{"id":355149,"date":"2019-04-10T07:58:51","date_gmt":"2019-04-10T05:58:51","guid":{"rendered":"https:\/\/rtrsports.com\/potravinarske-produkty-a-motogp-ano-je-to-mozne\/"},"modified":"2026-09-17T18:09:04","modified_gmt":"2026-09-17T16:09:04","slug":"potravinarske-produkty-a-motogp-ano-je-to-mozne","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/potravinarske-produkty-a-motogp-ano-je-to-mozne\/","title":{"rendered":"Potravin\u00e1\u0159sk\u00e9 Produkty a MotoGP: Ano, je to Mo\u017en\u00e9!"},"content":{"rendered":"<h2>Pochybnost marketingov\u00e9ho \u0159editele: tu\u0148\u00e1k v konzerv\u011b a MotoGP<\/h2>\n<p>P\u0159edstavte si spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed tu\u0148\u00e1k v konzerv\u011b. Marketingov\u00fd \u0159editel zn\u00e1 potenci\u00e1l sportovn\u00edho sponzorstv\u00ed, prozkoumali fotbal, Formuli 1, cyklistiku i MotoGP. Nakonec v\u0161ak v\u0161e skon\u010dilo v \u0161upl\u00edku: rozpo\u010det samoz\u0159ejm\u011b, ale p\u0159edev\u0161\u00edm p\u0159esv\u011bd\u010den\u00ed, \u017ee MotoGP a tu\u0148\u00e1k v konzerv\u011b pat\u0159\u00ed do dvou zcela odli\u0161n\u00fdch sv\u011bt\u016f. Tento p\u0159edpoklad je myln\u00fd.<\/p>\n<p>Podle dat Dorny je typick\u00e9 publikum MotoGP ze 70 % mu\u017esk\u00e9 a ze 30 % \u017eensk\u00e9. A \u0160pan\u011blsko a It\u00e1lie, dva kl\u00ed\u010dov\u00e9 trhy \u0161ampion\u00e1tu a n\u00e1rody, kter\u00e9 vychovaly nejv\u00edce \u0161ampion\u016f v historii motocyklov\u00fdch z\u00e1vod\u016f, jsou z\u00e1rove\u0148 dv\u011b evropsk\u00e9 zem\u011b s nejvy\u0161\u0161\u00ed spot\u0159ebou tu\u0148\u00e1ka v konzerv\u011b na hlavu. Spojitost existuje: sta\u010d\u00ed ji um\u011bt \u010d\u00edst.<\/p>\n<h2>Jezdci dodr\u017euj\u00ed dietu profesion\u00e1ln\u00edch sportovc\u016f<\/h2>\n<p>Jezdci MotoGP nejsou jen \u0159idi\u010di: jsou to atleti s pl\u00e1novan\u00fdmi, sledovan\u00fdmi a optimalizovan\u00fdmi stravovac\u00edmi pl\u00e1ny, jim\u017e je v\u011bnov\u00e1na stejn\u00e1 p\u00e9\u010de jako nastaven\u00ed motoru. V\u00fd\u017eiva je ned\u00edlnou sou\u010d\u00e1st\u00ed jejich v\u00fdkonu. Potravin\u00e1\u0159sk\u00e1 zna\u010dka vstupuj\u00edc\u00ed do tohoto sv\u011bta nep\u016fsob\u00ed ru\u0161iv\u011b: doprov\u00e1z\u00ed ji\u017e existuj\u00edc\u00ed konverzaci o v\u00fd\u017eiv\u011b, zdrav\u00ed a fyzick\u00e9m v\u00fdkonu.<\/p>\n<p>Krom\u011b narativu existuj\u00ed velmi konkr\u00e9tn\u00ed v\u00fdhody. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>Sponzoring MotoGP<\/strong><\/a> nab\u00edz\u00ed potravin\u00e1\u0159sk\u00fdm zna\u010dk\u00e1m kan\u00e1ly viditelnosti a aktivace, kter\u00e9 jin\u00e9 reklamn\u00ed investice jen st\u011b\u017e\u00ed dok\u00e1\u017e\u00ed replikovat.