{"id":354862,"date":"2019-04-03T08:28:47","date_gmt":"2019-04-03T06:28:47","guid":{"rendered":"https:\/\/rtrsports.com\/priklady-aktivace-sportovniho-sponzoringu\/"},"modified":"2026-09-17T14:15:26","modified_gmt":"2026-09-17T12:15:26","slug":"priklady-aktivace-sportovniho-sponzoringu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/priklady-aktivace-sportovniho-sponzoringu\/","title":{"rendered":"P\u0159\u00edklady aktivace sportovn\u00edho sponzoringu"},"content":{"rendered":"<p>U\u017e v\u00edte, \u017ee chcete investovat do sportu. M\u00e1te jasnou p\u0159edstavu o tom, kter\u00e9 discipl\u00edny nejl\u00e9pe odpov\u00eddaj\u00ed va\u0161\u00ed zna\u010dce a jak by va\u0161i z\u00e1kazn\u00edci mohli reagovat na ur\u010dit\u00e9 typy partnerstv\u00ed. Ale opravdu v\u00edte, zda va\u0161e <strong>aktivace sponzoringu<\/strong> p\u0159inesou o\u010dek\u00e1van\u00e9 v\u00fdsledky?<\/p>\n<p>Up\u0159\u00edmn\u00e1 odpov\u011b\u010f zn\u00ed: pravd\u011bpodobn\u011b ne \u2014 dokud nem\u00e1te konkr\u00e9tn\u00ed p\u0159\u00edklady, ze kter\u00fdch se m\u016f\u017eete pou\u010dit. Dobr\u00e1 zpr\u00e1va je, \u017ee existuj\u00ed vynikaj\u00edc\u00ed, zdokumentovan\u00e9 a m\u011b\u0159iteln\u00e9 p\u0159\u00edpadov\u00e9 studie, kter\u00e9 ukazuj\u00ed, co funguje a pro\u010d. Zde je v\u00fdb\u011br nejlep\u0161\u00edch <strong>p\u0159\u00edklad\u016f aktivace sportovn\u00edho sponzoringu<\/strong>, uspo\u0159\u00e1dan\u00fdch podle typu, s daty, kter\u00e1 je p\u0159esv\u011bd\u010div\u00e1.<\/p>\n<h2>Roz\u0161\u00ed\u0159en\u00e1 realita: Nike a kampa\u0148 Epic React<\/h2>\n<p>Spot\u0159ebitel\u00e9 st\u00e1le v\u00edce hledaj\u00ed skute\u010dn\u011b imerzivn\u00ed z\u00e1\u017eitky. Jedn\u00edm z nejefektivn\u011bj\u0161\u00edch n\u00e1stroj\u016f, jak toho dos\u00e1hnout, zejm\u00e9na ve sportovn\u00edm sponzoringu, je <strong>gamifikace<\/strong>. Nike pou\u017eila roz\u0161\u00ed\u0159enou realitu, aby um\u00edstila ve\u0159ejnost v Los Angeles do virtu\u00e1ln\u00ed videohry b\u011bhem spu\u0161t\u011bn\u00ed tenisky Epic React. T\u0159\u00eddenn\u00ed aktivace p\u0159inesla <strong>1,5 milionu zobrazen\u00ed venkovn\u00ed reklamy<\/strong>, 4,4 milionu televizn\u00edch sledov\u00e1n\u00ed (d\u00edky Jimmymu Kimmelovi) a 25,6 milionu zobrazen\u00ed na Snapchatu.<\/p>\n<p>Princip, kter\u00fd z tohoto p\u0159\u00edpadu ud\u011blal jeden z nejcitovan\u011bj\u0161\u00edch v oboru, je jednoduch\u00fd: aktivace lidi zapojila nam\u00edsto toho, aby se jim jen ukazovala. Rozli\u0161en\u00ed mezi div\u00e1kem a \u00fa\u010dastn\u00edkem je kl\u00ed\u010dem k modern\u00ed aktivaci.<\/p>\n<h2>Videoobsah: od Gymkhany po 360\u00b0 video<\/h2>\n<p>Jedn\u00edm z nejvlivn\u011bj\u0161\u00edch p\u0159\u00edklad\u016f v historii aktivace motorsportu je s\u00e9rie <strong>Gymkhana<\/strong> jezdce Kena Blocka na YouTube. Videa \u2014 dnes referen\u010dn\u00ed p\u0159\u00edpadov\u00e9 studie ve sportovn\u00edm marketingu \u2014 integrovala sponzory organick\u00fdm zp\u016fsobem a vytv\u00e1\u0159ela obsah, kter\u00fd m\u011bl pro div\u00e1ka hodnotu bez ohledu na p\u0159\u00edtomnost zna\u010dky. V\u00fdsledek: masivn\u00ed organick\u00e9 sd\u00edlen\u00ed a pos\u00edlen\u00e1 viditelnost sponzor\u016f bez nucen\u00ed.