{"id":358406,"date":"2026-10-02T08:21:22","date_gmt":"2026-10-02T06:21:22","guid":{"rendered":"https:\/\/rtrsports.com\/nascar-vs-f1-vs-motogp-roi-sponzorstvi-pro-americke-znacky\/"},"modified":"2026-10-06T12:32:39","modified_gmt":"2026-10-06T10:32:39","slug":"nascar-vs-f1-vs-motogp-roi-sponzorstvi-pro-americke-znacky","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/nascar-vs-f1-vs-motogp-roi-sponzorstvi-pro-americke-znacky\/","title":{"rendered":"NASCAR vs F1 vs MotoGP pro americk\u00e9 zna\u010dky: kter\u00e9 sponzorstv\u00ed p\u0159inese vy\u0161\u0161\u00ed ROI?"},"content":{"rendered":"<p>Tyler Reddick vyhr\u00e1l 1. b\u0159ezna 2026 z\u00e1vod NASCAR Cup Series na Circuit of the Americas p\u0159ed 3,93 milionu div\u00e1k\u016f stanice FOX a druh\u00fd dojel Shane van Gisbergen z Trackhouse Racing. O \u010dty\u0159i t\u00fddny pozd\u011bji hostil stejn\u00fd okruh v Austinu MotoGP a od 23. do 25. \u0159\u00edjna p\u0159iv\u00edt\u00e1 Formuli 1: je to jedin\u00e9 m\u00edsto, kter\u00e9 figuruje ve v\u0161ech t\u0159ech kalend\u00e1\u0159\u00edch na rok 2026. Tahle texask\u00e1 tra\u0165 je dobr\u00fdm vstupem do ot\u00e1zky, na kterou tento pr\u016fvodce odpov\u00edd\u00e1 daty: NASCAR vs F1 vs MotoGP, kter\u00e9 sponzorstv\u00ed p\u0159inese americk\u00e9 zna\u010dce vy\u0161\u0161\u00ed ROI? Srovn\u00e1n\u00ed proch\u00e1z\u00ed p\u011bti oblastmi (televizn\u00ed dosah v USA, glob\u00e1ln\u00ed dosah, n\u00e1kupn\u00ed ochota fanou\u0161k\u016f, B2B hospitality, vstupn\u00ed n\u00e1klady) a kon\u010d\u00ed rozhodovac\u00ed matic\u00ed. Je ur\u010deno americk\u00fdm CMO, kte\u0159\u00ed u\u017e motorsport zvolili a te\u010f mus\u00ed vybrat s\u00e9rii. Pokud je toto rozhodnut\u00ed st\u00e1le otev\u0159en\u00e9, nejd\u0159\u00edv je t\u0159eba odpov\u011bd\u011bt na jinou ot\u00e1zku: <a href=\"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/\">je sponzorstv\u00ed v motorsportu vhodn\u00e9 pro moji zna\u010dku?<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Ve zkratce<\/strong><\/p><ul><li><strong>Nejlep\u0161\u00ed televizn\u00ed dosah v USA a nejvy\u0161\u0161\u00ed n\u00e1kupn\u00ed ochota: NASCAR.<\/strong> Daytona 500 v roce 2026 sledovalo na FOX v pr\u016fm\u011bru 7,49 milionu div\u00e1k\u016f, sezona m\u00e1 36 bodovan\u00fdch z\u00e1vod\u016f v celost\u00e1tn\u00ed televizi a v\u00edce ne\u017e 7 z 10 fanou\u0161k\u016f uv\u00e1d\u00ed, \u017ee t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto vol\u00ed produkt sponzora m\u00edsto produktu konkurence.<\/li><li><strong>Nejlep\u0161\u00ed glob\u00e1ln\u00ed dosah a nejsiln\u011bj\u0161\u00ed spojen\u00ed s luxusem: F1.<\/strong> Zhruba 831 milion\u016f fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b (Nielsen), tr\u017eby 3,9 miliardy dolar\u016f v roce 2025 (+14\u00a0%), desetilet\u00e1 spolupr\u00e1ce s LVMH a t\u0159i Velk\u00e9 ceny v USA.<\/li><li><strong>Nejlep\u0161\u00ed p\u0159\u00edstup do jihov\u00fdchodn\u00ed Asie a Evropy pod \u00farovn\u00ed n\u00e1klad\u016f F1: MotoGP.<\/strong> 632 milion\u016f fanou\u0161k\u016f (+12\u00a0% v roce 2025), kl\u00ed\u010dov\u00e9 trhy v Indon\u00e9sii, Malajsii, Thajsku, Japonsku, \u0160pan\u011blsku a It\u00e1lii a pr\u00e9miov\u00e9 pozice v t\u00fdmech zhruba od 500 tis\u00edc dolar\u016f, zat\u00edmco vstup do F1 za\u010d\u00edn\u00e1 p\u0159ibli\u017en\u011b na 1,5 milionu.<\/li><li><strong>Nejlep\u0161\u00ed r\u016fstov\u00e1 trajektorie v USA pro ty, kdo vstoup\u00ed brzy: MotoGP.<\/strong> Po\u010det fanou\u0161k\u016f v USA vzrostl mezi t\u0159et\u00edm \u010dtvrtlet\u00edm 2024 a t\u0159et\u00edm \u010dtvrtlet\u00edm 2025 o 37\u00a0% (Nielsen); Liberty Media vlastn\u00ed s\u00e9rii od \u010dervence 2025 a ozna\u010dila Miami za \u201elogickou\u201c mo\u017enost pro druh\u00fd z\u00e1vod v USA.<\/li><li><strong>Nejlep\u0161\u00ed n\u00e1kladov\u00e1 efektivita pro \u010dist\u011b n\u00e1rodn\u00ed dosah v USA: NASCAR.<\/strong> Pozice associate za\u010d\u00ednaj\u00ed na 15 tis\u00edc\u00edch dolar\u016f za z\u00e1vod, zat\u00edmco minimum v F1 je zhruba 1,5 milionu za sezonu, a to za t\u0159i americk\u00e9 z\u00e1vody m\u00edsto 36.<\/li><li><strong>Nejlep\u0161\u00ed portfolio pro americkou zna\u010dku s mezin\u00e1rodn\u00edmi ambicemi: NASCAR + MotoGP.<\/strong> NASCAR pokr\u00fdv\u00e1 americk\u00fd masov\u00fd trh, MotoGP jihov\u00fdchodn\u00ed Asii a ji\u017en\u00ed Evropu za ceny ni\u017e\u0161\u00ed ne\u017e v F1 a v USA vys\u00edlaj\u00ed ob\u011b s\u00e9rie platformy FOX Sports.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>ROI v NASCAR, F1 a MotoGP v kostce: srovn\u00e1n\u00ed t\u0159\u00ed s\u00e9ri\u00ed<\/h2>\n<p>Up\u0159\u00edmn\u00e1 odpov\u011b\u010f na ot\u00e1zku po ROI sponzorstv\u00ed NASCAR vs F1 vs MotoGP zn\u00ed: z\u00e1le\u017e\u00ed na tom, kde \u017eij\u00ed va\u0161i z\u00e1kazn\u00edci. NASCAR vl\u00e1dne americk\u00fdm ob\u00fdv\u00e1k\u016fm. F1 prod\u00e1v\u00e1 glob\u00e1ln\u00ed presti\u017e za glob\u00e1ln\u00ed cenu. MotoGP kupuje hloubku na trz\u00edch, kter\u00fdch se ostatn\u00ed dv\u011b s\u00e9rie sotva dotknou, a to za ni\u017e\u0161\u00ed vstupenku. Pro americkou zna\u010dku s glob\u00e1ln\u00edmi ambicemi proto nen\u00ed podstatn\u00e1 ot\u00e1zka \u201ekter\u00e1 s\u00e9rie je v\u011bt\u0161\u00ed\u201c, ale \u201ejak\u00e9 publikum pot\u0159ebujeme a v jak\u00fdch zem\u00edch\u201c. Stejn\u00e1 logika rozhoduje i srovn\u00e1n\u00ed ROI mezi MotoGP a F1 pro americk\u00e9 zna\u010dky s mezin\u00e1rodn\u00edmi c\u00edli.<\/p>\n<p>Tabulka hodnot\u00ed t\u0159i s\u00e9rie v p\u011bti oblastech, pod kter\u00e9 se americk\u00fd CMO skute\u010dn\u011b podepisuje. \u00dadaje o publiku jsou dolo\u017een\u00e9 v n\u00e1sleduj\u00edc\u00edch \u010d\u00e1stech; n\u00e1klady a hospitality jsou orienta\u010dn\u00ed odhady RTR, nikoli zve\u0159ejn\u011bn\u00e9 cen\u00edky, a je t\u0159eba je \u010d\u00edst jako \u0159\u00e1dy velikosti.