{"id":358596,"date":"2026-08-05T17:20:38","date_gmt":"2026-08-05T15:20:38","guid":{"rendered":"https:\/\/rtrsports.com\/?p=358596"},"modified":"2026-10-06T16:33:24","modified_gmt":"2026-10-06T14:33:24","slug":"oficialni-partneri-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/oficialni-partneri-formule-1\/","title":{"rendered":"Partne\u0159i Formule 1 v roce 2026: ofici\u00e1ln\u00ed seznam Global Partners, Official Partners a dodavatel\u016f"},"content":{"rendered":"<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Pr\u016fb\u011b\u017en\u011b aktualizovan\u00e1 str\u00e1nka.<\/strong> Sledujeme zde ofici\u00e1ln\u00ed partnery mistrovstv\u00ed Formule 1 a seznam aktualizujeme poka\u017ed\u00e9, kdy\u017e jsou smlouvy ozn\u00e1meny, prodlou\u017eeny nebo ukon\u010deny. <strong>Posledn\u00ed aktualizace: 6. \u0159\u00edjna 2026<\/strong>, ov\u011b\u0159eno podle ofici\u00e1ln\u00edho seznamu partner\u016f Formule 1.<\/p><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Kdo jsou ofici\u00e1ln\u00ed partne\u0159i Formule 1?<\/strong> K \u0159\u00edjnu 2026 zahrnuje seznam partner\u016f samotn\u00e9ho mistrovstv\u00ed deset Global Partners (Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways a Salesforce), sedmn\u00e1ct Official Partners, dva Regional Partners a p\u011bt Official Providers. K nim se p\u0159id\u00e1vaj\u00ed Betway a FanDuel, prvn\u00ed ofici\u00e1ln\u00ed s\u00e1zkov\u00ed oper\u00e1to\u0159i v historii tohoto sportu. Jsou to zna\u010dky, kter\u00e9 si kupuj\u00ed samotnou Formuli 1, nikoli jeden konkr\u00e9tn\u00ed t\u00fdm: objevuj\u00ed se u trati na ka\u017ed\u00e9 Velk\u00e9 cen\u011b, v grafice p\u0159enos\u016f i na ofici\u00e1ln\u00edch kan\u00e1lech F1, a\u0165 vyhraje kter\u00fdkoli v\u016fz.<\/p>\n<p>Tento rozd\u00edl je d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e se zd\u00e1. Titul\u00e1rn\u00ed sponzo\u0159i namalovan\u00ed na vozech, tedy Oracle a HP tohoto startovn\u00edho pole, pat\u0159\u00ed na jin\u00fd trh, kter\u00fd si ka\u017ed\u00fd t\u00fdm prod\u00e1v\u00e1 s\u00e1m a kter\u00e9mu se v\u011bnujeme v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">p\u0159ehledu titul\u00e1rn\u00edch sponzor\u016f v\u0161ech t\u00fdm\u016f F1 v roce 2026<\/a>. Tato str\u00e1nka se d\u00edv\u00e1 na druhou stranu paddocku: na hlavn\u00ed sponzory Formule 1 jako mistrovstv\u00ed, na \u00farove\u0148, kterou zauj\u00edmaj\u00ed, na d\u00e9lku jejich smluv a na to, co se zm\u011bnilo v posledn\u00edch dvou sezon\u00e1ch.<\/p>\n<p>&nbsp;<\/p>\n<h2>Partne\u0159i Formule 1 v kostce<\/h2>\n<p>Ofici\u00e1ln\u00ed seznam, kter\u00fd Formule 1 zve\u0159ej\u0148uje, \u0159ad\u00ed partnery do \u00farovn\u00ed. P\u0159i \u010dten\u00ed shora vypad\u00e1 k 6. \u0159\u00edjnu 2026 takto:<\/p>\n<ul>\n<li><strong>Global Partners (10):<\/strong> Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways, Salesforce.<\/li>\n<li><strong>Official Partners (17):<\/strong> Allwyn, American Express, Barilla, Crypto.com, Globant, Las Vegas Convention and Visitors Authority, LIQUI MOLY, Louis Vuitton, Marsh, Mo\u00ebt Hennessy, Nestl\u00e9 (KitKat), Paramount+, PepsiCo, PwC, Santander, Standard Chartered, TAG Heuer.<\/li>\n<li><strong>Regional Partners (2):<\/strong> Arcos Dorados (McDonald&#8217;s v Latinsk\u00e9 Americe a Karibiku), T-Mobile.<\/li>\n<li><strong>Official Providers (5):<\/strong> Aggreko, Fever, Flexjet, Puma, Tata Communications.<\/li>\n<li><strong>Ofici\u00e1ln\u00ed s\u00e1zkov\u00ed oper\u00e1to\u0159i (2):<\/strong> Betway, FanDuel.<\/li>\n<li><strong>F1 Sim Racing:<\/strong> Aramco jako presenting partner, AWS a Fanatec jako ofici\u00e1ln\u00ed sponzo\u0159i.<\/li>\n<\/ul>\n<p>Zdroj: <a href=\"https:\/\/www.formula1.com\/en\/information\/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs\" target=\"_blank\" rel=\"nofollow noopener\">ofici\u00e1ln\u00ed seznam partner\u016f Formule 1<\/a>, stav k 6. \u0159\u00edjnu 2026.