{"id":359764,"date":"2026-10-15T16:49:10","date_gmt":"2026-10-15T14:49:10","guid":{"rendered":"https:\/\/rtrsports.com\/?p=359764"},"modified":"2026-10-15T17:37:22","modified_gmt":"2026-10-15T15:37:22","slug":"sponzorska-smlouva-f1-ustanoveni","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzorska-smlouva-f1-ustanoveni\/","title":{"rendered":"Co obsahuje sponzorsk\u00e1 smlouva v F1? Poplatek za pr\u00e1va a aktivace, oborov\u00e1 exkluzivita, prodlou\u017een\u00ed a odchod"},"content":{"rendered":"<p>Term sheet stanov\u00ed \u010d\u00e1stku. Teprve sponzorsk\u00e1 smlouva v F1 rozhoduje, zda za tu \u010d\u00e1stku koup\u00edte n\u011bco vymahateln\u00e9ho. Sponzorsk\u00e1 smlouva je dokument, kter\u00fd zna\u010dky \u010dtou jako posledn\u00ed a o kter\u00fd se p\u0159ou jako o prvn\u00ed, a pr\u00e1v\u011b v n\u00ed obvykle za\u010d\u00ednaj\u00ed nejdra\u017e\u0161\u00ed spory v partnerstv\u00edch Formule 1. Tento pr\u016fvodce se zab\u00fdv\u00e1 \u010dty\u0159mi ustanoven\u00edmi z n\u00e1zvu a ni\u010d\u00edm jin\u00fdm, zat\u00edmco v\u0161echny ot\u00e1zky ceny z\u016fst\u00e1vaj\u00ed v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">po n\u00e1kladech na sponzorstv\u00ed v F1<\/a>: jak se poplatek za pr\u00e1va odd\u011bluje od aktivace, kam a\u017e skute\u010dn\u011b sah\u00e1 oborov\u00e1 ochrana, jak funguje prodlou\u017een\u00ed a jak m\u016f\u017ee ka\u017ed\u00e1 ze stran ze smlouvy odej\u00edt. Ka\u017ed\u00e9 z nich \u010dteme ze strany zna\u010dky, proto\u017ee to je jedin\u00e1 strana stolu, na kter\u00e9 sed\u00edme.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Ve zkratce<\/strong><\/p><ul><li><strong>Dv\u011b smlouvy, dv\u011b protistrany.<\/strong> Poplatek za pr\u00e1va jde t\u00fdmu; rozpo\u010det na aktivaci se utr\u00e1c\u00ed jinde, na z\u00e1klad\u011b samostatn\u00e9ho mand\u00e1tu. Pova\u017eovat jedno \u010d\u00edslo za celkovou \u010d\u00e1stku je nej\u010dast\u011bj\u0161\u00ed rozpo\u010dtov\u00e1 chyba.<\/li><li><strong>Exkluzivita m\u00e1 \u010dty\u0159i \u00farovn\u011b.<\/strong> Oborov\u00e1 exkluzivita na \u00farovni t\u00fdmu nezabr\u00e1n\u00ed konkurentovi, aby se k va\u0161emu z\u00e1vodn\u00edmu v\u00edkendu dostal p\u0159es \u0161ampion\u00e1t, jezdce nebo okruh.<\/li><li><strong>Ochrana p\u0159i prodlou\u017een\u00ed m\u00e1 sv\u00e9 stupn\u011b.<\/strong> Pr\u00e1va na prodlou\u017een\u00ed sahaj\u00ed od slab\u00e9ho pr\u00e1va p\u0159ednostn\u00edho vyjedn\u00e1v\u00e1n\u00ed po siln\u00e9 pr\u00e1vo vyrovnat nab\u00eddku a v\u00fdjimky ud\u011blen\u00e9 jin\u00fdm partner\u016fm nemus\u00ed prodlou\u017een\u00ed p\u0159e\u017e\u00edt, pokud to smlouva ne\u0159\u00edk\u00e1.<\/li><li><strong>Odchod funguje ob\u011bma sm\u011bry.<\/strong> Spory Uralkali proti Haasu a Rich Energy proti Haasu p\u0159i\u0159adily ve\u0159ejn\u011b zn\u00e1m\u00e9 \u010d\u00e1stky ustanoven\u00ed o ukon\u010den\u00ed, kter\u00e9 existovalo, i takov\u00e9mu, kter\u00e9 chyb\u011blo.<\/li><li><strong>F1 nen\u00ed b\u011b\u017en\u00fd sponzorsk\u00fd objekt.<\/strong> Ud\u011bluje obchodn\u00ed pr\u00e1va na \u010dty\u0159ech samostatn\u00fdch \u00farovn\u00edch, s \u010d\u00edm\u017e obecn\u00e1 smlouva o sportovn\u00edm sponzorstv\u00ed nepo\u010d\u00edt\u00e1.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Co obsahuje sponzorsk\u00e1 smlouva v F1: \u010dty\u0159i ustanoven\u00ed, kter\u00e1 rozhoduj\u00ed, co v\u00e1\u0161 poplatek za pr\u00e1va koup\u00ed<\/h2>\n<p>Sponzorsk\u00e1 smlouva v F1 je z\u00e1vazn\u00e1 smlouva o pr\u00e1vech mezi zna\u010dkou a t\u00fdmem Formule 1, kter\u00e1 vymezuje soupis ud\u011blen\u00fdch pln\u011bn\u00ed, platebn\u00ed kalend\u00e1\u0159, rozsah exkluzivity, cestu k prodlou\u017een\u00ed a d\u016fvody ukon\u010den\u00ed, p\u0159i\u010dem\u017e rozpo\u010det na aktivaci obvykle upravuje samostatn\u00fd dokument.<\/p>\n<p>Ve sponzorsk\u00e9 smlouv\u011b Formule 1 odv\u00e1d\u011bj\u00ed skute\u010dnou pr\u00e1ci \u010dty\u0159i ustanoven\u00ed. Dv\u011b ur\u010duj\u00ed, co kupujete: rozd\u011blen\u00ed mezi poplatek za pr\u00e1va a aktivaci a dosah oborov\u00e9 ochrany. Dv\u011b ur\u010duj\u00ed, co se stane, kdy\u017e se okolnosti zm\u011bn\u00ed: mechanismus prodlou\u017een\u00ed a podm\u00ednky odchodu.