{"id":359923,"date":"2026-10-15T16:49:57","date_gmt":"2026-10-15T14:49:57","guid":{"rendered":"https:\/\/rtrsports.com\/?p=359923"},"modified":"2026-10-15T19:10:04","modified_gmt":"2026-10-15T17:10:04","slug":"ktery-tym-f1-sponzorovat-2027","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/ktery-tym-f1-sponzorovat-2027\/","title":{"rendered":"Kter\u00fd t\u00fdm F1 sponzorovat v roce 2027? \u0160pi\u010dkov\u00fd t\u00fdm, st\u0159ed pole, nebo nov\u00e1\u010dek"},"content":{"rendered":"<p>Zna\u010dky, kter\u00e9 pl\u00e1nuj\u00ed rok 2027, vyjedn\u00e1vaj\u00ed prvn\u00ed podzim po nejv\u011bt\u0161\u00ed zm\u011bn\u011b pravidel za posledn\u00ed desetilet\u00ed. Po\u0159ad\u00ed sil, do kter\u00e9ho investuj\u00ed, je star\u00e9 sotva jednu sezonu, a obchodn\u00ed ceny, kter\u00e9 se k n\u011bmu v\u00e1\u017eou, jsou je\u0161t\u011b star\u0161\u00ed. Pr\u00e1v\u011b tento nesoulad je skute\u010dn\u00fdm kontextem ka\u017ed\u00e9ho rozhodnut\u00ed o sponzorstv\u00ed t\u00fdmu ve F1 na rok 2027 i ka\u017ed\u00e9 \u00favahy o tom, kter\u00fd t\u00fdm F1 sponzorovat v p\u0159\u00ed\u0161t\u00edm roce. Tento pr\u016fvodce prob\u00edr\u00e1 t\u0159i \u00farovn\u011b, kter\u00e9 jsou na prodej, co nov\u00e1 pravidla zm\u011bnila u ka\u017ed\u00e9 z nich, a ot\u00e1zku na\u010dasov\u00e1n\u00ed, kter\u00e1 le\u017e\u00ed pod v\u0161emi. Cenov\u00e1 rozp\u011bt\u00ed najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">po n\u00e1kladech na sponzorstv\u00ed ve F1<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Ve zkratce<\/strong><\/p><ul><li><strong>Nov\u00e1 pravidla zas\u00e1hla tvrd\u011b.<\/strong> Po 17. z\u00e1vod\u011b sezony 2026 (Singapur, 11. \u0159\u00edjna) vede Mercedes Poh\u00e1r konstrukt\u00e9r\u016f s n\u00e1skokem 134 bod\u016f a jeden\u00e1cti v\u00edt\u011bzstv\u00edmi; Ferrari je druh\u00e9, McLaren t\u0159et\u00ed a Red Bull \u010dtvrt\u00fd, i kdy\u017e Verstappen vyhr\u00e1l posledn\u00ed dv\u011b Velk\u00e9 ceny.<\/li><li><strong>Ceny s t\u00edm nedr\u017eely krok.<\/strong> Nejvy\u0161\u0161\u00ed uv\u00e1d\u011bn\u00e1 smlouva titul\u00e1rn\u00edho sponzora na startovn\u00edm ro\u0161tu st\u00e1le pat\u0159\u00ed t\u00fdmu, kter\u00fd je v Poh\u00e1ru konstrukt\u00e9r\u016f \u010dtvrt\u00fd. Pr\u00e1v\u011b do tohoto nesouladu vstupuje kupuj\u00edc\u00ed pro rok 2027.<\/li><li><strong>\u0160pi\u010dkov\u00e9 t\u00fdmy prod\u00e1vaj\u00ed jistotu.<\/strong> Zaji\u0161\u0165uj\u00ed p\u0159\u00edtomnost v televizn\u00edch p\u0159enosech za p\u0159ir\u00e1\u017eku stanovenou v jin\u00e9 \u00e9\u0159e soupe\u0159en\u00ed a skute\u010dn\u00fdm omezen\u00edm je dostupnost, ne rozpo\u010det.