<\/p>\n<p>&nbsp;<\/p>\n<h2>Jak Formule 1 prod\u00e1v\u00e1 sv\u00e1 partnerstv\u00ed<\/h2>\n<p>Ne\u017e p\u0159ijdou jm\u00e9na, pod\u00edvejme se na podobu trhu. Formule 1 prod\u00e1v\u00e1 sv\u00e1 obchodn\u00ed pr\u00e1va po \u00farovn\u00edch a ka\u017ed\u00e1 \u00farove\u0148 kupuje jin\u00fd bal\u00ed\u010dek viditelnosti, exkluzivity a p\u0159\u00edstupu. Pochopit tento \u017eeb\u0159\u00ed\u010dek znamen\u00e1 odli\u0161it zna\u010dku, kter\u00e1 kupuje logo, od zna\u010dky, kter\u00e1 kupuje platformu, a pr\u00e1v\u011b podle toho m\u011b\u0159\u00edme n\u00e1vratnost ka\u017ed\u00e9 investice do F1. N\u00e1sleduj\u00edc\u00ed stupn\u011b plat\u00ed na \u00farovni mistrovstv\u00ed; t\u00fdmy maj\u00ed vlastn\u00ed soub\u011b\u017en\u00e9 \u017eeb\u0159\u00ed\u010dky s titul\u00e1rn\u00edmi sponzory, hlavn\u00edmi partnery a ofici\u00e1ln\u00edmi partnery.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u00darove\u0148<\/b><\/td>\n<td><b>Co to je<\/b><\/td>\n<td><b>Obvykl\u00e1 pr\u00e1va<\/b><\/td>\n<\/tr>\n<tr>\n<td>Global Partner<\/td>\n<td>Nejvy\u0161\u0161\u00ed \u00farove\u0148: zna\u010dky s exkluzivitou v kategorii, p\u0159\u00edtomn\u00e9 po celou sezonu a na ka\u017ed\u00e9 Velk\u00e9 cen\u011b.<\/td>\n<td>Viditelnost u trati na v\u0161ech z\u00e1vodech, celosv\u011btov\u00fd televizn\u00ed z\u00e1sah, rozs\u00e1hl\u00e1 digit\u00e1ln\u00ed a obsahov\u00e1 pr\u00e1va, prvot\u0159\u00eddn\u00ed hospitality a \u010dasto i n\u00e1zev n\u011bkter\u00fdch Velk\u00fdch cen.<\/td>\n<\/tr>\n<tr>\n<td>Official Partner<\/td>\n<td>Partne\u0159i kategorie s pr\u00e1vy pro cel\u00e9 mistrovstv\u00ed a leh\u010d\u00ed p\u0159\u00edtomnost\u00ed ne\u017e Global Partners.<\/td>\n<td>Viditelnost ve vybran\u00fdch kontaktn\u00edch bodech, vymezen\u00e1 digit\u00e1ln\u00ed a obsahov\u00e1 pr\u00e1va, hospitality, vyu\u017eit\u00ed ofici\u00e1ln\u00edch zna\u010dek.<\/td>\n<\/tr>\n<tr>\n<td>Official Provider<\/td>\n<td>Firmy, kter\u00e9 mistrovstv\u00ed dod\u00e1vaj\u00ed produkt nebo slu\u017ebu a z\u00edsk\u00e1vaj\u00ed ve sv\u00e9 kategorii status \u201eofici\u00e1ln\u00ed\u201c.<\/td>\n<td>Ozna\u010den\u00ed ofici\u00e1ln\u00edho dodavatele, provozn\u00ed zapojen\u00ed, omezen\u00e1 pr\u00e1va na viditelnost a obsah, d\u016fv\u011bryhodnost v B2B.<\/td>\n<\/tr>\n<tr>\n<td>Regional Partner<\/td>\n<td>Pr\u00e1va omezen\u00e1 na \u00fazem\u00ed nebo konkr\u00e9tn\u00ed akce, nikoli na cel\u00fd kalend\u00e1\u0159.<\/td>\n<td>Viditelnost a aktivace pouze v dohodnut\u00e9m regionu nebo na dohodnut\u00fdch akc\u00edch.<\/td>\n<\/tr>\n<tr>\n<td>Ofici\u00e1ln\u00ed s\u00e1zkov\u00fd oper\u00e1tor<\/td>\n<td>Kategorie, kterou Formule 1 otev\u0159ela v roce 2026 a ud\u011bluje ji trh po trhu.<\/td>\n<td>Status ofici\u00e1ln\u00edho oper\u00e1tora na vymezen\u00fdch \u00fazem\u00edch, propojen\u00ed dat a obsahu.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ekonomiku tohoto \u017eeb\u0159\u00ed\u010dku lze vysv\u011btlit p\u00e1r slovy. \u010c\u00edm vy\u0161\u0161\u00ed \u00farove\u0148, t\u00edm v\u011bt\u0161\u00ed exkluzivita a del\u0161\u00ed smlouva: glob\u00e1ln\u00ed partnerstv\u00ed se po\u010d\u00edtaj\u00ed na roky, ne na sezony, a podle toho se tak\u00e9 oce\u0148uj\u00ed. Proto se vrchol seznamu m\u011bn\u00ed pomalu. M\u00edsto Global Partnera je vz\u00e1cn\u00e9 aktivum, exkluzivn\u00ed v dan\u00e9 kategorii, a uvoln\u00ed se teprve ve chv\u00edli, kdy vypr\u0161\u00ed dlouh\u00e1 smlouva. Ni\u017e\u0161\u00ed \u00farovn\u011b se naopak obm\u011b\u0148uj\u00ed rychle, a pr\u00e1v\u011b tam nov\u00e1 zna\u010dka obvykle najde svou cestu dovnit\u0159.<\/p>\n<p>&nbsp;<\/p>\n<h2>Global Partners Formule 1<\/h2>\n<p>Na vrcholu stoj\u00ed Global Partners, zna\u010dky s exkluzivitou v kategorii, jejich\u017e loga a aktivace prov\u00e1zej\u00ed cel\u00fd kalend\u00e1\u0159. Pr\u00e1v\u011b zde sport s\u00e1m, a ne jednotliv\u00fd t\u00fdm, prod\u00e1v\u00e1 sv\u016fj nejcenn\u011bj\u0161\u00ed invent\u00e1\u0159, a pr\u00e1v\u011b zde se obchodn\u00ed t\u011b\u017ei\u0161t\u011b p\u0159esunulo k energetice, logistice, technologi\u00edm a luxusu. Pokud datum konce smlouvy nebylo zve\u0159ejn\u011bno, nech\u00e1v\u00e1me ho otev\u0159en\u00e9, m\u00edsto abychom ho odhadovali.