{"id":356459,"date":"2021-05-14T12:50:18","date_gmt":"2021-05-14T10:50:18","guid":{"rendered":"https:\/\/rtrsports.com\/?p=356459"},"modified":"2026-09-24T10:18:59","modified_gmt":"2026-09-24T08:18:59","slug":"motogp-zive-2026-kde-ho-sledovat-v-televizi-a-ve-streamu-zeme-po-zemi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-zive-2026-kde-ho-sledovat-v-televizi-a-ve-streamu-zeme-po-zemi\/","title":{"rendered":"MotoGP \u017eiv\u011b 2026: kde ho sledovat v televizi a ve streamu, zem\u011b po zemi"},"content":{"rendered":"

V roce 2025 vzrostla televizn\u00ed sledovanost MotoGP v pr\u016fm\u011bru o 9 % na jednu Velkou cenu a sledovanost sobotn\u00edho Sprintu o 26 %. Za t\u011bmito \u010d\u00edsly stoj\u00ed mapa televizn\u00edch smluv, kter\u00e1 se li\u0161\u00ed zem\u011b od zem\u011b: pro fanou\u0161ka to znamen\u00e1 v\u011bd\u011bt, kde zapnout televizi, pro sponzora v\u011bd\u011bt, kde bude jeho zna\u010dka skute\u010dn\u011b vid\u011bt.<\/strong><\/p>\n

Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n

Sezona 2026 m\u00e1 22 Velk\u00fdch cen v 18 zem\u00edch. Ka\u017ed\u00fd v\u00edkend zahrnuje p\u00e1te\u010dn\u00ed tr\u00e9ninky, sobotn\u00ed kvalifikaci a Sprint na polovi\u010dn\u00ed vzd\u00e1lenost a ned\u011bln\u00ed Velkou cenu. Tady je p\u0159ehled, kde je sledovat \u017eiv\u011b na hlavn\u00edch trz\u00edch, a pro\u010d televizn\u00ed distribuce z\u00e1le\u017e\u00ed i t\u011bm, kdo do \u0161ampion\u00e1tu investuj\u00ed.<\/p>\n

Kde sledovat MotoGP \u017eiv\u011b v roce 2026<\/h2>\n

It\u00e1lie: Sky Sport a TV8<\/h3>\n

V It\u00e1lii je domovem MotoGP stanice Sky Sport, kter\u00e1 prodlou\u017eila pr\u00e1va do sezony 2027 v\u010detn\u011b: v\u0161echny tr\u00e9ninky a z\u00e1vody MotoGP, Moto2 a Moto3 b\u011b\u017e\u00ed \u017eiv\u011b na Sky a ve streamu na NOW. Ve voln\u00e9m vys\u00edl\u00e1n\u00ed p\u0159en\u00e1\u0161\u00ed TV8 \u017eiv\u011b v\u0161echny Sprinty a \u0161est Velk\u00fdch cen, ostatn\u00ed z\u00e1vody vys\u00edl\u00e1 ze z\u00e1znamu o n\u011bkolik hodin pozd\u011bji.<\/p>\n

\u0160pan\u011blsko: DAZN<\/h3>\n

Ve \u0160pan\u011blsku pat\u0159\u00ed pr\u00e1va DAZN, kter\u00e1 je v \u010dervenci 2026 exkluzivn\u011b prodlou\u017eila do roku 2030. Platforma vys\u00edl\u00e1 tr\u00e9ninky, kvalifikace, Sprinty a z\u00e1vody v\u0161ech t\u0159\u00ed t\u0159\u00edd. Stejnou smlouvou z\u00edskala DAZN tak\u00e9 Portugalsko na roky 2027 a\u017e 2031: v roce 2026 z\u016fst\u00e1vaj\u00ed portugalsk\u00e1 pr\u00e1va u Sport TV.<\/p>\n

Spojen\u00e9 kr\u00e1lovstv\u00ed a Irsko: TNT Sports<\/h3>\n

Ve Spojen\u00e9m kr\u00e1lovstv\u00ed a v Irsku vys\u00edl\u00e1 MotoGP stanice TNT Sports. Od 26. b\u0159ezna 2026 se ve Spojen\u00e9m kr\u00e1lovstv\u00ed streamov\u00e1n\u00ed TNT Sports p\u0159esunulo z Discovery+ na HBO Max, zat\u00edmco v Irsku z\u016fst\u00e1vaj\u00ed kan\u00e1ly dostupn\u00e9 prost\u0159ednictv\u00edm Sky a Virgin Media.<\/p>\n