<\/li><li><strong>St\u0159ed pole je dnes samostatnou nab\u00eddkou.<\/strong> Prvn\u00ed \u010dty\u0159ka ostatn\u00edm ujela, a sponzorstv\u00ed t\u00fdmu ze st\u0159edu pole proto nab\u00edz\u00ed v\u00edc ploch a v\u00edc prostoru k vyjedn\u00e1v\u00e1n\u00ed, s \u0161ir\u0161\u00edm rozptylem v\u00fdsledk\u016f.<\/li><li><strong>Nov\u00e1\u010dek dr\u017e\u00ed jedin\u00e9 voln\u00e9 m\u00edsto titul\u00e1rn\u00edho sponzora.<\/strong> Cadillac si ho z\u00e1m\u011brn\u011b ponechal pro rok 2027.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Kter\u00fd t\u00fdm F1 sponzorovat v roce 2027: t\u0159i \u00farovn\u011b a jedin\u00e1 v\u011bc, kter\u00e1 se zm\u011bnila<\/h2>\n<p>Zna\u010dka, kter\u00e1 vstupuje do Formule 1 pro rok 2027, vol\u00ed mezi zaveden\u00fdm \u0161pi\u010dkov\u00fdm t\u00fdmem, konstrukt\u00e9rem ze st\u0159edu pole a nejmlad\u0161\u00edm t\u00fdmem \u0161ampion\u00e1tu. Volba z\u00e1vis\u00ed na tom, co chce koupit: zaru\u010denou p\u0159\u00edtomnost, prostor k vyjedn\u00e1v\u00e1n\u00ed, nebo pozici, kter\u00e1 poroste na hodnot\u011b.<\/p>\n<p>Rok 2027 se od v\u0161ech ned\u00e1vn\u00fdch sezon li\u0161\u00ed na\u010dasov\u00e1n\u00edm. Zm\u011bna pravidel v roce 2026 p\u0159eskupila startovn\u00ed ro\u0161t a ceny sponzorstv\u00ed sleduj\u00ed v\u00fdkonnost na trati se zhruba sezonn\u00edm zpo\u017ed\u011bn\u00edm. Vazba mezi t\u00edm, kolik t\u00fdm stoj\u00ed, a t\u00edm, co dnes skute\u010dn\u011b p\u0159in\u00e1\u0161\u00ed, je proto voln\u011bj\u0161\u00ed ne\u017e kdykoli od posledn\u00ed velk\u00e9 zm\u011bny pravidel. Pr\u00e1v\u011b v t\u00e9to v\u016fli le\u017e\u00ed p\u0159\u00edle\u017eitosti ke sponzorstv\u00ed ve F1 pro rok 2027.<\/p>\n<p>N\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti postupn\u011b prob\u00edraj\u00ed \u0161pi\u010dkov\u00e9 t\u00fdmy, st\u0159ed pole a nov\u00e1\u010dka, potom vysv\u011btluj\u00ed, pro\u010d cen\u00edk zaost\u00e1v\u00e1 za startovn\u00edm ro\u0161tem, a kon\u010d\u00ed rozhodovac\u00ed tabulkou.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/obnovit-znovu-sjednat-nebo-zmenit-jak-se-rozhodnout-kdy-skonci-vas-sponzorsky-cyklus-v-motoristickem-sportu\/\">Obnovit, znovu sjednat nebo zm\u011bnit: Jak se rozhodnout, kdy skon\u010d\u00ed v\u00e1\u0161 sponzorsk\u00fd cyklus v motoristick\u00e9m sportu?