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Oblast ROI<\/b><\/td>\n<td><b>NASCAR<\/b><\/td>\n<td><b>F1<\/b><\/td>\n<td><b>MotoGP<\/b><\/td>\n<td><b>V\u00edt\u011bz pro americk\u00e9 zna\u010dky<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Televizn\u00ed dosah v USA<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Daytona 500: pr\u016fm\u011br 7,49 mil., vrchol 9,15 mil. (FOX, 2026). 14z\u00e1vodov\u00e9 okno FOX: pr\u016fm\u011br 3,11 mil. 36 bodovan\u00fdch z\u00e1vod\u016f v USA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 z\u00e1vody v USA z 22 v roce 2026. ESPN m\u011bla v roce 2025 pr\u016fm\u011brn\u011b 1,3 mil. div\u00e1k\u016f na z\u00e1vod; od roku 2026 je v\u00fdhradn\u00edm vys\u00edlatelem v USA Apple TV, zat\u00edm bez srovnateln\u00fdch dat Nielsen<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 z\u00e1vod v USA (COTA, Austin) v kalend\u00e1\u0159i o 22 podnic\u00edch, \u017eiv\u011b na platform\u00e1ch FOX Sports. Miami zmi\u0148ov\u00e1no jako mo\u017en\u00fd druh\u00fd americk\u00fd z\u00e1vod<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Glob\u00e1ln\u00ed dosah mezi fanou\u0161ky<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Soust\u0159ed\u011bn\u00fd v USA: fanou\u0161ky je 32\u00a0% dosp\u011bl\u00fdch Ameri\u010dan\u016f, zhruba 83 mil. lid\u00ed (MRI-Simmons, 2026)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zhruba 831 mil. fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b (Nielsen, 2026)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">632 mil. fanou\u0161k\u016f (+12\u00a0% v roce 2025), s t\u011b\u017ei\u0161t\u011bm v jihov\u00fdchodn\u00ed Asii a ji\u017en\u00ed Evrop\u011b<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 pro m\u011b\u0159\u00edtko; MotoGP pro hloubku v jihov\u00fdchodn\u00ed Asii<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>N\u00e1kupn\u00ed ochota fanou\u0161k\u016f<\/b><\/td>\n<td><span style=\"font-weight: 400;\">V\u00edce ne\u017e 7 z 10 fanou\u0161k\u016f t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto vol\u00ed produkty sponzor\u016f (Performance Research, od roku 1994)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 ze 3 fanou\u0161k\u016f sp\u00ed\u0161e nakoup\u00ed od partner\u016f F1 (2025 Global F1 Fan Survey)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Orienta\u010dn\u011b: nejsiln\u011bj\u0161\u00ed v Indon\u00e9sii, It\u00e1lii a \u0160pan\u011blsku; srovnateln\u00e1 americk\u00e1 studie nebyla zve\u0159ejn\u011bna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR (USA); MotoGP (jihov\u00fdchodn\u00ed Asie, orienta\u010dn\u011b)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>B2B hospitality<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Smlouvy hlavn\u00edho sponzora v Cup obvykle zahrnuj\u00ed 6 a\u017e 8 gar\u00e1\u017eov\u00fdch hot pass\u016f na z\u00e1vodn\u00ed v\u00edkend; objem nap\u0159\u00ed\u010d 36 v\u00edkendy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paddock Club: nejvy\u0161\u0161\u00ed presti\u017e na jedno m\u00edsto, ale tak\u00e9 nejvy\u0161\u0161\u00ed cena za m\u00edsto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159\u00edstup do paddocku a VIP Village na 22 v\u00edkendech; siln\u00fd dosah mezi evropsk\u00fdmi mana\u017eery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 (presti\u017e); NASCAR (objem v USA)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Efektivita vstupn\u00edch n\u00e1klad\u016f (orienta\u010dn\u011b)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Associate od 15\u00a0000 USD za z\u00e1vod<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Associate zhruba od 1,5 mil. USD za sezonu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Technick\u00e9 bal\u00ed\u010dky zhruba od 75\u00a0000 EUR; pr\u00e9miov\u00e9 pozice v t\u00fdmech zhruba od 500\u00a0000 USD za sezonu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR nebo MotoGP<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>ROI sponzorstv\u00ed NASCAR vs F1 vs MotoGP pro americk\u00e9 zna\u010dky, 2026. \u0158\u00e1dky o n\u00e1kladech a hospitality jsou orienta\u010dn\u00ed odhady RTR.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Dosah NASCAR v USA: pro\u010d se j\u00ed \u017e\u00e1dn\u00e1 jin\u00e1 s\u00e9rie u dom\u00e1c\u00edch c\u00edl\u016f nevyrovn\u00e1<\/h2>\n<p>Za\u010dn\u011bme \u010d\u00edslem, kter\u00fdm se otev\u00edr\u00e1 ka\u017ed\u00e1 prezentace NASCAR, a pak si p\u0159e\u010dt\u011bme zbytek str\u00e1nky. Daytona 500 v roce 2026 sledovalo na FOX v pr\u016fm\u011bru 7\u00a0489\u00a0000 div\u00e1k\u016f, o 11\u00a0% v\u00edce ne\u017e o rok d\u0159\u00edve, s vrcholem 9\u00a0154\u00a0000 mezi 17:30 a 17:45 v\u00fdchodoamerick\u00e9ho \u010dasu. \u0160lo o <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/nascar-daytona-500-ratings-viewership-fox-february-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">nejsledovan\u011bj\u0161\u00ed p\u0159enos NASCAR od Daytona 500 v roce 2023<\/a>. Daytona ale pat\u0159\u00ed mezi <a href=\"https:\/\/rtrsports.com\/cs\/blog\/crown-jewel-nascar\/\">Crown Jewels NASCAR<\/a> a t\u00fddenn\u00ed obraz je pest\u0159ej\u0161\u00ed: 14z\u00e1vodov\u00e9 okno FOX m\u011blo v pr\u016fm\u011bru 3,11 milionu div\u00e1k\u016f, nejm\u00e9n\u011b v dosavadn\u00ed historii stanice v Cup, p\u0159i\u010dem\u017e z\u00e1vody na hlavn\u00edm kan\u00e1lu v\u00fdrazn\u011b p\u0159evy\u0161ovaly kabelov\u00e9 p\u0159enosy na FS1, zat\u00edmco p\u011bt z\u00e1vod\u016f na Prime Video m\u011blo v pr\u016fm\u011bru 2,29 milionu, o 6\u00a0% v\u00edce. Pou\u010den\u00ed pro sponzory: dnes va\u0161e \u010d\u00edslo m\u011bn\u00ed to, kter\u00e1 stanice va\u0161e z\u00e1vody vys\u00edl\u00e1.