Francie: Canal+<\/h3>\n

Ve Francii m\u00e1 MotoGP exkluzivn\u011b skupina Canal+, kter\u00e1 dr\u017e\u00ed pr\u00e1va do roku 2029: Velk\u00e9 ceny b\u011b\u017e\u00ed na hlavn\u00edm kan\u00e1lu, tr\u00e9ninky, kvalifikace a Sprinty na sportovn\u00edch kan\u00e1lech skupiny a v aplikaci.<\/p>\n

Spojen\u00e9 st\u00e1ty: FOX<\/h3>\n

Ve Spojen\u00fdch st\u00e1tech se MotoGP v roce 2025 vr\u00e1tilo na FOX. V roce 2026 se z\u00e1vody vys\u00edlaj\u00ed na FS1 a FS2, Velk\u00e1 cena Ameriky v Austinu b\u011b\u017e\u00ed na hlavn\u00edm kan\u00e1lu FOX.<\/p>\n

Kdekoli: MotoGP VideoPass<\/h3>\n

Pro ty, kdo \u017eij\u00ed v zemi bez vys\u00edl\u00e1n\u00ed nebo cht\u011bj\u00ed sledovat v\u0161echny tr\u00e9ninky a z\u00e1vody, existuje ofici\u00e1ln\u00ed streamovac\u00ed slu\u017eba \u0161ampion\u00e1tu MotoGP VideoPass s m\u011bs\u00ed\u010dn\u00edm nebo ro\u010dn\u00edm p\u0159edplatn\u00fdm, v\u0161emi \u010d\u00e1stmi v\u00edkendu \u017eiv\u011b a archivem z\u00e1vod\u016f a obsahu. Dostupnost ve sv\u00e9 zemi je dobr\u00e9 ov\u011b\u0159it na ofici\u00e1ln\u00edm webu, proto\u017ee z\u00e1vis\u00ed i na smlouv\u00e1ch s m\u00edstn\u00edmi televizemi.<\/p>\n

Pro\u010d na televizn\u00ed distribuci z\u00e1le\u017e\u00ed sponzor\u016fm<\/h2>\n

Pro firmu, kter\u00e1 zva\u017euje sponzorstv\u00ed, nezn\u00ed ot\u00e1zka jen tak, kolik lid\u00ed MotoGP sleduje, ale kde a jak ho sleduj\u00ed. Velk\u00e1 cena ve voln\u00e9m vys\u00edl\u00e1n\u00ed oslov\u00ed \u0161irok\u00e9 a r\u016fznorod\u00e9 publikum; na placen\u00e9 platform\u011b men\u0161\u00ed, ale \u010dasto v\u00e1\u0161niv\u011bj\u0161\u00ed publikum s vy\u0161\u0161\u00ed kupn\u00ed silou. Kdo s\u00e1z\u00ed na konkr\u00e9tn\u00ed trh, mus\u00ed proto v\u011bd\u011bt, kdo v dan\u00e9 zemi z\u00e1vody vys\u00edl\u00e1, co b\u011b\u017e\u00ed \u017eiv\u011b a co ze z\u00e1znamu a jakou v\u00e1hu m\u00e1 streamov\u00e1n\u00ed oproti klasick\u00e9 televizi.<\/p>\n

Podle \u00fadaj\u016f \u0161ampion\u00e1tu dos\u00e1hla fanou\u0161kovsk\u00e1 z\u00e1kladna MotoGP v roce 2025 po\u010dtu 632 milion\u016f lid\u00ed a v\u00edce ne\u017e polovina z nich je mlad\u0161\u00ed 35 let. Je to publikum, kter\u00e9 se st\u00e1le v\u00edc p\u0159esouv\u00e1 ke streamov\u00e1n\u00ed a kr\u00e1tk\u00e9mu obsahu: ofici\u00e1ln\u00ed kan\u00e1l na YouTube b\u011bhem sezony p\u0159ekonal miliardu minut sledov\u00e1n\u00ed. Pro sponzora z\u016fst\u00e1v\u00e1 \u017eiv\u00e1 viditelnost j\u00e1drem hodnoty, ale st\u00e1le \u010dast\u011bji se s\u010d\u00edt\u00e1 s viditelnost\u00ed z digit\u00e1ln\u00edho obsahu, sest\u0159ih\u016f a soci\u00e1ln\u00edch s\u00edt\u00ed. Zm\u011bna vlastn\u00edka \u0161ampion\u00e1tu, kter\u00fd v \u010dervenci 2025 p\u0159e\u0161el pod Liberty Media, a jmenov\u00e1n\u00ed CAA Sports<\/a> v \u010dervnu 2026 exkluzivn\u00ed glob\u00e1ln\u00ed sponzorskou agenturou ukazuj\u00ed jasnou snahu roz\u0161\u00ed\u0159it publikum i komer\u010dn\u00ed hodnotu \u0161ampion\u00e1tu.<\/p>\n

