{"id":355502,"date":"2019-04-25T10:03:13","date_gmt":"2019-04-25T08:03:13","guid":{"rendered":"https:\/\/rtrsports.com\/?p=355502"},"modified":"2026-09-18T11:05:02","modified_gmt":"2026-09-18T09:05:02","slug":"sportovni-sponzoring-ve-vietnamu-trh-v-roce-2026","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-ve-vietnamu-trh-v-roce-2026\/","title":{"rendered":"Sportovn\u00ed Sponzoring ve Vietnamu: trh v roce 2026"},"content":{"rendered":"

Vietnam a sportovn\u00ed sponzoring: trh v rychl\u00e9 transformaci<\/h2>\n

S t\u00e9m\u011b\u0159 100 miliony obyvatel, jednou z nejrychleji rostouc\u00edch ekonomik v jihov\u00fdchodn\u00ed Asii a st\u00e1le po\u010detn\u011bj\u0161\u00ed m\u011bstskou st\u0159edn\u00ed t\u0159\u00eddou si Vietnam za posledn\u00ed desetilet\u00ed vybudoval pozici jednoho z nejzaj\u00edmav\u011bj\u0161\u00edch rozv\u00edjej\u00edc\u00edch se trh\u016f pro nadn\u00e1rodn\u00ed spole\u010dnosti a zna\u010dky hledaj\u00edc\u00ed p\u0159\u00edle\u017eitosti sportovn\u00edho sponzoringu v Asii. Zem\u011b se hluboce prom\u011bnila: penetrace chytr\u00fdch telefon\u016f a internetu dos\u00e1hla velmi vysok\u00fdch \u00farovn\u00ed, spot\u0159eba sportovn\u00edho obsahu na digit\u00e1ln\u00edch platform\u00e1ch explodovala a fotbal, volejbal a motorsport dnes p\u0159itahuj\u00ed zna\u010dn\u00e9 investice jak od m\u00edstn\u00edch, tak od mezin\u00e1rodn\u00edch spole\u010dnost\u00ed.<\/p>\n

RTR Sports Marketing analyzuje p\u0159\u00edle\u017eitosti p\u0159\u00edtomn\u00e9 na tomto trhu se zvl\u00e1\u0161tn\u00ed pozornost\u00ed v\u011bnovanou sponzoringu MotoGP<\/strong><\/a> \u2014 discipl\u00edn\u011b, kter\u00e1 ve Vietnamu po\u010d\u00edt\u00e1 s nad\u0161enou a neust\u00e1le rostouc\u00ed fanou\u0161kovskou z\u00e1kladnou.<\/p>\n

Fotbal a volejbal: dva dominuj\u00edc\u00ed sporty<\/h2>\n

Fotbal je zdaleka nejsledovan\u011bj\u0161\u00edm sportem ve Vietnamu. V.League, n\u00e1rodn\u00ed \u0161ampion\u00e1t, proch\u00e1z\u00ed f\u00e1z\u00ed r\u016fstu: kluby zvy\u0161uj\u00ed kapacitu sv\u00fdch stadion\u016f, t\u00fdmy z\u00edsk\u00e1vaj\u00ed zahrani\u010dn\u00ed hr\u00e1\u010de s vy\u0161\u0161\u00edm profilem a telekomunika\u010dn\u00ed, pivn\u00ed a bankovn\u00ed zna\u010dky jsou hlavn\u00edmi investory do pr\u00e1v sponzoringu. Vingroup, nejv\u011bt\u0161\u00ed soukrom\u00fd konglomer\u00e1t Vietnamu \u2014 aktivn\u00ed v nemovitostech, zdravotnictv\u00ed, maloobchod\u011b a dnes v\u00fdrobce elektrick\u00fdch vozidel pod zna\u010dkou VinFast \u2014 pat\u0159\u00ed k nejviditeln\u011bj\u0161\u00edm sponzor\u016fm v n\u00e1rodn\u00edm sportu.<\/p>\n

Volejbal je druhou masovou sportovn\u00ed discipl\u00ednou ve Vietnamu, s etablovanou sout\u011b\u017en\u00ed tradic\u00ed na asijsk\u00e9 \u00farovni a relevantn\u00ed televizn\u00ed sledovanost\u00ed, zejm\u00e9na b\u011bhem sez\u00f3ny n\u00e1rodn\u00edch turnaj\u016f a sout\u011b\u017e\u00ed ASEAN.<\/p>\n