<\/p>\n<p>P\u0159esto se j\u00ed v objemu \u017e\u00e1dn\u00e1 jin\u00e1 s\u00e9rie nevyrovn\u00e1. NASCAR jezd\u00ed 36 bodovan\u00fdch z\u00e1vod\u016f v 19 st\u00e1tech; F1 p\u0159ij\u00ed\u017ed\u00ed do USA t\u0159ikr\u00e1t a MotoGP jednou. V ka\u017ed\u00e9m srovn\u00e1n\u00ed ROI sponzorstv\u00ed v NASCAR a v F1 je tohle struktur\u00e1ln\u00ed rozd\u00edl: hlavn\u00ed partner v Cup nasb\u00edr\u00e1 za sezonu 36 celost\u00e1tn\u00edch televizn\u00edch kontakt\u016f, zat\u00edmco F1 a MotoGP dohromady nab\u00edzej\u00ed na americk\u00e9 p\u016fd\u011b \u010dty\u0159i. Pokud srovn\u00e1me NASCAR a MotoGP jen podle dom\u00e1c\u00ed expozice, je to 36 ku jedn\u00e9.<\/p>\n<p>Pak je tu chov\u00e1n\u00ed fanou\u0161k\u016f. V dlouhodob\u00e9 studii Performance Research, poprv\u00e9 zve\u0159ejn\u011bn\u00e9 v roce 1994, uvedlo v\u00edce ne\u017e 7 z 10 fanou\u0161k\u016f NASCAR, \u017ee \u201et\u00e9m\u011b\u0159 v\u017edy\u201c nebo \u201e\u010dasto\u201c vol\u00ed produkt sponzora p\u0159ed produktem, kter\u00fd sponzorem nen\u00ed, a 6 z 10 produkt\u016fm sponzor\u016f v\u00edce d\u016fv\u011b\u0159uje. <a href=\"https:\/\/www.mrisimmons.com\/2026\/08\/21\/how-nascar-fans-turn-sponsorships-into-real-business-results\/\" target=\"_blank\" rel=\"nofollow noopener\">Sports Fan Study spole\u010dnosti MRI-Simmons z \u010dervence 2026<\/a> \u0159ad\u00ed mezi fanou\u0161ky NASCAR 32\u00a0% dosp\u011bl\u00fdch Ameri\u010dan\u016f a zji\u0161\u0165uje, \u017ee s o 56\u00a0% vy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed nakupuj\u00ed od zna\u010dek, kter\u00e9 sponzoruj\u00ed jejich obl\u00edben\u00e9ho jezdce. Jde o dolo\u017een\u00fd n\u00e1kupn\u00ed n\u00e1vyk, a proto se <a href=\"https:\/\/rtrsports.com\/cs\/blog\/seznam-sponzoru-nascar-2026-hlavni-partneri-tymy-a-titularni-sponzori\/\">seznam sponzor\u016f NASCAR<\/a> \u010dte jako mapa americk\u00e9ho maloobchodu.<\/p>\n<p>N\u00e1kladov\u00e1 efektivita dopl\u0148uje stranu NASCAR v t\u00e9to rovnici. Podle cen, kter\u00e9 na\u0161e <a href=\"https:\/\/rtrsports.com\/cs\/sponzorska-agentura-nascar\/\">agentura pro sponzorstv\u00ed NASCAR<\/a> sleduje na rok 2026, stoj\u00ed pozice associate v Cup 15\u00a0000 a\u017e 40\u00a0000 dolar\u016f za z\u00e1vod a celosezonn\u00ed hlavn\u00ed sponzorstv\u00ed u t\u00fdmu ze st\u0159edu pole 5 a\u017e 12 milion\u016f. V F1 koup\u00ed 3 miliony dolar\u016f pozici associate, tedy p\u0159ev\u00e1\u017en\u011b vedlej\u0161\u00ed plochy a partnersk\u00e1 pr\u00e1va. V NASCAR za stejn\u00e9 3 miliony po\u0159\u00edd\u00edte zhruba 10 a\u017e 20 z\u00e1vod\u016f v roli hlavn\u00edho sponzora na voze Cup ze st\u0159edu pole, s kontrolou nad barevn\u00fdm sch\u00e9matem a hospitality, nebo celou sezonu jako hlavn\u00ed partner \u0161pi\u010dkov\u00e9ho t\u00fdmu v O&#8217;Reilly Auto Parts Series, kde v roce 2026 <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vymena-titularniho-sponzora-nascar-xfinity-oreilly-auto-parts-prevezme-tuto-funkci-v-roce-2026\/\">O&#8217;Reilly Auto Parts nahradila Xfinity v roli titul\u00e1rn\u00edho sponzora<\/a>. Ceny \u00farove\u0148 po \u00farovni najdete v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/\">kompletn\u00edm pr\u016fvodci n\u00e1klady a bal\u00ed\u010dky sponzorstv\u00ed NASCAR<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Glob\u00e1ln\u00ed presti\u017e F1: co \u0159\u00edk\u00e1 831 milion\u016f fanou\u0161k\u016f a podpora LVMH<\/h2>\n<p>Trumfem F1 je velikost s luxusn\u00edm leskem. Nielsen dnes odhaduje glob\u00e1ln\u00ed z\u00e1kladnu fanou\u0161k\u016f zhruba na 831 milion\u016f, oproti 826,5 milionu v roce 2024, a 43\u00a0% z nich je mlad\u0161\u00edch 35 let. <a href=\"https:\/\/www.libertymedia.com\/investors\/news-events\/press-releases\/detail\/579\/liberty-media-corporation-reports-fourth-quarter-and-year\" target=\"_blank\" rel=\"nofollow noopener\">V\u00fdsledky Liberty Media za \u010dtvrt\u00e9 \u010dtvrtlet\u00ed 2025<\/a> uv\u00e1d\u011bj\u00ed r\u016fst tr\u017eeb F1 o 14\u00a0% na 3,9 miliardy dolar\u016f, o 21\u00a0% vy\u0161\u0161\u00ed \u017eivou sledovanost ne\u017e v roce 2024 a 6,75 milionu div\u00e1k\u016f na okruz\u00edch.<\/p>\n<p>Nejjasn\u011bj\u0161\u00edm sign\u00e1lem je ale to, kdo plat\u00ed. LVMH podepsal <a href=\"https:\/\/www.lvmh.com\/en\/news-lvmh\/formula-1-and-lvmh-announce-historic-10-year-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">desetiletou glob\u00e1ln\u00ed spolupr\u00e1ci<\/a> na roky 2025 a\u017e 2034, kter\u00e1 p\u0159ivedla na startovn\u00ed ro\u0161t Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer. Podm\u00ednky nikdy nebyly zve\u0159ejn\u011bny; podle agentury Bloomberg m\u016f\u017ee smlouva m\u00edt hodnotu a\u017e 150 milion\u016f dolar\u016f ro\u010dn\u011b, jin\u00e9 odhady se bl\u00ed\u017e\u00ed sp\u00ed\u0161e 100 milion\u016fm. Kdy\u017e se skupina, kter\u00e1 chr\u00e1n\u00ed sv\u00e9 zna\u010dky tak pe\u010dliv\u011b jako LVMH, zav\u00e1\u017ee na cel\u00e9 desetilet\u00ed, znamen\u00e1 to, \u017ee se F1 stala platformou, kter\u00e1 luxus potvrzuje, a \u017e\u00e1dn\u00e1 jin\u00e1 motoristick\u00e1 s\u00e9rie takovou podporu na \u00farovni \u0161ampion\u00e1tu nem\u00e1.