{"id":355552,"date":"2019-05-04T12:47:10","date_gmt":"2019-05-04T10:47:10","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-sponzoring-ve-svycarsku\/"},"modified":"2026-09-18T11:29:29","modified_gmt":"2026-09-18T09:29:29","slug":"sportovni-sponzoring-ve-svycarsku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-ve-svycarsku\/","title":{"rendered":"Sportovn\u00ed sponzoring ve \u0160v\u00fdcarsku"},"content":{"rendered":"

\u0160v\u00fdcarsko a sportovn\u00ed sponzoring: trh excelence s glob\u00e1ln\u00edmi zna\u010dkami v paddocku<\/h2>\n

\u0160v\u00fdcarsko je jednou ze zem\u00ed s nejdel\u0161\u00ed a nejrafinovan\u011bj\u0161\u00ed tradic\u00ed sportovn\u00edho sponzoringu na sv\u011bt\u011b. P\u0159es svou skromnou velikost pat\u0159\u00ed \u0161v\u00fdcarsk\u00e9 zna\u010dky k nejviditeln\u011bj\u0161\u00edm a nejzn\u00e1m\u011bj\u0161\u00edm v hlavn\u00edch sv\u011btov\u00fdch sportovn\u00edch sout\u011b\u017e\u00edch: od hodin\u00e1\u0159stv\u00ed p\u0159es bankovnictv\u00ed po farmaceutick\u00fd a potravin\u00e1\u0159sk\u00fd pr\u016fmysl \u2014 \u0161v\u00fdcarsk\u00e1 ekonomika vyu\u017e\u00edv\u00e1 mezin\u00e1rodn\u00ed viditelnost jako strategick\u00fd marketingov\u00fd n\u00e1stroj ji\u017e po desetilet\u00ed. V motorsportu zejm\u00e9na vybudovalo \u0160v\u00fdcarsko ekosyst\u00e9m partnerstv\u00ed sv\u011btov\u00e9 \u00farovn\u011b, p\u0159i\u010dem\u017e jeho zna\u010dky pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed sponzory MotoGP.<\/p>\n

RTR Sports Marketing analyzuje \u0161v\u00fdcarsk\u00fd trh se zvl\u00e1\u0161tn\u00ed pozornost\u00ed v\u011bnovanou p\u0159\u00edle\u017eitostem sponzoringu MotoGP<\/strong><\/a>, kde helvetsk\u00e9 zna\u010dky p\u0159edstavuj\u00ed n\u011bkter\u00e9 z nejviditeln\u011bj\u0161\u00edch a nejd\u00e9le p\u016fsob\u00edc\u00edch partner\u016f sv\u011btov\u00e9ho \u0161ampion\u00e1tu.<\/p>\n

Tissot a MotoGP: ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d sv\u011btov\u00e9ho \u0161ampion\u00e1tu<\/h2>\n

Nejemblemati\u010dt\u011bj\u0161\u00edm p\u0159\u00edkladem vztahu mezi \u0161v\u00fdcarsk\u00fdmi zna\u010dkami a MotoGP je bez pochyby Tissot. Hodin\u00e1\u0159sk\u00e1 zna\u010dka ze skupiny Swatch je ji\u017e l\u00e9ta ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem sv\u011btov\u00e9ho \u0161ampion\u00e1tu MotoGP<\/strong> s mimo\u0159\u00e1dnou glob\u00e1ln\u00ed viditelnost\u00ed: logo Tissot se objevuje na tabul\u00edch \u010dasom\u00edry, v paddoc\u00edch, v televizn\u00edch p\u0159enosech a v digit\u00e1ln\u00edch komunikac\u00edch ka\u017ed\u00e9 Velk\u00e9 ceny v kalend\u00e1\u0159i. Toto partnerstv\u00ed povy\u0161uje zna\u010dku na synonymum p\u0159esnosti a v\u00fdkonu ve vysoce konkuren\u010dn\u00edm prost\u0159ed\u00ed, p\u0159i\u010dem\u017e zasahuje stovky milion\u016f fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Strategie Tissot v motorsportu je p\u0159\u00edpadovou studi\u00ed pro ka\u017ed\u00e9ho, kdo chce pochopit, jak \u0161v\u00fdcarsk\u00e1 v\u00fdrobn\u00ed spole\u010dnost (v tomto p\u0159\u00edpad\u011b kvalitn\u00ed hodin\u00e1\u0159stv\u00ed) m\u016f\u017ee vyu\u017e\u00edt mezin\u00e1rodn\u00ed viditelnosti MotoGP k budov\u00e1n\u00ed pozicov\u00e1n\u00ed, rozpoznatelnosti a hodnotov\u00e9 asociace na glob\u00e1ln\u00ed \u00farovni. Pro zna\u010dku, kter\u00e1 chce tento p\u0159\u00edstup napodobit \u2014 a\u0165 \u0161v\u00fdcarskou nebo mezin\u00e1rodn\u00ed \u2014 nab\u00edz\u00ed sponzoring MotoGP<\/strong><\/a> ji\u017e vyzr\u00e1l\u00fd a prov\u011b\u0159en\u00fd ekosyst\u00e9m partnerstv\u00ed.<\/p>\n