<\/p>\n<h2>Poledn\u00ed p\u0159est\u00e1vka na okruz\u00edch: jedine\u010dn\u00e1 p\u0159\u00edle\u017eitost<\/h2>\n<p>Co se d\u011bje mimo tra\u0165 b\u011bhem z\u00e1vodn\u00edho v\u00edkendu, je m\u00e9n\u011b zn\u00e1m\u00e9, ale stejn\u011b bohat\u00e9 na p\u0159\u00edle\u017eitosti. <strong>Poledn\u00ed p\u0159est\u00e1vka je kl\u00ed\u010dov\u00fdm momentem v ekonomice z\u00e1vodn\u00edho dne<\/strong>: t\u00fdmy, konkurenceschopn\u00e9 ve v\u0161em, cht\u011bj\u00ed sv\u00fdm host\u016fm nab\u00eddnout co nejlep\u0161\u00ed j\u00eddlo. Kdo toto j\u00eddlo dod\u00e1v\u00e1, je p\u0159\u00edtomen v nejexkluzivn\u011bj\u0161\u00edm a nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00edm okam\u017eiku cel\u00e9ho v\u00edkendu.<\/p>\n<p>VIP hospitality prostory na okruz\u00edch MotoGP jsou skute\u010dn\u00fdmi do\u010dasn\u00fdmi restauracemi nejvy\u0161\u0161\u00ed \u00farovn\u011b. Pro potravin\u00e1\u0159sk\u00e9ho v\u00fdrobce znamen\u00e1 p\u0159\u00edtomnost v t\u011bchto prostor\u00e1ch nab\u00eddnut\u00ed sv\u00fdch produkt\u016f k ochutn\u00e1n\u00ed vybran\u00e9mu, majetn\u00e9ho a v\u011brn\u00e9mu publiku. Nen\u00ed to reklama: je to z\u00e1\u017eitkov\u00fd marketing v nejaspira\u010dn\u011bj\u0161\u00edm mo\u017en\u00e9m kontextu.<\/p>\n<h2>Paddock jako exkluzivn\u00ed jevi\u0161t\u011b<\/h2>\n<p>Sponzorstv\u00ed m\u016f\u017ee poskytnout p\u0159\u00edstup k n\u011b\u010demu je\u0161t\u011b exkluzivn\u011bj\u0161\u00edmu: mo\u017enosti uspo\u0159\u00e1dat soukromou ve\u010de\u0159i v paddocku, jednom z nej\u017e\u00e1dan\u011bj\u0161\u00edch a nejt\u011b\u017en\u011bji dostupn\u00fdch prost\u0159ed\u00ed na sv\u011bt\u011b. P\u0159edstavte si, \u017ee pozvete kupce velk\u00e9 distribu\u010dn\u00ed s\u00edt\u011b, se kterou chcete dlouho vyjedn\u00e1vat: ve\u010de\u0159e v paddocku Velk\u00e9 ceny, obklopen\u00e1 gar\u00e1\u017eemi t\u00fdm\u016f a neopakovatelnou atmosf\u00e9rou z\u00e1vodn\u00edho v\u00edkendu, m\u00e1 v\u011bt\u0161\u00ed hodnotu ne\u017e jak\u00e1koli obchodn\u00ed prezentace.<\/p>\n<p>Je to neform\u00e1ln\u00ed, uvoln\u011bn\u00e9 a nezapomenuteln\u00e9 prost\u0159ed\u00ed. A sd\u00edlen\u00e1 v\u00e1\u0161e\u0148 pro MotoGP je nejlep\u0161\u00edm mo\u017en\u00fdm prolomen\u00edm led\u016f.<\/p>\n<h2>Konkr\u00e9tn\u00ed v\u00fdhody pro potravin\u00e1\u0159sk\u00e9ho v\u00fdrobce<\/h2>\n<p>Shrnuto, <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>partnerstv\u00ed s MotoGP<\/strong><\/a> m\u016f\u017ee potravin\u00e1\u0159sk\u00e9 spole\u010dnosti nab\u00eddnout:<\/p>\n<ul>\n<li>v\u011brohodn\u00fd <strong>p\u0159\u00edb\u011bh<\/strong> o j\u00eddle, kter\u00e9 konzumuj\u00ed jezdci a jejich t\u00fdmy;<\/li>\n<li>propaga\u010dn\u00ed platformu cestuj\u00edc\u00ed ke kl\u00ed\u010dov\u00fdm trh\u016fm v Evrop\u011b, Asii a Americe;<\/li>\n<li>p\u0159\u00edstup k VIP hospitality prostor\u00e1m, aby vybran\u00ed host\u00e9 mohli ochutnat jejich produkty;<\/li>\n<li>mo\u017enost zapojit tis\u00edce div\u00e1k\u016f v obchodn\u00edch z\u00f3n\u00e1ch okruh\u016f;<\/li>\n<li>privilegovan\u00e9 prost\u0159ed\u00ed pro B2B vztahy, od kupc\u016f velkoobchodn\u00ed s\u00edt\u011b po mezin\u00e1rodn\u00ed distributory;<\/li>\n<li>viditelnost zna\u010dky prost\u0159ednictv\u00edm signalizace, lakov\u00e1n\u00ed vozidel a sponzorstv\u00ed t\u00fdm\u016f nebo ambasador\u016f.