{"id":356612,"date":"2021-12-07T09:29:38","date_gmt":"2021-12-07T08:29:38","guid":{"rendered":"https:\/\/rtrsports.com\/?p=356612"},"modified":"2026-09-25T11:13:03","modified_gmt":"2026-09-25T09:13:03","slug":"lcr-honda-motogp-cortina-rc213v-namesti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/lcr-honda-motogp-cortina-rc213v-namesti\/","title":{"rendered":"LCR Honda MotoGP v Cortin\u011b: RC213V na n\u00e1m\u011bst\u00ed pro Rete 110% a Immobiliare Costiera"},"content":{"rendered":"

V sobotu 11. prosince 2021 se v sam\u00e9m centru Cortiny d’Ampezzo, b\u011bhem Cortina Fashion Week, mezi v\u00fdlohami a davy lid\u00ed objevila Honda RC213V, motocykl t\u00fdmu LCR Honda MotoGP. Ne\u0161lo o n\u00e1pad na posledn\u00ed chv\u00edli, ale o prvn\u00ed velk\u00fd moment \u010derstv\u011b uzav\u0159en\u00e9ho sponzorstv\u00ed mezi t\u00fdmem Lucia Cecchinella a zna\u010dkou Rete 110% spole\u010dnosti Immobiliare Costiera, kter\u00e9 vzniklo d\u00edky RTR Sports Marketing.<\/strong><\/p>\n

Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n

Stru\u010dn\u011b \u0159e\u010deno: aby slavnostn\u011b otev\u0159ela jednu z prvn\u00edch staveb programu Superbonus v Cortin\u011b, na Corso Italia, p\u0159ivezla Immobiliare Costiera do m\u011bsta motocykl, se kter\u00fdm LCR Honda z\u00e1vodila v MotoGP, spolu se \u0161\u00e9fem t\u00fdmu Luciem Cecchinellem. Je to p\u0159\u00edklad toho, jak lze sportovn\u00ed sponzorstv\u00ed aktivovat mimo tra\u0165 a prom\u011bnit viditelnost Velk\u00e9 ceny v akci p\u0159\u00edmo na m\u00edst\u011b, p\u0159ed z\u00e1stupci \u00fa\u0159ad\u016f, z\u00e1kazn\u00edky a obyvateli.<\/p>\n

\"Pozv\u00e1nka<\/p>\n

Akce<\/h2>\n

Sraz byl ve 12 hodin v Conchiglii na Piazza Dibona. Vystavena byla RC213V, motocykl, se kter\u00fdm Honda za p\u0159edchoz\u00edch deset let z\u00edskala sedm titul\u016f konstrukt\u00e9r\u016f a kter\u00fd LCR v roce 2021 sv\u011b\u0159ila Takaakimu Nakagamimu a \u00c1lexi M\u00e1rquezovi. Doprov\u00e1zel ho Lucio Cecchinello, kter\u00fd t\u00fdm vede od roku 1996.<\/p>\n

P\u0159\u00edle\u017eitost\u00ed bylo otev\u0159en\u00ed jedn\u00e9 z prvn\u00edch staveb, kter\u00e9 v Cortin\u011b d’Ampezzo umo\u017enil program Superbonus, na Corso Italia, realizovan\u00e9 spole\u010dnost\u00ed Immobiliare Costiera a s\u00edt\u00ed 110xcento. Program po\u010d\u00edtal s \u00fa\u010dast\u00ed m\u011bstsk\u00fdch \u00fa\u0159ad\u016f, gener\u00e1ln\u00edho \u0159editele Immobiliare Costiera Alessandra Di Paola a projektov\u00e9ho mana\u017eera Fernanda Di Paola, s vystoupen\u00edmi na t\u00e9ma obnovy budov, regionu a sportu a pot\u00e9 s aperitivem otev\u0159en\u00fdm ve\u0159ejnosti, s d\u00e1rky, plak\u00e1ty a fotografiemi na pam\u00e1tku s motocyklem.<\/p>\n

Pro\u010d Cortina, pro\u010d MotoGP<\/h2>\n

Volba m\u00edsta a na\u010dasov\u00e1n\u00ed nebyla n\u00e1hodn\u00e1. B\u011bhem t\u00fddne m\u00f3dy p\u0159itahuje Cortina n\u00e1ro\u010dn\u00e9 publikum s vysokou kupn\u00ed silou a motocykl kr\u00e1lovsk\u00e9 t\u0159\u00eddy na n\u00e1m\u011bst\u00ed je obraz, kter\u00fd utkv\u00ed v pam\u011bti. Fernando Di Paolo to vysv\u011btloval takto: \u201eJe pro m\u011b velkou ct\u00ed otev\u0159\u00edt stavbu v Cortin\u011b, jednom z nejkouzeln\u011bj\u0161\u00edch m\u00edst v It\u00e1lii. Stavba na Corso Italia je jednou z prvn\u00edch rekonstrukc\u00ed, kter\u00e9 v Cortin\u011b umo\u017enil Superbonus 110 %, a je pro n\u00e1s symbolem restartu a z\u00e1rove\u0148 pohledu do budoucnosti, kter\u00fd je nezbytn\u00fd k p\u0159ekon\u00e1n\u00ed t\u011b\u017ek\u00e9ho obdob\u00ed pandemie. […] Zde v Cortin\u011b jsme se rozhodli oslavit na\u0161i stavbu spolu s LCR Honda MotoGP, jej\u00edm\u017e jsme ofici\u00e1ln\u00edm partnerem, a p\u0159iv\u00e9zt do m\u011bsta jejich n\u00e1dhern\u00fd motocykl pr\u00e1v\u011b b\u011bhem Fashion Week: italskost, kreativita a rychlost jsou toti\u017e hodnoty, kter\u00e9 spojuj\u00ed na\u0161i spole\u010dnost, LCR Honda MotoGP i Kr\u00e1lovnu Dolomit.\u201c<\/p>\n