Julius B\u00e4r, SOCAR a UBS: \u0160v\u00fdcarsko na glob\u00e1ln\u00ed sportovn\u00ed sc\u00e9n\u011b<\/h2>\n

Tissot nen\u00ed jedinou vynikaj\u00edc\u00ed \u0161v\u00fdcarskou zna\u010dkou v mezin\u00e1rodn\u00edm sportovn\u00edm sv\u011bt\u011b. Julius B\u00e4r, soukrom\u00e1 banka se s\u00eddlem v Z\u00fcrichu, byl po l\u00e9ta hlavn\u00edm sponzorem Formule E, glob\u00e1ln\u00ed s\u00e9rie elektrick\u00fdch jednom\u00edstn\u00fdch vozidel, \u010d\u00edm\u017e si upevnil asociaci s technologick\u00fdmi inovacemi a udr\u017eitelnost\u00ed. UBS, nejv\u011bt\u0161\u00ed \u0161v\u00fdcarsk\u00e1 banka podle spravovan\u00fdch aktiv, je aktivn\u00ed v mnoha mezin\u00e1rodn\u011b presti\u017en\u00edch sportech, zat\u00edmco Rolex z\u016fst\u00e1v\u00e1 historick\u00fdm hodin\u00e1\u0159sk\u00fdm partnerem tenisov\u00fdch grandslam\u016f a sv\u011btov\u00fdch plachetnicov\u00fdch regat.<\/p>\n

SOCAR, \u00e1zerb\u00e1jd\u017e\u00e1nsk\u00e1 st\u00e1tn\u00ed ropn\u00e1 spole\u010dnost s opera\u010dn\u00ed p\u0159\u00edtomnost\u00ed ve \u0160v\u00fdcarsku (kde s\u00eddl\u00ed jej\u00ed evropsk\u00e1 centr\u00e1la a partnerstv\u00ed UEFA), byl partnerem UEFA p\u0159i n\u011bkolika mezin\u00e1rodn\u00edch turnaj\u00edch: p\u0159\u00edklad toho, jak \u0161v\u00fdcarsk\u00fd trh, domov mnoha mezin\u00e1rodn\u00edch sportovn\u00edch federac\u00ed (UEFA, FIFA, MOV), slou\u017e\u00ed jako p\u0159irozen\u00e9 centrum pro glob\u00e1ln\u00ed sportovn\u00ed partnerstv\u00ed.<\/p>\n

\u010casto kladen\u00e9 ot\u00e1zky o sportovn\u00edm sponzoringu ve \u0160v\u00fdcarsku<\/h2>\n
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Frequently Asked Questions<\/b><\/h2>\r\n \r\n
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\r\n Kter\u00e1 \u0161v\u00fdcarsk\u00e1 zna\u010dka je nejviditeln\u011bj\u0161\u00edm sponzorem v MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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Tissot je bezpochyby nejv\u00fdrazn\u011bj\u0161\u00ed \u0161v\u00fdcarskou zna\u010dkou v MotoGP: je ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem sv\u011btov\u00e9ho \u0161ampion\u00e1tu, p\u0159\u00edtomn\u00fdm p\u0159i ka\u017ed\u00e9 Velk\u00e9 cen\u011b v kalend\u00e1\u0159i. Logo Tissot se objevuje v glob\u00e1ln\u00edch televizn\u00edch p\u0159enosech, digit\u00e1ln\u00edch komunikac\u00edch a v za\u0159\u00edzen\u00edch ka\u017ed\u00e9ho okruhu MotoGP.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d \u0161v\u00fdcarsk\u00e9 zna\u010dky tolik investuj\u00ed do mezin\u00e1rodn\u00edho sportovn\u00edho sponzoringu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

