{"id":355056,"date":"2019-04-02T15:14:27","date_gmt":"2019-04-02T13:14:27","guid":{"rendered":"https:\/\/rtrsports.com\/show-bikes-motogp-co-to-jsou-a-jak-se-pouzivaji\/"},"modified":"2026-09-17T17:04:29","modified_gmt":"2026-09-17T15:04:29","slug":"show-bikes-motogp-co-to-jsou-a-jak-se-pouzivaji","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/show-bikes-motogp-co-to-jsou-a-jak-se-pouzivaji\/","title":{"rendered":"Show Bikes MotoGP: co to jsou a jak se pou\u017e\u00edvaj\u00ed?"},"content":{"rendered":"

V\u00fdstavn\u00ed motocykly MotoGP<\/strong>, b\u011b\u017en\u011b naz\u00fdvan\u00e9 show bikes, jsou repliky stroj\u016f, kter\u00e9 jezdci pou\u017e\u00edvaj\u00ed b\u011bhem z\u00e1vod\u016f Mistrovstv\u00ed sv\u011bta MotoGP. T\u00fdmy je poskytuj\u00ed sv\u00fdm hlavn\u00edm sponzor\u016fm a partner\u016fm<\/strong><\/a> jako marketingov\u00fd n\u00e1stroj pro zvl\u00e1\u0161tn\u00ed akce: veletrhy, konference, firemn\u00ed konvence a presti\u017en\u00ed slavnostn\u00ed otev\u0159en\u00ed.<\/p>\n

Co jsou show bikes MotoGP?<\/h2>\n

Show bike<\/strong> je v\u011brn\u00e1 replika motocykl\u016f z\u00e1vod\u00edc\u00edch ve Mistrovstv\u00ed sv\u011bta MotoGP: stejn\u00fd vzhled, stejn\u00fd design livery, stejn\u00e1 vizu\u00e1ln\u00ed identita jako u prototyp\u016f na trati. Podstatn\u00fd rozd\u00edl spo\u010d\u00edv\u00e1 v tom, \u017ee v\u00fdstavn\u00ed motocykly obvykle nemaj\u00ed funk\u010dn\u00ed motor \u2014 nebo maj\u00ed motor zape\u010det\u011bn\u00fd \u2014 a postr\u00e1daj\u00ed n\u011bkter\u00e9 elektronick\u00e9 komponenty ze smluvn\u00edch d\u016fvod\u016f dohodnut\u00fdch s v\u00fdrobci. V praxi se jedn\u00e1 o motocykl z p\u0159edchoz\u00ed sez\u00f3ny p\u0159elakovan\u00fd s aktu\u00e1ln\u00edm zbarven\u00edm, tak\u017ee vn\u011bj\u0161\u00ed vzhled dokonale odpov\u00edd\u00e1 prototyp\u016fm z\u00e1vod\u00edc\u00edm v aktu\u00e1ln\u00edm Mistrovstv\u00ed sv\u011bta.<\/p>\n

Neodolateln\u00fd p\u016fvab jedine\u010dn\u00e9ho prototypu na sv\u011bt\u011b<\/h2>\n

Jednou z nejv\u00fdrazn\u011bj\u0161\u00edch charakteristik MotoGP<\/strong> je, \u017ee z\u00e1vody jsou vyhrazeny prototyp\u016fm: ru\u010dn\u011b vyr\u00e1b\u011bn\u00fdm stroj\u016fm, v extr\u00e9mn\u011b omezen\u00e9m po\u010dtu, v\u00fdhradn\u011b pro z\u00e1vod\u011bn\u00ed v Premier Class. Na rozd\u00edl od Mistrovstv\u00ed sv\u011bta Superbike, kde motocykly vych\u00e1zej\u00ed z komer\u010dn\u00edch model\u016f, kter\u00e9 si soukromn\u00edci mohou koupit (za vysokou cenu), jsou stroje MotoGP jedine\u010dn\u00e9 kusy. Neexistuje cen\u00edk, neexistuje dealer. Jsou to ze sv\u00e9 podstaty nedosa\u017eiteln\u00e9 objekty.<\/p>\n