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Sponzorstv\u00ed \u0161pi\u010dkov\u00e9ho t\u00fdmu F1 v roce 2027: co nov\u00e1 pravidla ud\u011blala s p\u0159ir\u00e1\u017ekou<\/h2>\n<p>A\u0165 je po\u0159ad\u00ed jak\u00e9koli, nejvy\u0161\u0161\u00ed \u00farove\u0148 spolehliv\u011b p\u0159in\u00e1\u0161\u00ed dv\u011b v\u011bci. Prvn\u00ed je p\u0159\u00edtomnost v p\u0159enosech, proto\u017ee kamery sleduj\u00ed \u010delo z\u00e1vodu a t\u00fdmy, kter\u00e9 tam bojuj\u00ed. Druhou je portfolio partner\u016f s hodnotou v B2B, kter\u00e1 na v\u00fdsledc\u00edch nez\u00e1vis\u00ed: st\u00e1t vedle velk\u00fdch zna\u010dek na seznamu partner\u016f \u0161pi\u010dkov\u00e9ho t\u00fdmu otev\u00edr\u00e1 rozhovory, kter\u00e9 samotn\u00e9 logo neotev\u0159e. Portfolio <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzor-red-bull-racing-formule-1-analyza-sponzorskeho-portfolia\/\">sponzor\u016f Red Bull Racing<\/a> je jasn\u00fdm p\u0159\u00edkladem tohoto s\u00ed\u0165ov\u00e9ho efektu. O tom, zda je \u0161pi\u010dkov\u00fd t\u00fdm pro rok 2027 spr\u00e1vnou odpov\u011bd\u00ed, pak rozhoduj\u00ed dv\u011b samostatn\u00e9 ot\u00e1zky: zda p\u0159ir\u00e1\u017eka st\u00e1le odr\u00e1\u017e\u00ed v\u00fdkonnost a zda je v\u016fbec je\u0161t\u011b co koupit. V\u011bt\u0161inu dohod ve skute\u010dnosti zastav\u00ed ta druh\u00e1.<\/p>\n<p>&nbsp;<\/p>\n<h3>P\u0159ir\u00e1\u017eka byla stanovena v jin\u00e9 \u00e9\u0159e soupe\u0159en\u00ed<\/h3>\n<p>Situace v roce 2026 po 17. z\u00e1vod\u011b, Velk\u00e9 cen\u011b Singapuru 11. \u0159\u00edjna: Mercedes vede Poh\u00e1r konstrukt\u00e9r\u016f s 578 body a jeden\u00e1cti v\u00edt\u011bzstv\u00edmi, o 134 bod\u016f p\u0159ed Ferrari, oba jeho jezdci jsou na prvn\u00edch dvou m\u00edstech hodnocen\u00ed jezdc\u016f a Kimi Antonelli m\u00e1 n\u00e1skok 102 bod\u016f na George Russella. McLaren je t\u0159et\u00ed. Red Bull je \u010dtvrt\u00fd s 332 body, sedm bod\u016f za McLarenem, a Max Verstappen je po dvou v\u00edt\u011bzstv\u00edch v \u0159ad\u011b v Malajsii a Singapuru \u010dtvrt\u00fd v mistrovstv\u00ed jezdc\u016f.<\/p>\n<p>Proti tomu mezi uv\u00e1d\u011bn\u00fdmi hodnotami titul\u00e1rn\u00edch sponzor\u016f na ro\u0161tu 2026 je st\u00e1le nejvy\u0161\u0161\u00ed smlouva Oraclu s Red Bullem, zhruba 110 milion\u016f dolar\u016f ro\u010dn\u011b, a HP ve Ferrari se bl\u00ed\u017e\u00ed 100 milion\u016fm; aktu\u00e1ln\u00ed seznam najdete v na\u0161em pr\u016fvodci po <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">sponzorech F1<\/a> a \u0161ir\u0161\u00ed rozp\u011bt\u00ed v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">po n\u00e1kladech na sponzorstv\u00ed ve F1<\/a>.