<\/p>\n<p>P\u0159\u00edstup do USA je skute\u010dn\u00fd, ale \u00fazk\u00fd. F1 jezd\u00ed v Miami, Austinu a Las Vegas, tedy t\u0159i z\u00e1vody v kalend\u00e1\u0159i 2026, kter\u00fd se po zru\u0161en\u00ed Velk\u00fdch cen Bahrajnu a Sa\u00fadsk\u00e9 Ar\u00e1bie zmen\u0161il z 24 na 22 podnik\u016f. Velk\u00e1 cena Las Vegas 2025 byla vyprodan\u00e1, s v\u00edce ne\u017e 300\u00a0000 n\u00e1v\u0161t\u011bvn\u00edky a 1,8 miliardy zobrazen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. V televizi je situace v p\u0159echodn\u00e9 f\u00e1zi: ESPN m\u011bla v roce 2025 v pr\u016fm\u011bru 1,3 milionu americk\u00fdch div\u00e1k\u016f na z\u00e1vod a Apple TV, v\u00fdhradn\u00ed vys\u00edlatel od roku 2026, zat\u00edm nezve\u0159ejnila \u010d\u00edsla, kter\u00e1 by umo\u017enila srovn\u00e1n\u00ed jedna ku jedn\u00e9. Americk\u00e1 zna\u010dka, kter\u00e1 dnes kupuje F1 kv\u016fli dom\u00e1c\u00edmu dosahu, kupuje mezeru v m\u011b\u0159en\u00ed.<\/p>\n<p>Pak p\u0159ich\u00e1z\u00ed realita n\u00e1klad\u016f. Smyslupln\u00e1 p\u0159\u00edtomnost v F1 za\u010d\u00edn\u00e1 zhruba na 1,5 milionu dolar\u016f za pozici associate u t\u00fdmu ze zadn\u00ed \u010d\u00e1sti startovn\u00edho ro\u0161tu. Pod touto hranic\u00ed je F1 prost\u011b nedostupn\u00e1. Nad 5 milion\u016f a s glob\u00e1ln\u00edmi c\u00edli nab\u00edz\u00ed nejpresti\u017en\u011bj\u0161\u00ed potvrzen\u00ed zna\u010dky, jak\u00e9 motorsport m\u00e1. Pr\u00e1v\u011b tady skute\u010dn\u011b za\u010d\u00edn\u00e1 ot\u00e1zka ROI sponzorstv\u00ed MotoGP vs F1 pro americk\u00e9 zna\u010dky. \u00dapln\u00e1 data najdete v na\u0161em pr\u016fvodci t\u00edm, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">kolik stoj\u00ed sponzorstv\u00ed ve Formuli 1<\/a>, p\u0159\u00edpadn\u011b se pod\u00edvejte, jak zna\u010dky s RTR Sports <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoruj\u00ed t\u00fdm Formule 1<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pro\u010d se MotoGP americk\u00fdm zna\u010dk\u00e1m vyplat\u00ed: glob\u00e1ln\u00ed dosah pod \u00farovn\u00ed n\u00e1klad\u016f F1<\/h2>\n<p>Tohle je nejm\u00e9n\u011b pochopen\u00e1 \u010d\u00e1st srovn\u00e1n\u00ed a pro americk\u00e9 CMO, kte\u0159\u00ed zva\u017euj\u00ed ROI sponzorstv\u00ed MotoGP a F1, ta neju\u017eite\u010dn\u011bj\u0161\u00ed. Za\u010dn\u011bme r\u016fstem. Po\u010det fanou\u0161k\u016f MotoGP v USA vzrostl mezi t\u0159et\u00edm \u010dtvrtlet\u00edm 2024 a t\u0159et\u00edm \u010dtvrtlet\u00edm 2025 o 37\u00a0%, podle dat spole\u010dnosti Nielsen, o nich\u017e psal <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/12\/04\/motogp-motorcycle-racing-fandom\" target=\"_blank\" rel=\"nofollow noopener\">Marketing Brew v prosinci 2025<\/a>. Podle Kelly Brittain (managing director pro glob\u00e1ln\u00ed marketing MotoGP) tento sport \u201eza\u017e\u00edv\u00e1 svou chv\u00edli\u201c, ale \u201epov\u011bdom\u00ed zat\u00edm nen\u00ed tam, kde bychom ho cht\u011bli m\u00edt\u201c. P\u0159i poctiv\u00e9m \u010dten\u00ed jde o rychle rostouc\u00ed publikum z mal\u00e9ho z\u00e1kladu, tedy p\u0159esn\u011b o profil, kter\u00fd odm\u011b\u0148uje ran\u00e9 kupce, a o prvn\u00ed v\u011bc, kterou je t\u0159eba pochopit o americk\u00e9m trhu sponzorstv\u00ed MotoGP v roce 2026.<\/p>\n<p>Glob\u00e1ln\u00ed m\u011b\u0159\u00edtko je druh\u00fdm pil\u00ed\u0159em ROI sponzorstv\u00ed v MotoGP. S\u00e9rie uzav\u0159ela rok 2025 s <a href=\"https:\/\/www.motogp.com\/en\/news\/2025\/12\/18\/motogp-closes-2025-with-record-breaking-growth\/823791\" target=\"_blank\" rel=\"nofollow noopener\">632 miliony fanou\u0161k\u016f, o 12\u00a0% v\u00edce<\/a>, a 3,66 milionu div\u00e1k\u016f na okruz\u00edch, o 21\u00a0% v\u00edce, p\u0159i\u010dem\u017e dev\u011bt podnik\u016f p\u0159ekonalo sv\u00e9 rekordy n\u00e1v\u0161t\u011bvnosti. Jej\u00edmi kl\u00ed\u010dov\u00fdmi trhy jsou Indon\u00e9sie, zem\u011b s v\u00edce ne\u017e 284 miliony obyvatel, kde podle Ampere sleduje s\u00e9rii \u010dtvrtina populace, a d\u00e1le Malajsie, Thajsko, Japonsko, \u0160pan\u011blsko a It\u00e1lie. Samotnou Velkou cenu Mandaliky 2025 ocenila indon\u00e9sk\u00e1 vl\u00e1da ekonomick\u00fdm p\u0159\u00ednosem zhruba 278 milion\u016f dolar\u016f. Sponzo\u0159i u\u017e tuto geografii nakupuj\u00ed z\u00e1m\u011brn\u011b: barvy Gulf na Aprilii t\u00fdmu Trackhouse se objevuj\u00ed v Thajsku, Braz\u00edlii, It\u00e1lii, Indon\u00e9sii a Malajsii. Pro americk\u00e9 zna\u010dky ze spot\u0159ebn\u00edho zbo\u017e\u00ed, fintechu, technologick\u00fdch platforem nebo automobilov\u00e9ho pr\u016fmyslu, kter\u00e9 c\u00edl\u00ed na jihov\u00fdchodn\u00ed Asii, nen\u00ed MotoGP levn\u011bj\u0161\u00ed F1. Je to jin\u00fd n\u00e1stroj vstupu na trh a pr\u00e1v\u011b na tomto rozd\u00edlu stoj\u00ed argument pro sponzorstv\u00ed MotoGP v jihov\u00fdchodn\u00ed Asii pro americkou zna\u010dku.<\/p>\n<p>T\u0159et\u00edm pil\u00ed\u0159em je vlastnictv\u00ed. Liberty Media dokon\u010dila 3. \u010dervence 2025 p\u0159evzet\u00ed 84\u00a0% spole\u010dnosti Dorna Sports, dr\u017eitele komer\u010dn\u00edch pr\u00e1v MotoGP, v transakci ocen\u011bn\u00e9 na 4,2 miliardy eur. V prvn\u00edch \u010d\u00edslech pod Liberty vzrostly tr\u017eby MotoGP na proforma b\u00e1zi o 14\u00a0% na 573 milion\u016f dolar\u016f a provozn\u00ed zisk o 86\u00a0% na 54 milion\u016f. To, \u017ee Liberty Media vlastn\u00ed MotoGP i F1, znamen\u00e1, \u017ee za ob\u011bma s\u00e9riemi stoj\u00ed stejn\u00e1 mate\u0159sk\u00e1 spole\u010dnost. \u017d\u00e1dn\u00fd spole\u010dn\u00fd sponzorsk\u00fd produkt nebyl ozn\u00e1men, proto je dobr\u00e9 to br\u00e1t jako vyjedn\u00e1vac\u00ed p\u00e1ku, nikoli jako katalogovou polo\u017eku: komer\u010dn\u00ed organizace, kter\u00e1 chce rozv\u00edjet ob\u011b s\u00e9rie, naslouch\u00e1 jinak zna\u010dce, kter\u00e1 investuje do ka\u017ed\u00e9 z nich.