{"id":355032,"date":"2019-03-29T10:41:05","date_gmt":"2019-03-29T09:41:05","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-udalosti-a-turismus-proc-tato-kombinace-funguje-2\/"},"modified":"2026-09-17T16:49:43","modified_gmt":"2026-09-17T14:49:43","slug":"sportovni-udalosti-a-turismus-proc-tato-kombinace-funguje-2","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-udalosti-a-turismus-proc-tato-kombinace-funguje-2\/","title":{"rendered":"Sportovn\u00ed ud\u00e1losti a turismus: pro\u010d tato kombinace funguje"},"content":{"rendered":"<p>Roste marketingov\u00e1 vazba mezi sportem a geografick\u00fdmi \u00fazem\u00edmi, kter\u00e1 je st\u00e1le relevantn\u011bj\u0161\u00ed v oblasti <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-definice-jak-funguje\/\"><strong>sportovn\u00edch sponzorstv\u00ed<\/strong><\/a>. Na jedn\u00e9 stran\u011b maj\u00ed velk\u00e9 sportovn\u00ed ud\u00e1losti tu zvl\u00e1\u0161tnost, \u017ee stav\u00ed hostitelsk\u00e9 m\u00edsto na o\u010di stovk\u00e1m milion\u016f lid\u00ed. Spojen\u00ed mezi ud\u00e1lost\u00ed a \u00fazem\u00edm se st\u00e1v\u00e1 neodd\u011bliteln\u00fdm: pomyslete na Indy 500 nebo Daytonu, z\u00e1vod\u011bn\u00ed, kter\u00e9 definovala sv\u00e1 m\u00edsta t\u00edm, \u017ee je natrvalo zapsala do popul\u00e1rn\u00ed kultury. Nebo na zem\u011b, kter\u00e9 vyu\u017e\u00edvaj\u00ed fotbalov\u00e1 sv\u011btov\u00e1 mistrovstv\u00ed, olympijsk\u00e9 hry nebo Grand Prix k nov\u00e9mu p\u0159edstaven\u00ed na sv\u011btov\u00e9 map\u011b: So\u010di, Baku, jihov\u00fdchodn\u00ed asijsk\u00e9 n\u00e1rody.<\/p>\n<p>Na druh\u00e9 stran\u011b, \u00fazem\u00ed, kter\u00e1 nemohou po\u0159\u00e1dat velk\u00e9 sportovn\u00ed akce, st\u00e1le \u010dast\u011bji vyu\u017e\u00edvaj\u00ed sponzorstv\u00ed k propagaci &#8222;zd\u00e1lky&#8220; v o\u010d\u00edch turist\u016f a investor\u016f. Hojn\u011b diskutovan\u00fd p\u0159\u00edpad &#8222;Visit Rwanda&#8220; na dresech Arsenalu je asi nejzn\u00e1m\u011bj\u0161\u00edm p\u0159\u00edkladem, ale rozhodn\u011b nen\u00ed jedin\u00fdm.<\/p>\n<p>Toto spojen\u00ed mezi sportovn\u00edmi ud\u00e1lostmi a turismem lze vysledovat ke dv\u011bma odli\u0161n\u00fdm model\u016fm:<\/p>\n<ul>\n<li><strong>P\u0159\u00edm\u00fd geomarketing<\/strong>: n\u00e1rod, region nebo m\u011bsto organizuje sportovn\u00ed akce na sv\u00e9m vlastn\u00edm \u00fazem\u00ed za \u00fa\u010delem propagace sv\u00e9ho hospod\u00e1\u0159stv\u00ed a pozicov\u00e1n\u00ed;<\/li>\n<li><strong>Nep\u0159\u00edm\u00fd geomarketing<\/strong>: n\u00e1rod, region nebo m\u011bsto vyu\u017e\u00edv\u00e1 sponzorstv\u00ed geograficky vzd\u00e1len\u00fdch t\u00fdm\u016f nebo sportovc\u016f ke zlep\u0161en\u00ed viditelnosti sv\u00e9ho \u00fazem\u00ed a p\u0159il\u00e1k\u00e1n\u00ed turist\u016f a investor\u016f.<\/li>\n<\/ul>\n<h2>V\u0161e z\u00e1vis\u00ed na c\u00edlech<\/h2>\n<p>Velk\u00e1 sportovn\u00ed akce m\u00e1 okam\u017eitou s\u00edlu um\u00edstit m\u00edsto, m\u011bsto nebo n\u00e1rod na sv\u011btovou mapu. V mnoha p\u0159\u00edpadech, jako jsou olympijsk\u00e9 hry nebo sv\u011btov\u00e1 mistrovstv\u00ed, se akce st\u00e1v\u00e1 tak\u00e9 p\u0159\u00edle\u017eitost\u00ed k modernizaci infrastruktury, v\u00fdstavb\u011b nov\u00fdch \u010dtvrt\u00ed a p\u0159ehodnocen\u00ed dopravn\u00edch syst\u00e9m\u016f. To se stalo v Barcelon\u011b, kde olympijsk\u00e9 hry v roce 1992 radik\u00e1ln\u011b prom\u011bnily m\u011bsto.