\/\/rtrsports.com\/cs\/blog\/tovarni-tymy-motogp-2026-analyza-obchodniho-portfolia\/\"><strong>v\u00edt\u011bzn\u00fd americk\u00fd t\u00fdm<\/strong><\/a> (Trackhouse Racing je od roku 2024 satelitn\u00edm t\u00fdmem Aprilie s ko\u0159eny v NASCAR a americk\u00fdm vlastnictv\u00edm) a komunitu nad\u0161enc\u016f, kte\u0159\u00ed maj\u00ed ve Spojen\u00fdch st\u00e1tech hlubokou motocyklovou tradici i mimo okruh.<\/p>\n<p><strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/first-party-data-v-motogp-kolik-skutecne-stoji-zajate-publikum\/\">Narativn\u00edm \u00fakolem Liberty v MotoGP USA nen\u00ed vygenerovat fanou\u0161kovskou z\u00e1kladnu od nuly, ale konvertovat latentn\u00ed fanou\u0161kovskou z\u00e1kladnu a soust\u0159edit ji na kategorii<\/a><\/strong>. To m\u011bn\u00ed logiku docuserie a nov\u00fdch z\u00e1vod\u016f: nekatalyzuj\u00ed neexistuj\u00edc\u00ed trh, reorganizuj\u00ed existuj\u00edc\u00ed, ale rozpt\u00fdlen\u00fd trh.<\/p>\n<h2><strong>\u010cemu se vyhnout<\/strong><\/h2>\n<p>Nej\u010dast\u011bj\u0161\u00ed chybou v rozhovorech s americk\u00fdmi CMO, kte\u0159\u00ed posuzuj\u00ed motorsport, je \u010dekat na druh\u00fd z\u00e1vod USA p\u0159ed rozhodnut\u00edm. Je to p\u0159irozen\u00fd instinkt: kdy\u017e bude Miami, uvid\u00edme, jestli trh dr\u017e\u00ed. Ale je to p\u0159esn\u011b ta nespr\u00e1vn\u00e1 logika vzhledem k oknu rerating\u0443. Kdo vstoup\u00ed, a\u017e je druh\u00fd z\u00e1vod ozn\u00e1men, plat\u00ed cenu stabilizovan\u00e9ho aktiva. Kdo vstoup\u00ed nyn\u00ed, plat\u00ed cenu aktiva st\u00e1le ve v\u00fdstavb\u011b. Akvizi\u010dn\u00ed hodnota tkv\u00ed v tom rozd\u00edlu.<\/p>\n<p><strong>Druh\u00e1, subtiln\u011bj\u0161\u00ed chyba je myslet si, \u017ee playbook F1 se prom\u00edtne do MotoGP jedna ku jedn\u00e9<\/strong>. Nestane se. F1 pou\u017eila <em>Drive to Survive<\/em> k vytvo\u0159en\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny t\u00e9m\u011b\u0159 od nuly \u2014 MotoGP naopak za\u010d\u00edn\u00e1 s konsolidovanou glob\u00e1ln\u00ed fanou\u0161kovskou z\u00e1kladnou (osm\u00fd sportovn\u00ed majetek na sv\u011bt\u011b podle kumulativn\u00ed sledovanosti) a malou, ale existuj\u00edc\u00ed z\u00e1kladnou v USA. K\u0159ivka nebude stejn\u00e1. Playbook se aplikuje pro svou strategickou architekturu, nikoli pro absolutn\u00ed \u010d\u00edsla \u2014 a to je p\u0159esn\u011b ten typ \u010dten\u00ed, kter\u00fd kalend\u00e1\u0159 F1 nenau\u010d\u00ed toho, kdo jej neprostudoval pozorn\u011b.<\/p>\n<h2><strong>Jak to vid\u00edme my \u2014 t\u0159i vstupn\u00ed okna pro americk\u00e9 zna\u010dky<\/strong><\/h2>\n<p>Pro americk\u00e9ho CEO nebo CMO, kter\u00fd pl\u00e1nuje alokaci do motorsportu v p\u0159\u00ed\u0161t\u00edch 36 m\u011bs\u00edc\u00edch, se horizont rozd\u011bluje do t\u0159\u00ed konkr\u00e9tn\u00edch oken.