{"id":354809,"date":"2019-04-02T15:14:27","date_gmt":"2019-04-02T13:14:27","guid":{"rendered":"https:\/\/rtrsports.com\/vystavni-motocykly-motogp-co-jsou-a-jak-se-pouzivaji\/"},"modified":"2026-09-17T13:37:38","modified_gmt":"2026-09-17T11:37:38","slug":"vystavni-motocykly-motogp-co-jsou-a-jak-se-pouzivaji","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/vystavni-motocykly-motogp-co-jsou-a-jak-se-pouzivaji\/","title":{"rendered":"V\u00fdstavn\u00ed motocykly MotoGP: co jsou? A jak se pou\u017e\u00edvaj\u00ed?"},"content":{"rendered":"

V\u00fdstavn\u00ed motocykly<\/strong>, b\u011b\u017en\u011b naz\u00fdvan\u00e9 show bikes<\/em>, jsou repliky motocykl\u016f pou\u017e\u00edvan\u00fdch jezdci p\u0159i z\u00e1vodech MotoGP. T\u00fdmy je poskytuj\u00ed sv\u00fdm hlavn\u00edm sponzor\u016fm a partner\u016fm<\/strong><\/a> jako marketingov\u00fd n\u00e1stroj na speci\u00e1ln\u00edch akc\u00edch: v\u00fdstav\u00e1ch, konferenc\u00edch, veletrz\u00edch, firemn\u00edch konferenc\u00edch a presti\u017en\u00edch slavnostn\u00edch otev\u0159en\u00edch.<\/p>\n

Co jsou show bikes MotoGP?<\/h2>\n

Show bike<\/strong> je v\u011brn\u00e1 replika motocykl\u016f z\u00e1vod\u00edc\u00edch ve sv\u011btov\u00e9m \u0161ampion\u00e1tu MotoGP: stejn\u00fd vzhled, stejn\u00fd design n\u00e1t\u011bru, stejn\u00e1 vizu\u00e1ln\u00ed identita jako u prototyp\u016f na trati. Z\u00e1sadn\u00ed rozd\u00edl spo\u010d\u00edv\u00e1 v tom, \u017ee v\u00fdstavn\u00ed motocykly obvykle nemaj\u00ed funk\u010dn\u00ed motor \u2014 nebo maj\u00ed zape\u010det\u011bn\u00fd motor \u2014 a postr\u00e1daj\u00ed ur\u010dit\u00e9 elektronick\u00e9 komponenty ze smluvn\u00edch d\u016fvod\u016f dohodnut\u00fdch s v\u00fdrobci. V praxi jde \u010dasto o motocykl z p\u0159edchoz\u00ed sez\u00f3ny, p\u0159elakovan\u00fd do aktu\u00e1ln\u00edho sez\u00f3nn\u00edho n\u00e1t\u011bru, tak\u017ee jeho vn\u011bj\u0161\u00ed vzhled dokonale odpov\u00edd\u00e1 prototyp\u016fm z\u00e1vod\u00edc\u00edm v aktu\u00e1ln\u011b prob\u00edhaj\u00edc\u00edm sv\u011btov\u00e9m \u0161ampion\u00e1tu.<\/p>\n

Neodolateln\u00fd p\u016fvab jedine\u010dn\u00e9ho prototypu na sv\u011bt\u011b<\/h2>\n

Jednou z nejcharakteristi\u010dt\u011bj\u0161\u00edch vlastnost\u00ed MotoGP<\/strong> je, \u017ee z\u00e1vody jsou vyhrazeny prototyp\u016fm: ru\u010dn\u011b vyr\u00e1b\u011bn\u00fdm stroj\u016fm, produkovan\u00fdm v extr\u00e9mn\u011b omezen\u00e9m po\u010dtu, v\u00fdhradn\u011b k z\u00e1vod\u011bn\u00ed v Premier Class. Na rozd\u00edl od mistrovstv\u00ed sv\u011bta Superbike, kde motocykly vych\u00e1zej\u00ed z komer\u010dn\u00edch model\u016f, kter\u00e9 si mohou \u2014 za vysokou cenu \u2014 koupit i soukrom\u00e9 osoby, jsou stroje MotoGP jedine\u010dn\u00e9 p\u0159edm\u011bty. Neexistuje \u017e\u00e1dn\u00fd cen\u00edk, \u017e\u00e1dn\u00fd prodejce. Ze sv\u00e9 podstaty jsou nedostupn\u00e9.<\/p>\n