<\/p>\n<p>Kdy\u017e se n\u00e1rod nebo obec rozhodne po\u0159\u00e1dat etapu putovn\u00ed akce, jako je <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>MotoGP<\/strong><\/a>, c\u00edl je \u010dasto takti\u010dt\u011bj\u0161\u00ed: t\u011b\u017eit z okam\u017eit\u00fdch ekonomick\u00fdch p\u0159\u00ednos\u016f pro toto \u00fazem\u00ed. Ubytovac\u00ed sektor, obchody a dal\u0161\u00ed m\u00edstn\u00ed podniky enormn\u011b profituj\u00ed z publika zapl\u0148uj\u00edc\u00edho m\u011bsto o v\u00edkendu. M\u011bsta po\u0159\u00e1daj\u00edc\u00ed Grand Prix MotoGP zaznamen\u00e1vaj\u00ed pr\u016fm\u011brn\u00fd n\u00e1r\u016fst tr\u017eeb v ubytovac\u00edm sektoru o 20\u201340 % b\u011bhem z\u00e1vodn\u00edch v\u00edkend\u016f.<\/p>\n<h2>Sport a turismus: \u010dty\u0159i oblasti strategick\u00e9ho p\u0159ekr\u00fdv\u00e1n\u00ed<\/h2>\n<p><strong>1. Destina\u010dn\u00ed marketing prost\u0159ednictv\u00edm n\u00e1zvu akce.<\/strong> Kdy\u017e akce nese n\u00e1zev m\u011bsta (Grand Prix Valencie, Grand Prix Velk\u00e9 Brit\u00e1nie na Silverstone), m\u00edsto se stane ned\u00edlnou sou\u010d\u00e1st\u00ed sportovn\u00ed zna\u010dky. Poka\u017ed\u00e9, kdy\u017e je tato akce zm\u00edn\u011bna, destinace z\u00edsk\u00e1v\u00e1 bezplatnou viditelnost.<\/p>\n<p><strong>2. Geografi\u010dt\u00ed velvyslanci zna\u010dky.<\/strong> N\u00e1rody nebo regiony, kter\u00e9 se objevuj\u00ed na oble\u010den\u00ed mezin\u00e1rodn\u00edch sportovc\u016f nebo sportovn\u00edch t\u00fdm\u016f, z\u00edsk\u00e1vaj\u00ed kontinu\u00e1ln\u00ed medi\u00e1ln\u00ed expozici, kterou by bylo obt\u00ed\u017en\u00e9 a n\u00e1kladn\u00e9 replikovat prost\u0159ednictv\u00edm tradi\u010dn\u00edch reklamn\u00edch kan\u00e1l\u016f.<\/p>\n<p><strong>3. Aktivn\u00ed sportovn\u00ed turismus.<\/strong> Fanou\u0161ci se p\u0159esouvaj\u00ed, aby sledovali sv\u00e9 obl\u00edben\u00e9 t\u00fdmy a sportovce. Grand Prix MotoGP p\u0159itahuje des\u00edtky tis\u00edc nad\u0161enc\u016f z cel\u00e9ho sv\u011bta, jejich\u017e v\u00fddajov\u00e1 kapacita je vy\u0161\u0161\u00ed ne\u017e u pr\u016fm\u011brn\u00e9ho turisty.<\/p>\n<p><strong>4. Infrastrukturn\u00ed odkaz.<\/strong> Za\u0159\u00edzen\u00ed vybudovan\u00e1 pro po\u0159\u00e1d\u00e1n\u00ed sportovn\u00edch akc\u00ed se \u010dasto st\u00e1vaj\u00ed trval\u00fdmi aktivy, kter\u00e1 nad\u00e1le generuj\u00ed hodnotu pro toto \u00fazem\u00ed je\u0161t\u011b dlouho po skon\u010den\u00ed akce.<\/p>\n<h2>P\u0159\u00edpad MotoGP jako n\u00e1stroj destina\u010dn\u00edho marketingu<\/h2>\n<p>MotoGP p\u0159edstavuje jeden z nejzaj\u00edmav\u011bj\u0161\u00edch p\u0159\u00edklad\u016f tohoto vztahu mezi sportem a \u00fazem\u00edm. S <strong>22 Grand Prix rozm\u00edst\u011bn\u00fdmi na 4 kontinentech<\/strong> se \u0161ampion\u00e1t ka\u017edoro\u010dn\u011b dot\u00fdk\u00e1 n\u011bkter\u00fdch z nejv\u00fdznamn\u011bj\u0161\u00edch destinac\u00ed sv\u011bta: od Malajsie po Argentinu, od Indon\u00e9sie po Spojen\u00e9 st\u00e1ty, z Asie do srdce Evropy. Samotn\u00fd fakt, \u017ee host\u00ed Grand Prix, sv\u011btu sd\u011bluje, \u017ee tato destinace spl\u0148uje mezin\u00e1rodn\u00ed standardy.