{"id":354908,"date":"2019-04-10T07:58:51","date_gmt":"2019-04-10T05:58:51","guid":{"rendered":"https:\/\/rtrsports.com\/potravinarske-znacky-a-sponzoring-v-motogp-ano-je-to-mozne\/"},"modified":"2026-09-17T15:49:48","modified_gmt":"2026-09-17T13:49:48","slug":"potravinarske-znacky-a-sponzoring-v-motogp-ano-je-to-mozne","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/potravinarske-znacky-a-sponzoring-v-motogp-ano-je-to-mozne\/","title":{"rendered":"Potravin\u00e1\u0159sk\u00e9 zna\u010dky a sponzoring v MotoGP: ano, je to mo\u017en\u00e9!"},"content":{"rendered":"<h2>Dilema marketingov\u00e9ho \u0159editele: tu\u0148kov\u00e9 konzervy a MotoGP<\/h2>\n<p>P\u0159edstavte si firmu, kter\u00e1 vyr\u00e1b\u00ed tu\u0148kov\u00e9 konzervy. Marketingov\u00fd \u0159editel zn\u00e1 potenci\u00e1l <strong>sportovn\u00edho sponzoringu<\/strong>, prozkoumal fotbal, Formuli 1, cyklistiku a MotoGP. Ale nakonec v\u0161e vr\u00e1til do \u0161upl\u00edku: rozpo\u010det, jist\u011b, ale p\u0159edev\u0161\u00edm p\u0159esv\u011bd\u010den\u00ed, \u017ee MotoGP a tu\u0148kov\u00e9 konzervy jsou dva zcela odd\u011blen\u00e9 sv\u011bty. Tato intuice je v\u0161ak chybn\u00e1.<\/p>\n<p>Podle dat Dorny tvo\u0159\u00ed typick\u00e9 publikum MotoGP ze 70 % mu\u017ei a ze 30 % \u017eeny. A \u0160pan\u011blsko a It\u00e1lie, dva kl\u00ed\u010dov\u00e9 trhy \u0161ampion\u00e1tu a zem\u011b s nejv\u011bt\u0161\u00edm po\u010dtem historick\u00fdch \u0161ampion\u016f dvou kol, jsou z\u00e1rove\u0148 dv\u011b evropsk\u00e9 zem\u011b s nejvy\u0161\u0161\u00ed spot\u0159ebou tu\u0148kov\u00fdch konzerv na obyvatele. Spojen\u00ed existuje: je t\u0159eba jen um\u011bt ho \u010d\u00edst.<\/p>\n<h2>Jezdci dodr\u017euj\u00ed dietu profesion\u00e1ln\u00edch sportovc\u016f<\/h2>\n<p>Jezdci MotoGP nejsou jen \u0159idi\u010di: jsou to sportovci s pl\u00e1novan\u00fdmi, sledovan\u00fdmi a optimalizovan\u00fdmi dietami, spravovan\u00fdmi se stejnou p\u00e9\u010d\u00ed jako lad\u011bn\u00ed motoru. V\u00fd\u017eiva je ned\u00edlnou sou\u010d\u00e1st\u00ed v\u00fdkonu. Potravin\u00e1\u0159sk\u00e1 zna\u010dka vstupuj\u00edc\u00ed do tohoto sv\u011bta nevzbuzuje dojem nevhodnosti: p\u0159id\u00e1v\u00e1 se k rozhovoru, kter\u00fd ji\u017e existuje kolem v\u00fd\u017eivy, zdrav\u00ed a fyzick\u00e9 v\u00fdkonnosti.<\/p>\n<p>Krom\u011b narace existuj\u00ed velmi konkr\u00e9tn\u00ed v\u00fdhody. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>Sponzoring v MotoGP<\/strong><\/a> nab\u00edz\u00ed potravin\u00e1\u0159sk\u00fdm zna\u010dk\u00e1m kan\u00e1ly viditelnosti a aktivace, kter\u00e9 jin\u00e9 reklamn\u00ed investice snadno nenapodob\u00ed.