{"id":355431,"date":"2019-04-23T11:24:44","date_gmt":"2019-04-23T09:24:44","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-sponzoring-v-irsku\/"},"modified":"2026-09-18T10:30:04","modified_gmt":"2026-09-18T08:30:04","slug":"sportovni-sponzoring-v-irsku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-v-irsku\/","title":{"rendered":"Sportovn\u00ed Sponzoring v Irsku"},"content":{"rendered":"<h2>Irsko: sportovn\u00ed kultura, kter\u00e1 vytv\u00e1\u0159\u00ed jedine\u010dn\u00e9 p\u0159\u00edle\u017eitosti pro sponzoring<\/h2>\n<p>Irsko je jednou z evropsk\u00fdch zem\u00ed s nejvy\u0161\u0161\u00ed m\u00edrou emocion\u00e1ln\u00ed identifikace se sportem. Rugby, gaelsk\u00fd fotbal, hurling, fotbal a box nejsou pouh\u00e9 sportovn\u00ed discipl\u00edny: jsou to n\u00e1rodn\u00ed pil\u00ed\u0159e identity schopn\u00e9 spojovat generace a komunity zp\u016fsobem, jemu\u017e se jen m\u00e1lokter\u00e1 jin\u00e1 forma komunikace vyrovn\u00e1. Nen\u00ed n\u00e1hoda, \u017ee 20 televizn\u00edch po\u0159ad\u016f s nejv\u011bt\u0161\u00ed sledovanost\u00ed v Irsku jsou v\u00fdhradn\u011b sportovn\u00ed ud\u00e1losti, statistika, kter\u00e1 l\u00e9pe ne\u017e jak\u00e1koliv demografick\u00e1 anal\u00fdza ilustruje d\u016fle\u017eitost sportu v ka\u017edodenn\u00edm irsk\u00e9m \u017eivot\u011b.<\/p>\n<p>Pro zna\u010dku, kter\u00e1 chce budovat rozpoznatelnost a d\u016fv\u011bru na irsk\u00e9m trhu, je sportovn\u00ed sponzoring jedn\u00edm z nejefektivn\u011bj\u0161\u00edch dostupn\u00fdch n\u00e1stroj\u016f. Kl\u00ed\u010dem je, jak RTE, n\u00e1rodn\u00ed ve\u0159ejnopr\u00e1vn\u00ed vys\u00edlatel, \u010dasto zd\u016fraz\u0148uje, prod\u00e1vat &#8222;irishness to the Irish&#8220;: pou\u017e\u00edvat sport jako vlajku n\u00e1rodn\u00ed jednoty, efektivn\u011bj\u0161\u00ed ne\u017e jak\u00e1koliv politick\u00e1 r\u00e9torika a hloub\u011bji zako\u0159en\u011bnou ne\u017e jak\u00fdkoliv kulturn\u00ed stereotyp. Pro pr\u016fzkum p\u0159\u00edle\u017eitost\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>sportovn\u00edho sponzoringu<\/strong><\/a> na irsk\u00e9m trhu a mimo n\u011bj nab\u00edz\u00ed RTR Sports Marketing specializovan\u00e9 anal\u00fdzy a poradenstv\u00ed.<\/p>\n<h2>Rugby, GAA a fotbal: t\u0159i pil\u00ed\u0159e sportovn\u00edho sponzoringu v Irsku<\/h2>\n<p>Rugby z\u016fst\u00e1v\u00e1 bij\u00edc\u00edm srdcem velk\u00fdch irsk\u00fdch sponzorship\u016f. IRFU (Irish Rugby Football Union) je sportovn\u00ed federace s nejbohat\u0161\u00edm a nejdiverzifikovan\u011bj\u0161\u00edm portfoliem partner\u016f v zemi. Mezi nejv\u00fdznamn\u011bj\u0161\u00ed dohody posledn\u00edch let pat\u0159\u00ed:<\/p>\n<ul>\n<li>V\u00edcelet\u00e9 partnerstv\u00ed mezi Vodafone a irskou n\u00e1rodn\u00ed rugbyovou reprezentac\u00ed jako Oficialn\u00edm mobiln\u00edm telekomunika\u010dn\u00edm partnerem IRFU<\/li>\n<li>Aldi, Aviva, Lucozade, DHL a Aer Lingus v ofici\u00e1ln\u00edm portfoliu IRFU<\/li>\n<li>Dohoda mezi AIG a Dublin GAA, symbol rostouc\u00ed komer\u010dn\u00ed hodnoty gaelsk\u00e9ho fotbalu<\/li>\n<li>Heineken jako hlavn\u00ed sponzor European Rugby Champions Cup<\/li>\n<\/ul>\n<p>Gaelsk\u00fd fotbal a hurling, spravovan\u00e9 Gaelic Athletic Association (GAA), p\u0159edstavuj\u00ed rychle rostouc\u00ed sponzoringov\u00fd vesm\u00edr. Guinness, historick\u00fd sponzor mistrovstv\u00ed GAA v hurlingu, dokonale zt\u011bles\u0148uje tuto symbi\u00f3zu mezi irskou identitou zna\u010dky a identitn\u00edm sportem.