Superbonus, zaveden\u00fd v roce 2020 italsk\u00fdm dekretem \u201eRilancio\u201c jako 110% da\u0148ov\u00fd odpo\u010det na pr\u00e1ce zvy\u0161uj\u00edc\u00ed energetickou \u00fa\u010dinnost a seismickou odolnost budov, byl v dal\u0161\u00edch letech sni\u017eov\u00e1n. V dob\u011b akce pat\u0159il k hlavn\u00edm n\u00e1stroj\u016fm obnovy italsk\u00e9ho stavebn\u00edho fondu a tvo\u0159il j\u00e1dro \u010dinnosti Rete 110%.<\/p>\n

Co takov\u00e1 akce u\u010d\u00ed<\/h2>\n

Akce p\u0159\u00edmo na m\u00edst\u011b je jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak zhodnotit sponzorstv\u00ed, proto\u017ee p\u0159en\u00e1\u0161\u00ed hodnoty sportu, rychlost, technologie a p\u0159esnost, p\u0159esn\u011b tam, kde firma podnik\u00e1. Z akce v Cortin\u011b ud\u011blaly dobr\u00fd p\u0159\u00edklad t\u0159i prvky. Prvn\u00edm je vazba na konkr\u00e9tn\u00ed p\u0159\u00edle\u017eitost, otev\u0159en\u00ed stavby, kter\u00e1 akci dala obsah, a ne jen pod\u00edvanou. Druh\u00fdm je publikum: \u00fa\u0159ady, z\u00e1kazn\u00edci a obyvatel\u00e9 na jednom m\u00edst\u011b, s motocyklem jako magnetem. T\u0159et\u00edm je osobn\u00ed p\u0159\u00edtomnost \u0161\u00e9fa t\u00fdmu, kter\u00e1 z v\u00fdstavy d\u011bl\u00e1 setk\u00e1n\u00ed.<\/p>\n

S\u00e1m Cecchinello na ni o n\u011bkolik m\u011bs\u00edc\u016f pozd\u011bji p\u0159i ozn\u00e1men\u00ed prodlou\u017een\u00ed spolupr\u00e1ce vzpom\u00ednal jako na \u201en\u00e1dhernou akci v Cortin\u011b d’Ampezzo b\u011bhem Fashion Week\u201c. Toto partnerstv\u00ed skute\u010dn\u011b rostlo: bylo ozn\u00e1meno jako dvoulet\u00e9 na roky 2022 a 2023, pot\u00e9 prodlou\u017eeno do roku 2024 a pod novou zna\u010dkou Imco.one tak\u00e9 na rok 2025. Cel\u00fd p\u0159\u00edb\u011bh najdete v na\u0161em \u010dl\u00e1nku o partnerstv\u00ed LCR Honda MotoGP a Rete 110%<\/a>; jak budovat aktivace tohoto typu, vysv\u011btluje n\u00e1\u0161 pr\u016fvodce aktivac\u00ed sponzorstv\u00ed<\/a> a str\u00e1nka v\u011bnovan\u00e1 sponzorstv\u00ed v MotoGP<\/a>.<\/p>\n

Lucio Cecchinello a t\u00fdm LCR<\/h2>\n

Lucio Cecchinello zalo\u017eil t\u00fdm LCR, Lucio Cecchinello Racing, v roce 1996 ve t\u0159\u00edd\u011b 125 mistrovstv\u00ed sv\u011bta a n\u011bkolik let byl z\u00e1rove\u0148 jezdcem i t\u00fdmov\u00fdm mana\u017eerem. V roce 2002 p\u0159ivedl t\u00fdm tak\u00e9 do t\u0159\u00eddy 250, s motocykly Aprilia, a po ukon\u010den\u00ed z\u00e1vodn\u00ed kari\u00e9ry v roce 2003 se pln\u011b v\u011bnoval \u0159\u00edzen\u00ed t\u00fdmu, kter\u00fd v roce 2006 postoupil s Hondou do kr\u00e1lovsk\u00e9 t\u0159\u00eddy MotoGP a s touto zna\u010dkou z\u00e1vod\u00ed dodnes. Od roku 2004 je \u010dlenem v\u00fdboru IRTA, mezin\u00e1rodn\u00ed asociace t\u00fdm\u016f. S jezdci, jako byli Noboru Ueda, Roberto Locatelli, Randy de Puniet, Stefan Bradl, Casey Stoner a Cal Crutchlow, m\u011bl t\u00fdm na konci roku 2021 na kont\u011b 87 p\u00f3di\u00ed a 25 v\u00edt\u011bzstv\u00ed ve \u010dty\u0159ech kategori\u00edch: 125, 250, MotoGP a MotoE.<\/p>\n