<\/p>\n<h2>Ob\u011bdov\u00e1 p\u0159est\u00e1vka na okruz\u00edch: jedine\u010dn\u00e1 p\u0159\u00edle\u017eitost<\/h2>\n<p>To, co se odehr\u00e1v\u00e1 mimo tra\u0165 b\u011bhem z\u00e1vodn\u00edho v\u00edkendu, je m\u00e9n\u011b zn\u00e1m\u00e9, ale stejn\u011b bohat\u00e9 na p\u0159\u00edle\u017eitosti. <strong>Ob\u011bdov\u00e1 p\u0159est\u00e1vka je kl\u00ed\u010dov\u00fdm momentem v ekonomice z\u00e1vodn\u00edho dne<\/strong>: t\u00fdmy, sout\u011b\u017eiv\u00e9 ve v\u0161em, cht\u011bj\u00ed nab\u00eddnout sv\u00fdm host\u016fm co nejlep\u0161\u00ed j\u00eddlo. Kdo toto j\u00eddlo dod\u00e1v\u00e1, je p\u0159\u00edtomen v nejexkluzivn\u011bj\u0161\u00edm a nejp\u0159\u00e1tel\u0161t\u011bj\u0161\u00edm okam\u017eiku cel\u00e9ho v\u00edkendu.<\/p>\n<p>VIP hospitality na okruz\u00edch MotoGP jsou skute\u010dn\u00e9 do\u010dasn\u00e9 restaurace nejvy\u0161\u0161\u00ed t\u0159\u00eddy. Pro potravin\u00e1\u0159sk\u00e9ho v\u00fdrobce znamen\u00e1 p\u0159\u00edtomnost v t\u011bchto prostorech mo\u017enost nab\u00eddnout vybran\u00e9, movit\u00e9 a v\u011brn\u00e9 publikum k ochutn\u00e1vce sv\u00fdch produkt\u016f. Nen\u00ed to reklama: je to z\u00e1\u017eitkov\u00fd marketing v nejaspirativn\u011bj\u0161\u00edm mo\u017en\u00e9m kontextu.<\/p>\n<h2>Paddock jako exkluzivn\u00ed jevi\u0161t\u011b<\/h2>\n<p>Sponzoring m\u016f\u017ee poskytnout p\u0159\u00edstup k n\u011b\u010demu je\u0161t\u011b exkluzivn\u011bj\u0161\u00edmu: mo\u017enosti po\u0159\u00e1dat soukromou ve\u010de\u0159i v paddocku, jednom z nejvyhled\u00e1van\u011bj\u0161\u00edch a nejh\u016f\u0159e dostupn\u00fdch prost\u0159ed\u00ed na sv\u011bt\u011b. P\u0159edstavte si pozv\u00e1n\u00ed kupce z velk\u00e9 distribu\u010dn\u00ed s\u00edt\u011b, se kter\u00fdm chcete dlouho v\u00e9st neform\u00e1ln\u00ed rozhovor: ve\u010de\u0159e v paddocku Grand Prix, obklopeni gar\u00e1\u017eemi t\u00fdm\u016f a jedine\u010dnou atmosf\u00e9rou z\u00e1vodn\u00edho v\u00edkendu, m\u00e1 v\u011bt\u0161\u00ed cenu ne\u017e jak\u00e1koliv obchodn\u00ed prezentace.<\/p>\n<p>Je to neform\u00e1ln\u00ed, uvoln\u011bn\u00e9, nezapomenuteln\u00e9. A sd\u00edlen\u00e1 v\u00e1\u0161e\u0148 pro MotoGP je nejlep\u0161\u00edm mo\u017en\u00fdm prolomen\u00edm led\u016f.<\/p>\n<h2>Konkr\u00e9tn\u00ed v\u00fdhody pro potravin\u00e1\u0159sk\u00e9ho v\u00fdrobce<\/h2>\n<p>Stru\u010dn\u011b \u0159e\u010deno, <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>partnerstv\u00ed s MotoGP<\/strong><\/a> m\u016f\u017ee nab\u00eddnout firm\u011b v potravin\u00e1\u0159sk\u00e9m odv\u011btv\u00ed:<\/p>\n<ul>\n<li><strong>v\u011brohodn\u00fd p\u0159\u00edb\u011bh<\/strong> o tom, co jed\u00ed jezdci a jejich t\u00fdmy;<\/li>\n<li>propaga\u010dn\u00ed platformu cestuj\u00edc\u00ed do kl\u00ed\u010dov\u00fdch trh\u016f v Evrop\u011b, Asii a Amerik\u00e1ch;<\/li>\n<li>p\u0159\u00edstup k VIP hospitality za\u0159\u00edzen\u00edm pro nab\u00eddku ochutn\u00e1vek produkt\u016f vybran\u00e9mu publiku;<\/li>\n<li>mo\u017enost zapojit tis\u00edce div\u00e1k\u016f v komer\u010dn\u00edch oblastech okruh\u016f;<\/li>\n<li>v\u00fdsadn\u00ed kontext pro B2B vztahy, od kupc\u016f maloobchodn\u00edch s\u00edt\u00ed po mezin\u00e1rodn\u00ed distributory;<\/li>\n<li>viditelnost zna\u010dky prost\u0159ednictv\u00edm signace, n\u00e1t\u011bru vozidel a sponzoringu t\u00fdm\u016f nebo jezdc\u016f.