{"id":355526,"date":"2019-04-29T07:58:29","date_gmt":"2019-04-29T05:58:29","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-sponzoring-v-thajsku\/"},"modified":"2026-09-18T11:17:56","modified_gmt":"2026-09-18T09:17:56","slug":"sportovni-sponzoring-v-thajsku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-v-thajsku\/","title":{"rendered":"Sportovn\u00ed sponzoring v Thajsku"},"content":{"rendered":"

Thajsko a sportovn\u00ed sponzoring: rostouc\u00ed trh, kde motorsport hraje hlavn\u00ed roli<\/h2>\n

Thajsko pat\u0159\u00ed ji\u017e l\u00e9ta k nejaktivn\u011bj\u0161\u00edm sportovn\u00edm trh\u016fm jihov\u00fdchodn\u00ed Asie. S v\u00edce ne\u017e 70 miliony obyvatel, masov\u00fdm turismem p\u0159in\u00e1\u0161ej\u00edc\u00edm do zem\u011b des\u00edtky milion\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f ro\u010dn\u011b a neust\u00e1le rostouc\u00ed ekonomikou si zem\u011b v posledn\u00edch letech vybudovala sportovn\u00ed sponzoringov\u00fd ekosyst\u00e9m zna\u010dn\u00e9 hloubky. Motorsport je nepochybn\u011b jeho bij\u00edc\u00edm srdcem: p\u0159\u00edtomnost Grand Prix v kalend\u00e1\u0159i MotoGP, velk\u00e9 thajsk\u00e9 zna\u010dky jako sponzo\u0159i v paddocku a po\u010detn\u00e9, nad\u0161en\u00e9 publikum, kter\u00e9 ka\u017edoro\u010dn\u011b zapl\u0148uje Chang International Circuit v Buriram, jsou toho nejv\u00fdmluvn\u011bj\u0161\u00edm d\u016fkazem.<\/p>\n

RTR Sports Marketing analyzuje thajsk\u00fd trh s pozornost\u00ed zam\u011b\u0159enou na p\u0159\u00edle\u017eitosti sponzoringu MotoGP<\/strong><\/a>, kde Thajsko p\u0159edstavuje jeden z nejzaj\u00edmav\u011bj\u0161\u00edch m\u00edstn\u00edch kontext\u016f pro zna\u010dky p\u016fsob\u00edc\u00ed v Asii.<\/p>\n

Thajsk\u00fd Grand Prix: motor m\u00edstn\u00edho sportovn\u00edho marketingu<\/h2>\n

Chang International Circuit v Buriram, otev\u0159en\u00fd jako mezin\u00e1rodn\u00ed z\u00e1vodn\u00ed are\u00e1l v roce 2014 a za\u0159azen\u00fd do kalend\u00e1\u0159e MotoGP v roce 2018, se b\u011bhem n\u011bkolika let stal jedn\u00edm z nejcen\u011bn\u011bj\u0161\u00edch okruh\u016f sv\u011btov\u00e9ho \u0161ampion\u00e1tu z hlediska kvality infrastruktury, atmosf\u00e9ry a zapojen\u00ed m\u00edstn\u00edho publika. Thajsk\u00fd Grand Prix MotoGP se kon\u00e1 ka\u017ed\u00fd \u0159\u00edjen a p\u0159itahuje des\u00edtky tis\u00edc div\u00e1k\u016f u trati a miliony televizn\u00edch div\u00e1k\u016f po cel\u00e9 zemi.<\/p>\n

PTT, thajsk\u00e1 st\u00e1tn\u00ed ropn\u00e1 spole\u010dnost, je historick\u00fdm titul\u00e1rn\u00edm sponzorem Thajsk\u00e9ho Grand Prix MotoGP \u2014 role, kter\u00e1 odr\u00e1\u017e\u00ed nejen d\u016fle\u017eitost akce pro zemi, ale tak\u00e9 investici m\u00edstn\u00edho energetick\u00e9ho sektoru do propagace n\u00e1rodn\u00edho obrazu prost\u0159ednictv\u00edm mezin\u00e1rodn\u00edch sout\u011b\u017e\u00ed. Michelin jako v\u00fdhradn\u00ed dodavatel pneumatik \u0161ampion\u00e1tu m\u00e1 velmi silnou vizu\u00e1ln\u00ed p\u0159\u00edtomnost. Tourism Authority of Thailand (TAT) vyu\u017e\u00edv\u00e1 MotoGP events v It\u00e1lii (Misano) a \u0160pan\u011blsku (Aragon) k propagaci thajsk\u00e9ho cestovn\u00edho ruchu.<\/p>\n

Pro zna\u010dku p\u016fsob\u00edc\u00ed na thajsk\u00e9m trhu nebo cht\u011bj\u00edc\u00ed se na n\u011bm rozv\u00edjet nab\u00edz\u00ed sponzoring MotoGP<\/strong><\/a> dvojitou p\u00e1ku: m\u00edstn\u00ed viditelnost b\u011bhem dom\u00e1c\u00edho Grand Prix a glob\u00e1ln\u00ed viditelnost prost\u0159ednictv\u00edm v\u0161ech ostatn\u00edch zast\u00e1vek sv\u011btov\u00e9ho kalend\u00e1\u0159e. RTR Sports Marketing je schopen podpo\u0159it zna\u010dky p\u0159i navrhov\u00e1n\u00ed a aktivaci t\u011bchto partnerstv\u00ed.<\/p>\n