Pr\u00e1v\u011b proto je vid\u011bt jeden z t\u011bchto neoby\u010dejn\u00fdch stroj\u016f na vlastn\u00ed o\u010di emocion\u00e1ln\u011b v\u00fdjime\u010dn\u00fdm z\u00e1\u017eitkem, a to jak pro fanou\u0161ky, kte\u0159\u00ed poznaj\u00ed motocykl sv\u00e9ho \u0161ampiona, tak pro laiky, kte\u0159\u00ed se n\u00e1hle ocitnou tv\u00e1\u0159\u00ed v tv\u00e1\u0159 absolutn\u00edmu mistrovsk\u00e9mu d\u00edlu in\u017een\u00fdrstv\u00ed. Bl\u00edzkost \u2014 mo\u017enost obdivovat ho z n\u011bkolika centimetr\u016f \u2014 prom\u011b\u0148uje show bike v objekt schopn\u00fd zanechat nezapomenuteln\u00fd dojem na ka\u017ed\u00e9ho, kdo se s n\u00edm setk\u00e1.<\/p>\n

Hodnotn\u00e9 marketingov\u00e9 aktivum pro sponzory a partnery<\/h2>\n

T\u00fdmy vlastn\u00edc\u00ed show bike ho za\u0159azuj\u00ed do bal\u00ed\u010dku v\u00fdhod nab\u00edzen\u00fdch partner\u016fm MotoGP<\/strong><\/a> jako ned\u00edlnou sou\u010d\u00e1st sponzorsk\u00e9<\/strong><\/a> smlouvy. Nejde o vedlej\u0161\u00ed prvek: show bike je jedn\u00edm z nejexkluzivn\u011bj\u0161\u00edch aktiv, kter\u00e1 t\u00fdm m\u016f\u017ee poskytnout, vedle vyu\u017eit\u00ed institucion\u00e1ln\u00edho obrazu t\u00fdmu, hospitality vstupenek, podpory na soci\u00e1ln\u00edch s\u00edt\u00edch a p\u0159\u00edle\u017eitost\u00ed co-brandingu.<\/p>\n

Sponzo\u0159i si ho vy\u017eaduj\u00ed pro nejstrategi\u010dt\u011bj\u0161\u00ed momenty sv\u00e9ho marketingov\u00e9ho kalend\u00e1\u0159e: mezin\u00e1rodn\u00ed veletrhy (k p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f ke st\u00e1nku), konference (k prop\u016fj\u010den\u00ed pr\u00e9miovosti akci) nebo d\u016fle\u017eit\u00e1 firemn\u00ed slavnostn\u00ed otev\u0159en\u00ed (aby byl ten moment skute\u010dn\u011b nezapomenuteln\u00fd). Pr\u00e1vo na vyu\u017eit\u00ed je pe\u010dliv\u011b d\u00e1vkov\u00e1no: zpravidla tent\u00fd\u017e sponzor nedostane show bike v\u00edce ne\u017e dvakr\u00e1t za sez\u00f3nu. T\u00fdm p\u0159\u00edmo zaji\u0161\u0165uje ve\u0161ker\u00e9 logistick\u00e9 aspekty: dopravu, instalaci na stojanech a n\u00e1slednou demont\u00e1\u017e.<\/p>\n