<\/li>\n<\/ul>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky o potravin\u00e1\u0159sk\u00fdch produktech, MotoGP a sponzorstv\u00ed<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d by potravin\u00e1\u0159sk\u00fd v\u00fdrobce m\u011bl sponzorovat MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Proto\u017ee publikum MotoGP je skute\u010dn\u00e9, rozs\u00e1hl\u00e9 a demograficky slad\u011bn\u00e9 s mnoha potravin\u00e1\u0159sk\u00fdmi kategoriemi. 70 % div\u00e1k\u016f jsou mu\u017ei, ale n\u00e1kupn\u00ed rozhodnut\u00ed dom\u00e1cnost\u00ed zahrnuj\u00ed ob\u011b pohlav\u00ed. Kl\u00ed\u010dov\u00e9 trhy \u0161ampion\u00e1tu (\u0160pan\u011blsko, It\u00e1lie, Asie) se \u010dasto shoduj\u00ed s p\u0159edn\u00edmi trhy mnoha potravin\u00e1\u0159sk\u00fdch zna\u010dek. A p\u0159\u00edb\u011bh o jezdc\u00edch-sportovc\u00edch dbaj\u00edc\u00edch o svou stravu vytv\u00e1\u0159\u00ed kontext autentick\u00e9 d\u016fv\u011bryhodnosti pro jakoukoli zna\u010dku p\u016fsob\u00edc\u00ed v oblasti potravin a v\u00fd\u017eivy.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak m\u016f\u017ee potravin\u00e1\u0159sk\u00e1 zna\u010dka aktivovat sponzoring MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Nej\u00fa\u010dinn\u011bj\u0161\u00ed formy aktivace zahrnuj\u00ed: p\u0159\u00edtomnost ve VIP hospitality prostor\u00e1ch b\u011bhem Velk\u00fdch cen (s ochutn\u00e1vkami produkt\u016f), organizaci exkluzivn\u00edch akc\u00ed v paddocku pro B2B klienty a partnery, product placement v digit\u00e1ln\u00edm obsahu t\u00fdm\u016f (tr\u00e9ninkov\u00e9 videa, soci\u00e1ln\u00ed m\u00e9dia) a viditelnost zna\u010dky prost\u0159ednictv\u00edm lakov\u00e1n\u00ed vozidel a signalizace na okruz\u00edch. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">RTR Sports Marketing<\/a> vyv\u00edj\u00ed aktiva\u010dn\u00ed programy \u0161it\u00e9 na m\u00edru specifick\u00fdm pot\u0159eb\u00e1m ka\u017ed\u00e9 potravin\u00e1\u0159sk\u00e9 zna\u010dky.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e1 je hodnota VIP hospitality v MotoGP pro potravin\u00e1\u0159skou zna\u010dku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Je zna\u010dn\u00e1. VIP hospitality prostory v MotoGP typicky host\u00ed 500 a\u017e 1 000 host\u016f na Velkou cenu: mana\u017eery, kupce supermarket\u016f, distributory, novin\u00e1\u0159e a kl\u00ed\u010dov\u00e9 zainteresovan\u00e9 strany na vysok\u00e9 \u00farovni. Pro potravin\u00e1\u0159sk\u00e9ho v\u00fdrobce znamen\u00e1 p\u0159\u00edtomnost jeho produkt\u016f v tomto kontextu nep\u0159ekonatelnou kvalitativn\u00ed expozici. N\u00e1vratnost se m\u011b\u0159\u00ed nejen v impres\u00edch, ale v obchodn\u00edch vztaz\u00edch, kter\u00e9 se otev\u00edraj\u00ed nebo upev\u0148uj\u00ed u stolu v paddocku Velk\u00e9 ceny.