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Partner<\/b><\/td>\n<td><b>Odv\u011btv\u00ed<\/b><\/td>\n<td><b>Partner od<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<td><b>Smlouva do<\/b><\/td>\n<\/tr>\n<tr>\n<td>Aramco<\/td>\n<td>Energetika<\/td>\n<td>2020<\/td>\n<td>Global Partner, presenting partner F1 Sim Racing<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<\/tr>\n<tr>\n<td>AWS<\/td>\n<td>Cloud \/ um\u011bl\u00e1 inteligence<\/td>\n<td>2018<\/td>\n<td>Global Partner, data a F1 Insights v televizi<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<\/tr>\n<tr>\n<td>DHL<\/td>\n<td>Logistika<\/td>\n<td>2004<\/td>\n<td>Global Partner, ofici\u00e1ln\u00ed logistika<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<\/tr>\n<tr>\n<td>Heineken<\/td>\n<td>N\u00e1poje<\/td>\n<td>2016<\/td>\n<td>Global Partner<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<\/tr>\n<tr>\n<td>Lenovo<\/td>\n<td>Technologie<\/td>\n<td>2022 (Global Partner od roku 2025)<\/td>\n<td>Global Partner, s Motorolou jako partnerem pro chytr\u00e9 telefony<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<\/tr>\n<tr>\n<td>LVMH<\/td>\n<td>Luxus<\/td>\n<td>2025<\/td>\n<td>Global Partner spolu s Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer<\/td>\n<td>Desetilet\u00e1 smlouva od roku 2025<\/td>\n<\/tr>\n<tr>\n<td>MSC Cruises<\/td>\n<td>Cestov\u00e1n\u00ed \/ v\u00fdletn\u00ed plavby<\/td>\n<td>2022<\/td>\n<td>Global Partner, titul\u00e1rn\u00ed partner Velk\u00fdch cen<\/td>\n<td>2030<\/td>\n<\/tr>\n<tr>\n<td>Pirelli<\/td>\n<td>Pneumatiky<\/td>\n<td>2011<\/td>\n<td>V\u00fdhradn\u00ed dodavatel pneumatik pro F1, F2, F3 a F1 Academy<\/td>\n<td>Konec roku 2028<\/td>\n<\/tr>\n<tr>\n<td>Qatar Airways<\/td>\n<td>Leteck\u00e1 spole\u010dnost<\/td>\n<td>2023<\/td>\n<td>Global Partner a ofici\u00e1ln\u00ed leteck\u00e1 spole\u010dnost<\/td>\n<td>Sezona 2027<\/td>\n<\/tr>\n<tr>\n<td>Salesforce<\/td>\n<td>Technologie \/ CRM<\/td>\n<td>2022<\/td>\n<td>Global Partner, pr\u00e1ce s fanou\u0161ky a um\u011bl\u00e1 inteligence<\/td>\n<td>V\u00edcelet\u00e9 prodlou\u017een\u00ed podepsan\u00e9 v b\u0159eznu 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Dv\u011b z t\u011bchto smluv definuj\u00ed celou epochu. Prvn\u00ed je smlouva s LVMH. Desetilet\u00e9 partnerstv\u00ed, kter\u00e9 b\u011b\u017e\u00ed od sezony 2025, p\u0159ivedlo do mistrovstv\u00ed najednou t\u0159i zna\u010dky skupiny: Louis Vuitton vyr\u00e1b\u00ed kufry, ve kter\u00fdch stoj\u00ed trofeje na p\u00f3diu, Mo\u00ebt Hennessy dod\u00e1v\u00e1 \u0161ampa\u0148sk\u00e9 a TAG Heuer z\u00edskal zp\u011bt roli ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de, kterou od roku 2013 zast\u00e1val Rolex. Hodnotu nezve\u0159ejnila ani jedna strana a \u010d\u00edsla, kter\u00e1 se objevila, se neshoduj\u00ed: prvn\u00ed zpr\u00e1vy hovo\u0159ily zhruba o 150 milionech dolar\u016f ro\u010dn\u011b, pozd\u011bj\u0161\u00ed o m\u00e9n\u011b ne\u017e 100 milionech. My bychom rozpo\u010det nestav\u011bli ani na jednom, ani na druh\u00e9m \u010d\u00edsle.<\/p>\n<p>Druhou je Pirelli, nejm\u00e9n\u011b ok\u00e1zal\u00e9 jm\u00e9no na seznamu a jedno z nejstrategi\u010dt\u011bj\u0161\u00edch. V \u010dervnu 2026 FIA <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-fia-announce-extension-of-pirellis-global-tyre-partnership-through-2028.7zmagtUQMH0KGPsvBcIqAF\" target=\"_blank\" rel=\"nofollow noopener\">uplatnila opci na dal\u0161\u00ed rok<\/a> ve smlouv\u011b Pirelli na roky 2025 a\u017e 2027 a ponechala tak italskou firmu v\u00fdhradn\u00edm dodavatelem pneumatik pro Formuli 1, F2, F3 a F1 Academy a\u017e do konce roku 2028. Dodavatel, kter\u00e9ho mus\u00ed pou\u017e\u00edvat ka\u017ed\u00fd t\u00fdm o ka\u017ed\u00e9m z\u00e1vodn\u00edm v\u00edkendu, m\u00e1 viditelnost, jakou si \u017e\u00e1dn\u00e9 logo nekoup\u00ed. P\u0159\u00edb\u011bh energetick\u00e9ho giganta v \u010dele seznamu popisuje na\u0161e anal\u00fdza <a href=\"https:\/\/rtrsports.com\/cs\/blog\/everything-there-is-to-know-the-aramco-formula-1-sponsorship-deal\/\">sponzorsk\u00e9 smlouvy mezi Aramcem a Formul\u00ed 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/vyznam-sponzoringu-hodinek-f1-nadcasove-partnerstvi\/\">V\u00fdznam sponzoringu hodinek F1: Nad\u010dasov\u00e9 partnerstv\u00ed<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Official Partners Formule 1<\/h2>\n<p>Pod glob\u00e1ln\u00ed \u00farovn\u00ed maj\u00ed Official Partners Formule 1 pr\u00e1va pro cel\u00e9 mistrovstv\u00ed ve sv\u00e9 kategorii, s leh\u010d\u00ed p\u0159\u00edtomnost\u00ed. Je to nej\u0161ir\u0161\u00ed skupina na seznamu a nejpou\u010dn\u011bj\u0161\u00ed pro zna\u010dku, kter\u00e1 