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 dotazy o potravin\u00e1ch, MotoGP a sponzoringu<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d by potravin\u00e1\u0159sk\u00fd v\u00fdrobce m\u011bl zv\u00e1\u017eit sponzoring MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Proto\u017ee publikum MotoGP je re\u00e1ln\u00e9, rozs\u00e1hl\u00e9 a demograficky slad\u011bn\u00e9 s mnoha kategoriemi potravin. 70 % div\u00e1k\u016f jsou mu\u017ei, ale rodinn\u00e1 n\u00e1kupn\u00ed rozhodnut\u00ed zahrnuj\u00ed ob\u011b pohlav\u00ed. Kl\u00ed\u010dov\u00e9 trhy \u0161ampion\u00e1tu (\u0160pan\u011blsko, It\u00e1lie, Asie) se \u010dasto shoduj\u00ed s hlavn\u00edmi trhy mnoha potravin\u00e1\u0159sk\u00fdch zna\u010dek. A p\u0159\u00edb\u011bh o jezdc\u00edch-sportovc\u00edch pe\u010dliv\u011b \u0159\u00edd\u00edc\u00edch svou v\u00fd\u017eivu vytv\u00e1\u0159\u00ed autenticky v\u011brohodn\u00fd kontext pro jakoukoli zna\u010dku v oblasti potravin a v\u00fd\u017eivy.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak m\u016f\u017ee potravin\u00e1\u0159sk\u00e1 zna\u010dka aktivovat sponzoring v MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Nejefektivn\u011bj\u0161\u00ed formy aktivace zahrnuj\u00ed: p\u0159\u00edtomnost v VIP hospitality za\u0159\u00edzen\u00edch b\u011bhem Grand Prix (s ochutn\u00e1vkami produkt\u016f), exkluzivn\u00ed akce v paddocku pro klienty a B2B partnery, product placement v digit\u00e1ln\u00edch obsaz\u00edch t\u00fdm\u016f (tr\u00e9ninkov\u00e9 videoz\u00e1znamy, soci\u00e1ln\u00ed s\u00edt\u011b) a viditelnost zna\u010dky prost\u0159ednictv\u00edm n\u00e1t\u011bru vozidel a signace na okruz\u00edch. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">RTR Sports Marketing<\/a> vyv\u00edj\u00ed aktiva\u010dn\u00ed programy na m\u00edru pro specifick\u00e9 pot\u0159eby ka\u017ed\u00e9 potravin\u00e1\u0159sk\u00e9 zna\u010dky.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e1 je hodnota VIP hospitality v MotoGP pro potravin\u00e1\u0159skou zna\u010dku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Je zna\u010dn\u00e1. Za\u0159\u00edzen\u00ed VIP hospitality v MotoGP typicky host\u00ed 500 a\u017e 1 000 host\u016f na Grand Prix: mana\u017eery, kupce maloobchodn\u00edch s\u00edt\u00ed, distributory, novin\u00e1\u0159e a vysoce postaven\u00e9 stakeholdery. Pro potravin\u00e1\u0159sk\u00e9ho v\u00fdrobce znamen\u00e1 p\u0159\u00edtomnost sv\u00fdch produkt\u016f v tomto kontextu jedine\u010dnou, vysoce kvalitn\u00ed expozici. N\u00e1vratnost se nem\u011b\u0159\u00ed jen impresemi, ale obchodn\u00edmi vztahy, kter\u00e9 se otev\u00edraj\u00ed nebo upev\u0148uj\u00ed u stolu v paddocku Grand Prix.