<\/p>\n<p>D\u00e1le n\u00e1klady, j\u00e1dro srovn\u00e1n\u00ed ROI v MotoGP s n\u00e1klady F1. Podle \u00farovn\u00ed RTR na rok 2026 za\u010d\u00ednaj\u00ed bal\u00ed\u010dky technick\u00e9ho dodavatele zhruba na 75\u00a0000 eurech, t\u00fdmov\u00e9 bal\u00ed\u010dky viditeln\u00e9 v p\u0159enosu stoj\u00ed 150\u00a0000 a\u017e 500\u00a0000 eur a pr\u00e9miov\u00e9 pozice na kapot\u00e1\u017ei nebo kombin\u00e9ze jezdce za\u010d\u00ednaj\u00ed zhruba na 500\u00a0000 dolarech. Zna\u010dka, kter\u00e1 chce mistrovstv\u00ed sv\u011bta s 22 podniky na p\u011bti kontinentech za m\u00e9n\u011b, ne\u017e stoj\u00ed vstup do F1, m\u00e1 v praxi MotoGP na vrcholu kr\u00e1tk\u00e9ho seznamu. Nad 5 milion\u016f dolar\u016f se volba mezi MotoGP a F1 pro americk\u00e9 zna\u010dky m\u011bn\u00ed v ot\u00e1zku geografie publika: rovnom\u011brn\u00e1 glob\u00e1ln\u00ed presti\u017e proti hloubce v jihov\u00fdchodn\u00ed Asii a Evrop\u011b. Podrobnosti najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/\">cenov\u00fdmi \u00farovn\u011bmi sponzorstv\u00ed MotoGP<\/a> a \u010dl\u00e1nek <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-motogp-vs-f1-co-se-za-tento-rozdil-vlastne-da-koupit\/\">MotoGP vs F1: co si za cenov\u00fd rozd\u00edl doopravdy koup\u00edte<\/a> stav\u00ed ob\u011b s\u00e9rie vedle sebe.<\/p>\n<p>A nakonec americk\u00fd kalend\u00e1\u0159. MotoGP u\u017e jezd\u00ed na COTA, v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kalendar-motogp-2027\/\">kalend\u00e1\u0159i na rok 2027<\/a> p\u0159edb\u011b\u017en\u011b napl\u00e1novan\u00e9m na 25. dubna, a v kv\u011btnu 2026 gener\u00e1ln\u00ed \u0159editel Liberty Derek Chang uvedl, \u017ee Miami \u201eby se zd\u00e1lo jako logick\u00e9 m\u00edsto\u201c pro druh\u00fd z\u00e1vod v USA, <a href=\"https:\/\/www.autosport.com\/motogp\/news\/liberty-says-miami-would-be-logical-destination-for-second-motogp-us-race\/10819020\/\" target=\"_blank\" rel=\"nofollow noopener\">a z\u00e1rove\u0148 poznamenal, \u017ee bezpe\u010dnostn\u00ed po\u017eadavky pro motocykly je je\u0161t\u011b t\u0159eba posoudit<\/a>. Od roku 2027 p\u0159ibude Adelaide s m\u011bstsk\u00fdm z\u00e1vodem. Zna\u010dka, kter\u00e1 vstoup\u00ed do MotoGP v roce 2027 nebo 2028, m\u016f\u017ee klidn\u011b za\u017e\u00edt prvn\u00ed sezonu se dv\u011bma americk\u00fdmi z\u00e1vody, co\u017e p\u0159ipom\u00edn\u00e1 p\u0159\u00edb\u011bh F1 v USA po p\u0159\u00edchodu Austinu v roce 2012.<\/p>\n<p>&nbsp;<\/p>\n<h3>Portfolio NASCAR + MotoGP: pro\u010d tyto dv\u011b s\u00e9rie spole\u010dn\u011b pokryj\u00ed pro americkou zna\u010dku v\u00edc \u00fazem\u00ed ne\u017e NASCAR + F1<\/h3>\n<p>Debata MotoGP, nebo NASCAR pro americk\u00e9 zna\u010dky se obvykle vede jako volba bu\u010f, anebo. Nepr\u00e1vem. Ka\u017ed\u00fd pl\u00e1n se dv\u011bma s\u00e9riemi plat\u00ed to, \u010demu \u0159\u00edk\u00e1me <em>da\u0148 z p\u0159ekryvu<\/em>: pod\u00edl rozpo\u010dtu, kter\u00fd slou\u017e\u00ed k tomu, aby se stejn\u00fd z\u00e1kazn\u00edk oslovil podruh\u00e9. Pro americkou zna\u010dku s dom\u00e1c\u00edmi c\u00edli a c\u00edli v jihov\u00fdchodn\u00ed Asii a s rozpo\u010dtem nad 3 miliony dolar\u016f udr\u017e\u00ed kombinace NASCAR + MotoGP tuto da\u0148 bl\u00edzko nuly, a to zcela m\u011bn\u00ed v\u00fdpo\u010det ROI mezi NASCAR, F1 a MotoGP. NASCAR p\u0159in\u00e1\u0161\u00ed 36 z\u00e1vod\u016f v USA a fanou\u0161kovskou z\u00e1kladnu, kterou v\u00fdzkumy opakovan\u011b ozna\u010dily za zna\u010dk\u00e1m nejv\u011brn\u011bj\u0161\u00ed v americk\u00e9m sportu. MotoGP p\u0159in\u00e1\u0161\u00ed 22 podnik\u016f, 632 milion\u016f fanou\u0161k\u016f a vstup hluboko pod \u00farovn\u00ed F1. Stopy obou s\u00e9ri\u00ed se t\u00e9m\u011b\u0159 nedot\u00fdkaj\u00ed: NASCAR jezd\u00ed jen v USA a t\u011b\u017ei\u0161t\u011b MotoGP le\u017e\u00ed v Asii a ji\u017en\u00ed Evrop\u011b. Kombinace NASCAR + F1 plat\u00ed vy\u0161\u0161\u00ed da\u0148, proto\u017ee \u010d\u00e1st hodnoty F1 pro americkou zna\u010dku tvo\u0159\u00ed pr\u00e1v\u011b jej\u00ed t\u0159i z\u00e1vody v USA, kter\u00e9 zdvojuj\u00ed dosah, jej\u017e u\u017e zaji\u0161\u0165uje NASCAR.<\/p>\n<p>Vezm\u011bme 5 milion\u016f dolar\u016f. NASCAR za 3 miliony (konkurenceschopn\u00fd program associate plus vybran\u00e9 z\u00e1vody v roli hlavn\u00edho sponzora) a MotoGP za 2 miliony (pr\u00e9miov\u00e1 pozice v t\u00fdmu) pokryj\u00ed v\u00edce region\u016f ne\u017e 3,5 milionu v NASCAR plus \u00farove\u0148 associate v F1 za 1,5 milionu. Rozd\u011blen\u00ed rozpo\u010dtu mezi NASCAR a MotoGP m\u00e1 i provozn\u00ed v\u00fdhodu: v USA vys\u00edl\u00e1 FOX Sports celou sezonu MotoGP a prvn\u00edch 14 z\u00e1vod\u016f NASCAR Cup, tak\u017ee na ja\u0159e pokryje ob\u011b s\u00e9rie jedin\u00fd vztah s vys\u00edlatelem. Tento model u\u017e existuje. Trackhouse Racing, kter\u00fd vlastn\u00ed Justin Marks, nasazuje vozy v Cup i t\u00fdm v MotoGP, v \u0159\u00edjnu 2025 vybojoval s Ra\u00falem Fern\u00e1ndezem v Austr\u00e1lii sv\u00e9 prvn\u00ed v\u00edt\u011bzstv\u00ed v MotoGP a v b\u0159eznu 2026 z\u00e1vodil na COTA v obou s\u00e9ri\u00edch. Monster Energy byl v letech 2017 a\u017e 2019 titul\u00e1rn\u00edm sponzorem NASCAR Cup a od roku 2019 je titul\u00e1rn\u00edm sponzorem Yamahy v MotoGP. Berte to jako orienta\u010dn\u00ed vod\u00edtko pro jak\u00fdkoli pl\u00e1n NASCAR + MotoGP: ka\u017ed\u00e1 zna\u010dka pot\u0159ebuje vlastn\u00ed posouzen\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Kdo jin\u00fd v\u00e1m porad\u00ed koupit dv\u011b?<\/strong>Od roku 1995 bez vazby na jak\u00fdkoli t\u00fdm a s prac\u00ed ve v\u0161ech t\u0159ech paddockech.