<\/p>\n<p>Nen\u00ed n\u00e1hoda, \u017ee mnoho rozv\u00edjej\u00edc\u00edch se zem\u00ed investovalo do v\u00fdstavby mezin\u00e1rodn\u00edch okruh\u016f s deklarovan\u00fdm c\u00edlem p\u0159eposicovat svou zemi na sv\u011btov\u00e9 sc\u00e9n\u011b. Katar investoval miliardy do sportovn\u00ed infrastruktury; Kazachst\u00e1n se vyno\u0159uje jako nov\u00e1 destinace evropsk\u00e9ho motorsportu; Indon\u00e9sie ned\u00e1vno renovovala okruh Mandalika. Ve v\u0161ech t\u011bchto p\u0159\u00edpadech je sport n\u00e1strojem m\u011bkk\u00e9 s\u00edly a destina\u010dn\u00edho marketingu.<\/p>\n<p>Pro zna\u010dky p\u016fsob\u00edc\u00ed v turismu, ubytovac\u00edm sektoru nebo maj\u00edc\u00ed za c\u00edl pos\u00edlit svou pozici na konkr\u00e9tn\u00edch geografick\u00fdch trz\u00edch, nab\u00edz\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>sponzoring MotoGP<\/strong><\/a> jedine\u010dnou p\u0159\u00edle\u017eitost: p\u0159\u00edstup ke glob\u00e1ln\u00edmu, v\u011brn\u00e9mu publiku, rozm\u00edst\u011bn\u00e9mu p\u0159esn\u011b na t\u011bch trz\u00edch, kde je r\u016fst turismu nejdynami\u010dt\u011bj\u0161\u00ed.<\/p>\n<h2>Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky: sport, turismus a sponzoring<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e1 je vazba mezi sportovn\u00edmi ud\u00e1lostmi a turismem?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Sportovn\u00ed akce generuj\u00ed p\u0159\u00edm\u00e9 turistick\u00e9 toky (fanou\u0161ci p\u0159esouvaj\u00edc\u00ed se za akc\u00ed) a nep\u0159\u00edm\u00e9 (zv\u00fd\u0161en\u00ed viditelnosti hostitelsk\u00e9 destinace na glob\u00e1ln\u00ed \u00farovni). M\u011bsta po\u0159\u00e1daj\u00edc\u00ed Grand Prix MotoGP zaznamen\u00e1vaj\u00ed nap\u0159\u00edklad pr\u016fm\u011brn\u00fd n\u00e1r\u016fst tr\u017eeb v ubytovac\u00edm sektoru o 20\u201340 % b\u011bhem z\u00e1vodn\u00edch v\u00edkend\u016f, s multiplika\u010dn\u00edm efektem sahaj\u00edc\u00edm do cel\u00e9 m\u00edstn\u00ed ekonomiky.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je sportovn\u00ed geomarketing?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Sportovn\u00ed geomarketing je vyu\u017eit\u00ed sportu a sportovn\u00edch sponzorstv\u00ed k propagaci \u00fazem\u00ed, m\u011bsta nebo n\u00e1roda. M\u016f\u017ee b\u00fdt p\u0159\u00edm\u00fd (po\u0159\u00e1d\u00e1n\u00ed akc\u00ed) nebo nep\u0159\u00edm\u00fd (sponzorov\u00e1n\u00ed sportovce nebo t\u00fdmu pro z\u00edsk\u00e1n\u00ed mezin\u00e1rodn\u00ed viditelnosti). Nejzn\u00e1m\u011bj\u0161\u00ed p\u0159\u00edpad je &#8222;Visit Rwanda&#8220; na dresech Arsenalu, ale v motorsportu existuj\u00ed des\u00edtky podobn\u00fdch operac\u00ed, kde jsou ekonomick\u00e9 a image p\u0159\u00ednosy zvl\u00e1\u0161t\u011b v\u00fdrazn\u00e9.