<\/p>\n<p>Sponzorsk\u00e1 smlouva v F1 se od <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-agreement-models\/\">obecn\u00e9 struktury smlouvy o sportovn\u00edm sponzorstv\u00ed<\/a> li\u0161\u00ed v jednom rozhoduj\u00edc\u00edm bod\u011b: Formule 1 prod\u00e1v\u00e1 obchodn\u00ed pr\u00e1va na \u010dty\u0159ech samostatn\u00fdch \u00farovn\u00edch a t\u00fdm m\u016f\u017ee uzav\u0159\u00edt smlouvu jen o sv\u00fdch vlastn\u00edch. \u00daplnou mapu pr\u00e1v najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">po typech sponzorstv\u00ed v motorsportu<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Poplatek za pr\u00e1va a aktivace ve sponzorsk\u00e9 smlouv\u011b F1: pro\u010d podepisujete dv\u011b smlouvy<\/h2>\n<p>Smlouva o pr\u00e1vech ud\u011bluje pln\u011bn\u00ed. Samostatn\u00fd mand\u00e1t na aktivaci upravuje v\u00fddaje, d\u00edky kter\u00fdm tato pln\u011bn\u00ed v\u016fbec za\u010dnou fungovat. Jde o dv\u011b r\u016fzn\u00e9 rozpo\u010dtov\u00e9 polo\u017eky s r\u016fzn\u00fdmi protistranami, schvalovan\u00e9 v r\u016fzn\u00fdch okam\u017eic\u00edch, a zna\u010dka, kter\u00e1 je pl\u00e1nuje jako jedno \u010d\u00edslo, objev\u00ed tu druhou, a\u017e kdy\u017e sezona u\u017e b\u011b\u017e\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h3>Kter\u00e9 n\u00e1klady pat\u0159\u00ed ve sponzorsk\u00e9 smlouv\u011b F1 na stranu poplatku za pr\u00e1va a kter\u00e9 na stranu aktivace<\/h3>\n<p>Rozd\u011blen\u00ed se \u010dte ve dvou sloupc\u00edch.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Hrazeno v r\u00e1mci smlouvy o pr\u00e1vech (t\u00fdmu)<\/b><\/td>\n<td><b>Hrazeno v r\u00e1mci aktivace (t\u0159et\u00edm stran\u00e1m)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Soupis ud\u011blen\u00fdch pln\u011bn\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Produkce<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Licence k du\u0161evn\u00edmu vlastnictv\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zaji\u0161t\u011bn\u00ed hospitality<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Smluvn\u011b sjednan\u00e1 kv\u00f3ta hospitality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Medi\u00e1ln\u00ed zes\u00edlen\u00ed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Smluvn\u011b sjednan\u00e9 dny \u00fa\u010dasti<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159\u00edprava kampan\u011b<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>K t\u00e9to ot\u00e1zce pat\u0159\u00ed dva body formulace smlouvy. Zaprv\u00e9: pr\u00e1vo, kter\u00e9 v soupisu nen\u00ed, nebylo ud\u011bleno. T\u00fdmy F1 oce\u0148uj\u00ed ka\u017edou polo\u017eku zvl\u00e1\u0161\u0165, proto je t\u0159eba aktiva\u010dn\u00ed pr\u00e1va, kter\u00e1 chce zna\u010dka vyu\u017e\u00edvat, vyjednat do smlouvy o pr\u00e1vech hned od za\u010d\u00e1tku, a ne je pozd\u011bji dokupovat po kousc\u00edch za cenu, kterou ur\u010d\u00ed t\u00fdm.<\/p>\n<p>Zadruh\u00e9: pr\u00e1va k podobizn\u011b jezdce pro reklamn\u00ed kampan\u011b jsou t\u00e9m\u011b\u0159 v\u017edy v samostatn\u00e9 smlouv\u011b s jezdcem, mimo oba sloupce t\u00fdmov\u00e9 smlouvy. Rozd\u00edl mezi smlouvami s t\u00fdmem a s jezdcem vysv\u011btluje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">po typech sponzorstv\u00ed v motorsportu<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Pro\u010d je rozpo\u010det na aktivaci v samostatn\u00e9 smlouv\u011b s jinou protistranou<\/h3>\n<p>Poplatek za pr\u00e1va se plat\u00ed t\u00fdmu. Pen\u00edze na aktivaci jdou produk\u010dn\u00edm spole\u010dnostem, provozovatel\u016fm hospitality, vlastn\u00edk\u016fm m\u00e9di\u00ed a agentur\u00e1m, z nich\u017e ka\u017ed\u00fd m\u00e1 vlastn\u00ed podm\u00ednky. Proto p\u0159edstavenstva, kter\u00e1 schv\u00e1l\u00ed jedno \u010d\u00edslo a pova\u017euj\u00ed ho za celkovou \u010d\u00e1stku, systematicky podfinancuj\u00ed druh\u00fd dokument. Prvn\u00ed \u010d\u00edslo p\u0159ich\u00e1z\u00ed se str\u00e1nkou k podpisu; druh\u00e9 p\u0159ich\u00e1z\u00ed jako proud faktur.<\/p>\n<p>Z toho plynou t\u0159i smluvn\u00ed ot\u00e1zky. Sponzorsk\u00e1 smlouva v F1 upravuje schvalov\u00e1n\u00ed: souhlas t\u00fdmu s u\u017eit\u00edm jeho ochrann\u00fdch zn\u00e1mek, grafiky zbarven\u00ed vozu a fotografi\u00ed a lh\u016ftu pro odpov\u011b\u010f u ka\u017ed\u00e9ho z nich. Aktiva\u010dn\u00ed smlouvy upravuj\u00ed term\u00edny dod\u00e1n\u00ed, tak\u017ee opo\u017ed\u011bn\u00e9 schv\u00e1len\u00ed podle prvn\u00edho dokumentu m\u016f\u017ee zma\u0159it term\u00edn podle druh\u00e9ho a smlouvy by m\u011bly stanovit, kdo nese tyto n\u00e1klady.