Motorsport a MotoGP: kultura dvou kol a p\u0159\u00edle\u017eitosti sponzoringu<\/h2>\n

Vietnam je zem\u00ed na dvou kolech: motocykl je dominantn\u00edm dopravn\u00edm prost\u0159edkem ve m\u011bstech \u2014 od chaotick\u00fdch ulic Ho \u010ci Minova M\u011bsta po \u00fazk\u00e9 uli\u010dky Hanoje. Tato hluboce zako\u0159en\u011bn\u00e1 kultura d\u011bl\u00e1 z MotoGP vlastnost p\u0159irozen\u011b bl\u00edzkou vietnamsk\u00e9mu spot\u0159ebiteli. Fanou\u0161kovsk\u00e1 z\u00e1kladna je velk\u00e1, nad\u0161en\u00e1 a roste sez\u00f3nu od sez\u00f3ny d\u00edky digit\u00e1ln\u00ed spot\u0159eb\u011b obsahu mistrovstv\u00ed sv\u011bta na chytr\u00fdch telefonech a streamingov\u00fdch platform\u00e1ch.<\/p>\n

Yamaha je historicky jednou z nejobl\u00edben\u011bj\u0161\u00edch zna\u010dek ve Vietnamu \u2014 jej\u00ed rozs\u00e1hl\u00e1 p\u0159\u00edtomnost v distribuci motocykl\u016f p\u0159isp\u00edv\u00e1 k tomu, \u017ee zna\u010dka je p\u0159i z\u00e1vodn\u00edch v\u00edkendech je\u0161t\u011b viditeln\u011bj\u0161\u00ed a rezonantn\u011bj\u0161\u00ed. Po\u010det motocykl\u016f na vietnamsk\u00fdch silnic\u00edch p\u0159esahuje 70 milion\u016f kus\u016f \u2014 jedna z nejvy\u0161\u0161\u00edch hustot na sv\u011bt\u011b v pom\u011bru k populaci. Toto \u010d\u00edslo \u0159\u00edk\u00e1 v\u0161e o hlubok\u00e9m poutu, kter\u00e9 Vietnamci maj\u00ed k dv\u011bma kol\u016fm a k motocyklov\u00fdm z\u00e1vod\u016fm.<\/p>\n

Pro prozkoum\u00e1n\u00ed mo\u017enost\u00ed sponzoringu MotoGP<\/strong><\/a> ve Vietnamu a v \u0161ir\u0161\u00edm jihov\u00fdchodoasijsk\u00e9m kontextu nab\u00edz\u00ed RTR Sports Marketing strategick\u00e9 poradenstv\u00ed a p\u0159\u00edstup k nejlep\u0161\u00edm p\u0159\u00edle\u017eitostem partnerstv\u00ed ve Sv\u011btov\u00e9m \u0161ampion\u00e1tu.<\/p>\n