<\/p>\n<p>S t\u00edmto z\u00e1v\u011brem je t\u0159eba zach\u00e1zet opatrn\u011b. Hodnoty titul\u00e1rn\u00edch sponzor\u016f se sjedn\u00e1vaj\u00ed na v\u00edce let a krom\u011b aktu\u00e1ln\u00ed formy odr\u00e1\u017eej\u00ed hodnotu zna\u010dky, publikum a historii, tak\u017ee rozd\u00edl mezi po\u0159ad\u00edm a cenou s\u00e1m o sob\u011b neznamen\u00e1 chybn\u00e9 ocen\u011bn\u00ed. Zlep\u0161en\u00ed Red Bullu v z\u00e1v\u011bru sezony p\u0159ipom\u00edn\u00e1, \u017ee i forma se m\u011bn\u00ed. Dnes je v\u0161ak tento rozd\u00edl neobvykle velk\u00fd a zna\u010dka, kter\u00e1 vyjedn\u00e1v\u00e1 novou smlouvu na rok 2027, vyjedn\u00e1v\u00e1 proti srovn\u00e1vac\u00edm hodnot\u00e1m z p\u0159edchoz\u00ed \u00e9ry. Praktick\u00e9 doporu\u010den\u00ed: m\u011b\u0159te t\u00fdm t\u00edm, co p\u0159in\u00e1\u0161\u00ed v t\u00e9to sezon\u011b, ne posledn\u00ed zve\u0159ejn\u011bnou hodnotou smlouvy ve va\u0161em oboru.<\/p>\n<p>&nbsp;<\/p>\n<h3>Na \u0161pici je omezen\u00edm dostupnost, ne rozpo\u010det<\/h3>\n<p>To je ot\u00e1zka, kter\u00e1 rozhoduje v\u011bt\u0161inu jedn\u00e1n\u00ed s nejvy\u0161\u0161\u00ed \u00farovn\u00ed. T\u00fdmy na \u010dele maj\u00ed plochy vyprodan\u00e9 nebo t\u00e9m\u011b\u0159 vyprodan\u00e9 a pozice, o kter\u00e9 by zna\u010dka st\u00e1la, dr\u017e\u00ed na z\u00e1klad\u011b v\u00edcelet\u00fdch smluv st\u00e1vaj\u00edc\u00ed partne\u0159i s p\u0159ednostn\u00edm pr\u00e1vem na prodlou\u017een\u00ed. Ot\u00e1zkou je jen z\u0159\u00eddka, kolik um\u00edst\u011bn\u00ed stoj\u00ed. Obvykle jde o to, zda je ve va\u0161em oboru v\u016fbec n\u011bco voln\u00e9.<\/p>\n<p>Z toho plynou dva d\u016fsledky. Zaprv\u00e9, zna\u010dka rozhodnut\u00e1 pro konkr\u00e9tn\u00ed \u0161pi\u010dkov\u00fd t\u00fdm by m\u011bla sledovat, kdy kon\u010d\u00ed smlouvy, m\u00edsto aby \u010dekala, a\u017e ji n\u011bkdo oslov\u00ed, a po\u010d\u00edtat s t\u00edm, \u017ee bude \u010dekat jeden cyklus. \u0160pi\u010dkov\u00e9 portfolio, jako je portfolio <a href=\"https:\/\/rtrsports.com\/cs\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">sponzor\u016f McLarenu ve F1<\/a>, ukazuje, jak m\u00e1lo zb\u00fdv\u00e1, kdy\u017e jsou dlouhodob\u00ed partne\u0159i na sv\u00fdch m\u00edstech.<\/p>\n<p>Zadruh\u00e9, pozice, kter\u00e9 se na \u0161pici uvoln\u00ed na posledn\u00ed chv\u00edli, jsou \u010dasto ty, o kter\u00e9 st\u00e1vaj\u00edc\u00ed portfolio nest\u00e1lo. Je to jin\u00fd n\u00e1kup, ne\u017e jak\u00fd si zna\u010dka p\u0159edstavovala, kdy\u017e se ptala, kter\u00fd t\u00fdm F1 sponzorovat.