<\/p>\n<p>T\u0159et\u00ed ot\u00e1zka z\u016fst\u00e1v\u00e1 nej\u010dast\u011bji otev\u0159en\u00e1: co se stane s mand\u00e1tem na aktivaci, pokud bude smlouva o pr\u00e1vech ukon\u010dena? Bez propojen\u00e9ho pr\u00e1va na ukon\u010den\u00ed m\u016f\u017ee zna\u010dka z\u016fstat v\u00e1z\u00e1na v\u00fddaji na produkci a m\u00e9dia pro partnerstv\u00ed, kter\u00e9 u\u017e neexistuje.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">Co je aktivace sportovn\u00edho sponzoringu?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Oborov\u00e1 exkluzivita v F1: pro\u010d exkluzivita na \u00farovni t\u00fdmu neudr\u017e\u00ed konkurenty d\u00e1l od va\u0161eho z\u00e1vodn\u00edho v\u00edkendu<\/h2>\n<p>Zna\u010dka m\u016f\u017ee m\u00edt se sv\u00fdm t\u00fdmem nepr\u016fst\u0159elnou oborovou exkluzivitu, a p\u0159esto vid\u011bt p\u0159\u00edm\u00e9ho konkurenta v\u00fdrazn\u011b na ka\u017ed\u00e9m z\u00e1vod\u011b. D\u016fvod je struktur\u00e1ln\u00ed: ve Formuli 1 se sponzorsk\u00e1 exkluzivita prod\u00e1v\u00e1 na \u010dty\u0159ech samostatn\u00fdch \u00farovn\u00edch a ustanoven\u00ed na \u00farovni t\u00fdmu pokr\u00fdv\u00e1 jen jednu z nich.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u010cty\u0159i \u00farovn\u011b pr\u00e1v, na kter\u00fdch m\u016f\u017ee ustanoven\u00ed o oborov\u00e9 exkluzivit\u011b v F1 selhat<\/h3>\n<p>Obchodn\u00ed pr\u00e1vn\u00edci, kte\u0159\u00ed p\u00ed\u0161\u00ed pro s\u00ed\u0165 IR Global, ozna\u010duj\u00ed sponzorskou exkluzivitu za jednu z hlavn\u00edch v\u00fdzev v F1, a to pr\u00e1v\u011b proto, \u017ee pr\u00e1va se ud\u011bluj\u00ed sou\u010dasn\u011b na \u00farovni t\u00fdmu, jezdce, okruhu a \u0161ampion\u00e1tu. Ka\u017ed\u00e1 z t\u011bchto \u00farovn\u00ed m\u016f\u017ee ustanoven\u00ed na \u00farovni t\u00fdmu vypr\u00e1zdnit.<\/p>\n<ul>\n<li>T\u00fdm. To pokr\u00fdv\u00e1 ustanoven\u00ed zna\u010dky: v\u016fz, oble\u010den\u00ed, box a kan\u00e1ly jednoho \u00fa\u010dastn\u00edka.<\/li>\n<li>\u0160ampion\u00e1t. Formule 1 provozuje vlastn\u00ed programy Global Partner a Official Partner. Konkurent, kter\u00fd koup\u00ed pr\u00e1va pro cel\u00fd \u0161ampion\u00e1t, se objev\u00ed na ka\u017ed\u00e9m z\u00e1vod\u011b bez ohledu na to, co \u0159\u00edk\u00e1 va\u0161e smlouva s t\u00fdmem. Ne\u017e podep\u00ed\u0161ete, porovnejte <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">sponzory t\u00fdm\u016f F1<\/a> se seznamem partner\u016f samotn\u00e9ho \u0161ampion\u00e1tu: obor chr\u00e1n\u011bn\u00fd na jedn\u00e9 \u00farovni m\u016f\u017ee b\u00fdt prod\u00e1n na druh\u00e9.<\/li>\n<li>Jezdec. Osobn\u00ed sponzoring se spravuje nez\u00e1visle na portfoliu partner\u016f t\u00fdmu a t\u00fdmov\u00e1 pravidla o oborov\u00fdch st\u0159etech ho mohou, ale nemus\u00ed omezovat.<\/li>\n<li>Okruh a promot\u00e9r. Plochy u trati a v are\u00e1lu akce prod\u00e1v\u00e1 promot\u00e9r z\u00e1vodu, zcela mimo dosah t\u00fdmu.<\/li>\n<\/ul>\n<p>Ustanoven\u00ed mus\u00ed uv\u00e1d\u011bt, kter\u00e9 \u00farovn\u011b t\u00fdm m\u016f\u017ee kontrolovat a kter\u00e9 ne, a jak\u00e9 povinnosti informovat, ozn\u00e1mit nebo poskytnout n\u00e1hradu plat\u00ed na \u00farovn\u00edch, kter\u00e9 nekontroluje. T\u00fdm v\u00e1m nem\u016f\u017ee sl\u00edbit \u0161ampion\u00e1t. M\u016f\u017ee sl\u00edbit, \u017ee v\u00e1m \u0159ekne, co v\u00ed, a \u017ee v\u00e1s od\u0161kodn\u00ed, kdy\u017e se k va\u0161emu v\u00edkendu dostane st\u0159et, kter\u00e9mu mohl zabr\u00e1nit.<\/p>\n<p>&nbsp;<\/p>\n<h3>Jak vymezit obor: jmenovit\u011b uveden\u00e9 produkty, v\u00fdjimky, kter\u00e9 p\u0159e\u017eij\u00ed prodlou\u017een\u00ed, a zm\u011bna kontroly<\/h3>\n<p>O tom, zda ochrana obstoj\u00ed, rozhoduj\u00ed t\u0159i po\u017eadavky na formulaci.<\/p>\n<p>Zaprv\u00e9 vymezte obor tak, \u017ee jmenovit\u011b uvedete produkty, kter\u00e9 zahrnuje, a p\u0159\u00edbuzn\u00e9 produkty, kter\u00e9 v\u00fdslovn\u011b vylu\u010duje. Jedin\u00e9 slovo jako \u201etechnologie\u201c nebo \u201eenergie\u201c je zdrojem spor\u016f. Pat\u0159\u00ed poskytovatel cloudov\u00fdch slu\u017eeb do technologi\u00ed? Pat\u0159\u00ed zna\u010dka maziv do energie? Po podpisu se nikdo neshodne. V ka\u017ed\u00e9 sponzorsk\u00e9 smlouv\u011b ponech\u00e1v\u00e1 ustanoven\u00ed o oborov\u00e9 exkluzivit\u011b, kter\u00e9 produkty jmenuje, mnohem m\u00e9n\u011b prostoru ke spor\u016fm.