zva\u017euje vstup: sah\u00e1 od plateb a bankovnictv\u00ed p\u0159es potraviny, m\u00e9dia a poradenstv\u00ed a\u017e po luxusn\u00ed zna\u010dky LVMH, tedy Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Partner<\/b><\/td>\n<td><b>Odv\u011btv\u00ed<\/b><\/td>\n<td><b>Pozn\u00e1mky<\/b><\/td>\n<\/tr>\n<tr>\n<td>Allwyn<\/td>\n<td>Loterie<\/td>\n<td>V\u00edcelet\u00e9 prodlou\u017een\u00ed podepsan\u00e9 v b\u0159eznu 2026<\/td>\n<\/tr>\n<tr>\n<td>American Express<\/td>\n<td>Platby<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Barilla<\/td>\n<td>Potraviny<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Crypto.com<\/td>\n<td>Fintech \/ kryptom\u011bny<\/td>\n<td>Partner Formule 1 od roku 2021<\/td>\n<\/tr>\n<tr>\n<td>Globant<\/td>\n<td>IT slu\u017eby<\/td>\n<td>Vytv\u00e1\u0159\u00ed IT integrace F1 v\u010detn\u011b syst\u00e9mu distribuce obsahu na pit wall<\/td>\n<\/tr>\n<tr>\n<td>Las Vegas Convention and Visitors Authority<\/td>\n<td>Cestovn\u00ed ruch<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>LIQUI MOLY<\/td>\n<td>Autochemie<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Louis Vuitton<\/td>\n<td>Luxus<\/td>\n<td>Zna\u010dka LVMH, kufry na trofeje<\/td>\n<\/tr>\n<tr>\n<td>Marsh<\/td>\n<td>Rizika \/ poji\u0161t\u011bn\u00ed<\/td>\n<td>Ofici\u00e1ln\u00ed partner pro rizika, v\u00edcelet\u00e1 smlouva ozn\u00e1men\u00e1 v dubnu 2026<\/td>\n<\/tr>\n<tr>\n<td>Mo\u00ebt Hennessy<\/td>\n<td>V\u00edna a lihoviny<\/td>\n<td>Zna\u010dka LVMH<\/td>\n<\/tr>\n<tr>\n<td>Nestl\u00e9 (KitKat)<\/td>\n<td>Potraviny<\/td>\n<td>Ofici\u00e1ln\u00ed \u010dokol\u00e1dov\u00e1 ty\u010dinka Formule 1<\/td>\n<\/tr>\n<tr>\n<td>Paramount+<\/td>\n<td>Streaming<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>PepsiCo<\/td>\n<td>N\u00e1poje \/ snacky<\/td>\n<td>Od roku 2025, se zna\u010dkami Sting Energy, Gatorade a Doritos<\/td>\n<\/tr>\n<tr>\n<td>PwC<\/td>\n<td>Poradenstv\u00ed<\/td>\n<td>Ofici\u00e1ln\u00ed poradensk\u00fd partner od roku 2025<\/td>\n<\/tr>\n<tr>\n<td>Santander<\/td>\n<td>Bankovnictv\u00ed<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Standard Chartered<\/td>\n<td>Bankovnictv\u00ed<\/td>\n<td>Ofici\u00e1ln\u00ed partner pro spr\u00e1vu majetku a pro korpor\u00e1tn\u00ed a investi\u010dn\u00ed bankovnictv\u00ed od roku 2026<\/td>\n<\/tr>\n<tr>\n<td>TAG Heuer<\/td>\n<td>Hodin\u00e1\u0159stv\u00ed<\/td>\n<td>Ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d od roku 2025 (LVMH)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Official Providers, Regional Partners a s\u00e1zkov\u00ed oper\u00e1to\u0159i<\/h2>\n<p>Official Providers dod\u00e1vaj\u00ed mistrovstv\u00ed produkt nebo slu\u017ebu a z\u00edsk\u00e1vaj\u00ed ve sv\u00e9 kategorii status \u201eofici\u00e1ln\u00ed\u201c. Bal\u00ed\u010dek pr\u00e1v je men\u0161\u00ed ne\u017e u partnerstv\u00ed, ale pr\u00e1v\u011b hodnota B2B, kterou m\u00e1 postaven\u00ed firmy, d\u00edky n\u00ed\u017e funguje glob\u00e1ln\u00ed sportovn\u00ed provoz, je d\u016fvodem, pro\u010d podepisuj\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Firma<\/b><\/td>\n<td><b>\u00darove\u0148<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<\/tr>\n<tr>\n<td>Aggreko<\/td>\n<td>Official Provider<\/td>\n<td>Mobiln\u00ed nap\u00e1jen\u00ed a energetick\u00e9 slu\u017eby<\/td>\n<\/tr>\n<tr>\n<td>Fever<\/td>\n<td>Official Provider<\/td>\n<td>Platforma pro objevov\u00e1n\u00ed \u017eiv\u00e9 z\u00e1bavy<\/td>\n<\/tr>\n<tr>\n<td>Flexjet<\/td>\n<td>Official Provider<\/td>\n<td>Ofici\u00e1ln\u00ed dodavatel soukrom\u00e9ho letectv\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Puma<\/td>\n<td>Official Provider<\/td>\n<td>Sportovn\u00ed oble\u010den\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Tata Communications<\/td>\n<td>Official Provider<\/td>\n<td>P\u0159enosov\u00e1 a konektivn\u00ed s\u00ed\u0165<\/td>\n<\/tr>\n<tr>\n<td>Arcos Dorados (McDonald&#8217;s)<\/td>\n<td>Regional Partner<\/td>\n<td>Latinsk\u00e1 Amerika a Karibik<\/td>\n<\/tr>\n<tr>\n<td>T-Mobile<\/td>\n<td>Regional Partner<\/td>\n<td>Region\u00e1ln\u00ed partner pro inovace 5G, exkluzivn\u00ed partner 5G Velk\u00e9 ceny Las Vegas<\/td>\n<\/tr>\n<tr>\n<td>Betway<\/td>\n<td>Ofici\u00e1ln\u00ed s\u00e1zkov\u00fd oper\u00e1tor<\/td>\n<td>Prvn\u00ed ofici\u00e1ln\u00ed s\u00e1zkov\u00fd