\u010casto kladen\u00e9 ot\u00e1zky o sportovn\u00edm sponzoringu ve Vietnamu<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Kter\u00e9 sporty jsou ve Vietnamu nejpopul\u00e1rn\u011bj\u0161\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Fotbal je zdaleka nejsledovan\u011bj\u0161\u00edm sportem ve Vietnamu, s V.League jako hlavn\u00ed n\u00e1rodn\u00ed sout\u011b\u017e\u00ed a obrovsk\u00fdm z\u00e1jmem o evropsk\u00e9 ligy. Volejbal je druh\u00fdm nejpopul\u00e1rn\u011bj\u0161\u00edm sportem. Motorsport, zejm\u00e9na MotoGP, t\u011b\u0161\u00ed se velk\u00e9 fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b d\u00edky hluboce zako\u0159en\u011bn\u00e9 kultu\u0159e dvou kol v zemi.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n M\u00e1 MotoGP ve Vietnamu publikum?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Ano, a to zna\u010dn\u00e9. S v\u00edce ne\u017e 70 miliony motocykl\u016f na silnic\u00edch pat\u0159\u00ed Vietnam k sv\u011btov\u00fdm trh\u016fm s nejvy\u0161\u0161\u00ed hustotou motocyklist\u016f. MotoGP je s v\u00e1\u0161n\u00ed sledov\u00e1na prost\u0159ednictv\u00edm digit\u00e1ln\u00edch platforem a satelitn\u00ed televize. Zna\u010dky jako Yamaha t\u011b\u017e\u00ed p\u0159i z\u00e1vodn\u00edch v\u00edkendech z v\u00fdjime\u010dn\u00e9 pov\u011bdomosti o zna\u010dce.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo je Vingroup a jakou roli hraje v sportovn\u00edm marketingu ve Vietnamu?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Vingroup je nejv\u011bt\u0161\u00ed soukrom\u00fd konglomer\u00e1t Vietnamu, aktivn\u00ed v nemovitostech, zdravotnictv\u00ed, maloobchod\u011b a v\u00fdrob\u011b elektrick\u00fdch vozidel (VinFast). Je jedn\u00edm z hlavn\u00edch investor\u016f do vietnamsk\u00e9ho sportovn\u00edho marketingu a aktivn\u011b p\u0159isp\u00edv\u00e1 k propagaci mezin\u00e1rodn\u00edho obrazu zem\u011b prost\u0159ednictv\u00edm sportovn\u00edch a kulturn\u00edch partnerstv\u00ed.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak m\u016f\u017ee mezin\u00e1rodn\u00ed zna\u010dka vyu\u017e\u00edt vietnamsk\u00fd trh prost\u0159ednictv\u00edm sponzoringu?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Nej\u00fa\u010dinn\u011bj\u0161\u00ed cesta vede p\u0159es discipl\u00edny se silnou m\u00edstn\u00ed p\u0159ita\u017elivost\u00ed: fotbal pro objem, MotoGP pro kulturu dvou kol. Dob\u0159e aktivovan\u00fd sponzoring MotoGP ve Vietnamu umo\u017e\u0148uje oslovit miliony v\u00e1\u0161niv\u00fdch spot\u0159ebitel\u016f prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f, maloobchodn\u00edch aktivac\u00ed a medi\u00e1ln\u00ed viditelnosti p\u0159i ka\u017ed\u00e9m z\u00e1vod\u011b mistrovstv\u00ed sv\u011bta.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Podporuje RTR Sports Marketing zna\u010dky, kter\u00e9 cht\u011bj\u00ed vstoupit na vietnamsk\u00fd trh?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Ano. RTR Sports Marketing podporuje mezin\u00e1rodn\u00ed zna\u010dky p\u0159i identifikaci a aktivaci p\u0159\u00edle\u017eitost\u00ed sponzoringu se silnou rezonanc\u00ed ve Vietnamu a jihov\u00fdchodn\u00ed Asii. Kontaktujte n\u00e1s pro individu\u00e1ln\u00ed konzultaci ohledn\u011b dostupn\u00fdch mo\u017enost\u00ed ve Sv\u011btov\u00e9m \u0161ampion\u00e1tu a hlavn\u00edch region\u00e1ln\u00edch sportovn\u00edch sout\u011b\u017e\u00edch.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Vietnam a sportovn\u00ed sponzoring: trh v rychl\u00e9 transformaci S t\u00e9m\u011b\u0159 100 miliony obyvatel, jednou z nejrychleji rostouc\u00edch ekonomik v jihov\u00fdchodn\u00ed Asii a st\u00e1le po\u010detn\u011bj\u0161\u00ed m\u011bstskou st\u0159edn\u00ed t\u0159\u00eddou si Vietnam za posledn\u00ed desetilet\u00ed vybudoval pozici jednoho z nejzaj\u00edmav\u011bj\u0161\u00edch rozv\u00edjej\u00edc\u00edch se trh\u016f pro nadn\u00e1rodn\u00ed spole\u010dnosti a zna\u010dky hledaj\u00edc\u00ed p\u0159\u00edle\u017eitosti sportovn\u00edho sponzoringu v Asii. Zem\u011b se hluboce prom\u011bnila: […]<\/p>\n","protected":false},"author":14,"featured_media":157739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-355502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSportovn\u00ed Sponzoring ve Vietnamu | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Objevte p\u0159\u00edle\u017eitosti sportovn\u00edho sponzoringu ve Vietnamu: od fotbalu po MotoGP, zem\u011b 70 milion\u016f motocyklist\u016f s rychle rostouc\u00edm trhem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-ve-vietnamu-trh-v-roce-2026\/\" 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