<\/p>\n<p>Zadruh\u00e9 po\u017eadujte p\u0159\u00edlohu se v\u0161emi st\u00e1vaj\u00edc\u00edmi partnery vy\u0148at\u00fdmi z exkluzivity, s datem skon\u010den\u00ed ka\u017ed\u00e9 smlouvy a v\u00fdslovn\u00fdm uveden\u00edm, zda ka\u017ed\u00e1 v\u00fdjimka p\u0159e\u017eije prodlou\u017een\u00ed smlouvy s dan\u00fdm partnerem. Ml\u010den\u00ed o trv\u00e1n\u00ed v\u00fdjimek je bodem, kde za\u010d\u00ednaj\u00ed oborov\u00e9 spory, proto\u017ee t\u00fdm bude prodlou\u017een\u00ed smlouvy s dlouholet\u00fdm partnerem \u010d\u00edst jako tut\u00e9\u017e smlouvu, zat\u00edmco zna\u010dka jako novou. P\u0159\u00edloha by m\u011bla tak\u00e9 uv\u00e1d\u011bt, ke kter\u00fdm pr\u00e1v\u016fm se exkluzivita v\u00e1\u017ee. Z\u00e1vazek t\u00fdkaj\u00edc\u00ed se vymezen\u00e9ho souboru t\u00fdmov\u00fdch pr\u00e1v se nevztahuje na akademii t\u00fdmu, jeho esportov\u00fd program ani jin\u00e1 jeho aktiva, pokud to ustanoven\u00ed v\u00fdslovn\u011b neuv\u00e1d\u00ed.<\/p>\n<p>Zat\u0159et\u00ed zm\u011bna kontroly. Ustanoven\u00ed pot\u0159ebuje odpov\u011b\u010f pro t\u0159i sc\u00e9n\u00e1\u0159e: sponzora n\u011bkdo p\u0159evezme a p\u0159ejmenuje ho na n\u00e1zev mate\u0159sk\u00e9 spole\u010dnosti; vy\u0148at\u00e9ho konkurenta pohlt\u00ed zna\u010dka z chr\u00e1n\u011bn\u00e9ho oboru; mate\u0159sk\u00e1 spole\u010dnost t\u00fdmu podep\u00ed\u0161e smlouvu na \u00farovni skupiny. Ustanoven\u00ed o zm\u011bn\u011b kontroly mus\u00ed fungovat ob\u011bma sm\u011bry.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Pr\u00e1v\u011b exkluzivitou smlouvy prosakuj\u00ed.<\/strong>Ustanoven\u00ed \u010dteme p\u0159ed podpisem, v\u017edy ze strany zna\u010dky.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Ustanoven\u00ed o prodlou\u017een\u00ed ve sponzorsk\u00e9 smlouv\u011b F1: pr\u00e1vo prvn\u00edho odm\u00edtnut\u00ed, pr\u00e1vo vyrovnat nab\u00eddku a v\u00fdpov\u011bdn\u00ed lh\u016fta<\/h2>\n<p>Tato \u010d\u00e1st se zab\u00fdv\u00e1 t\u00edm, co ustanoven\u00ed o prodlou\u017een\u00ed \u0159\u00edk\u00e1 a jakou ochranu poskytuje ka\u017ed\u00e1 jeho podoba. Zda prodlou\u017eit, znovu vyjednat, nebo zm\u011bnit t\u00fdm, je samostatn\u00e9 rozhodnut\u00ed, na kter\u00e9 odpov\u00edd\u00e1 n\u00e1\u0161 pr\u016fvodce, jak <a href=\"https:\/\/rtrsports.com\/cs\/blog\/obnovit-znovu-sjednat-nebo-zmenit-jak-se-rozhodnout-kdy-skonci-vas-sponzorsky-cyklus-v-motoristickem-sportu\/\">prodlou\u017eit, znovu vyjednat nebo zm\u011bnit sponzorstv\u00ed v motorsportu<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>P\u0159ednostn\u00ed vyjedn\u00e1v\u00e1n\u00ed, pr\u00e1vo prvn\u00edho odm\u00edtnut\u00ed a pr\u00e1vo vyrovnat nab\u00eddku: t\u0159i \u00farovn\u011b ochrany p\u0159i prodlou\u017een\u00ed<\/h3>\n<p>Pr\u00e1vo p\u0159ednostn\u00edho vyjedn\u00e1v\u00e1n\u00ed zavazuje t\u00fdm, aby po stanovenou dobu vyjedn\u00e1val v\u00fdhradn\u011b a v dobr\u00e9 v\u00ed\u0159e se st\u00e1vaj\u00edc\u00edm sponzorem, ne\u017e oslov\u00ed kohokoli jin\u00e9ho. Neukl\u00e1d\u00e1 povinnost dos\u00e1hnout dohody a zanik\u00e1, pokud se t\u00fdm rozhodne pr\u00e1va v\u016fbec nenab\u00edzet.<\/p>\n<p>Pr\u00e1vo prvn\u00edho odm\u00edtnut\u00ed (right of first refusal) jde d\u00e1l. Ne\u017e t\u00fdm p\u0159ijme nab\u00eddku t\u0159et\u00ed strany, mus\u00ed ji p\u0159edlo\u017eit st\u00e1vaj\u00edc\u00edmu sponzorovi a d\u00e1t mu stanovenou lh\u016ftu k odpov\u011bdi.<\/p>\n<p>Pr\u00e1vo vyrovnat nab\u00eddku (right to match), n\u011bkdy formulovan\u00e9 jako pr\u00e1vo posledn\u00edho odm\u00edtnut\u00ed, je nejsiln\u011bj\u0161\u00ed podobou. St\u00e1vaj\u00edc\u00ed sponzor m\u016f\u017ee p\u0159evz\u00edt smlouvu za stejn\u00fdch podm\u00ednek, jak\u00e9 nab\u00eddla t\u0159et\u00ed strana, a t\u00fdm je povinen to p\u0159ijmout.<\/p>\n<p>Tyto n\u00e1zvy se v jednotliv\u00fdch sponzorsk\u00fdch smlouv\u00e1ch v F1 pou\u017e\u00edvaj\u00ed nejednotn\u011b, proto je d\u016fle\u017eit\u011bj\u0161\u00ed mechanismus zapsan\u00fd v ustanoven\u00ed ne\u017e jeho n\u00e1zev. T\u00fdmy d\u00e1vaj\u00ed p\u0159ednost pr\u00e1vu p\u0159ednostn\u00edho vyjedn\u00e1v\u00e1n\u00ed; sponzo\u0159i cht\u011bj\u00ed pr\u00e1vo vyrovnat nab\u00eddku. Rozd\u00edl mezi nimi m\u00e1 p\u0159i prodlou\u017een\u00ed skute\u010dnou finan\u010dn\u00ed hodnotu, proto\u017ee st\u00e1vaj\u00edc\u00ed sponzor bez pr\u00e1va vyrovnat nab\u00eddku m\u016f\u017ee p\u0159ij\u00edt o pozici, kterou budoval t\u0159i sezony.