Proto je mo\u017enost vid\u011bt jeden z t\u011bchto mimo\u0159\u00e1dn\u00fdch stroj\u016f osobn\u011b emocion\u00e1ln\u011b v\u00fdjime\u010dn\u00fdm z\u00e1\u017eitkem, jak pro nad\u0161ence, kte\u0159\u00ed poznaj\u00ed motocykl sv\u00e9ho \u0161ampiona, tak pro nov\u00e1\u010dky, kte\u0159\u00ed se n\u00e1hle ocitnou p\u0159ed mistrovsk\u00fdm d\u00edlem absolutn\u00ed \u00farovn\u011b stroj\u00edrenstv\u00ed. Zkr\u00e1cen\u00e1 vzd\u00e1lenost, mo\u017enost pozorovat stroj z n\u011bkolika centimetr\u016f, z show bike d\u011bl\u00e1 objekt schopn\u00fd zanechat nezapomenuteln\u00fd dojem v ka\u017ed\u00e9m, kdo ho potk\u00e1.<\/p>\n

Vysoce hodnotn\u00fd marketingov\u00fd n\u00e1stroj pro sponzory a partnery<\/h2>\n

T\u00fdmy, kter\u00e9 disponuj\u00ed show bike, ho zahrnuj\u00ed do bal\u00ed\u010dku v\u00fdhod nab\u00edzen\u00fdch partner\u016fm MotoGP<\/strong><\/a> jako ned\u00edlnou sou\u010d\u00e1st smlouvy o sponzoringu<\/strong><\/a>. Nejde o okrajov\u00fd prvek: show bike pat\u0159\u00ed k nejexkluzivn\u011bj\u0161\u00edm aktiv\u016fm, kter\u00e9 m\u016f\u017ee t\u00fdm poskytnout, vedle pr\u00e1v na institucion\u00e1ln\u00ed obraz, VIP pr\u016fkaz\u016f, podpory na soci\u00e1ln\u00edch s\u00edt\u00edch a p\u0159\u00edle\u017eitost\u00ed ke co-brandingu.<\/p>\n

Sponzo\u0159i o n\u011bj \u017e\u00e1daj\u00ed pro nejstrategi\u010dt\u011bj\u0161\u00ed momenty sv\u00e9ho marketingov\u00e9ho kalend\u00e1\u0159e: mezin\u00e1rodn\u00ed veletrhy (pro p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f ke st\u00e1nku), konference (pro dod\u00e1n\u00ed pr\u00e9miov\u00e9 atmosf\u00e9ry akci) nebo d\u016fle\u017eit\u00e1 firemn\u00ed slavnostn\u00ed otev\u0159en\u00ed (aby byl okam\u017eik skute\u010dn\u011b nezapomenuteln\u00fd). Ud\u011blen\u00ed pr\u00e1va na pou\u017eit\u00ed je pe\u010dliv\u011b kalibrov\u00e1no: zpravidla stejn\u00fd sponzor nez\u00edsk\u00e1 show bike v\u00edce ne\u017e dvakr\u00e1t v pr\u016fb\u011bhu sez\u00f3ny. T\u00fdm se p\u0159\u00edmo star\u00e1 o ve\u0161ker\u00e9 logistick\u00e9 aspekty, od p\u0159epravy p\u0159es vystaven\u00ed na stojanech a\u017e po demont\u00e1\u017e.<\/p>\n

Aktivace s vysok\u00fdm emo\u010dn\u00edm dopadem<\/h2>\n

Sportovn\u00ed sponzorstv\u00ed<\/strong><\/a> jsou ekosyst\u00e9my pr\u00e1v, komunika\u010dn\u00edch p\u0159\u00edle\u017eitost\u00ed a n\u00e1stroj\u016f pro vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. Show bike je jedn\u00edm z t\u011bchto n\u00e1stroj\u016f: mo\u017en\u00e1 nejbezprost\u0159edn\u011bj\u0161\u00edm a nejsiln\u011bj\u0161\u00edm z hlediska okam\u017eit\u00e9ho emo\u010dn\u00edho dopadu.<\/p>\n