Chcete-li l\u00e9pe poznat, kdo jsou div\u00e1ci a kde \u017eij\u00ed, shrom\u00e1\u017edili jsme data v anal\u00fdze publika MotoGP<\/a>. Term\u00edny z\u00e1vod\u016f sezony najdete v kalend\u00e1\u0159i MotoGP 2026<\/a> a kdo rad\u011bji pro\u017e\u00edv\u00e1 z\u00e1vody na okruhu, najde mo\u017enosti hospitality na str\u00e1nce v\u011bnovan\u00e9 hospitality v MotoGP<\/a>.<\/p>\n

Od obrazovky k trati<\/h2>\n

\u017div\u00fd p\u0159enos z\u016fst\u00e1v\u00e1 srdcem produktu, proto\u017ee je to jedin\u00e1 chv\u00edle, kdy miliony lid\u00ed sleduj\u00ed tot\u00e9\u017e ve stejn\u00e9m okam\u017eiku, ani\u017e by v\u011bd\u011bly, jak to dopadne. Pr\u00e1v\u011b tato nejistota \u010din\u00ed \u017eiv\u00fd sport tak cenn\u00fdm pro ty, kdo komunikuj\u00ed, a tak t\u011b\u017eko nahraditeln\u00fdm jak\u00fdmkoli jin\u00fdm obsahem. Pro zna\u010dku na kapot\u00e1\u017ei, p\u0159ilb\u011b nebo reklamn\u00edch panelech okruhu je ka\u017ed\u00e1 \u017eiv\u011b vys\u00edlan\u00e1 Velk\u00e1 cena sch\u016fzkou s vlastn\u00edm publikem, kter\u00e1 se opakuje dvaadvacetkr\u00e1t do roka. Kdo chce pochopit, jak tuto p\u0159\u00edtomnost prom\u011bnit v marketingov\u00fd program, m\u016f\u017ee za\u010d\u00edt na\u0161\u00ed str\u00e1nkou o sponzorstv\u00ed v MotoGP<\/a>.<\/p>\n