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Pr\u00e1vo na prodlou\u017een\u00ed<\/b><\/td>\n<td><b>K \u010demu zavazuje t\u00fdm<\/b><\/td>\n<td><b>Ochrana pro sponzora<\/b><\/td>\n<td><b>Kdo o n\u011bj obvykle usiluje<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pr\u00e1vo p\u0159ednostn\u00edho vyjedn\u00e1v\u00e1n\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vyjedn\u00e1vat v\u00fdhradn\u011b a v dobr\u00e9 v\u00ed\u0159e po stanovenou dobu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Slab\u00e1: \u017e\u00e1dn\u00e1 povinnost dohody; zanik\u00e1, pokud pr\u00e1va nejsou nab\u00eddnuta<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pr\u00e1vo prvn\u00edho odm\u00edtnut\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159edlo\u017eit st\u00e1vaj\u00edc\u00edmu sponzorovi ka\u017edou nab\u00eddku t\u0159et\u00ed strany p\u0159ed jej\u00edm p\u0159ijet\u00edm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">St\u0159edn\u00ed: p\u0159ehled o konkuren\u010dn\u00ed nab\u00eddce a \u010das na odpov\u011b\u010f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vyjednan\u00fd kompromis<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pr\u00e1vo vyrovnat nab\u00eddku (posledn\u00edho odm\u00edtnut\u00ed)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159ijmout st\u00e1vaj\u00edc\u00edho sponzora, pokud vyrovn\u00e1 podm\u00ednky t\u0159et\u00ed strany<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Siln\u00e1: st\u00e1vaj\u00edc\u00ed sponzor si udr\u017e\u00ed pozici za stejn\u00fdch podm\u00ednek<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sponzor<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>V\u00fdpov\u011bdn\u00ed lh\u016fty a automatick\u00e9 prodlou\u017een\u00ed: mechanismy, kter\u00e9 rozhoduj\u00ed o va\u0161\u00ed vyjedn\u00e1vac\u00ed s\u00edle<\/h3>\n<p>Stanovte lh\u016ftu pro ozn\u00e1men\u00ed o prodlou\u017een\u00ed alespo\u0148 60 a\u017e 90 dn\u00ed p\u0159ed skon\u010den\u00edm smlouvy. Toto rozp\u011bt\u00ed odr\u00e1\u017e\u00ed b\u011b\u017enou tr\u017en\u00ed praxi, nikoli form\u00e1ln\u00ed standard, a \u017e\u00e1dn\u00e1 sponzorsk\u00e1 smlouva by ho nem\u011bla stanovit, ani\u017e by se ov\u011b\u0159ilo, kdy budou k dispozici data ze sezony. Zna\u010dka nucen\u00e1 rozhodnout d\u0159\u00edv, ne\u017e m\u00e1 v rukou v\u00fdkonnostn\u00ed data z cel\u00e9 sezony, rozhoduje naslepo.<\/p>\n<p>Ze v\u0161ech ustanoven\u00ed, kter\u00e1 zna\u010dka ve sponzorsk\u00e9 smlouv\u011b podepisuje, je automatick\u00e9 prodlou\u017een\u00ed t\u00edm nejv\u00edce dvouse\u010dn\u00fdm. Je pohodln\u00e9 a m\u016f\u017ee zna\u010dku v\u00e1zat na dal\u0161\u00ed obdob\u00ed za cenu, kterou nikdo neporovnal s trhem. Ustanoven\u00ed o navy\u0161ov\u00e1n\u00ed poplatku p\u016fsob\u00ed sp\u00ed\u0161e b\u011bhem trv\u00e1n\u00ed smlouvy ne\u017e p\u0159i prodlou\u017een\u00ed; v\u011bnujeme se jim v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-hlavni-znacky-v-roce-2026-prechazeji-z-jednoletych-na-trilete-sponzorske-smlouvy-v-motoristickem-sportu\/\">k v\u00edcelet\u00fdm sponzorsk\u00fdm smlouv\u00e1m v motorsportu<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ustanoven\u00ed o odchodu a ukon\u010den\u00ed ve sponzorsk\u00fdch smlouv\u00e1ch F1: kolik st\u00e1ly Uralkali a Rich Energy ob\u011b strany<\/h2>\n<p>Formule 1 p\u0159inesla dva pln\u011b zdokumentovan\u00e9 modern\u00ed spory o ukon\u010den\u00ed smlouvy s ve\u0159ejn\u011b zn\u00e1m\u00fdmi \u010d\u00e1stkami a v obou figuroval Haas. Jeden se to\u010dil kolem ustanoven\u00ed o ukon\u010den\u00ed, kter\u00e9 ve sponzorsk\u00e9 smlouv\u011b Formule 1 existovalo a bylo dob\u0159e formulovan\u00e9. Druh\u00fd kolem ustanoven\u00ed, kter\u00e9 n\u00e1padn\u011b chyb\u011blo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Uralkali proti Haasu: jakou hodnotu m\u011blo v arbitr\u00e1\u017ei ustanoven\u00ed o ukon\u010den\u00ed z v\u00e1\u017en\u00e9ho d\u016fvodu<\/h3>\n<p>Haas ukon\u010dil titul\u00e1rn\u00ed sponzorstv\u00ed s Uralkali 4. b\u0159ezna 2022, n\u011bkolik dn\u00ed po rusk\u00e9 invazi na Ukrajinu. T\u00fdm se op\u0159el o ustanoven\u00ed, kter\u00e9 sponzora zavazovalo nepo\u0161kodit ve\u0159ejnou pov\u011bst, goodwill ani image Haasu, a tvrdil, \u017ee spojen\u00ed s Uralkali a jej\u00edm tehdej\u0161\u00edm p\u0159edsedou Dmitrijem Mazepinem toto ustanoven\u00ed naplnilo.<\/p>\n<p>Uralkali zaplatila p\u0159edem zhruba 13 milion\u016f dolar\u016f za sezonu 2022 a po\u017eadovala jejich vr\u00e1cen\u00ed. Haas podal vz\u00e1jemn\u00fd n\u00e1vrh na zhruba 8 milion\u016f eur u\u0161l\u00e9ho zisku, co\u017e se tehdy uv\u00e1d\u011blo jako p\u0159ibli\u017en\u011b 8,6 milionu dolar\u016f.