<\/p>\n<p>Ve fotbale vyu\u017eily kluby jako <strong>Barcelona<\/strong>, <strong>Real Madrid<\/strong> a <strong>Paris Saint-Germain<\/strong> 360stup\u0148ov\u00e1 videa k tomu, aby pono\u0159ily fanou\u0161ky do tr\u00e9ninkov\u00fdch sezen\u00ed a ka\u017edodenn\u00edho \u017eivota klubu, a pozicionovaly se jako organizace na \u0161pi\u010dce digit\u00e1ln\u00ed komunikace. Dob\u0159e pou\u017eit\u00e9 video p\u0159etv\u00e1\u0159\u00ed sponzoring ve storytelling.<\/p>\n<h2>Z\u00e1\u017eitkov\u00e9 aktivity: kdy fyzick\u00fd kontakt poraz\u00ed digit\u00e1ln\u00ed<\/h2>\n<p>Navzdory r\u016fstu digit\u00e1ln\u00edch aktivac\u00ed si \u017eiv\u00e9 akce zachov\u00e1vaj\u00ed jedine\u010dnou schopnost vytv\u00e1\u0159et emocion\u00e1ln\u00ed spojen\u00ed s publikem. N\u011bkolik p\u0159\u00edklad\u016f <strong>z\u00e1\u017eitkov\u00e9 aktivace sponzoringu<\/strong>, kter\u00e9 fungovaly obzvl\u00e1\u0161\u0165 dob\u0159e:<\/p>\n<ul>\n<li><strong>Coral<\/strong>: z\u00e1vody minipr\u016f\u0161ek pro publikum v Cheltenhamhu \u2014 nezapomenuteln\u00e1 aktivace dokonale odpov\u00eddaj\u00edc\u00ed pozicov\u00e1n\u00ed s\u00e1zkov\u00e9 kancel\u00e1\u0159e.<\/li>\n<li><strong>William Hill<\/strong>: &#8222;interak\u010dn\u00ed body&#8220; v centru Cheltenhamhu, \u010d\u00edm\u017e zna\u010dka p\u0159es\u00e1hla z\u00e1vodi\u0161t\u011b.<\/li>\n<li><strong>Puma<\/strong>: b\u011b\u017eeck\u00e9 p\u00e1sy s energy trackery na Times Square v New Yorku \u2014 maxim\u00e1ln\u00ed viditelnost na jednom z nejfrekventovan\u011bj\u0161\u00edch m\u00edst sv\u011bta.<\/li>\n<li><strong>NFL<\/strong>: celodenn\u00ed oslava na Regent Street v Lond\u00fdn\u011b, kter\u00e1 prom\u011bnila n\u00e1kupn\u00ed ulici v do\u010dasnou sportovn\u00ed ar\u00e9nu.<\/li>\n<\/ul>\n<h2>Vytv\u00e1\u0159en\u00ed dlouhodob\u00e9 hodnoty: Logitech, McLaren a Randstad<\/h2>\n<p>Nejlep\u0161\u00ed aktivace nekon\u010d\u00ed akc\u00ed: v pr\u016fb\u011bhu \u010dasu buduj\u00ed hodnotu. Emblematick\u00fdm p\u0159\u00edkladem je <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>partnerstv\u00ed mezi Logitech a McLarenem<\/strong><\/a> ve Formuli 1, kter\u00e9 p\u0159ineslo m\u011b\u0159iteln\u00fd n\u00e1r\u016fst prodeje z\u00e1vodn\u00edch volan\u016f d\u00edky asociaci s elitn\u00ed technologi\u00ed F1. Spolupr\u00e1ce uk\u00e1zala, \u017ee sponzoring, je-li spr\u00e1vn\u011b aktivov\u00e1n, m\u016f\u017ee m\u00edt p\u0159\u00edm\u00fd dopad na obrat.<\/p>\n<p>Stejn\u011b v\u00fdznamn\u00e1 je zku\u0161enost <strong>Randstad<\/strong>, recruitmentov\u00e9 spole\u010dnosti, kter\u00e1 spolupracovala s t\u00fdmem Williams na rozvoji tr\u00e9ninkov\u00e9 akademie pro talentovan\u00e9 mlad\u00e9 in\u017een\u00fdry. Aktivace, kter\u00e1 pos\u00edlila positioning spole\u010dnosti jako partnera technick\u00e9ho talentu, nikoli pouze sportovn\u00ed zna\u010dky.<\/p>\n<h2>Soci\u00e1ln\u00ed m\u00e9dia a UGC: p\u0159\u00edklad Dunlopu v MotoGP<\/h2>\n<p>Soci\u00e1ln\u00ed m\u00e9dia nab\u00edzej\u00ed mimo\u0159\u00e1dn\u00e9 p\u0159\u00edle\u017eitosti t\u011bm, kte\u0159\u00ed je v r\u00e1mci sportovn\u00edho sponzoringu um\u011bj\u00ed strategicky vyu\u017e\u00edt. Vzorov\u00fd p\u0159\u00edpad p\u0159ich\u00e1z\u00ed p\u0159\u00edmo ze sv\u011bta <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>sponzoringu MotoGP<\/strong><\/a>: Dunlop \u0160pan\u011blsko vyvinulo platformu FanPics, kter\u00e1 vygenerovala t\u00e9m\u011b\u0159 <strong>6 milion\u016f brandovan\u00fdch fotografi\u00ed<\/strong>, 51 000 n\u00e1v\u0161t\u011bv vstupn\u00ed str\u00e1nky, 10 500 tag\u016f na Facebooku a m\u00edru tagov\u00e1n\u00ed 9 %. To v\u0161e p\u0159ed publikem 120 000 n\u00e1v\u0161t\u011bvn\u00edk\u016f z\u00e1vod\u016f. Pozoruhodn\u00e9 v\u00fdsledky pro 90minutovou aktivaci.