<\/p>\n<p>Pro roky 2026 a 2027 existuje jedna struktur\u00e1ln\u00ed v\u00fdjimka: m\u00edsto titul\u00e1rn\u00edho sponzora, kter\u00e9 nikdo nedr\u017e\u00ed. V\u011bnujeme se mu n\u00ed\u017ee, v \u010d\u00e1sti o nov\u00e1\u010dkovi.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>V\u00edme, o co nikdo jin\u00fd nest\u00e1l.<\/strong>Konce smluv v cel\u00e9m startovn\u00edm poli, sledovan\u00e9 pr\u016fb\u011b\u017en\u011b.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Sponzorstv\u00ed t\u00fdmu F1 ze st\u0159edu pole v roce 2027: v\u00edc prostoru, v\u011bt\u0161\u00ed rozptyl v\u00fdsledk\u016f<\/h2>\n<p>Skute\u010dn\u011b se zm\u011bnil tvar startovn\u00edho ro\u0161tu. S nov\u00fdmi pravidly vedouc\u00ed skupina ostatn\u00edm ujela: po 17. z\u00e1vod\u011b m\u00e1 \u010dtvrt\u00fd Red Bull 332 bod\u016f a p\u00e1t\u00fd Racing Bulls 100. Kdy\u017e bylo pole sev\u0159en\u00e9, byl st\u0159ed pole jen o n\u011bco levn\u011bj\u0161\u00ed verz\u00ed \u0161pi\u010dky. Dnes je sponzorstv\u00ed t\u00fdmu ze st\u0159edu pole samostatnou obchodn\u00ed nab\u00eddkou a m\u011blo by se posuzovat podle vlastn\u00edch m\u011b\u0159\u00edtek.<\/p>\n<p>Ve prosp\u011bch kupuj\u00edc\u00edho hraj\u00ed t\u0159i v\u011bci. Prvn\u00ed jsou voln\u00e9 plochy. T\u00fdmy ze st\u0159edu pole maj\u00ed voln\u00e9 pozice na nejhodnotn\u011bj\u0161\u00edch ploch\u00e1ch, tak\u017ee zna\u010dka m\u016f\u017ee obsadit m\u00edsto na bo\u010dnic\u00edch nebo zadn\u00edm k\u0159\u00eddle, na kter\u00e9 by na \u0161pici nikdy nedos\u00e1hla.<\/p>\n<p>Druhou je prostor k vyjedn\u00e1v\u00e1n\u00ed. M\u00e9n\u011b konkuren\u010dn\u00edch z\u00e1jemc\u016f znamen\u00e1 v\u011bt\u0161\u00ed volnost u oborov\u00e9 exkluzivity, pr\u00e1v na aktivaci, hospitality a d\u00e9lky smlouvy. To jsou prvky, kter\u00e9 rozhoduj\u00ed o tom, zda smlouva funguje, a na \u0161pici je fakticky ur\u010duje t\u00fdm. Ve st\u0159edu pole jsou st\u00e1le p\u0159edm\u011btem jedn\u00e1n\u00ed a zna\u010dka, kter\u00e1 p\u0159ijde s jasn\u00fdm pl\u00e1nem aktivace, m\u016f\u017ee smlouvu postavit kolem tohoto pl\u00e1nu, a ne kolem standardn\u00ed \u0161ablony t\u00fdmu.<\/p>\n<p>T\u0159et\u00ed je viditelnost v r\u00e1mci portfolia. Na voze ze st\u0159edu pole je zna\u010dka sou\u010d\u00e1st\u00ed men\u0161\u00ed skupiny, ne jedn\u00edm z t\u0159iceti log, a to m\u00e1 v\u00fdznam pro rozpoznatelnost, u televizn\u00edch div\u00e1k\u016f i v B2B s\u00edti samotn\u00e9ho t\u00fdmu.