<\/p>\n<p>V \u010dervnu 2024 rozhodl \u0161v\u00fdcarsk\u00fd rozhod\u010d\u00ed tribun\u00e1l, kter\u00fd podle zpr\u00e1v jednal pod Swiss Arbitration Centre, \u017ee Haas m\u011bl v\u00e1\u017en\u00fd d\u016fvod smlouvu ukon\u010dit, a zam\u00edtl n\u00e1rok Uralkali na poru\u0161en\u00ed smlouvy. Zam\u00edtl i vz\u00e1jemn\u00fd n\u00e1vrh Haasu. Sponzorstv\u00ed bylo pova\u017eov\u00e1no za platn\u00e9 jen do data ukon\u010den\u00ed, tak\u017ee si Haas ponechal pom\u011brnou \u010d\u00e1st poplatku a musel vr\u00e1tit zbytek, podle zpr\u00e1v p\u0159ibli\u017en\u011b 9 milion\u016f dolar\u016f, v\u010detn\u011b \u00farok\u016f a n\u00e1klad\u016f.<\/p>\n<p>Z toho plynou t\u0159i ponau\u010den\u00ed pro formulaci smluv. Pr\u00e1vo na ukon\u010den\u00ed kv\u016fli po\u0161kozen\u00ed pov\u011bsti, kter\u00e9 je ve smlouv\u011b skute\u010dn\u011b zapsan\u00e9, obstoj\u00ed. Ukon\u010den\u00ed z v\u00e1\u017en\u00e9ho d\u016fvodu neoprav\u0148uje stranu, kter\u00e1 smlouvu ukon\u010duje, ponechat si poplatky zaplacen\u00e9 p\u0159edem za pr\u00e1va, kter\u00e1 nikdy neposkytla. A platba p\u0159edem vytv\u00e1\u0159\u00ed riziko vracen\u00ed pen\u011bz, kter\u00e9 pat\u0159\u00ed do platebn\u00edho kalend\u00e1\u0159e, ne p\u0159ed tribun\u00e1l.<\/p>\n<p>&nbsp;<\/p>\n<h3>Rich Energy proti Haasu: lekce za 35 milion\u016f liber o tom, co se stane bez v\u00fdkonnostn\u00edho ustanoven\u00ed<\/h3>\n<p>Dne 10. \u010dervence 2019 ozn\u00e1mil tehdej\u0161\u00ed gener\u00e1ln\u00ed \u0159editel Rich Energy na Twitteru, \u017ee spole\u010dnost ukon\u010dila v\u00edceletou smlouvu titul\u00e1rn\u00edho sponzora s Haasem, a jako d\u016fvod uvedl slab\u00e9 v\u00fdkony t\u00fdmu na trati. Pr\u00e1vn\u00edci Haasu odpov\u011bd\u011bli 11. \u010dervence dopisem, kter\u00fd pozd\u011bji sama Rich Energy zve\u0159ejnila. Obsahoval rozhoduj\u00edc\u00ed bod: nic ve smlouv\u011b neumo\u017e\u0148ovalo ji ukon\u010dit kv\u016fli v\u00fdkon\u016fm t\u00fdmu a nejbli\u017e\u0161\u00ed datum, ke kter\u00e9mu mohla Rich Energy smlouvu opr\u00e1vn\u011bn\u011b ukon\u010dit, byl 1. prosinec 2022.<\/p>\n<p>Haas pova\u017eoval pokus o odchod za podstatn\u00e9 poru\u0161en\u00ed smlouvy a po\u017eadoval zhruba 35 milion\u016f liber: 6 milion\u016f dlu\u017en\u00fdch za rok 2019 a k tomu 14 milion\u016f za rok 2020 a 15 milion\u016f za rok 2021. Partnerstv\u00ed nakonec skon\u010dilo vz\u00e1jemnou dohodou, ozn\u00e1menou 9. z\u00e1\u0159\u00ed 2019.<\/p>\n<p>Ochrana v\u00e1zan\u00e1 na v\u00fdkony se nep\u0159edpokl\u00e1d\u00e1; mus\u00ed b\u00fdt seps\u00e1na. Sponzor, kter\u00fd odejde bez smluvn\u00edho d\u016fvodu, se vystavuje poplatk\u016fm za budouc\u00ed sezony, nejen za tu b\u011b\u017e\u00edc\u00ed. A cesta ven, kterou zna\u010dka pova\u017euje za svou, nemus\u00ed v dokumentu, kter\u00fd podepsala, v\u016fbec existovat.<\/p>\n<p>&nbsp;<\/p>\n<h3>Vy\u0161\u0161\u00ed moc a v\u00fdkonnostn\u00ed ustanoven\u00ed: dva d\u016fvody k odchodu, kter\u00e9 smlouvy v F1 nej\u010dast\u011bji vynech\u00e1vaj\u00ed<\/h3>\n<p>Oba p\u0159\u00edpady lze p\u0159ev\u00e9st do pravidel pro formulaci. Ustanoven\u00ed o ukon\u010den\u00ed ve sponzorsk\u00e9 smlouv\u011b by m\u011blo obsahovat t\u0159i ochrany.<\/p>\n<p>Vy\u0161\u0161\u00ed moc. Vymezte spou\u0161t\u011bc\u00ed ud\u00e1losti konkr\u00e9tn\u011b, nikoli obecn\u011b, a uve\u010fte n\u00e1pravu. Pro sponzora je n\u00e1prava d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e samotn\u00e1 ud\u00e1lost: m\u011bla by m\u00edt podobu pom\u011brn\u00e9ho vr\u00e1cen\u00ed pen\u011bz nebo rovnocenn\u00e9 kompenzace, nikoli pouh\u00e9 zpro\u0161t\u011bn\u00ed t\u00fdmu povinnosti plnit. Zru\u0161en\u00e9 nebo zkr\u00e1cen\u00e9 z\u00e1vodn\u00ed v\u00edkendy jsou sc\u00e9n\u00e1\u0159em F1, kv\u016fli kter\u00e9mu toto ustanoven\u00ed existuje.<\/p>\n<p>V\u00fdkonnostn\u00ed ustanoven\u00ed. Stanovte objektivn\u00ed a m\u011b\u0159iteln\u00fd spou\u0161t\u011b\u010d: um\u00edst\u011bn\u00ed v Poh\u00e1ru konstrukt\u00e9r\u016f, minim\u00e1ln\u00ed hranici televizn\u00ed expozice m\u011b\u0159enou jmenovit\u011b ur\u010denou metodikou (modely a poskytovatele m\u011b\u0159en\u00ed popisuje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">k ROI sponzorstv\u00ed v motorsportu<\/a>) nebo stanoven\u00fd po\u010det dokon\u010den\u00fdch z\u00e1vod\u016f. Spojte ho s n\u00e1pravou, kter\u00e1 nevede a\u017e k ukon\u010den\u00ed, nap\u0159\u00edklad slevou z poplatku, sezonami nav\u00edc nebo pln\u011bn\u00edmi vy\u0161\u0161\u00ed \u00farovn\u011b.