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>R\u016fst MotoGP v USA: co znamen\u00e1 skok o 37\u00a0% pro zna\u010dky, kter\u00e9 zva\u017euj\u00ed vstup<\/h2>\n<p>Pokud je +37\u00a0% titulek, pak teprve kontext z n\u011bj d\u011bl\u00e1 argument na\u010dasov\u00e1n\u00ed. Glob\u00e1ln\u00ed z\u00e1kladna fanou\u0161k\u016f vzrostla o 12\u00a0% na 632 milion\u016f, po\u010det sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159ekonal 60 milion\u016f a fanou\u0161ci v roce 2025 zhl\u00e9dli na ofici\u00e1ln\u00edm kan\u00e1lu MotoGP na YouTube v\u00edce ne\u017e miliardu minut. U\u017e p\u00e1t\u00fd rok po sob\u011b je v\u00edce ne\u017e polovina fanou\u0161k\u016f MotoGP mlad\u0161\u00ed 35 let. Pro ty, kdo pl\u00e1nuj\u00ed sponzorstv\u00ed s ohledem na r\u016fst americk\u00e9 fanou\u0161kovsk\u00e9 z\u00e1kladny, jsou to \u010d\u00edsla, kter\u00e1 popisuj\u00ed aktivum v pohybu, nikoli statick\u00e9, a p\u0159\u00edmo ovliv\u0148uj\u00ed ROI: publikum, kter\u00e9 nacen\u00ed smlouva z roku 2026, je men\u0161\u00ed ne\u017e to, kter\u00e9 tat\u00e1\u017e smlouva p\u0159inese v roce 2028.<\/p>\n<p>To, co r\u016fst poh\u00e1n\u00ed, zn\u00ed pov\u011bdom\u011b ka\u017ed\u00e9mu, kdo sledoval F1 pod Liberty: promy\u0161len\u00fd obsah na soci\u00e1ln\u00edch s\u00edt\u00edch, spolupr\u00e1ce s tv\u016frci, vypr\u00e1v\u011bn\u00ed postaven\u00e9 na jezdc\u00edch a animovan\u00fd seri\u00e1l, kter\u00fd startuje v roce 2026. P\u0159ilba je specifickou v\u00fdzvou tohoto sportu, proto\u017ee tv\u00e1\u0159e jsou b\u011bhem z\u00e1vodu skryt\u00e9, a Brittain to \u0159\u00edk\u00e1 bez okolk\u016f: \u201eMus\u00edme [jezdce] dostat p\u0159ed lidi.\u201c<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-ve-spojenych-statech-playbook-expanze-po-roce-2027\/\">MotoGP ve Spojen\u00fdch st\u00e1tech: playbook expanze po roce 2027<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<p>Z toho vypl\u00fdv\u00e1 okno pro ty, kdo vstoup\u00ed brzy, a pr\u00e1v\u011b tady se ROI v MotoGP a v F1 rozch\u00e1z\u00ed nejv\u00fdrazn\u011bji. Kdy\u017e americk\u00e9 publikum F1 rostlo, mezi spu\u0161t\u011bn\u00edm seri\u00e1lu Drive to Survive na Netflixu v roce 2019 a debutem Miami v roce 2022, zna\u010dky, kter\u00e9 podepsaly brzy, si zajistily cenu pr\u00e1v d\u0159\u00edve, ne\u017e se americk\u00e1 pr\u00e9mie prom\u00edtla do cen na startovn\u00edm ro\u0161tu. Podle na\u0161ich zku\u0161enost\u00ed sleduj\u00ed ceny pr\u00e1v publikum se zpo\u017ed\u011bn\u00edm n\u011bkolika sezon. Zna\u010dka, kter\u00e1 v roce 2026 nebo 2027 vstoup\u00ed do t\u00fdmu MotoGP s rozpo\u010dtem 1 a\u017e 3 miliony dolar\u016f, nakupuje d\u0159\u00edv, ne\u017e obchodn\u00ed ma\u0161in\u00e9rie Liberty pln\u011b ocen\u00ed americk\u00fd r\u016fst, a proto je tu tak d\u016fle\u017eit\u00fd <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\/\">nejlep\u0161\u00ed okam\u017eik k podpisu sponzorsk\u00e9 smlouvy v motorsportu<\/a>.<\/p>\n<p>D\u00e1le otev\u0159enost kategori\u00ed. Podle Marketing Brew poch\u00e1z\u00ed zhruba 65\u00a0% sponzor\u016f MotoGP z automobilov\u00e9ho pr\u016fmyslu a s\u00e9rie v\u00fdslovn\u011b c\u00edl\u00ed na fintech, lifestyle, m\u00f3du a oble\u010den\u00ed. V F1 jsou technologie, finan\u010dn\u00ed slu\u017eby a energetika na \u00farovni t\u00fdm\u016f st\u00e1le \u010dast\u011bji obsazen\u00e9. Pro americk\u00fd trh sponzorstv\u00ed MotoGP v roce 2026 to znamen\u00e1, \u017ee americk\u00e1 zna\u010dka z oblasti finan\u010dn\u00edch slu\u017eeb, spot\u0159ebn\u00ed elektroniky nebo maloobchodu si u t\u00fdmu je\u0161t\u011b m\u016f\u017ee vyjednat exkluzivitu kategorie, tedy pozici, kterou bude t\u011b\u017e\u0161\u00ed z\u00edskat, a\u017e komer\u010dn\u00ed ofenziva Liberty pob\u011b\u017e\u00ed p\u00e1r sezon. Na\u0161e <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">agentura pro sponzorstv\u00ed MotoGP<\/a> sleduje t\u00fdm po t\u00fdmu, kter\u00e9 kategorie jsou st\u00e1le otev\u0159en\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Nesed\u00ed v\u00e1m \u017e\u00e1dn\u00fd z t\u011bchto \u0159\u00e1dk\u016f?<\/strong>Matici stav\u00edme kolem va\u0161ich trh\u016f, ne naopak.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed v motorsportu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Rozhodovac\u00ed matice podle situace zna\u010dky: NASCAR, F1, nebo MotoGP?<\/h2>\n<p>Co je pro americk\u00e9 zna\u010dky lep\u0161\u00ed, sponzorstv\u00ed NASCAR, F1, nebo MotoGP? Tady se srovn\u00e1n\u00ed ROI t\u0159\u00ed s\u00e9ri\u00ed m\u011bn\u00ed v rozhodnut\u00ed. Matice odpov\u00edd\u00e1 podle situace zna\u010dky, nikoli podle s\u00e9rie, proto\u017ee stejn\u00fd rozpo\u010det se v z\u00e1vislosti na c\u00edli vrac\u00ed velmi odli\u0161n\u011b. Ka\u017ed\u00fd \u0159\u00e1dek \u010dt\u011bte jako hypot\u00e9zu k ov\u011b\u0159en\u00ed: vstupn\u00ed body jsou orienta\u010dn\u00ed odhady RTR a v\u00fdsledek z\u00e1vis\u00ed tak\u00e9 na <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivaci sponzorstv\u00ed<\/a>, kter\u00e1 vy\u017eaduje vlastn\u00ed rozpo\u010det nad r\u00e1mec ceny pr\u00e1v.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Situace zna\u010dky<\/b><\/td>\n<td><b>Doporu\u010den\u00e1 s\u00e9rie<\/b><\/td>\n<td><b>Hlavn\u00ed d\u016fvod<\/b><\/td>\n<td><b>Vstupn\u00ed bod (orienta\u010dn\u011b)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 spot\u0159ebitelsk\u00e1 zna\u010dka, masov\u00fd dosah, c\u00edl v j\u00e1dru dom\u00e1c\u00edho trhu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36 bodovan\u00fdch z\u00e1vod\u016f v USA, v\u00edce ne\u017e 7 z 10 fanou\u0161k\u016f d\u00e1v\u00e1 p\u0159ednost produkt\u016fm sponzor\u016f, fanou\u0161ci ozna\u010dovan\u00ed za zna\u010dk\u00e1m nejv\u011brn\u011bj\u0161\u00ed v americk\u00e9m sportu (Repucom)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Od 15\u00a0000 USD za z\u00e1vod (associate)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 zna\u010dka s glob\u00e1ln\u00edmi ambicemi a pr\u00e9miov\u00fdm postaven\u00edm, rozpo\u010det nad 5 mil. USD<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zhruba 831 