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jed\u00ed jezdci MotoGP specifick\u00e9 produkty? Mohou je doporu\u010dovat?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano. Jezdci MotoGP dodr\u017euj\u00ed diety pl\u00e1novan\u00e9 sportovn\u00edmi v\u00fd\u017eivov\u00fdmi poradci a mohou uzav\u00edrat endorsement smlouvy s potravin\u00e1\u0159sk\u00fdmi zna\u010dkami, kter\u00e9 jsou v souladu s jejich \u017eivotn\u00edm stylem a v\u00fdkonnostn\u00edmi pot\u0159ebami. D\u016fv\u011bryhodnost jezdce jako doporu\u010dovatele produkt\u016f souvisej\u00edc\u00edch s v\u00fd\u017eivou a zdrav\u00edm je velmi vysok\u00e1, proto\u017ee spojitost mezi stravou a v\u00fdsledky na trati je re\u00e1ln\u00e1 a prokazateln\u00e1.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u016f\u017ee si mal\u00e1 potravin\u00e1\u0159sk\u00e1 firma dovolit sponzoring v MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Z\u00e1vis\u00ed na druhu dohody. Ne v\u0161echny formy partnerstv\u00ed v MotoGP vy\u017eaduj\u00ed rozpo\u010dty hlavn\u00edho sponzora. Existuj\u00ed p\u0159\u00edle\u017eitosti ke spolupr\u00e1ci s t\u00fdmy hlavn\u00ed t\u0159\u00eddy nebo juniorsk\u00fdch t\u0159\u00edd (Moto2, Moto3) p\u0159i v\u00fdrazn\u011b ni\u017e\u0161\u00edch investi\u010dn\u00edch \u00farovn\u00edch, p\u0159i\u010dem\u017e st\u00e1le umo\u017e\u0148uj\u00ed p\u0159\u00edstup k ekosyst\u00e9mu \u0161ampion\u00e1tu. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">Kontaktujte RTR Sports Marketing<\/a> pro posouzen\u00ed mo\u017enost\u00ed odpov\u00eddaj\u00edc\u00edch va\u0161emu rozpo\u010dtu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Dilema marketingov\u00e9ho \u0159editele: tu\u0148kov\u00e9 konzervy a MotoGP P\u0159edstavte si firmu, kter\u00e1 vyr\u00e1b\u00ed tu\u0148kov\u00e9 konzervy. Marketingov\u00fd \u0159editel zn\u00e1 potenci\u00e1l sportovn\u00edho sponzoringu, prozkoumal fotbal, Formuli 1, cyklistiku a MotoGP. Ale nakonec v\u0161e vr\u00e1til do \u0161upl\u00edku: rozpo\u010det, jist\u011b, ale p\u0159edev\u0161\u00edm p\u0159esv\u011bd\u010den\u00ed, \u017ee MotoGP a tu\u0148kov\u00e9 konzervy jsou dva zcela odd\u011blen\u00e9 sv\u011bty. Tato intuice je v\u0161ak chybn\u00e1. Podle dat [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-354908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Potravin\u00e1\u0159sk\u00e9 zna\u010dky a sponzoring v MotoGP: ano, je to mo\u017en\u00e9! - RTR Sports<\/title>\n<meta name=\"description\" content=\"Potravin\u00e1\u0159sk\u00e9 zna\u010dky a sponzoring v MotoGP: pro\u010d potravin\u00e1\u0159sk\u00e9 firmy mohou t\u011b\u017eit z motorsportu. 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