<\/p>\n<p>Ustanoven\u00ed o pov\u011bsti a mor\u00e1lce. M\u011bla by fungovat ob\u011bma sm\u011bry, s objektivn\u00edmi a ov\u011b\u0159iteln\u00fdmi spou\u0161t\u011b\u010di nam\u00edsto n\u00e1zoru jedn\u00e9 strany, \u017ee spojen\u00ed za\u010dalo \u0161kodit. Kompenza\u010dn\u00edm mechanism\u016fm a metodik\u00e1m m\u011b\u0159en\u00ed se podrobn\u011b v\u011bnujeme na na\u0161\u00ed str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorska-smlouva-nascar-co-je-treba-zkontrolovat-pred-podpisem\/\">ustanoven\u00edch sponzorsk\u00fdch smluv v NASCAR<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Kontroln\u00ed seznam sponzorsk\u00e9 smlouvy F1: ustanoven\u00ed, varovn\u00fd sign\u00e1l a co vyjednat<\/h2>\n<p>Ka\u017ed\u00fd \u0159\u00e1dek n\u00ed\u017ee odpov\u00edd\u00e1 jednomu ze \u010dty\u0159 ustanoven\u00ed. Pou\u017eijte ho k prov\u011b\u0159en\u00ed n\u00e1vrhu d\u0159\u00edv, ne\u017e se dostane k pr\u00e1vn\u00edmu odd\u011blen\u00ed, ne a\u017e potom.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Ustanoven\u00ed<\/b><\/td>\n<td><b>Varovn\u00fd sign\u00e1l, kter\u00fd je t\u0159eba rozporovat<\/b><\/td>\n<td><b>Co m\u00edsto toho vyjednat<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><span style=\"font-weight: 400;\">Rozd\u011blen\u00ed mezi poplatek za pr\u00e1va a aktivaci<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Soupis pln\u011bn\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aktiva\u010dn\u00ed pr\u00e1va neud\u011blen\u00e1 ve smlouv\u011b o pr\u00e1vech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ka\u017ed\u00e9 aktiva\u010dn\u00ed pr\u00e1vo, kter\u00e9 chcete vyu\u017e\u00edvat, uveden\u00e9 p\u0159ed podpisem<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pr\u00e1va k podobizn\u011b jezdce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159edpoklad, \u017ee pr\u00e1va k podobizn\u011b jezdce jsou sou\u010d\u00e1st\u00ed t\u00fdmov\u00e9 smlouvy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Samostatn\u00e1 smlouva s jezdcem nebo p\u00edsemn\u00e9 potvrzen\u00ed, co m\u016f\u017ee t\u00fdm ud\u011blit<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Platebn\u00ed kalend\u00e1\u0159<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Platba p\u0159edem bez mechanismu vr\u00e1cen\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pom\u011brn\u00e9 vr\u00e1cen\u00ed p\u0159i ukon\u010den\u00ed, zapsan\u00e9 v platebn\u00edm kalend\u00e1\u0159i<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><span style=\"font-weight: 400;\">Oborov\u00e1 exkluzivita<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vymezen\u00ed oboru<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Obor vymezen\u00fd jedin\u00fdm slovem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jmenovit\u011b uveden\u00e9 zahrnut\u00e9 produkty a v\u00fdslovn\u011b vylou\u010den\u00e9 p\u0159\u00edbuzn\u00e9 produkty<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">V\u00fdjimky<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ml\u010den\u00ed o tom, zda v\u00fdjimky p\u0159e\u017eij\u00ed prodlou\u017een\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159\u00edloha v\u00fdjimek s daty skon\u010den\u00ed a v\u00fdslovn\u00fdm prohl\u00e1\u0161en\u00edm o jejich trv\u00e1n\u00ed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u00darovn\u011b pr\u00e1v<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u017d\u00e1dn\u00e1 \u00faprava \u00farovn\u00ed \u0161ampion\u00e1tu, jezdce nebo okruhu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Informov\u00e1n\u00ed, ozn\u00e1men\u00ed a n\u00e1prava pro \u00farovn\u011b, kter\u00e9 t\u00fdm nekontroluje<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zm\u011bna kontroly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u017d\u00e1dn\u00e9 ustanoven\u00ed o zm\u011bn\u011b kontroly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vz\u00e1jemn\u00e1 ustanoven\u00ed pokr\u00fdvaj\u00edc\u00ed p\u0159evzet\u00ed, zm\u011bny n\u00e1zvu a smlouvy na \u00farovni skupiny<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><span style=\"font-weight: 400;\">Prodlou\u017een\u00ed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pr\u00e1vo na prodlou\u017een\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pouze pr\u00e1vo p\u0159ednostn\u00edho vyjedn\u00e1v\u00e1n\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Minim\u00e1ln\u011b pr\u00e1vo prvn\u00edho odm\u00edtnut\u00ed; pr\u00e1vo vyrovnat nab\u00eddku, pokud je pozice strategick\u00e1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ozn\u00e1men\u00ed