<\/p>\n<p>Cenu je t\u0159eba pojmenovat poctiv\u011b. Televizn\u00ed expozice ve st\u0159edu pole je v\u00fdrazn\u011b ni\u017e\u0161\u00ed a prom\u011bnliv\u011bj\u0161\u00ed ne\u017e na \u0161pici. V\u00fdsledky kol\u00edsaj\u00ed ze sezony na sezonu v\u00edc a stejn\u00e1 pozice m\u016f\u017ee b\u011bhem dvou let p\u0159in\u00e9st velmi odli\u0161nou hodnotu. Jak tuto prom\u011bnlivost spr\u00e1vn\u011b m\u011b\u0159it, vysv\u011btluje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">k n\u00e1vratnosti sponzorstv\u00ed v motorsportu<\/a>; prom\u00edtnout by se m\u011bla do smlouvy stejn\u011b jako do ekonomick\u00e9ho zd\u016fvodn\u011bn\u00ed.<\/p>\n<p>S t\u00edmto pohledem je dobr\u00e9 p\u0159ej\u00edt k \u010d\u00e1sti o na\u010dasov\u00e1n\u00ed. Sponzorstv\u00ed t\u00fdmu ze st\u0159edu pole znamen\u00e1 kupovat vyjedn\u00e1vac\u00ed s\u00edlu m\u00edsto jistoty a rok 2027 je sezonou, kdy je tato s\u00edla neobvykle snadno dostupn\u00e1. Pro ka\u017edou zna\u010dku, kter\u00e1 se st\u00e1le rozhoduje, kter\u00fd t\u00fdm F1 sponzorovat, si st\u0159ed pole zaslou\u017e\u00ed pozorn\u011bj\u0161\u00ed pohled, ne\u017e by nazna\u010dovala samotn\u00e1 \u010d\u00edsla o expozici.<\/p>\n<p>&nbsp;<\/p>\n<h2>Sponzorstv\u00ed nov\u00e1\u010dka ve F1 v roce 2027: jedin\u00e9 voln\u00e9 m\u00edsto titul\u00e1rn\u00edho sponzora na ro\u0161tu<\/h2>\n<p>Ve zkratce: Cadillac je nejmlad\u0161\u00ed t\u00fdm na startovn\u00edm ro\u0161tu a jedin\u00fd konstrukt\u00e9r, kter\u00fd m\u00edsto titul\u00e1rn\u00edho sponzora z\u00e1m\u011brn\u011b neprodal. Dr\u017e\u00ed ho jako pr\u00e9miov\u00e9 aktivum, m\u00edsto aby ho v debutov\u00e9 sezon\u011b zlevnil, a otev\u0159en\u011b d\u00e1v\u00e1 p\u0159ednost mal\u00e9mu po\u010dtu velk\u00fdch partner\u016f.<\/p>\n<p>\u00dakolem je zde postavit nov\u00e1\u010dka vedle zb\u00fdvaj\u00edc\u00edch dvou \u00farovn\u00ed podle stejn\u00fdch krit\u00e9ri\u00ed. Voln\u00e9 plochy: nejotev\u0159en\u011bj\u0161\u00ed na ro\u0161tu, v\u010detn\u011b jedin\u00e9ho aktiva, kter\u00e9 \u017e\u00e1dn\u00fd jin\u00fd t\u00fdm nab\u00eddnout nem\u016f\u017ee. Prostor k vyjedn\u00e1v\u00e1n\u00ed: nejv\u011bt\u0161\u00ed, proto\u017ee portfolio se buduje, a ne br\u00e1n\u00ed. Jistota: nejni\u017e\u0161\u00ed, proto\u017ee neexistuje \u017e\u00e1dn\u00e1 sout\u011b\u017en\u00ed historie, o kterou by se dala op\u0159\u00edt cena, a v\u00fdvoj nov\u00e9ho t\u00fdmu je nejh\u016f\u0159e p\u0159edv\u00eddatelnou prom\u011bnnou cel\u00e9ho rozhodnut\u00ed.<\/p>\n<p>Rozli\u0161uj\u00edc\u00edm znakem je r\u016fst hodnoty. Pozice z\u00edskan\u00e1 nyn\u00ed se oce\u0148uje podle sou\u010dasn\u00e9ho postaven\u00ed, ne podle budouc\u00edho. To je argument pro brzk\u00fd vstup, a z\u00e1rove\u0148 riziko, pokud v\u00fdvoj zklame.