oper\u00e1tor v historii F1, od roku 2026<\/td>\n<\/tr>\n<tr>\n<td>FanDuel<\/td>\n<td>Ofici\u00e1ln\u00ed s\u00e1zkov\u00fd oper\u00e1tor<\/td>\n<td>Spojen\u00e9 st\u00e1ty a Kanada, od roku 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u00darove\u0148 dodavatel\u016f se snadno podce\u0148uje, a p\u0159itom b\u00fdv\u00e1 nejchyt\u0159ej\u0161\u00ed vstupn\u00ed branou. Firma vybran\u00e1 jako ofici\u00e1ln\u00ed dodavatel ve sv\u00e9 kategorii z\u00edsk\u00e1v\u00e1 d\u016fv\u011bryhodnost potvrzenou n\u011bk\u00fdm t\u0159et\u00edm (sport si ji vybral, aby odvedla ur\u010ditou pr\u00e1ci), kter\u00e1 na trz\u00edch B2B dos\u00e1hne d\u00e1l ne\u017e jak\u00e9koli logo. Pro tu spr\u00e1vnou firmu nen\u00ed role dodavatele F1 ani tak ot\u00e1zkou zasa\u017een\u00e9ho publika, jako sp\u00ed\u0161 d\u016fkazem toho, co dok\u00e1\u017ee na nejvy\u0161\u0161\u00ed \u00farovni sportu.<\/p>\n<p>&nbsp;<\/p>\n<h2>Co se zm\u011bnilo v letech 2025 a 2026<\/h2>\n<p>Seznam mistrovstv\u00ed se m\u011bn\u00ed pomalu, ale v posledn\u00edch dvou sezon\u00e1ch se pohnul v\u00edc ne\u017e obvykle. Toto jsou zm\u011bny na \u00farovni mistrovstv\u00ed, potvrzen\u00e9 z\u00fa\u010dastn\u011bn\u00fdmi stranami.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Kdy<\/b><\/td>\n<td><b>Partner<\/b><\/td>\n<td><b>Zm\u011bna<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>LVMH<\/td>\n<td>Za\u010d\u00edn\u00e1 desetilet\u00e9 partnerstv\u00ed na \u00farovni Global Partner<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>TAG Heuer<\/td>\n<td>St\u00e1v\u00e1 se ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem m\u00edsto Rolexu<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>Lenovo<\/td>\n<td>Postup z Official Partner na Global Partner<\/td>\n<\/tr>\n<tr>\n<td>Kv\u011bten 2025<\/td>\n<td>MSC Cruises<\/td>\n<td>Glob\u00e1ln\u00ed partnerstv\u00ed prodlou\u017eeno do konce roku 2030<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>PepsiCo<\/td>\n<td>Vstupuje jako Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Kv\u011bten 2025<\/td>\n<td>PwC<\/td>\n<td>Vstupuje jako ofici\u00e1ln\u00ed poradensk\u00fd partner<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>Betway, FanDuel<\/td>\n<td>Formule 1 jmenuje sv\u00e9 prvn\u00ed ofici\u00e1ln\u00ed s\u00e1zkov\u00e9 oper\u00e1tory<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>Standard Chartered<\/td>\n<td>Vstupuje jako Official Partner<\/td>\n<\/tr>\n<tr>\n<td>B\u0159ezen 2026<\/td>\n<td>Salesforce, Allwyn<\/td>\n<td>V\u00edcelet\u00e1 prodlou\u017een\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Duben 2026<\/td>\n<td>Marsh<\/td>\n<td>Vstupuje jako Official Partner<\/td>\n<\/tr>\n<tr>\n<td>\u010cerven 2026<\/td>\n<td>Pirelli<\/td>\n<td>V\u00fdhradn\u00ed dod\u00e1vky prodlou\u017eeny do konce roku 2028<\/td>\n<\/tr>\n<tr>\n<td>Z\u00e1\u0159\u00ed 2026<\/td>\n<td>MSC Cruises<\/td>\n<td>Titul\u00e1rn\u00ed partner Velk\u00fdch cen Portugalska, Belgie a Turecka 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Dal\u0161\u00edm, koho je t\u0159eba sledovat, je Qatar Airways: glob\u00e1ln\u00ed partnerstv\u00ed t\u00e9to leteck\u00e9 spole\u010dnosti bylo podeps\u00e1no v roce 2023 do sezony 2027 a v dob\u011b psan\u00ed tohoto textu nebylo ozn\u00e1meno \u017e\u00e1dn\u00e9 prodlou\u017een\u00ed. M\u00edsto leteck\u00e9 spole\u010dnosti na nejvy\u0161\u0161\u00ed \u00farovni Formule 1 nez\u016fst\u00e1v\u00e1 dlouho pr\u00e1zdn\u00e9, tak\u017ee lze \u010dekat novinky d\u0159\u00edv, ne\u017e dostane podobu kalend\u00e1\u0159 na rok 2028.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">N\u00e1klady na sponzoring F1 v roce 2026: kolik stoj\u00ed sponzorovat t\u00fdm Formule 1?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Partne\u0159i Formule 1 podle odv\u011btv\u00ed<\/h2>\n<p>Seskupen\u00ed seznamu mistrovstv\u00ed podle odv\u011btv\u00ed ukazuje, kde dnes le\u017e\u00ed obchodn\u00ed t\u011b\u017ei\u0161t\u011b F1.