P\u0159edstavte si, \u017ee organizujete konferenci s va\u0161imi nejd\u016fle\u017eit\u011bj\u0161\u00edmi klienty, partnery a investory. Zat\u00edmco va\u0161i host\u00e9 zauj\u00edmaj\u00ed m\u00edsta, velk\u00e1 obrazovka prom\u00edt\u00e1 z\u00e1b\u011bry z pr\u00e1v\u011b pro\u017eit\u00e9 sez\u00f3ny: pit lane, rychl\u00e9 kola, p\u00f3dia. V centru s\u00e1lu, p\u0159esn\u011b tam, kde \u0159e\u010dn\u00edci budou m\u00edt slovo, stoj\u00ed motocykl. Stejn\u00fd motocykl, kter\u00fd se objevuje na obrazovce. S va\u0161\u00edm logem na kapot\u00e1\u017ei. D\u0159\u00edve ne\u017e kdokoli promluvil, ji\u017e jste vytvo\u0159ili ten moment. Ji\u017e jste zanechali nesmazatelnou vzpom\u00ednku v mysli v\u0161ech p\u0159\u00edtomn\u00fdch.<\/p>\n

To je s\u00edla dob\u0159e zkonstruovan\u00e9 aktivace: nepopisuje hodnotu sponzorstv\u00ed, nech\u00e1v\u00e1 ji poc\u00edtit.<\/p>\n

Nej\u010dast\u011bji kladen\u00e9 ot\u00e1zky o show bikes MotoGP<\/h2>\n
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Frequently Asked Questions<\/b><\/h2>\r\n \r\n
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\r\n Co je show bike MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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Show bike MotoGP je v\u011brn\u00e1 replika prototyp\u016f z\u00e1vod\u00edc\u00edch v Mistrovstv\u00ed sv\u011bta. M\u00e1 stejn\u00fd vn\u011bj\u0161\u00ed vzhled jako motocykly na trati, ale obvykle nem\u00e1 funk\u010dn\u00ed motor (nebo m\u00e1 zape\u010det\u011bn\u00fd) a postr\u00e1d\u00e1 n\u011bkter\u00e9 elektronick\u00e9 komponenty ze smluvn\u00edch d\u016fvod\u016f. Je vyrobena z motocyklu z p\u0159edchoz\u00edho roku, oble\u010den\u00e9ho do livery aktu\u00e1ln\u00ed sez\u00f3ny. Kontaktujte RTR Sports Marketing<\/a> pro v\u00edce informac\u00ed o tom, jak z\u00edskat p\u0159\u00edstup k t\u00e9to exkluzivn\u00ed v\u00fdhod\u011b.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n K \u010demu slou\u017e\u00ed show bikes?<\/b>\r\n <\/h3>\r\n\r\n
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Show bikes jsou t\u00fdmy vyu\u017e\u00edv\u00e1ny jako marketingov\u00fd n\u00e1stroj v r\u00e1mci sponzorsk\u00fdch bal\u00ed\u010dk\u016f. Sponzo\u0159i je mohou p\u0159iv\u00e9zt na vlastn\u00ed akce: veletrhy, firemn\u00ed konference, slavnostn\u00ed otev\u0159en\u00ed, setk\u00e1n\u00ed s klienty. Jejich p\u0159\u00edtomnost prom\u011b\u0148uje jakoukoli akci v nezapomenuteln\u00fd z\u00e1\u017eitek d\u00edky neodolateln\u00e9mu p\u016fvabu prototyp\u016f MotoGP.<\/p>\n