<\/p>\n<h2>Ir\u0161t\u00ed sportovn\u00ed hrdinov\u00e9: lidsk\u00fd kapit\u00e1l sponzoringu<\/h2>\n<p>Trh sportovn\u00edho sponzoringu v Irsku je siln\u011b ovlivn\u011bn charismatem a popularitou jeho sportovc\u016f. V roce 2026 z\u016fst\u00e1vaj\u00ed n\u011bkter\u00e1 jm\u00e9na absolutn\u00edmi referen\u010dn\u00edmi body:<\/p>\n<ul>\n<li><strong>Katie Taylor<\/strong>: boxerka z Bray, pova\u017eovan\u00e1 za nejv\u011bt\u0161\u00ed \u017eenskou boxerskou \u0161ampionku v irsk\u00e9 historii, z\u016fst\u00e1v\u00e1 glob\u00e1ln\u00ed ikonou ve v\u011bku 36 let<\/li>\n<li><strong>Jonathan Rea<\/strong>: a\u010dkoli opustil Kawasaki po letech dominance v mistrovstv\u00ed sv\u011bta Superbike, Severoir\u010dan z\u016fst\u00e1v\u00e1 mezin\u00e1rodn\u011b uzn\u00e1vanou ikonou motorsportu<\/li>\n<li><strong>Robbie Henshaw a Hugo Keenan<\/strong>: vych\u00e1zej\u00edc\u00ed hv\u011bzdy irsk\u00e9 reprezentace, kter\u00e1 z\u00edskala Grand Slam v Six Nations 2023 a 2024<\/li>\n<li><strong>Jack Crowley<\/strong>: mlad\u00fd spojka Munsteru a Irska se vyno\u0159il jako jedno z nejslibujic\u00edch jmen v evropsk\u00e9m rugby<\/li>\n<\/ul>\n<h2>Motorsport a Irsko: pokra\u010duj\u00edc\u00ed tradice<\/h2>\n<p>Motorsport m\u00e1 hlubok\u00e9 ko\u0159eny v irsk\u00e9 a britsk\u00e9 sportovn\u00ed kultu\u0159e. Dunlop, vyn\u00e1lezce pneumatiky nesouc\u00ed jeho jm\u00e9no, a Ferguson, tv\u016frce prvn\u00edho \u00fasp\u011b\u0161n\u00e9ho vozu F1 s p\u0159edn\u00edm motorem, jsou sou\u010d\u00e1st\u00ed motorsportov\u00e9ho d\u011bdictv\u00ed regionu. V nov\u011bj\u0161\u00ed dob\u011b \u0161ampioni jako Eddie Irvine ve F1 a Jonathan Rea v mistrovstv\u00ed sv\u011bta Superbike udr\u017eeli tuto tradici na\u017eivu.<\/p>\n<p>Irsk\u00fd televizn\u00ed trh zaji\u0161\u0165uje dobr\u00e9 pokryt\u00ed motorsportu prost\u0159ednictv\u00edm BT Sport pro mistrovstv\u00ed sv\u011bta MotoGP a Sky Sport pro Formuli 1. Pro ty, kdo cht\u011bj\u00ed prozkoumat p\u0159\u00edle\u017eitosti <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\"><strong>sponzoringu MotoGP<\/strong><\/a> s v\u00fdhledem zahrnuj\u00edc\u00edm irsk\u00fd trh, je RTR Sports Marketing referen\u010dn\u00edm partnerem.<\/p>\n<h2>\u010cast\u00e9 dotazy ke sportovn\u00edmu sponzoringu v Irsku<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 sporty jsou v Irsku nej\u010dast\u011bji sponzorov\u00e1ny?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Rugby, gaelsk\u00fd fotbal (GAA), hurling a fotbal jsou hlavn\u00edmi hnac\u00edmi silami sportovn\u00edho sponzoringu v Irsku. Rugby p\u0159itahuje nejvy\u0161\u0161\u00ed rozpo\u010dty. GAA nab\u00edz\u00ed sponzoringov\u00e9 p\u0159\u00edle\u017eitosti velmi oce\u0148ovan\u00e9 z hlediska m\u00edstn\u00ed identity. Kontaktujte RTR Sports Marketing pro anal\u00fdzu konkr\u00e9tn\u00edch p\u0159\u00edle\u017eitost\u00ed pro va\u0161i zna\u010dku.