<\/p>\n<p><strong>Okno 1: Z\u00e1\u0159\u00ed 2026 \u2192 Z\u00e1\u0159\u00ed 2027.<\/strong> Jde o podlahu okna Liberty MotoGP. P\u0159ed mo\u017en\u00fdm spu\u0161t\u011bn\u00edm Miami, p\u0159ed debutem docuserie, p\u0159ed jak\u00fdmkoli struktur\u00e1ln\u00edm komer\u010dn\u00edm ozn\u00e1men\u00edm ohledn\u011b FOX Sports. Kdo vstoup\u00ed zde, z\u00edsk\u00e1 pozice title slot\u016f ve factory nebo satelitn\u00edch t\u00fdmech za pre-catalyst ceny s aktiva\u010dn\u00edm horizontem 24\u201336 m\u011bs\u00edc\u016f. Je to okno sofistikovan\u00e9ho kontrari\u00e1na: plat\u00ed se dne\u0161n\u00ed minimum oproti o\u010dek\u00e1v\u00e1n\u00ed rerating\u0443 v p\u0159\u00ed\u0161t\u00edch dvou nebo t\u0159ech cyklech.<\/p>\n<p><strong>Okno 2: Z\u00e1\u0159\u00ed 2027 \u2192 Z\u00e1\u0159\u00ed 2029.<\/strong> Jde o f\u00e1zi akcelerace. Docuserie pravd\u011bpodobn\u011b spu\u0161t\u011bna, Miami GP mo\u017en\u00e1 aktivn\u00ed, prvn\u00ed m\u011b\u0159iteln\u00e1 data o sledovanosti MotoGP v USA po katalyz\u00e1toru. Ceny se pozorovateln\u011b p\u0159ecen\u00ed. Kdo vstoup\u00ed zde, kupuje aktivum v pohybu \u2014 ne stabilizovan\u00e9, ale vhodn\u00e1 volba pro korpor\u00e1tn\u00ed brand, kter\u00fd p\u0159ed podpisem vy\u017eaduje zdokumentovan\u00e9 \u010dten\u00ed, p\u0159i\u010dem\u017e plat\u00ed pr\u00e9mii za vstup po potvrzen\u00ed.<\/p>\n<p><strong>Okno 3: 2029\u20132031.<\/strong> Jde o f\u00e1zi konsolidace. Pokud playbook funguje jako v F1, bude v tomto okn\u011b cena MotoGP USA odpov\u00eddat dne\u0161n\u00edm st\u0159edn\u00edm benchmark\u016fm F1. Kdo vstoup\u00ed zde, kupuje zral\u00e9 aktivum s omezen\u00fdm zb\u00fdvaj\u00edc\u00edm upsidem, ale n\u00edzk\u00fdm realiza\u010dn\u00edm rizikem. V F1 odpov\u00edd\u00e1 obdob\u00ed 2023\u20132025 po Miami a Las Vegas.<\/p>\n<p>T\u0159i okna nejsou alternativami \u2014 jsou to t\u0159i profily rizika a v\u00fdnosu. Americk\u00e1 zna\u010dka s mand\u00e1tem p\u0159ij\u00edmat dlouh\u00e9 horizonty a realiza\u010dn\u00ed riziko vstupuje v prvn\u00edm okn\u011b. Zna\u010dka vy\u017eaduj\u00edc\u00ed okam\u017eitou viditelnost na ji\u017e oslaven\u00e9m aktivu vstupuje ve t\u0159et\u00edm. Druh\u00e9 je kompromisem.<\/p>\n<p><strong>Opera\u010dn\u00ed detail, kter\u00fd stoj\u00ed za to p\u0159idat pro CFO, kter\u00fd posuzuje volbu. V prvn\u00edm okn\u011b je ide\u00e1ln\u00ed smluvn\u00ed struktura pro americkou zna\u010dku v\u00edcelet\u00e1 se smluvn\u00edmi dolo\u017ekami pozitivn\u00edho rerating\u0443, nikoli v\u00edcelet\u00e1 za pevnou cenu.