a automatick\u00e9 prodlou\u017een\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lh\u016fta krat\u0161\u00ed ne\u017e 60 dn\u00ed nebo tich\u00e9 automatick\u00e9 prodlou\u017een\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Minim\u00e1ln\u011b 60 a\u017e 90 dn\u00ed na ozn\u00e1men\u00ed; automatick\u00e9 prodlou\u017een\u00ed jen s mo\u017enost\u00ed odstoupen\u00ed a cenou porovnanou s trhem<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><span style=\"font-weight: 400;\">Odchod<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">V\u00fdkon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u017d\u00e1dn\u00e9 v\u00fdkonnostn\u00ed ustanoven\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Objektivn\u00ed spou\u0161t\u011b\u010d a jako n\u00e1prava sleva z poplatku, sezony nav\u00edc nebo pln\u011bn\u00ed vy\u0161\u0161\u00ed \u00farovn\u011b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vy\u0161\u0161\u00ed moc<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vy\u0161\u0161\u00ed moc, kter\u00e1 omlouv\u00e1 bez vr\u00e1cen\u00ed pen\u011bz<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pom\u011brn\u00e9 vr\u00e1cen\u00ed nebo kompenzace za zru\u0161en\u00e9 \u010di zkr\u00e1cen\u00e9 v\u00edkendy<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mor\u00e1lka<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jednostrann\u00e9 ustanoven\u00ed o mor\u00e1lce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vz\u00e1jemn\u00e9 ustanoven\u00ed o pov\u011bsti s objektivn\u00edmi a ov\u011b\u0159iteln\u00fdmi spou\u0161t\u011b\u010di<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Stejn\u00fdch dvan\u00e1ct ustanoven\u00ed v jin\u00fdch s\u00e9ri\u00edch.<\/strong>Tuto revizi prov\u00e1d\u00edme u smluv v F1, MotoGP, NASCAR a IndyCar.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzorstv\u00ed v motorsportu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Kde sponzorsk\u00e1 smlouva v F1 p\u0159est\u00e1v\u00e1 b\u00fdt term sheetem<\/h2>\n<p>Term sheet sjedn\u00e1v\u00e1 \u010d\u00e1stku. Smlouva rozhoduje, zda poplatek za pr\u00e1va koup\u00ed vymahateln\u00e1 pr\u00e1va, nebo o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 nikdo nevym\u016f\u017ee, a oba spory Haasu zm\u011b\u0159ily tento rozd\u00edl v milionech, ob\u011bma sm\u011bry. RTR Sports Marketing pracuje v\u00fdhradn\u011b na stran\u011b zna\u010dky. Na\u0161i provizi plat\u00ed t\u00fdm, nikdy zna\u010dka, a nem\u00e1me \u017e\u00e1dnou struktur\u00e1ln\u00ed motivaci uzav\u0159\u00edt \u0161patn\u011b napsanou smlouvu, proto je na\u0161e revize ustanoven\u00ed nez\u00e1visl\u00e1. Pokud m\u00e1te v rukou n\u00e1vrh, kter\u00fdm si zat\u00edm nejste jist\u00ed, promluvte si s n\u00e1mi o nez\u00e1visl\u00e9m poradenstv\u00ed ke sponzorstv\u00ed v F1 d\u0159\u00edv, ne\u017e dojde k podpisu.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>M\u00e1te pr\u00e1v\u011b te\u010f na stole n\u00e1vrh smlouvy?<\/strong>Prov\u011b\u0159\u00edme ustanoven\u00ed F1 d\u0159\u00edv, ne\u017e se dostanou k va\u0161emu pr\u00e1vn\u00edmu odd\u011blen\u00ed.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed F1<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Term sheet stanov\u00ed \u010d\u00e1stku. Teprve sponzorsk\u00e1 smlouva v F1 rozhoduje, zda za tu \u010d\u00e1stku koup\u00edte n\u011bco vymahateln\u00e9ho. Sponzorsk\u00e1 smlouva je dokument, kter\u00fd zna\u010dky \u010dtou jako posledn\u00ed a o kter\u00fd se p\u0159ou jako o prvn\u00ed, a pr\u00e1v\u011b v n\u00ed obvykle za\u010d\u00ednaj\u00ed nejdra\u017e\u0161\u00ed spory v partnerstv\u00edch Formule 1. Tento pr\u016fvodce se zab\u00fdv\u00e1 \u010dty\u0159mi ustanoven\u00edmi z n\u00e1zvu a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":359748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-359764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzorsk\u00e1 smlouva v F1: 4 ustanoven\u00ed, na kter\u00fdch z\u00e1le\u017e\u00ed<\/title>\n<meta name=\"description\" content=\"Sponzorsk\u00e1 smlouva v F1: poplatek za pr\u00e1va a aktivace, oborov\u00e1 exkluzivita, prodlou\u017een\u00ed a podm\u00ednky odchodu, kter\u00e9 rozhoduj\u00ed, co va\u0161e zna\u010dka koup\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorska-smlouva-f1-ustanoveni\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co obsahuje sponzorsk\u00e1 smlouva v F1? 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