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\r\n Kolikr\u00e1t m\u016f\u017ee sponzor show bike vyu\u017e\u00edt?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Zpravidla stejn\u00fd sponzor nez\u00edsk\u00e1 show bike k pou\u017eit\u00ed v\u00edce ne\u017e dvakr\u00e1t v pr\u016fb\u011bhu sez\u00f3ny. T\u00fdm zaji\u0161\u0165uje logistiku p\u0159\u00edmo \u2014 p\u0159epravu, vystaven\u00ed, demont\u00e1\u017e \u2014 a rozd\u011bluje toto privilegium mezi r\u016fzn\u00e9 partnery kalibrovan\u00fdm zp\u016fsobem podle \u00farovn\u011b sponzoringu. Exkluzivita tohoto aktiva je sou\u010d\u00e1st\u00ed toho, co ho \u010din\u00ed tak hodnotn\u00fdm.<\/p>\n

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\r\n Lze show bikes MotoGP koupit?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Motocykly z\u00e1vod\u00edc\u00ed v MotoGP jsou prototypy postaven\u00e9 v\u00fdhradn\u011b pro z\u00e1vod\u011bn\u00ed: nejsou prod\u00e1v\u00e1ny ve\u0159ejnosti v \u017e\u00e1dn\u00e9 form\u011b. Show bikes, co\u017e jsou repliky vyroben\u00e9 pro marketingov\u00e9 \u00fa\u010dely, pat\u0159\u00ed t\u00fdm\u016fm a jsou p\u016fj\u010dov\u00e1ny sponzor\u016fm k do\u010dasn\u00e9mu pou\u017eit\u00ed v r\u00e1mci sponzorsk\u00fdch smluv. Nejsou dostupn\u00e9 k soukrom\u00e9mu n\u00e1kupu.<\/p>\n

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\r\n Jak m\u016f\u017ee firma z\u00edskat p\u0159\u00edstup k show bike MotoGP pro akci?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

P\u0159\u00edstup k show bike MotoGP je mo\u017en\u00fd prost\u0159ednictv\u00edm sponzorsk\u00e9 smlouvy s t\u00fdmem MotoGP<\/a>. RTR Sports Marketing s v\u00edce ne\u017e 30 lety zku\u0161enost\u00ed v motorsportu v\u00e1m m\u016f\u017ee pomoci identifikovat t\u00fdm nejvhodn\u011bj\u0161\u00ed pro va\u0161e c\u00edle a sestavit nejefektivn\u011bj\u0161\u00ed aktiva\u010dn\u00ed bal\u00ed\u010dek pro va\u0161e podnik\u00e1n\u00ed.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

V\u00fdstavn\u00ed motocykly MotoGP, b\u011b\u017en\u011b naz\u00fdvan\u00e9 show bikes, jsou repliky stroj\u016f, kter\u00e9 jezdci pou\u017e\u00edvaj\u00ed b\u011bhem z\u00e1vod\u016f Mistrovstv\u00ed sv\u011bta MotoGP. T\u00fdmy je poskytuj\u00ed sv\u00fdm hlavn\u00edm sponzor\u016fm a partner\u016fm jako marketingov\u00fd n\u00e1stroj pro zvl\u00e1\u0161tn\u00ed akce: veletrhy, konference, firemn\u00ed konvence a presti\u017en\u00ed slavnostn\u00ed otev\u0159en\u00ed. Co jsou show bikes MotoGP? Show bike je v\u011brn\u00e1 replika motocykl\u016f z\u00e1vod\u00edc\u00edch ve Mistrovstv\u00ed sv\u011bta […]<\/p>\n","protected":false},"author":2,"featured_media":157727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121,20122],"tags":[],"class_list":["post-355056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2","category-sports-marketing-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\nShow Bikes MotoGP: co to jsou a jak se pou\u017e\u00edvaj\u00ed? - RTR Sports<\/title>\n<meta name=\"description\" content=\"Show bikes MotoGP jsou v\u011brn\u00e9 repliky z\u00e1vodn\u00edch prototyp\u016f, dostupn\u00e9 sponzor\u016fm pro jejich akce. 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