<\/p>\n<p>Lekce je jasn\u00e1: kdy\u017e aktivace nab\u00eddne fanou\u0161k\u016fm n\u011bco hodnotn\u00e9ho \u2014 v p\u0159\u00edpad\u011b FanPics profesion\u00e1ln\u011b zpracovanou vzpom\u00ednkovou fotografii \u2014 zna\u010dka z\u00edsk\u00e1 organickou expozici v masivn\u00edm m\u011b\u0159\u00edtku.<\/p>\n<h2>\u010cast\u00e9 dotazy k aktivaci sponzoringu<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je aktivace sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Aktivace sponzoringu je soubor \u010dinnost\u00ed, kter\u00e9 zna\u010dka prov\u00e1d\u00ed, aby maxim\u00e1ln\u011b vyu\u017eila pr\u00e1va nabyt\u00e1 sponzoringovou smlouvou. P\u0159etv\u00e1\u0159\u00ed pouhou viditelnost loga v poutav\u00e9 z\u00e1\u017eitky pro publikum, generuje engagement, zapamatovatelnost zna\u010dky a m\u011b\u0159iteln\u00e9 obchodn\u00ed v\u00fdsledky. Bez aktivace p\u0159in\u00e1\u0161\u00ed sponzoring jen zlomek sv\u00e9ho potenci\u00e1lu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je typick\u00fd rozpo\u010det na aktivaci sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Obecn\u00e9 pravidlo v oboru \u0159\u00edk\u00e1, \u017ee aktiva\u010dn\u00ed rozpo\u010det by m\u011bl b\u00fdt alespo\u0148 roven n\u00e1klad\u016fm na samotn\u00e1 sponzoringov\u00e1 pr\u00e1va, a \u010dasto dvakr\u00e1t nebo t\u0159ikr\u00e1t vy\u0161\u0161\u00ed. Pokud vynalo\u017e\u00edte X na sponzoringovou smlouvu, m\u011bli byste pl\u00e1novat vynalo\u017eit alespo\u0148 X na aktivaci, abyste dos\u00e1hli o\u010dek\u00e1van\u00e9 n\u00e1vratnosti investice. \u0160et\u0159it na aktivaci je jednou z nejb\u011b\u017en\u011bj\u0161\u00edch a nejn\u00e1kladn\u011bj\u0161\u00edch chyb, kter\u00e9 m\u016f\u017ee zna\u010dka ud\u011blat.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 typy aktivace jsou nej\u00fa\u010dinn\u011bj\u0161\u00ed pro sponzoring MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Nej\u00fa\u010dinn\u011bj\u0161\u00ed aktivace v MotoGP kombinuj\u00ed fyzickou p\u0159\u00edtomnost v paddocku a na okruz\u00edch s digit\u00e1ln\u00ed strategi\u00ed, kter\u00e1 zesiluje obsah vytvo\u0159en\u00fd na m\u00edst\u011b. Fanou\u0161kovsk\u00e9 z\u00e1\u017eitky, videoobsah, UGC na soci\u00e1ln\u00edch m\u00e9di\u00edch a AR kampan\u011b vyk\u00e1zaly nejsiln\u011bj\u0161\u00ed v\u00fdkon. Volba z\u00e1vis\u00ed na konkr\u00e9tn\u00edch c\u00edlech zna\u010dky: pov\u011bdom\u00ed, generov\u00e1n\u00ed lead\u016f, engagement nebo p\u0159\u00edm\u00fd prodej. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">RTR Sports Marketing<\/a> pom\u00e1h\u00e1 zna\u010dk\u00e1m identifikovat optim\u00e1ln\u00ed mix.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed \u00fasp\u011bch aktivace sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Metriky z\u00e1vis\u00ed na c\u00edlech. U aktivac\u00ed zam\u011b\u0159en\u00fdch na pov\u011bdom\u00ed se m\u011b\u0159\u00ed zobrazen\u00ed, dosah a shl\u00e9dnut\u00ed; u aktivac\u00ed zam\u011b\u0159en\u00fdch na engagement se analyzuj\u00ed interakce, generovan\u00e9 UGC a m\u00edry \u00fa\u010dasti; u obchodn\u011b orientovan\u00fdch aktivac\u00ed se sleduj\u00ed leady, prodeje a zm\u011bny v zapamatovatelnosti zna\u010dky. Nejlep\u0161\u00ed aktiva\u010dn\u00ed programy definuj\u00ed KPI p\u0159ed akc\u00ed a systematicky je m\u011b\u0159\u00ed po n\u00ed.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mohu prov\u00e1d\u011bt aktivace sponzoringu s omezen\u00fdm rozpo\u010dtem?