Aktivace s vysok\u00fdm emo\u010dn\u00edm dopadem<\/h2>\n

Sportovn\u00ed sponzoring<\/strong><\/a> je ekosyst\u00e9m pr\u00e1v, komunika\u010dn\u00edch p\u0159\u00edle\u017eitost\u00ed a n\u00e1stroj\u016f pro vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. Show bike je jedn\u00edm z t\u011bchto n\u00e1stroj\u016f: mo\u017en\u00e1 nejp\u0159\u00edm\u011bj\u0161\u00edm a nejmocn\u011bj\u0161\u00edm z hlediska okam\u017eit\u00e9ho emo\u010dn\u00edho dopadu.<\/p>\n

P\u0159edstavte si, \u017ee organizujete konferenci se sv\u00fdmi nejd\u016fle\u017eit\u011bj\u0161\u00edmi klienty, partnery a investory. Zat\u00edmco se va\u0161i host\u00e9 usazuj\u00ed, velk\u00e1 obrazovka prom\u00edt\u00e1 z\u00e1b\u011bry z pr\u00e1v\u011b skon\u010den\u00e9 sez\u00f3ny: pit lane, rychl\u00e1 kola, stupn\u011b v\u00edt\u011bz\u016f. Ve st\u0159edu s\u00e1lu, p\u0159esn\u011b tam, kde \u0159e\u010dn\u00edci budou p\u0159eb\u00edrat mikrofon, stoj\u00ed motocykl. Stejn\u00fd motocykl, jako na obrazovce. S va\u0161\u00edm logem na kapot\u00e1\u017ei. Je\u0161t\u011b d\u0159\u00edve, ne\u017e kdokoli pronesl jedin\u00e9 slovo, jste vytvo\u0159ili ten moment. Zanechali jste nesmazatelnou vzpom\u00ednku v mysl\u00edch v\u0161ech p\u0159\u00edtomn\u00fdch.<\/p>\n

To je s\u00edla dob\u0159e postaven\u00e9 aktivace: nepopisuje hodnotu sponzoringu \u2014 nech\u00e1 v\u00e1s ji poc\u00edtit.<\/p>\n

Nej\u010dast\u011bji kladen\u00e9 ot\u00e1zky o show bikes MotoGP<\/h2>\n
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Frequently Asked Questions<\/b><\/h2>\r\n \r\n
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\r\n Co je show bike MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Show bike MotoGP je v\u011brn\u00e1 replika prototyp\u016f z\u00e1vod\u00edc\u00edch ve sv\u011btov\u00e9m \u0161ampion\u00e1tu. M\u00e1 stejn\u00fd vn\u011bj\u0161\u00ed vzhled jako motocykly na trati, ale zpravidla nem\u00e1 funk\u010dn\u00ed motor (nebo m\u00e1 zape\u010det\u011bn\u00fd) a postr\u00e1d\u00e1 ur\u010dit\u00e9 elektronick\u00e9 komponenty ze smluvn\u00edch d\u016fvod\u016f. Vyr\u00e1b\u00ed se ze z\u00e1kladu motocyklu z p\u0159edchoz\u00ed sez\u00f3ny, opat\u0159en\u00e9ho n\u00e1t\u011brem aktu\u00e1ln\u00ed sez\u00f3ny.<\/p>\n

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\r\n K \u010demu slou\u017e\u00ed show bikes?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Show bikes pou\u017e\u00edvaj\u00ed t\u00fdmy jako marketingov\u00fd n\u00e1stroj v r\u00e1mci sponzorsk\u00fdch bal\u00ed\u010dk\u016f. Sponzo\u0159i je mohou p\u0159iv\u00e9zt na vlastn\u00ed akce: veletrhy, firemn\u00ed konference, slavnostn\u00ed otev\u0159en\u00ed a sch\u016fzky s klienty. Jejich p\u0159\u00edtomnost m\u011bn\u00ed ka\u017edou akci v nezapomenuteln\u00fd z\u00e1\u017eitek, d\u00edky neodolateln\u00e9 p\u0159ita\u017elivosti prototyp\u016f MotoGP.<\/p>\n