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d je MotoGP \u00fa\u010dinn\u00fdm n\u00e1strojem destina\u010dn\u00edho marketingu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Proto\u017ee je to \u0161ampion\u00e1t s 22 Grand Prix na 4 kontinentech, glob\u00e1ln\u00edm publikem p\u0159es 600 milion\u016f div\u00e1k\u016f za sez\u00f3nu a vysoce v\u011brnou fanou\u0161kovskou z\u00e1kladnou. Hostitelsk\u00e1 m\u011bsta z\u00edsk\u00e1vaj\u00ed mezin\u00e1rodn\u00ed medi\u00e1ln\u00ed viditelnost, zat\u00edmco zna\u010dky sponzoruj\u00edc\u00ed MotoGP maj\u00ed p\u0159\u00edstup p\u0159esn\u011b na geografick\u00e9 trhy, kde turismus a spot\u0159eba vy\u0161\u0161\u00ed t\u0159\u00eddy siln\u011b rostou.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak m\u016f\u017ee zna\u010dka z turistick\u00e9ho sektoru vyu\u017e\u00edt sportovn\u00ed sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>T\u0159emi hlavn\u00edmi zp\u016fsoby: (1) zv\u00fd\u0161en\u00edm pov\u011bdom\u00ed o zna\u010dce na konkr\u00e9tn\u00edch geografick\u00fdch trz\u00edch, kde chce r\u016fst; (2) vytv\u00e1\u0159en\u00edm obsahu a vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f spojen\u00fdch se z\u00e1\u017eitkem z cestov\u00e1n\u00ed a sportovn\u00ed akc\u00ed; (3) aktivac\u00ed obchodn\u00edch partnerstv\u00ed s fanou\u0161ky cestuj\u00edc\u00edmi za sv\u00fdm obl\u00edben\u00fdm sportem, segmentem s demografick\u00fdm profilem a ochotou ke spot\u0159eb\u011b nadpr\u016fm\u011brnou. RTR Sports Marketing tyto aktivace v motorsportu \u0159\u00edd\u00ed v\u00edce ne\u017e 30 let.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00fd sport je nej\u00fa\u010dinn\u011bj\u0161\u00ed pro turistickou propagaci destinace?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Z\u00e1vis\u00ed na c\u00edlov\u00e9m trhu. MotoGP je zvl\u00e1\u0161t\u011b \u00fa\u010dinn\u00e9 pro destinace, kter\u00e9 cht\u011bj\u00ed r\u016fst v Asii (Japonsko, Indon\u00e9sie, Malajsie, Thajsko) a v Latinsk\u00e9 Americe (Argentina, Braz\u00edlie). Formule 1, i kdy\u017e s vy\u0161\u0161\u00edmi n\u00e1klady, m\u00e1 siln\u011bj\u0161\u00ed penetraci na trz\u00edch St\u0159edn\u00edho v\u00fdchodu a z\u00e1padn\u00ed Evropy. Motorsport obecn\u011b nab\u00edz\u00ed geografick\u00e9 pokryt\u00ed obt\u00ed\u017en\u011b replikovateln\u00e9 jin\u00fdmi sporty. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">Kontaktujte RTR Sports pro personalizovan\u00e9 hodnocen\u00ed<\/a>.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Roste marketingov\u00e1 vazba mezi sportem a geografick\u00fdmi \u00fazem\u00edmi, kter\u00e1 je st\u00e1le relevantn\u011bj\u0161\u00ed v oblasti sportovn\u00edch sponzorstv\u00ed. Na jedn\u00e9 stran\u011b maj\u00ed velk\u00e9 sportovn\u00ed ud\u00e1losti tu zvl\u00e1\u0161tnost, \u017ee stav\u00ed hostitelsk\u00e9 m\u00edsto na o\u010di stovk\u00e1m milion\u016f lid\u00ed. Spojen\u00ed mezi ud\u00e1lost\u00ed a \u00fazem\u00edm se st\u00e1v\u00e1 neodd\u011bliteln\u00fdm: pomyslete na Indy 500 nebo Daytonu, z\u00e1vod\u011bn\u00ed, kter\u00e9 definovala sv\u00e1 m\u00edsta t\u00edm, \u017ee [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-355032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportovn\u00ed ud\u00e1losti a turismus: pro\u010d tato kombinace funguje - RTR Sports<\/title>\n<meta name=\"description\" content=\"Jak sportovn\u00ed akce a sponzoring MotoGP se st\u00e1vaj\u00ed n\u00e1stroji destina\u010dn\u00edho marketingu. 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