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d je Irsko zaj\u00edmav\u00fdm trhem pro sportovn\u00ed sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Irsko m\u00e1 jednu z nejvy\u0161\u0161\u00edch m\u011br sportovn\u00ed anga\u017eovanosti v Evrop\u011b; 20 nejsledovan\u011bj\u0161\u00edch televizn\u00edch po\u0159ad\u016f jsou v\u00fdhradn\u011b sportovn\u00ed ud\u00e1losti. Kultura soun\u00e1le\u017eitosti ke sportu vytv\u00e1\u0159\u00ed obzvl\u00e1\u0161t\u011b trval\u00e9 a hlubok\u00e9 emocion\u00e1ln\u00ed vazby mezi zna\u010dkami a spot\u0159ebiteli. Je to pr\u00e9miov\u00fd trh pro zna\u010dky v sektorech spot\u0159ebn\u00edho zbo\u017e\u00ed, financ\u00ed, slu\u017eeb a telekomunikac\u00ed.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u00e1 motorsport v Irsku v\u00fdrazn\u00e9 publikum?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano. Motorsport m\u00e1 historickou tradici na Britsk\u00fdch ostrovech, v\u010detn\u011b Irska. Televizn\u00ed p\u0159enos MotoGP (BT Sport) a F1 (Sky Sport) garantuje v\u00fdrazn\u00e9 publikum. Jezdci jako Jonathan Rea (Severoir\u010dan, \u0161estin\u00e1sobn\u00fd mistr sv\u011bta Superbike) udr\u017eeli z\u00e1jem o motorsport na irsk\u00e9m trhu na\u017eivu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak funguj\u00ed sponzorsk\u00e1 partnerstv\u00ed IRFU?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>IRFU spravuje v\u00edce\u00farov\u0148ov\u00e9 sponzoringov\u00e9 portfolio: titul\u00e1rn\u00ed sponzo\u0159i, ofici\u00e1ln\u00ed partne\u0159i a ofici\u00e1ln\u00ed dodavatel\u00e9. Ka\u017ed\u00e1 \u00farove\u0148 poskytuje specifick\u00e1 aktiva\u010dn\u00ed pr\u00e1va, od jmenovac\u00edch pr\u00e1v po p\u0159\u00edstup k hospitalit\u011b a digit\u00e1ln\u00edm pr\u00e1v\u016fm. Komer\u010dn\u00ed hodnota IRFU v\u00fdrazn\u011b vzrostla se sportovn\u00edmi \u00fasp\u011bchy reprezentace, v\u010detn\u011b Six Nations a Lions Tours.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u016f\u017ee RTR Sports Marketing podpo\u0159it zna\u010dku na irsk\u00e9m trhu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano. RTR Sports Marketing podporuje mezin\u00e1rodn\u00ed zna\u010dky v identifikaci a aktivaci p\u0159\u00edle\u017eitost\u00ed sportovn\u00edho sponzoringu na kl\u00ed\u010dov\u00fdch trz\u00edch, v\u010detn\u011b Irska. Od motorsportu po rugby, od anal\u00fdzy c\u00edl\u016f po spr\u00e1vu vztah\u016f s dr\u017eiteli pr\u00e1v, RTR nab\u00edz\u00ed komplexn\u00ed slu\u017ebu. Kontaktujte n\u00e1s pro personalizovan\u00e9 poradenstv\u00ed.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Irsko: sportovn\u00ed kultura, kter\u00e1 vytv\u00e1\u0159\u00ed jedine\u010dn\u00e9 p\u0159\u00edle\u017eitosti pro sponzoring Irsko je jednou z evropsk\u00fdch zem\u00ed s nejvy\u0161\u0161\u00ed m\u00edrou emocion\u00e1ln\u00ed identifikace se sportem. Rugby, gaelsk\u00fd fotbal, hurling, fotbal a box nejsou pouh\u00e9 sportovn\u00ed discipl\u00edny: jsou to n\u00e1rodn\u00ed pil\u00ed\u0159e identity schopn\u00e9 spojovat generace a komunity zp\u016fsobem, jemu\u017e se jen m\u00e1lokter\u00e1 jin\u00e1 forma komunikace vyrovn\u00e1. Nen\u00ed n\u00e1hoda, \u017ee [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-355431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportovn\u00ed Sponzoring v Irsku | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak sportovn\u00ed sponzoring v Irsku \u2013 od rugby po GAA \u2013 nab\u00edz\u00ed jedine\u010dn\u00e9 p\u0159\u00edle\u017eitosti pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed proniknout na irsk\u00fd trh.\" \/>\n<meta name=\"robots\" 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