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Konzumuj\u00ed jezdci MotoGP konkr\u00e9tn\u00ed produkty? Mohou je doporu\u010dovat?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano. Jezdci MotoGP dodr\u017euj\u00ed diety napl\u00e1novan\u00e9 sportovn\u00edmi nutri\u010dn\u00edmi specialisty a mohou uzav\u00edrat sponzorsk\u00e9 smlouvy s potravin\u00e1\u0159sk\u00fdmi zna\u010dkami slad\u011bn\u00fdmi s jejich \u017eivotn\u00edm stylem a v\u00fdkonnostn\u00edmi pot\u0159ebami. D\u016fv\u011bryhodnost jezdce jako ambasadora produkt\u016f souvisej\u00edc\u00edch s v\u00fd\u017eivou a zdrav\u00edm je velmi vysok\u00e1, proto\u017ee spojitost mezi stravov\u00e1n\u00edm a v\u00fdsledky na trati je re\u00e1ln\u00e1 a prokazateln\u00e1.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u016f\u017ee si mal\u00e1 potravin\u00e1\u0159sk\u00e1 spole\u010dnost dovolit sponzoring MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Z\u00e1le\u017e\u00ed na typu dohody. Ne v\u0161echny formy partnerstv\u00ed v MotoGP vy\u017eaduj\u00ed budget hlavn\u00edho sponzora. Existuj\u00ed p\u0159\u00edle\u017eitosti ke spolupr\u00e1ci s t\u00fdmy hlavn\u00ed t\u0159\u00eddy nebo juniorsk\u00fdch t\u0159\u00edd (Moto2, Moto3) p\u0159i v\u00fdrazn\u011b ni\u017e\u0161\u00edch investi\u010dn\u00edch \u00farovn\u00edch, kter\u00e9 p\u0159esto umo\u017e\u0148uj\u00ed p\u0159\u00edstup k ekosyst\u00e9mu \u0161ampion\u00e1tu. <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">Kontaktujte RTR Sports Marketing<\/a> pro posouzen\u00ed mo\u017enost\u00ed odpov\u00eddaj\u00edc\u00edch va\u0161emu rozpo\u010dtu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Pochybnost marketingov\u00e9ho \u0159editele: tu\u0148\u00e1k v konzerv\u011b a MotoGP P\u0159edstavte si spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed tu\u0148\u00e1k v konzerv\u011b. Marketingov\u00fd \u0159editel zn\u00e1 potenci\u00e1l sportovn\u00edho sponzorstv\u00ed, prozkoumali fotbal, Formuli 1, cyklistiku i MotoGP. Nakonec v\u0161ak v\u0161e skon\u010dilo v \u0161upl\u00edku: rozpo\u010det samoz\u0159ejm\u011b, ale p\u0159edev\u0161\u00edm p\u0159esv\u011bd\u010den\u00ed, \u017ee MotoGP a tu\u0148\u00e1k v konzerv\u011b pat\u0159\u00ed do dvou zcela odli\u0161n\u00fdch sv\u011bt\u016f. Tento p\u0159edpoklad je myln\u00fd. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-355149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Potravin\u00e1\u0159sk\u00e9 Produkty a MotoGP: Ano, je to Mo\u017en\u00e9! - RTR Sports<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak mohou potravin\u00e1\u0159sk\u00e9 zna\u010dky vyu\u017e\u00edt sponzoring MotoGP: od narativu jezdec-atlet po VIP hospitality a paddock jako n\u00e1stroj B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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