mil. fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b, luxusn\u00ed postaven\u00ed potvrzen\u00e9 LVMH, pr\u00e9mie glob\u00e1ln\u00edho vys\u00edl\u00e1n\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Od 1,5 mil. USD (associate)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 zna\u010dka c\u00edl\u00edc\u00ed na trhy jihov\u00fdchodn\u00ed Asie (Indon\u00e9sie, Malajsie, Thajsko, Japonsko)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">632 mil. fanou\u0161k\u016f s kl\u00ed\u010dov\u00fdmi trhy v jihov\u00fdchodn\u00ed Asii; s\u00e9rii sleduje \u010dtvrtina Indon\u00e9san\u016f; F1 ani NASCAR nemaj\u00ed srovnatelnou hloubku<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Od 500\u00a0000 USD za sezonu (pr\u00e9miov\u00e1 pozice v t\u00fdmu)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 zna\u010dka s mezin\u00e1rodn\u00edmi ambicemi, ale glob\u00e1ln\u00edm rozpo\u010dtem pod 1,5 mil. USD<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pod minimem F1; 22 podnik\u016f na p\u011bti kontinentech; 632 mil. fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zhruba od 75\u00a0000 EUR (technick\u00fd) po v\u00edce ne\u017e 500\u00a0000 USD (pr\u00e9miov\u00fd)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 zna\u010dka, kter\u00e1 chce masov\u00fd dosah v USA a k tomu hloubku v jihov\u00fdchodn\u00ed Asii nebo Evrop\u011b<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Portfolio NASCAR + MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stopy, kter\u00e9 se t\u00e9m\u011b\u0159 nep\u0159ekr\u00fdvaj\u00ed; NASCAR pro USA, MotoGP pro Asii a Evropu; v USA ob\u011b na FOX Sports; ni\u017e\u0161\u00ed da\u0148 z p\u0159ekryvu ne\u017e u NASCAR + F1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR od 500\u00a0000 USD plus MotoGP od 500\u00a0000 USD<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 technologick\u00e1 nebo B2B zna\u010dka, kter\u00e1 hled\u00e1 in\u017een\u00fdrsk\u00fd p\u0159\u00edb\u011bh s dosahem k velk\u00fdm firm\u00e1m<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 nebo MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1: model firemn\u00ed d\u016fv\u011bryhodnosti Oracle (Red Bull) a HP (Ferrari). MotoGP: model technick\u00e9ho d\u016fkazu v praxi od Michelinu (jedin\u00fd dodavatel pneumatik v letech 2016 a\u017e 2026) a Pirelli (od roku 2027), s ni\u017e\u0161\u00edm vstupem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 od 1,5 mil. USD nebo MotoGP od 500\u00a0000 USD<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Americk\u00e1 zna\u010dka, kter\u00e1 vstupuje do motorsportu poprv\u00e9, rozpo\u010det pod 500\u00a0000 USD<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Associate v NASCAR po jednotliv\u00fdch z\u00e1vodech nebo technick\u00fd bal\u00ed\u010dek MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nejni\u017e\u0161\u00ed vstupn\u00ed bari\u00e9ra; vyzkou\u0161et a pou\u010dit se p\u0159ed v\u00edcelet\u00fdm z\u00e1vazkem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Od 15\u00a0000 USD za z\u00e1vod NASCAR; zhruba od 75\u00a0000 EUR za technick\u00fd bal\u00ed\u010dek MotoGP<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Rozhodovac\u00ed matice podle situace zna\u010dky. V\u0161echny vstupn\u00ed body a doporu\u010den\u00ed jsou orienta\u010dn\u00ed.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Volbu zp\u0159esn\u00ed t\u0159i ot\u00e1zky. Kde \u017eij\u00ed va\u0161i z\u00e1kazn\u00edci a chcete platit da\u0148 z p\u0159ekryvu za to, abyste n\u011bkter\u00e9 z nich oslovili dvakr\u00e1t? Je c\u00edlem prodej spot\u0159ebitel\u016fm, kde se data NASCAR o v\u011brnosti jen t\u011b\u017eko p\u0159ekon\u00e1vaj\u00ed, nebo d\u016fv\u011bryhodnost u firem, kde pr\u00e1ci odv\u00e1d\u011bj\u00ed technick\u00e1 partnerstv\u00ed? A na kolik sezon se m\u016f\u017eete zav\u00e1zat? Posledn\u00ed ot\u00e1zka v\u00e1\u017e\u00ed v\u00edc, ne\u017e se zd\u00e1: <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-plc-in-sponsorship\/\">jak dlouho by m\u011blo sponzorstv\u00ed v motorsportu trvat<\/a>, ovliv\u0148uje n\u00e1vratnost stejn\u011b jako v\u00fdb\u011br s\u00e9rie.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">Maximalizace n\u00e1vratnosti investic do sponzorstv\u00ed v motoristick\u00e9m sportu: strategick\u00fd pr\u016fvodce<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<p>\u017d\u00e1dn\u00e1 s\u00e9rie nevyhr\u00e1v\u00e1 ve v\u0161ech c\u00edlech pro ka\u017edou americkou zna\u010dku. NASCAR vyhr\u00e1v\u00e1 dom\u00e1c\u00edm dosahem, n\u00e1kupn\u00ed v\u011brnost\u00ed fanou\u0161k\u016f a n\u00e1kladovou efektivitou. F1 vyhr\u00e1v\u00e1 glob\u00e1ln\u00edm m\u011b\u0159\u00edtkem, pr\u00e9miov\u00fdm potvrzen\u00edm a presti\u017e\u00ed, za kterou se LVMH zaru\u010dil na deset let. MotoGP vyhr\u00e1v\u00e1 p\u0159\u00edstupem do jihov\u00fdchodn\u00ed Asie, glob\u00e1ln\u00edm dosahem za ceny ni\u017e\u0161\u00ed ne\u017e v F1 a oknem pro ran\u00e9 hr\u00e1\u010de, s americkou fanou\u0161kovskou z\u00e1kladnou vy\u0161\u0161\u00ed o 37\u00a0% a \u00e9rou Liberty, kter\u00e1 teprve za\u010dala. Proto je pro americkou zna\u010dku volba mezi MotoGP a NASCAR m\u00e9n\u011b vyhran\u011bn\u00e1, ne\u017e se zd\u00e1: podle n\u00e1s je portfolio NASCAR + MotoGP nejm\u00e9n\u011b vyu\u017e\u00edvanou kombinac\u00ed v americk\u00fdch investic\u00edch do motorsportu, proto\u017ee se stopy t\u00e9m\u011b\u0159 nep\u0159ekr\u00fdvaj\u00ed a celkov\u00e9 n\u00e1klady mohou z\u016fstat pod smyslupln\u00fdm vstupem do F1. Rozhodnout, kter\u00e1 ze t\u0159\u00ed s\u00e9ri\u00ed va\u0161\u00ed zna\u010dce vynese nejv\u00edc, vy\u017eaduje pohled zven\u010d\u00ed jak\u00e9hokoli paddocku: RTR Sports pracuje od roku 1995 nez\u00e1visle na t\u00fdmech, ve v\u0161ech t\u0159ech s\u00e9ri\u00edch.