Zdroje:<\/strong> MotoGP, Sky Sport z\u016fst\u00e1v\u00e1 domovem MotoGP do roku 2027<\/a>; MotoGP, DAZN ve \u0160pan\u011blsku do roku 2030 a v Portugalsku do roku 2031<\/a>; Crash.net, streamov\u00e1n\u00ed TNT Sports p\u0159ech\u00e1z\u00ed na HBO Max<\/a>; Awful Announcing, MotoGP na FOX v roce 2026<\/a>.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o tom, kde sledovat MotoGP \u017eiv\u011b<\/b><\/h2>\r\n \r\n
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\r\n Kde sledovat MotoGP \u017eiv\u011b v It\u00e1lii v roce 2026?<\/b>\r\n <\/h3>\r\n\r\n
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Na Sky Sport a ve streamu NOW, kter\u00e9 d\u00edky smlouv\u011b platn\u00e9 do sezony 2027 v\u010detn\u011b vys\u00edlaj\u00ed \u017eiv\u011b v\u0161echny tr\u00e9ninky a z\u00e1vody MotoGP, Moto2 a Moto3. Ve voln\u00e9m vys\u00edl\u00e1n\u00ed p\u0159en\u00e1\u0161\u00ed TV8 \u017eiv\u011b v\u0161echny Sprinty a \u0161est Velk\u00fdch cen, ostatn\u00ed o n\u011bkolik hodin pozd\u011bji.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n D\u00e1 se MotoGP sledovat zdarma?<\/b>\r\n <\/h3>\r\n\r\n
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V n\u011bkter\u00fdch zem\u00edch ano. V It\u00e1lii p\u0159en\u00e1\u0161\u00ed TV8 zdarma a \u017eiv\u011b v\u0161echny Sprinty a \u0161est Velk\u00fdch cen, ostatn\u00ed ze z\u00e1znamu. Na jin\u00fdch trz\u00edch existuj\u00ed voln\u011b dostupn\u00e9 stanice pro \u010d\u00e1st z\u00e1vod\u016f. Pro sledov\u00e1n\u00ed v\u0161ech \u010d\u00e1st\u00ed v\u00edkendu \u017eiv\u011b je ve v\u011bt\u0161in\u011b zem\u00ed pot\u0159eba placen\u00e9 p\u0159edplatn\u00e9.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Co je MotoGP VideoPass?<\/b>\r\n <\/h3>\r\n\r\n
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Ofici\u00e1ln\u00ed streamovac\u00ed slu\u017eba \u0161ampion\u00e1tu s m\u011bs\u00ed\u010dn\u00edm nebo ro\u010dn\u00edm p\u0159edplatn\u00fdm, v\u0161emi \u010d\u00e1stmi v\u00edkendu \u017eiv\u011b a archivem z\u00e1vod\u016f a obsahu. Dostupnost z\u00e1vis\u00ed na zemi, proto\u017ee souvis\u00ed se smlouvami m\u00edstn\u00edch televiz\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kdo vys\u00edl\u00e1 MotoGP ve \u0160pan\u011blsku, Spojen\u00e9m kr\u00e1lovstv\u00ed, Francii a Spojen\u00fdch st\u00e1tech?<\/b>\r\n <\/h3>\r\n\r\n
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Ve \u0160pan\u011blsku DAZN, kter\u00e1 prodlou\u017eila exkluzivitu do roku 2030; ve Spojen\u00e9m kr\u00e1lovstv\u00ed a v Irsku TNT Sports, se streamov\u00e1n\u00edm na HBO Max ve Spojen\u00e9m kr\u00e1lovstv\u00ed; ve Francii Canal+ s pr\u00e1vy do roku 2029; ve Spojen\u00fdch st\u00e1tech FOX, se z\u00e1vody na FS1 a FS2 a Velkou cenou Ameriky na hlavn\u00edm kan\u00e1lu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d je televizn\u00ed pokryt\u00ed pro sponzora d\u016fle\u017eit\u00e9?<\/b>\r\n <\/h3>\r\n\r\n
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Proto\u017ee ur\u010duje, kde a k\u00fdm je zna\u010dka vid\u011bt. Z\u00e1vod ve voln\u00e9m vys\u00edl\u00e1n\u00ed oslov\u00ed \u0161irok\u00e9 publikum, z\u00e1vod na placen\u00e9 platform\u011b men\u0161\u00ed, ale v\u00e1\u0161niv\u011bj\u0161\u00ed. V roce 2025 vzrostla televizn\u00ed sledovanost v pr\u016fm\u011bru o 9 % na jednu Velkou cenu a sledovanost Sprintu o 26 %.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

V roce 2025 vzrostla televizn\u00ed sledovanost MotoGP v pr\u016fm\u011bru o 9 % na jednu Velkou cenu a sledovanost sobotn\u00edho Sprintu o 26 %. Za t\u011bmito \u010d\u00edsly stoj\u00ed mapa televizn\u00edch smluv, kter\u00e1 se li\u0161\u00ed zem\u011b od zem\u011b: pro fanou\u0161ka to znamen\u00e1 v\u011bd\u011bt, kde zapnout televizi, pro sponzora v\u011bd\u011bt, kde bude jeho zna\u010dka skute\u010dn\u011b vid\u011bt. Aktualizov\u00e1no v […]<\/p>\n","protected":false},"author":2,"featured_media":159308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20231,20238],"tags":[],"class_list":["post-356459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-motorsport-cs","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKde sledovat MotoGP \u017eiv\u011b v roce 2026: TV a streaming<\/title>\n<meta name=\"description\" content=\"Kde sledovat MotoGP \u017eiv\u011b v roce 2026: Sky a TV8 v It\u00e1lii, DAZN ve \u0160pan\u011blsku, TNT Sports, Canal+, FOX a VideoPass. 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