<\/strong> D\u016fvod je ban\u00e1ln\u00ed, ale \u010dasto p\u0159ehl\u00ed\u017een\u00fd: akvizi\u010dn\u00ed hodnota, kterou se dnes kupuje, je p\u0159esn\u011b ten rerating, kter\u00fd se materializuje v p\u0159\u00ed\u0161t\u00edch 24\u201336 m\u011bs\u00edc\u00edch. V\u00edcelet\u00e1 smlouva za pevnou cenu p\u0159en\u00e1\u0161\u00ed tuto hodnotu na t\u00fdm, kter\u00fd prod\u00e1v\u00e1 titulaci, nikoli ji uchov\u00e1v\u00e1 pro vstupuj\u00edc\u00ed zna\u010dku. Spr\u00e1vn\u00e1 struktura je v\u00edcelet\u00e1 se step-up prahy v\u00e1zan\u00fdmi na m\u011b\u0159itelnou metriku sledovanosti nebo p\u0159\u00edjm\u016f: chr\u00e1n\u00ed t\u00fdm p\u0159ed poklesem a nech\u00e1v\u00e1 zna\u010dce v\u011bt\u0161inu upsidu. Jde o vzor, kter\u00fd nejsofistikovan\u011bj\u0161\u00ed zna\u010dky v F1 pou\u017eily v letech 2018 a\u017e 2020.<\/p>\n<h2><strong>Syntetick\u00e1 ot\u00e1zka<\/strong><\/h2>\n<p><strong>Pro americkou zna\u010dku, kter\u00e1 dnes posuzuje MotoGP, ot\u00e1zka nezn\u00ed kdy bude Miami. Zn\u00ed: na\u0161e komer\u010dn\u00ed teze je, \u017ee playbook Liberty MotoGP alespo\u0148 \u010d\u00e1ste\u010dn\u011b replikuje trajektorii F1, a v tom p\u0159\u00edpad\u011b ve kter\u00e9m ze t\u0159\u00ed oken je n\u00e1\u0161 board ochoten podepsat?<\/strong><\/p>\n<p>Kdo dnes vstupuje do MotoGP USA, vstupuje do aktiva, kde je p\u00f3dium postaveno, ale koncert je\u0161t\u011b neza\u010dal. Vstupenky dnes stoj\u00ed, co stoj\u00ed. Za dvan\u00e1ct, dvacet \u010dty\u0159i, t\u0159icet \u0161est m\u011bs\u00edc\u016f nebudou st\u00e1t stejn\u011b.<\/p>\n<p><strong>V Americe se nekupuje p\u0159\u00edtomnost. Kupuje se kalend\u00e1\u0159.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playbook Liberty Media pro Spojen\u00e9 st\u00e1ty ve Formuli 1 nen\u00ed benchmarkovou teori\u00ed. Je to zdokumentovan\u00e1 realizace za osm let, kterou lze \u010d\u00edst v titulc\u00edch i v \u010d\u00edslech. Drive to Survive spu\u0161t\u011bn\u00fd na Netflixu v roce 2019. Miami GP zah\u00e1jeno v roce 2022. Las Vegas GP zah\u00e1jeno v roce 2023. Fanou\u0161kovsk\u00e1 z\u00e1kladna F1 ve Spojen\u00fdch st\u00e1tech [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":352837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-352864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MotoGP ve Spojen\u00fdch st\u00e1tech \u2014 playbook expanze po roce 2027<\/title>\n<meta name=\"description\" content=\"Liberty ji\u017e napsalo americk\u00fd playbook v F1 \u2014 Drive to Survive, Miami, Las Vegas. Nyn\u00ed ho nasazuje v MotoGP. 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