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano. N\u011bkter\u00e9 z nej\u00fa\u010dinn\u011bj\u0161\u00edch aktivac\u00ed nevy\u017eaduj\u00ed obrovsk\u00e9 rozpo\u010dty, ale kreativitu a porozum\u011bn\u00ed vlastn\u00edmu publiku. UGC kampan\u011b na soci\u00e1ln\u00edch m\u00e9di\u00edch, videoobsah nato\u010den\u00fd na m\u00edst\u011b p\u0159i akc\u00edch a digit\u00e1ln\u00ed z\u00e1\u017eitky maj\u00ed \u010dasto vynikaj\u00edc\u00ed pom\u011br n\u00e1klad\u016f a efektivity. Se zku\u0161en\u00fdm partnerem, jak\u00fdm je <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">RTR Sports Marketing<\/a>, mohou i zna\u010dky s skromn\u00fdm rozpo\u010dtem budovat impaktn\u00ed aktivace ve sv\u011bt\u011b sportovn\u00edho sponzoringu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>U\u017e v\u00edte, \u017ee chcete investovat do sportu. M\u00e1te jasnou p\u0159edstavu o tom, kter\u00e9 discipl\u00edny nejl\u00e9pe odpov\u00eddaj\u00ed va\u0161\u00ed zna\u010dce a jak by va\u0161i z\u00e1kazn\u00edci mohli reagovat na ur\u010dit\u00e9 typy partnerstv\u00ed. Ale opravdu v\u00edte, zda va\u0161e aktivace sponzoringu p\u0159inesou o\u010dek\u00e1van\u00e9 v\u00fdsledky? Up\u0159\u00edmn\u00e1 odpov\u011b\u010f zn\u00ed: pravd\u011bpodobn\u011b ne \u2014 dokud nem\u00e1te konkr\u00e9tn\u00ed p\u0159\u00edklady, ze kter\u00fdch se m\u016f\u017eete pou\u010dit. Dobr\u00e1 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-354862","post","type-post","status-publish","format-standard","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P\u0159\u00edklady aktivace sportovn\u00edho sponzoringu - RTR Sports<\/title>\n<meta name=\"description\" content=\"Jak aktivovat sportovn\u00ed sponzoring: skute\u010dn\u00e9 p\u0159\u00edpadov\u00e9 studie s m\u011b\u0159iteln\u00fdmi daty \u2014 od Nike AR po Dunlop FanPics a partnerstv\u00ed Logitech-McLaren ve F1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/priklady-aktivace-sportovniho-sponzoringu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edklady aktivace sportovn\u00edho sponzoringu\" \/>\n<meta property=\"og:description\" content=\"Jak aktivovat sportovn\u00ed sponzoring: skute\u010dn\u00e9 p\u0159\u00edpadov\u00e9 studie s m\u011b\u0159iteln\u00fdmi daty \u2014 od Nike AR po Dunlop FanPics a partnerstv\u00ed Logitech-McLaren ve F1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/priklady-aktivace-sportovniho-sponzoringu\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/01\/pramac-hero-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/priklady-aktivace-sportovniho-sponzoringu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/priklady-aktivace-sportovniho-sponzoringu\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"P\u0159\u00edklady aktivace sportovn\u00edho sponzoringu\",\"datePublished\":\"2019-04-03T06:28:47+00:00\",\"dateModified\":\"2026-09-17T12:15:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/priklady-aktivace-sportovniho-sponzoringu\\\/\"},\"wordCount\":1206,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/priklady-aktivace-sportovniho-sponzoringu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/priklady-aktivace-sportovniho-sponzoringu\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/priklady-aktivace-sportovniho-sponzoringu\\\/\",\"name\":\"P\u0159\u00edklady aktivace sportovn\u00edho sponzoringu - 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