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Odv\u011btv\u00ed<\/b><\/td>\n<td><b>Partne\u0159i Formule 1<\/b><\/td>\n<\/tr>\n<tr>\n<td>Technologie a um\u011bl\u00e1 inteligence<\/td>\n<td>AWS, Lenovo, Salesforce, Globant<\/td>\n<\/tr>\n<tr>\n<td>Bankovnictv\u00ed, platby a fintech<\/td>\n<td>American Express, Santander, Standard Chartered, Crypto.com<\/td>\n<\/tr>\n<tr>\n<td>Luxus<\/td>\n<td>LVMH, Louis Vuitton, Mo\u00ebt Hennessy, TAG Heuer<\/td>\n<\/tr>\n<tr>\n<td>Potraviny a n\u00e1poje<\/td>\n<td>Heineken, PepsiCo, Nestl\u00e9 (KitKat), Barilla, Mo\u00ebt Hennessy<\/td>\n<\/tr>\n<tr>\n<td>Energetika<\/td>\n<td>Aramco, Aggreko<\/td>\n<\/tr>\n<tr>\n<td>Cestov\u00e1n\u00ed a cestovn\u00ed ruch<\/td>\n<td>Qatar Airways, MSC Cruises, Las Vegas Convention and Visitors Authority, Flexjet<\/td>\n<\/tr>\n<tr>\n<td>Automobilov\u00fd pr\u016fmysl<\/td>\n<td>Pirelli, LIQUI MOLY<\/td>\n<\/tr>\n<tr>\n<td>Logistika<\/td>\n<td>DHL<\/td>\n<\/tr>\n<tr>\n<td>Poradenstv\u00ed a \u0159\u00edzen\u00ed rizik<\/td>\n<td>PwC, Marsh<\/td>\n<\/tr>\n<tr>\n<td>M\u00e9dia, telekomunikace a z\u00e1bava<\/td>\n<td>Paramount+, Tata Communications, T-Mobile, Fever<\/td>\n<\/tr>\n<tr>\n<td>Hry a s\u00e1zen\u00ed<\/td>\n<td>Allwyn, Betway, FanDuel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Kdy\u017e tabulku \u010dtete od stolu zna\u010dky, a ne z tribuny fanou\u0161ka, objev\u00ed se vzorec. Odv\u011btv\u00ed, kter\u00e1 se ve Formuli 1 tla\u010d\u00ed (technologie, finance, luxus), jsou ta, pro n\u011b\u017e m\u00e1 glob\u00e1ln\u00ed, movit\u00e9 a st\u00e1le v\u00edc americk\u00e9 publikum cenu p\u0159\u00edplatku. U\u017e samotn\u00e1 tato koncentrace je sign\u00e1lem: tam, kde se shroma\u017e\u010fuj\u00ed nejzku\u0161en\u011bj\u0161\u00ed market\u00e9\u0159i, b\u00fdv\u00e1 obvykle p\u0159edem spo\u010d\u00edt\u00e1no. Znamen\u00e1 to ale i to, \u017ee boj o pozornost je nejtvrd\u0161\u00ed pr\u00e1v\u011b v t\u011bchto kategori\u00edch, s \u010d\u00edm\u017e by m\u011bl po\u010d\u00edtat ka\u017ed\u00fd nov\u00e1\u010dek z technologi\u00ed nebo financ\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Jak\u00e1 pr\u00e1va z\u00edsk\u00e1vaj\u00ed partne\u0159i Formule 1?<\/h2>\n<p>Hodnota ka\u017ed\u00e9ho partnerstv\u00ed v F1 spo\u010d\u00edv\u00e1 v bal\u00ed\u010dku pr\u00e1v, kter\u00fd ho prov\u00e1z\u00ed, a ten se s ka\u017edou ni\u017e\u0161\u00ed \u00farovn\u00ed zu\u017euje. N\u00e1sleduj\u00edc\u00ed tabulka je orienta\u010dn\u00ed, proto\u017ee ka\u017ed\u00e1 smlouva se vyjedn\u00e1v\u00e1, ale vystihuje tvar \u017eeb\u0159\u00ed\u010dku a je to sch\u00e9ma, kter\u00e9 pou\u017e\u00edv\u00e1me, kdy\u017e zna\u010dk\u00e1m pom\u00e1h\u00e1me pochopit, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-investovat-do-formule-1\/\">jak investovat do Formule 1<\/a>.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Pr\u00e1va<\/b><\/td>\n<td><b>Global Partner<\/b><\/td>\n<td><b>Official Partner<\/b><\/td>\n<td><b>Provider<\/b><\/td>\n<\/tr>\n<tr>\n<td>Viditelnost na okruhu<\/td>\n<td>V\u0161echny z\u00e1vody<\/td>\n<td>Vybran\u00e9<\/td>\n<td>Omezen\u00e1<\/td>\n<\/tr>\n<tr>\n<td>Televizn\u00ed expozice<\/td>\n<td>Rozs\u00e1hl\u00e1<\/td>\n<td>St\u0159edn\u00ed<\/td>\n<td>Minim\u00e1ln\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Digit\u00e1ln\u00ed pr\u00e1va<\/td>\n<td>Pln\u00e1<\/td>\n<td>Vymezen\u00e1<\/td>\n<td>Omezen\u00e1<\/td>\n<\/tr>\n<tr>\n<td>Hospitality<\/td>\n<td>Prvot\u0159\u00eddn\u00ed, na v\u0161ech akc\u00edch<\/td>\n<td>Vybran\u00e9 akce<\/td>\n<td>Z\u00e1kladn\u00ed \/ provozn\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Licence<\/td>\n<td>Ano<\/td>\n<td>V r\u00e1mci kategorie<\/td>\n<td>V\u00fdjime\u010dn\u011b<\/td>\n<\/tr>\n<tr>\n<td>Pr\u00e1va k obsahu<\/td>\n<td>Rozs\u00e1hl\u00e1<\/td>\n<td>Vymezen\u00e1<\/td>\n<td>Omezen\u00e1<\/td>\n<\/tr>\n<tr>\n<td>Soci\u00e1ln\u00ed s\u00edt\u011b<\/td>\n<td>Integrovan\u00e9<\/td>\n<td>V r\u00e1mci kampan\u00ed<\/td>\n<td>Minim\u00e1ln\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Partner mistrovstv\u00ed, nebo sponzor t\u00fdmu?<\/h2>\n<p>Za t\u00e9m\u011b\u0159 ka\u017edou popt\u00e1vkou, kterou dost\u00e1v\u00e1me, stoj\u00ed stejn\u00e1 ot\u00e1zka: m\u00e1 se zna\u010dka spojit s mistrovstv\u00edm, nebo s t\u00fdmem? Ob\u011b cesty kupuj\u00ed n\u011bco jin\u00e9ho. Partnerstv\u00ed s mistrovstv\u00edm kupuje dosah, neutralitu a hodnotu zna\u010dky Formule 1. Partnerstv\u00ed s t\u00fdmem kupuje identitu a p\u0159\u00edb\u011bh k vypr\u00e1v\u011bn\u00ed, a co je rozhoduj\u00edc\u00ed, barvu, jezdce a komunitu fanou\u0161k\u016f, ke kter\u00e9 lze pat\u0159it.