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky k NASCAR, F1 a MotoGP pro americk\u00e9 zna\u010dky<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je pro americkou zna\u010dku lep\u0161\u00ed sponzorovat NASCAR, F1, nebo MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z\u00e1le\u017e\u00ed na tom, kde \u017eij\u00ed jej\u00ed z\u00e1kazn\u00edci. NASCAR je nejlep\u0161\u00ed volbou pro televizn\u00ed dosah v USA a n\u00e1kupn\u00ed ochotu fanou\u0161k\u016f, s 36 bodovan\u00fdmi z\u00e1vody v celost\u00e1tn\u00ed televizi. F1 nab\u00edz\u00ed glob\u00e1ln\u00ed m\u011b\u0159\u00edtko, zhruba 831 milion\u016f fanou\u0161k\u016f, a pr\u00e9miovou presti\u017e, ale skute\u010dn\u011b se vypl\u00e1c\u00ed a\u017e nad 5 milion\u016f dolar\u016f. MotoGP otev\u00edr\u00e1 jihov\u00fdchodn\u00ed Asii a ji\u017en\u00ed Evropu za ni\u017e\u0161\u00ed cenu ne\u017e F1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzorstv\u00ed v NASCAR, F1 nebo MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Podle orienta\u010dn\u00edch odhad\u016f RTR na rok 2026 stoj\u00ed pozice associate v NASCAR Cup 15\u00a0000 a\u017e 40\u00a0000 dolar\u016f za z\u00e1vod a celosezonn\u00ed hlavn\u00ed sponzorstv\u00ed u t\u00fdmu ze st\u0159edu pole 5 a\u017e 12 milion\u016f. V F1 za\u010d\u00edn\u00e1 pozice associate zhruba na 1,5 milionu za sezonu. V MotoGP za\u010d\u00ednaj\u00ed technick\u00e9 bal\u00ed\u010dky zhruba na 75\u00a0000 eurech a pr\u00e9miov\u00e9 pozice v t\u00fdmech zhruba na 500\u00a0000 dolarech.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik z\u00e1vod\u016f jezd\u00ed NASCAR, F1 a MotoGP v USA?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V roce 2026 jezd\u00ed NASCAR 36 bodovan\u00fdch z\u00e1vod\u016f v 19 st\u00e1tech, F1 t\u0159i z 22 Velk\u00fdch cen (Miami, Austin a Las Vegas) a MotoGP jeden, na Circuit of the Americas v Austinu, jedin\u00e9m m\u00edst\u011b ve v\u0161ech t\u0159ech kalend\u00e1\u0159\u00edch. Liberty Media ozna\u010dila Miami za logick\u00e9 m\u00edsto pro druh\u00fd z\u00e1vod MotoGP v USA, ofici\u00e1ln\u00ed potvrzen\u00ed ale zat\u00edm chyb\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d kombinovat NASCAR a MotoGP m\u00edsto NASCAR a F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee se jejich stopy t\u00e9m\u011b\u0159 nedot\u00fdkaj\u00ed: NASCAR jezd\u00ed jen v USA a t\u011b\u017ei\u0161t\u011b MotoGP le\u017e\u00ed v Asii a ji\u017en\u00ed Evrop\u011b. Pod\u00edl rozpo\u010dtu, kter\u00fd se utrat\u00ed za opakovan\u00e9 osloven\u00ed stejn\u00e9ho z\u00e1kazn\u00edka, tedy da\u0148 z p\u0159ekryvu, z\u016fst\u00e1v\u00e1 bl\u00edzko nuly, zat\u00edmco t\u0159i americk\u00e9 z\u00e1vody F1 \u010d\u00e1ste\u010dn\u011b zdvojuj\u00ed dosah NASCAR. V USA nav\u00edc FOX Sports vys\u00edl\u00e1 cel\u00e9 MotoGP i prvn\u00edch 14 z\u00e1vod\u016f Cup.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Roste MotoGP v USA?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano, i kdy\u017e z mal\u00e9ho z\u00e1kladu. Podle dat spole\u010dnosti Nielsen, o nich\u017e psal Marketing Brew, vzrostl po\u010det fanou\u0161k\u016f MotoGP v USA mezi t\u0159et\u00edm \u010dtvrtlet\u00edm 2024 a t\u0159et\u00edm \u010dtvrtlet\u00edm 2025 o 37\u00a0%. Od \u010dervence 2025 pat\u0159\u00ed s\u00e9rie spole\u010dnosti Liberty Media, kter\u00e1 vlastn\u00ed i F1, a v roce 2025 dos\u00e1hla 632 milion\u016f fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b, o 12\u00a0% v\u00edce, p\u0159i\u010dem\u017e v\u00edce ne\u017e polovina z nich je mlad\u0161\u00ed 35 let.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kupuj\u00ed fanou\u0161ci NASCAR opravdu produkty sponzor\u016f?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V\u00fdzkumy \u0159\u00edkaj\u00ed, \u017ee ano. Ve studii Performance Research vol\u00ed v\u00edce ne\u017e 7 z 10 fanou\u0161k\u016f t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto produkt sponzora a 6 z 10 produkt\u016fm sponzor\u016f v\u00edce d\u016fv\u011b\u0159uje. Sports Fan Study spole\u010dnosti MRI-Simmons z \u010dervence 2026 \u0159ad\u00ed mezi fanou\u0161ky 32\u00a0% dosp\u011bl\u00fdch Ameri\u010dan\u016f a zji\u0161\u0165uje, \u017ee s o 56\u00a0% vy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed nakupuj\u00ed od zna\u010dek, kter\u00e9 sponzoruj\u00ed jejich obl\u00edben\u00e9ho jezdce.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete tento brief p\u0159edat agentu\u0159e?<\/strong>\u0158ekn\u011bte n\u00e1m sv\u00e9 trhy a rozpo\u010det a posoud\u00edme v\u0161echny t\u0159i s\u00e9rie.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chci sponzorovat<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tyler Reddick vyhr\u00e1l 1. b\u0159ezna 2026 z\u00e1vod NASCAR Cup Series na Circuit of the Americas p\u0159ed 3,93 milionu div\u00e1k\u016f stanice FOX a druh\u00fd dojel Shane van Gisbergen z Trackhouse Racing. O \u010dty\u0159i t\u00fddny pozd\u011bji hostil stejn\u00fd okruh v Austinu MotoGP a od 23. do 25. \u0159\u00edjna p\u0159iv\u00edt\u00e1 Formuli 1: je to jedin\u00e9 m\u00edsto, kter\u00e9 figuruje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":358028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20277,22181],"tags":[],"class_list":["post-358406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-motogp-10-7","category-nascar-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NASCAR vs F1 vs MotoGP: ROI sponzorstv\u00ed pro americk\u00e9 zna\u010dky<\/title>\n<meta name=\"description\" content=\"NASCAR vs F1 vs MotoGP: kter\u00e9 sponzorstv\u00ed vyd\u011bl\u00e1 americk\u00e9 zna\u010dce nejv\u00edc? 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