Zdroje:<\/strong> Voci di Cortina, motocykl LCR Honda v centru Cortiny<\/a>; 110xcento, Cortina Fashion Week<\/a>; 110xcento, p\u0159ehled tisku k akci v Cortin\u011b<\/a>; 110xcento, dvoulet\u00e9 partnerstv\u00ed a v\u00fdroky Cecchinella<\/a>; Honda Racing Corporation, tituly konstrukt\u00e9r\u016f<\/a>; Italsk\u00e1 da\u0148ov\u00e1 spr\u00e1va, Superbonus<\/a>.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o akci LCR Honda MotoGP v Cortin\u011b<\/b><\/h2>\r\n \r\n
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\r\n\r\n

\r\n Co se stalo v Cortin\u011b 11. prosince 2021?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

B\u011bhem Cortina Fashion Week byla v Conchiglii na Piazza Dibona vystavena Honda RC213V t\u00fdmu LCR Honda MotoGP, za p\u0159\u00edtomnosti \u0161\u00e9fa t\u00fdmu Lucia Cecchinella, u p\u0159\u00edle\u017eitosti otev\u0159en\u00ed jedn\u00e9 z prvn\u00edch staveb programu Superbonus ve m\u011bst\u011b, kterou realizovala Immobiliare Costiera na Corso Italia.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d Immobiliare Costiera p\u0159ivezla do Cortiny motocykl MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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Proto\u017ee byla se zna\u010dkou Rete 110% ofici\u00e1ln\u00edm partnerem t\u00fdmu LCR Honda MotoGP: akce oslavila otev\u0159en\u00ed stavby a spojila firmu s hodnotami MotoGP, rychlost\u00ed, technologiemi a italskost\u00ed, p\u0159ed \u00fa\u0159ady, z\u00e1kazn\u00edky a obyvateli.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n Co je m\u00edstn\u00ed aktivace sponzorstv\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Je to iniciativa, p\u0159i n\u00ed\u017e sponzor p\u0159enese t\u00fdm, jezdce nebo jejich symboly mimo tra\u0165, do prost\u0159ed\u00ed spojen\u00e9ho s vlastn\u00edm podnik\u00e1n\u00edm: na akci, slavnostn\u00ed otev\u0159en\u00ed nebo setk\u00e1n\u00ed se z\u00e1kazn\u00edky. Prom\u011b\u0148uje sportovn\u00ed viditelnost v p\u0159\u00edm\u00e9 vztahy s vlastn\u00edm publikem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo je Lucio Cecchinello?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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Je zakladatelem a \u0161\u00e9fem t\u00fdmu LCR, kter\u00fd vznikl v roce 1996 ve t\u0159\u00edd\u011b 125 mistrovstv\u00ed sv\u011bta a v roce 2006 postoupil s Hondou do MotoGP. B\u00fdval\u00fd jezdec ukon\u010dil kari\u00e9ru v roce 2003 a od roku 2004 je \u010dlenem v\u00fdboru IRTA.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n\r\n

\r\n Jak pokra\u010dovalo partnerstv\u00ed LCR Honda a Rete 110%?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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Po akci v Cortin\u011b bylo partnerstv\u00ed ozn\u00e1meno jako dvoulet\u00e9 na roky 2022 a 2023, pot\u00e9 prodlou\u017eeno do roku 2024 a pod novou zna\u010dkou Imco.one spole\u010dnosti Immobiliare Costiera tak\u00e9 na sezonu 2025.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

V sobotu 11. prosince 2021 se v sam\u00e9m centru Cortiny d’Ampezzo, b\u011bhem Cortina Fashion Week, mezi v\u00fdlohami a davy lid\u00ed objevila Honda RC213V, motocykl t\u00fdmu LCR Honda MotoGP. Ne\u0161lo o n\u00e1pad na posledn\u00ed chv\u00edli, ale o prvn\u00ed velk\u00fd moment \u010derstv\u011b uzav\u0159en\u00e9ho sponzorstv\u00ed mezi t\u00fdmem Lucia Cecchinella a zna\u010dkou Rete 110% spole\u010dnosti Immobiliare Costiera, kter\u00e9 vzniklo […]<\/p>\n","protected":false},"author":28,"featured_media":159343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20229],"tags":[],"class_list":["post-356612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nLCR Honda v Cortin\u011b: m\u00edstn\u00ed aktivace sponzorstv\u00ed MotoGP<\/title>\n<meta name=\"description\" content=\"LCR Honda v Cortin\u011b: 11. prosince 2021 RC213V na n\u00e1m\u011bst\u00ed pro Rete 110% a Immobiliare Costiera. 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