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Hledisko<\/b><\/td>\n<td><b>Partner Formule 1<\/b><\/td>\n<td><b>Sponzor t\u00fdmu<\/b><\/td>\n<\/tr>\n<tr>\n<td>Pr\u00e1va<\/td>\n<td>Pro cel\u00e9 mistrovstv\u00ed, ka\u017ed\u00fd z\u00e1vod a \u00fazem\u00ed<\/td>\n<td>V\u00e1zan\u00e1 na v\u016fz, t\u00fdmov\u00e9 oble\u010den\u00ed a obsah jednoho t\u00fdmu<\/td>\n<\/tr>\n<tr>\n<td>Viditelnost<\/td>\n<td>U trati, v p\u0159enosu a na ofici\u00e1ln\u00edch kan\u00e1lech F1<\/td>\n<td>Na voze, na jezdci, v boxu a na kan\u00e1lech t\u00fdmu<\/td>\n<\/tr>\n<tr>\n<td>Hospitality<\/td>\n<td>F1 Paddock Club a ofici\u00e1ln\u00ed programy<\/td>\n<td>Motorhome a p\u0159\u00edstup do boxu t\u00fdmu<\/td>\n<\/tr>\n<tr>\n<td>Publikum<\/td>\n<td>V\u0161ichni fanou\u0161ci Formule 1<\/td>\n<td>Fanou\u0161ci t\u00fdmu a p\u0159\u00edznivci jezdce<\/td>\n<\/tr>\n<tr>\n<td>Flexibilita<\/td>\n<td>Ni\u017e\u0161\u00ed, pr\u00e1va standardizovan\u00e1 F1<\/td>\n<td>Vy\u0161\u0161\u00ed, aktivace na m\u00edru s t\u00fdmem<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u017d\u00e1dn\u00e1 z cest nen\u00ed sama o sob\u011b lep\u0161\u00ed. Vyz\u00fdvatelsk\u00e1 zna\u010dka, kter\u00e1 usiluje o kulturn\u00ed relevanci, m\u016f\u017ee z p\u0159\u00edb\u011bhu jednoho t\u00fdmu vyt\u011b\u017eit v\u00edc ne\u017e z loga v cel\u00e9m mistrovstv\u00ed; velk\u00e1 korporace, kter\u00e1 br\u00e1n\u00ed pevnou pozici, m\u016f\u017ee d\u00e1t p\u0159ednost neutralit\u011b smlouvy se seri\u00e1lem. Pokud je na stole cesta p\u0159es t\u00fdm, dobr\u00fdm v\u00fdchoz\u00edm bodem jsou na\u0161e anal\u00fdzy sponzor\u016f <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzor-red-bull-racing-formule-1-analyza-sponzorskeho-portfolia\/\">Red Bull Racing<\/a>, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzori-formule-1-ferrari-analyza-sponzorskeho-portfolia\/\">Ferrari<\/a> a <a href=\"https:\/\/rtrsports.com\/cs\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">McLarenu<\/a>, ale tak\u00e9 Mercedesu, Aston Martinu, Audi a Cadillacu, a p\u0159ehled toho, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">kolik stoj\u00ed sponzoring v F1 \u00farove\u0148 po \u00farovni a t\u00fdm po t\u00fdmu<\/a>. Nej\u010dast\u011bj\u0161\u00ed chyba, kterou vid\u00edme, je zna\u010dka, kter\u00e1 kupuje \u00farove\u0148, na kterou m\u00e1, m\u00edsto t\u00e9, kterou vy\u017eaduj\u00ed jej\u00ed c\u00edle.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Mistrovstv\u00ed, nebo t\u00fdm: \u0161patn\u00e1 \u00farove\u0148 stoj\u00ed v\u00edc ne\u017e \u0161patn\u00e1 cena.<\/strong><br \/>Nejd\u0159\u00edv struktura, potom rozpo\u010det.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzoring ve Formuli 1<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Obchodn\u00ed obraz za seznamem<\/h2>\n<p>Polo\u017ete dne\u0161n\u00ed seznam partner\u016f Formule 1 vedle seznamu z doby p\u0159ed deseti lety a rozd\u00edl nebude jen ve jm\u00e9nech. Bude v tom, kdo dnes pova\u017euje mistrovstv\u00ed za hodn\u00e9 t\u00e9 investice. Luxusn\u00ed skupina podepsala na deset let. Poprv\u00e9 vstoupili dva s\u00e1zkov\u00ed oper\u00e1to\u0159i. Velk\u00e1 mezin\u00e1rodn\u00ed banka, poradce pro rizika a poradensk\u00e1 firma p\u0159i\u0161li b\u011bhem dvou sezon. Nebyl to sport, kdo se za t\u011bmito odv\u011btv\u00edmi honil; byla to odv\u011btv\u00ed, kter\u00e1 p\u0159i\u0161la za sportem, proto\u017ee publikum, kter\u00e9 dnes shroma\u017e\u010fuje, kone\u010dn\u011b ospravedlnilo ten \u0161ek.<\/p>\n<p>To je u\u017eite\u010dn\u00e1 optika pro ka\u017edou zna\u010dku, kter\u00e1 \u010dte podobn\u00fd seznam. Naho\u0159e se jm\u00e9na m\u011bn\u00ed pomalu, dole rychle, ale z\u00e1kladn\u00ed ot\u00e1zka z\u016fst\u00e1v\u00e1 stejn\u00e1: co p\u0159esn\u011b se kupuje, na jak\u00e9 \u00farovni a k jak\u00e9mu c\u00edli. Glob\u00e1ln\u00ed partnerstv\u00ed i bal\u00ed\u010dek pro jedinou region\u00e1ln\u00ed akci jsou oboj\u00ed \u201epartne\u0159i Formule 1\u201c, a p\u0159itom \u0159e\u0161\u00ed \u00fapln\u011b jin\u00e9 probl\u00e9my. N\u00e1vratnost vznik\u00e1 pr\u00e1v\u011b v nalezen\u00ed spr\u00e1vn\u00e9 shody, ne v n\u00e1kupu nejv\u011bt\u0161\u00edho dostupn\u00e9ho loga. Pokud va\u0161e firma zva\u017euje, kam by mohla zapadnout, je to p\u0159esn\u011b rozhovor, kv\u016fli kter\u00e9mu existujeme: nez\u00e1visl\u00ed na t\u00fdmech, od roku 1995, bez jak\u00e9hokoli z\u00e1jmu prodat v\u00e1m jednu nab\u00eddku rad\u011bji ne\u017e jinou.