\u0160v\u00fdcarsk\u00e9 zna\u010dky p\u016fsob\u00ed p\u0159ev\u00e1\u017en\u011b na glob\u00e1ln\u00edch a pr\u00e9miov\u00fdch trz\u00edch. Mezin\u00e1rodn\u00ed sportovn\u00ed sponzoring \u2014 od MotoGP p\u0159es tenis po golf \u2014 jim umo\u017e\u0148uje budovat rozpoznatelnost a pozicov\u00e1n\u00ed u sofistikovan\u00e9ho mezin\u00e1rodn\u00edho publika, posilovat hodnoty jako p\u0159esnost, kvalita a inovace, kter\u00e9 jsou \u00fast\u0159edn\u00ed pro \u0161v\u00fdcarskou identitu.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n M\u00e1 \u0160v\u00fdcarsko vlastn\u00ed z\u00e1vod v kalend\u00e1\u0159i MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Ne. \u0160v\u00fdcarsko nepo\u0159\u00e1d\u00e1 Velkou cenu MotoGP: z\u00e1vod\u011bn\u00ed na okruz\u00edch bylo v zemi zak\u00e1z\u00e1no po tragick\u00e9 nehod\u011b v Le Mans v roce 1955, a z\u00e1kaz \u2014 a\u010dkoli v pr\u016fb\u011bhu let \u010d\u00e1ste\u010dn\u011b revidovan\u00fd \u2014 dosud neumo\u017enil po\u0159\u00e1d\u00e1n\u00ed z\u00e1vod\u016f MotoGP na n\u00e1rodn\u00ed p\u016fd\u011b. \u0160v\u00fdcarsk\u00e9 zna\u010dky tedy p\u016fsob\u00ed jako sponzo\u0159i, nikoliv jako po\u0159adatel\u00e9 m\u00edstn\u00edch akc\u00ed.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak m\u016f\u017ee \u0161v\u00fdcarsk\u00e1 zna\u010dka vyu\u017e\u00edt MotoGP k glob\u00e1ln\u00edmu r\u016fstu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

P\u0159\u00edklad Tissot ukazuje, \u017ee strategick\u00e9 partnerstv\u00ed s MotoGP \u2014 a\u0165 jako ofic\u00e1ln\u00ed partner, sponzor t\u00fdmu nebo jezdce \u2014 umo\u017e\u0148uje \u0161v\u00fdcarsk\u00fdm zna\u010dk\u00e1m dos\u00e1hnout na glob\u00e1ln\u00ed publikum stovek milion\u016f fanou\u0161k\u016f. RTR Sports Marketing podporuje zna\u010dky p\u0159i v\u00fdb\u011bru a aktivaci nejvhodn\u011bj\u0161\u00edho profilu sponzoringu pro jejich c\u00edle.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pracuje RTR Sports Marketing se \u0161v\u00fdcarsk\u00fdmi zna\u010dkami?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/p>\n

Ano. RTR Sports Marketing m\u00e1 zku\u0161enosti s podporou mezin\u00e1rodn\u00edch zna\u010dek, v\u010detn\u011b t\u011bch ze \u0161v\u00fdcarsk\u00e9ho trhu, p\u0159i identifikaci a aktivaci sponzoringu MotoGP. Kontaktujte n\u00e1s pro individu\u00e1ln\u00ed konzultaci o dostupn\u00fdch p\u0159\u00edle\u017eitostech.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

\u0160v\u00fdcarsko a sportovn\u00ed sponzoring: trh excelence s glob\u00e1ln\u00edmi zna\u010dkami v paddocku \u0160v\u00fdcarsko je jednou ze zem\u00ed s nejdel\u0161\u00ed a nejrafinovan\u011bj\u0161\u00ed tradic\u00ed sportovn\u00edho sponzoringu na sv\u011bt\u011b. P\u0159es svou skromnou velikost pat\u0159\u00ed \u0161v\u00fdcarsk\u00e9 zna\u010dky k nejviditeln\u011bj\u0161\u00edm a nejzn\u00e1m\u011bj\u0161\u00edm v hlavn\u00edch sv\u011btov\u00fdch sportovn\u00edch sout\u011b\u017e\u00edch: od hodin\u00e1\u0159stv\u00ed p\u0159es bankovnictv\u00ed po farmaceutick\u00fd a potravin\u00e1\u0159sk\u00fd pr\u016fmysl \u2014 \u0161v\u00fdcarsk\u00e1 ekonomika vyu\u017e\u00edv\u00e1 mezin\u00e1rodn\u00ed […]<\/p>\n","protected":false},"author":14,"featured_media":157741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121,20229],"tags":[21604],"class_list":["post-355552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2","category-sportovni-sponzoring","tag-sponzoring-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSportovn\u00ed sponzoring ve \u0160v\u00fdcarsku | Tissot a MotoGP | RTR Sports<\/title>\n<meta name=\"description\" content=\"\u0160v\u00fdcarsko: pr\u00e9miov\u00fd trh sportovn\u00edho sponzoringu. Od Tissot jako ofic\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de MotoGP po Julius B\u00e4r ve Formuli E. Objevte p\u0159\u00edle\u017eitosti pro mezin\u00e1rodn\u00ed zna\u010dky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-ve-svycarsku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportovn\u00ed sponzoring ve \u0160v\u00fdcarsku\" \/>\n<meta property=\"og:description\" content=\"\u0160v\u00fdcarsko: pr\u00e9miov\u00fd trh sportovn\u00edho sponzoringu. Od Tissot jako ofic\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de MotoGP po Julius B\u00e4r ve Formuli E. 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