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\r\n Kolikr\u00e1t m\u016f\u017ee sponzor show bike vyu\u017e\u00edt?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Zpravidla tent\u00fd\u017e sponzor nedostane pr\u00e1vo vyu\u017eit\u00ed show bike v\u00edce ne\u017e dvakr\u00e1t za sez\u00f3nu. T\u00fdm p\u0159\u00edmo spravuje ve\u0161kerou logistiku (dopravu, instalaci, demont\u00e1\u017e) a tento privilegium rozd\u011bluje mezi jednotliv\u00e9 partnery kalibrovan\u011b podle v\u00fd\u0161e sponzoringu.<\/p>\n

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\r\n Lze show bikes MotoGP koupit?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Motocykly z\u00e1vod\u00edc\u00ed v MotoGP jsou prototypy vyroben\u00e9 v\u00fdhradn\u011b k z\u00e1vod\u011bn\u00ed: v \u017e\u00e1dn\u00e9 form\u011b se neprod\u00e1vaj\u00ed ve\u0159ejnosti. Show bikes, tedy repliky vyroben\u00e9 pro marketingov\u00e9 \u00fa\u010dely, pat\u0159\u00ed t\u00fdm\u016fm a jsou do\u010dasn\u011b zap\u016fj\u010dov\u00e1ny sponzor\u016fm v r\u00e1mci sponzorsk\u00fdch smluv. Soukrom\u00e9 osoby si je koupit nemohou.<\/p>\n

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\r\n Jak z\u00edskat p\u0159\u00edstup k show bike MotoGP pro akci?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

P\u0159\u00edstup k show bike MotoGP se z\u00edsk\u00e1v\u00e1 prost\u0159ednictv\u00edm sponzorsk\u00e9 smlouvy s t\u00fdmem MotoGP<\/a>. RTR Sports Marketing s v\u00edce ne\u017e 30 lety zku\u0161enost\u00ed v motorsportu v\u00e1m m\u016f\u017ee pomoci identifikovat spr\u00e1vn\u00fd t\u00fdm pro va\u0161e c\u00edle a sestavit nej\u00fa\u010dinn\u011bj\u0161\u00ed aktiva\u010dn\u00ed bal\u00ed\u010dek pro va\u0161e podnik\u00e1n\u00ed.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

V\u00fdstavn\u00ed motocykly, b\u011b\u017en\u011b naz\u00fdvan\u00e9 show bikes, jsou repliky motocykl\u016f pou\u017e\u00edvan\u00fdch jezdci p\u0159i z\u00e1vodech MotoGP. T\u00fdmy je poskytuj\u00ed sv\u00fdm hlavn\u00edm sponzor\u016fm a partner\u016fm jako marketingov\u00fd n\u00e1stroj na speci\u00e1ln\u00edch akc\u00edch: v\u00fdstav\u00e1ch, konferenc\u00edch, veletrz\u00edch, firemn\u00edch konferenc\u00edch a presti\u017en\u00edch slavnostn\u00edch otev\u0159en\u00edch. Co jsou show bikes MotoGP? Show bike je v\u011brn\u00e1 replika motocykl\u016f z\u00e1vod\u00edc\u00edch ve sv\u011btov\u00e9m \u0161ampion\u00e1tu MotoGP: stejn\u00fd vzhled, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-354809","post","type-post","status-publish","format-standard","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nV\u00fdstavn\u00ed motocykly MotoGP: co jsou? A jak se pou\u017e\u00edvaj\u00ed? - RTR Sports<\/title>\n<meta name=\"description\" content=\"Co jsou v\u00fdstavn\u00ed motocykly MotoGP a jak je t\u00fdmy vyu\u017e\u00edvaj\u00ed jako marketingov\u00fd n\u00e1stroj? RTR Sports Marketing: p\u0159es 30 let v motorsportu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/vystavni-motocykly-motogp-co-jsou-a-jak-se-pouzivaji\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdstavn\u00ed motocykly MotoGP: co jsou? A jak se pou\u017e\u00edvaj\u00ed?\" \/>\n<meta property=\"og:description\" content=\"Co jsou v\u00fdstavn\u00ed motocykly MotoGP a jak je t\u00fdmy vyu\u017e\u00edvaj\u00ed jako marketingov\u00fd n\u00e1stroj? 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