<\/p>\n<p>&nbsp;<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Partne\u0159i Formule 1: \u010dast\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo jsou Global Partners Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>K \u0159\u00edjnu 2026 uv\u00e1d\u00ed Formule 1 na sv\u00e9m ofici\u00e1ln\u00edm seznamu deset Global Partners: Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways a Salesforce. Tvo\u0159\u00ed nejvy\u0161\u0161\u00ed obchodn\u00ed \u00farove\u0148 mistrovstv\u00ed, s exkluzivitou v kategorii a viditelnost\u00ed na ka\u017ed\u00e9 Velk\u00e9 cen\u011b.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo je ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>TAG Heuer, sou\u010d\u00e1st skupiny LVMH, je ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1 od sezony 2025. Nahradil Rolex, kter\u00fd tuto roli zast\u00e1val od roku 2013, v r\u00e1mci desetilet\u00e9ho partnerstv\u00ed LVMH s mistrovstv\u00edm. TAG Heuer byl \u010dasom\u011b\u0159i\u010dem F1 u\u017e v letech 1992 a\u017e 2003.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo dod\u00e1v\u00e1 pneumatiky ve Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Pirelli je v\u00fdhradn\u00edm dodavatelem pneumatik Formule 1 od roku 2011. V \u010dervnu 2026 FIA uplatnila opci na dal\u0161\u00ed rok, kterou smlouva obsahovala, tak\u017ee Pirelli bude z\u00e1sobovat Formuli 1, F2, F3 a F1 Academy a\u017e do konce sezony 2028.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je rozd\u00edl mezi partnerem Formule 1 a sponzorem t\u00fdmu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Partner Formule 1 kupuje pr\u00e1va p\u0159\u00edmo od mistrovstv\u00ed: viditelnost u trati, televizn\u00ed expozici a ofici\u00e1ln\u00ed zna\u010dky F1 na ka\u017ed\u00e9m z\u00e1vod\u011b, a\u0165 vyhraje kdokoli. Sponzor t\u00fdmu kupuje pr\u00e1va od jedin\u00e9ho t\u00fdmu, nap\u0159\u00edklad plochu na voze, jezdce a obsah t\u00fdmu. Prvn\u00ed nab\u00edz\u00ed dosah a neutralitu, druh\u00fd identitu a p\u0159\u00edb\u011bh k vypr\u00e1v\u011bn\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u00e1 Formule 1 ofici\u00e1ln\u00ed s\u00e1zkov\u00e9 partnery?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano, od roku 2026. Betway se stal prvn\u00edm ofici\u00e1ln\u00edm s\u00e1zkov\u00fdm oper\u00e1torem Formule 1, s pokryt\u00edm zahrnuj\u00edc\u00edm Evropu, Bl\u00edzk\u00fd v\u00fdchod, Afriku, Kanadu a Mexiko, zat\u00edmco FanDuel pln\u00ed stejnou roli ve Spojen\u00fdch st\u00e1tech a v Kanad\u011b.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Nez\u00e1visl\u00ed na t\u00fdmech od roku 1995<\/strong><br \/>Nem\u00e1me z\u00e1jem prodat v\u00e1m jednu nab\u00eddku m\u00edsto jin\u00e9, jen tu, kter\u00e1 odpov\u00edd\u00e1 va\u0161emu c\u00edli.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d si vybrat RTR Sports<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Kdo jsou ofici\u00e1ln\u00ed partne\u0159i Formule 1? K \u0159\u00edjnu 2026 zahrnuje seznam partner\u016f samotn\u00e9ho mistrovstv\u00ed deset Global Partners (Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways a Salesforce), sedmn\u00e1ct Official Partners, dva Regional Partners a p\u011bt Official Providers. K nim se p\u0159id\u00e1vaj\u00ed Betway a FanDuel, prvn\u00ed ofici\u00e1ln\u00ed s\u00e1zkov\u00ed oper\u00e1to\u0159i v historii tohoto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":347540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20228],"tags":[],"class_list":["post-358596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Partne\u0159i Formule 1 2026: ofici\u00e1ln\u00ed seznam Global Partners<\/title>\n<meta name=\"description\" content=\"V\u0161ichni ofici\u00e1ln\u00ed partne\u0159i Formule 1 v roce 2026: 10 Global Partners, 17 Official 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\/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/08\/Formula-1-F1-Sponsors-and-Partners-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" 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