\u010casto kladen\u00e9 ot\u00e1zky o sportovn\u00edm sponzoringu v Thajsku<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
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\r\n M\u00e1 Thajsko vlastn\u00ed z\u00e1vod v kalend\u00e1\u0159i MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Ano. Thajsk\u00fd Grand Prix MotoGP se kon\u00e1 ka\u017ed\u00fd rok na Chang International Circuit v Buriram. Od vstupu do kalend\u00e1\u0159e MotoGP v roce 2018 se stal jedn\u00edm z nejo\u010dek\u00e1van\u011bj\u0161\u00edch z\u00e1vod\u016f \u0161ampion\u00e1tu, s des\u00edtkami tis\u00edc div\u00e1k\u016f u trati a miliony televizn\u00edch div\u00e1k\u016f po cel\u00e9 zemi.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo jsou hlavn\u00ed sponzo\u0159i Thajsk\u00e9ho Grand Prix MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

PTT (st\u00e1tn\u00ed ropn\u00e1 spole\u010dnost) je historick\u00fdm titul\u00e1rn\u00edm sponzorem akce, spolu s Michelinem jako v\u00fdhradn\u00edm dodavatelem pneumatik a velk\u00fdmi logistick\u00fdmi zna\u010dkami jako DHL. Tourism Authority of Thailand je aktivn\u00edm partnerem vyu\u017e\u00edvaj\u00edc\u00edm akci k mezin\u00e1rodn\u00ed propagaci thajsk\u00e9ho cestovn\u00edho ruchu. Singha Beer je jednou z nejviditeln\u011bj\u0161\u00edch thajsk\u00fdch zna\u010dek v motorsportov\u00fdch sout\u011b\u017e\u00edch.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n\r\n

\r\n Je motorsport v Thajsku popul\u00e1rn\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Ano, velmi. Thajsko m\u00e1 etablovanou automobilovou a motocyklovou kulturu s histori\u00ed \u00fa\u010dasti v region\u00e1ln\u00edch a mezin\u00e1rodn\u00edch sout\u011b\u017e\u00edch. Grand Prix MotoGP se stal celost\u00e1tn\u011b v\u00fdznamnou akc\u00ed, vys\u00edlanou na\u017eivo na n\u00e1rodn\u00edch a digit\u00e1ln\u00edch kan\u00e1lech s div\u00e1ky v \u0159\u00e1du milion\u016f.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak m\u016f\u017ee mezin\u00e1rodn\u00ed zna\u010dka vyu\u017e\u00edt motorsport k proniknut\u00ed na thajsk\u00fd trh?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Motorsport v Thajsku nab\u00edz\u00ed p\u0159\u00edm\u00fd p\u0159\u00edstup k milion\u016fm v\u00e1\u0161niv\u00fdch spot\u0159ebitel\u016f: prost\u0159ednictv\u00edm m\u00edstn\u00edch aktivac\u00ed b\u011bhem dom\u00e1c\u00edho Grand Prix (akce, hospitality, viditelnost u trati) a glob\u00e1ln\u00ed viditelnosti zaru\u010den\u00e9 \u00fa\u010dast\u00ed ve Sv\u011btov\u00e9m \u0161ampion\u00e1tu MotoGP na v\u0161ech ostatn\u00edch zast\u00e1vk\u00e1ch kalend\u00e1\u0159e.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Podporuje RTR Sports Marketing zna\u010dky, kter\u00e9 cht\u011bj\u00ed p\u016fsobit v Thajsku?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Ano. RTR Sports Marketing nab\u00edz\u00ed strategick\u00e9 poradenstv\u00ed, anal\u00fdzu thajsk\u00e9ho trhu a p\u0159\u00edstup k nejlep\u0161\u00edm p\u0159\u00edle\u017eitostem sponzoringu MotoGP pro zna\u010dky p\u016fsob\u00edc\u00ed v Thajsku a jihov\u00fdchodn\u00ed Asii nebo cht\u011bj\u00edc\u00ed se na t\u011bchto trz\u00edch rozv\u00edjet. Kontaktujte n\u00e1s pro individu\u00e1ln\u00ed konzultaci.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Thajsko a sportovn\u00ed sponzoring: rostouc\u00ed trh, kde motorsport hraje hlavn\u00ed roli Thajsko pat\u0159\u00ed ji\u017e l\u00e9ta k nejaktivn\u011bj\u0161\u00edm sportovn\u00edm trh\u016fm jihov\u00fdchodn\u00ed Asie. S v\u00edce ne\u017e 70 miliony obyvatel, masov\u00fdm turismem p\u0159in\u00e1\u0161ej\u00edc\u00edm do zem\u011b des\u00edtky milion\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f ro\u010dn\u011b a neust\u00e1le rostouc\u00ed ekonomikou si zem\u011b v posledn\u00edch letech vybudovala sportovn\u00ed sponzoringov\u00fd ekosyst\u00e9m zna\u010dn\u00e9 hloubky. Motorsport je nepochybn\u011b jeho […]<\/p>\n","protected":false},"author":14,"featured_media":157740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121,20229],"tags":[],"class_list":["post-355526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSportovn\u00ed sponzoring v Thajsku | MotoGP a m\u00edstn\u00ed trh | RTR Sports<\/title>\n<meta name=\"description\" content=\"Thajsko je rostouc\u00ed sportovn\u00ed trh s Grand Prix MotoGP sv\u011btov\u00e9ho v\u00fdznamu. 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