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-teams-of-formula-1-2023-launches-pilots-and-sponsors\/\">T\u00fdmy Formule 1 2026: vozy, jezdci a novinky<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Na\u010dasov\u00e1n\u00ed sponzorstv\u00ed t\u00fdmu F1 pro rok 2027: pro\u010d cen\u00edk zaost\u00e1v\u00e1 za startovn\u00edm ro\u0161tem<\/h2>\n<p>Mechanismus je jednoduch\u00fd. Hodnoty sponzorstv\u00ed se sjedn\u00e1vaj\u00ed ve v\u00edcelet\u00fdch smlouv\u00e1ch, stanovuj\u00ed se podle d\u0159\u00edv\u011bj\u0161\u00edch srovnateln\u00fdch dohod a znovu se vyjedn\u00e1vaj\u00ed p\u0159i prodlou\u017een\u00ed, ne pr\u016fb\u011b\u017en\u011b; tuto strukturu vysv\u011btluje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-hlavni-znacky-v-roce-2026-prechazeji-z-jednoletych-na-trilete-sponzorske-smlouvy-v-motoristickem-sportu\/\">k v\u00edcelet\u00fdm sponzorsk\u00fdm smlouv\u00e1m v motorsportu<\/a>. V b\u011b\u017en\u00e9m roce se proto cen\u00edk pohybuje zhruba jednu sezonu za po\u0159ad\u00edm sil. Po zm\u011bn\u011b pravidel zaost\u00e1v\u00e1 je\u0161t\u011b v\u00edc, proto\u017ee nov\u00e1 pravidla znehodnot\u00ed v\u0161echny srovn\u00e1vac\u00ed hodnoty najednou.<\/p>\n<p>Co s t\u00edm m\u00e1 kupuj\u00edc\u00ed ud\u011blat p\u0159i vyjedn\u00e1v\u00e1n\u00ed o sponzorstv\u00ed t\u00fdmu F1 na rok 2027?<\/p>\n<p>U \u0161pi\u010dkov\u00e9ho t\u00fdmu lze p\u0159ir\u00e1\u017eku obh\u00e1jit publikem a hodnotou zna\u010dky, ale m\u011bla by se pom\u011b\u0159ovat se sou\u010dasnou v\u00fdkonnost\u00ed. Zna\u010dka, kter\u00e1 plat\u00ed n\u00e1sobek stanoven\u00fd v p\u0159edchoz\u00ed \u00e9\u0159e, by se m\u011bla pt\u00e1t, co kupuje, co po\u0159ad\u00ed neukazuje.<\/p>\n<p>U st\u0159edu pole je te\u010f chv\u00edle, kdy je vyjedn\u00e1vac\u00ed s\u00edla nejv\u011bt\u0161\u00ed. T\u00fdmy, kter\u00e9 si s nov\u00fdmi pravidly polep\u0161ily, je\u0161t\u011b neupravily sv\u00e9 ceny, a ty, kter\u00e9 ztratily, maj\u00ed siln\u00fd d\u016fvod zaplnit sv\u00e9 vozy. Zna\u010dka, kter\u00e1 p\u0159ijde s daty o v\u00fdkonnosti z prob\u00edhaj\u00edc\u00ed sezony m\u00edsto hodnot lo\u0148sk\u00fdch smluv, vyjedn\u00e1v\u00e1 ze siln\u011bj\u0161\u00ed pozice, ne\u017e t\u00fdm o\u010dek\u00e1v\u00e1.<\/p>\n<p>U nov\u00e1\u010dka je argument r\u016fstu hodnoty nejsiln\u011bj\u0161\u00ed, dokud neexistuje sout\u011b\u017en\u00ed historie, a s ka\u017edou dal\u0161\u00ed sezonou sl\u00e1bne.<\/p>\n<p>Pak je tu kalend\u00e1\u0159. Sponzorsk\u00e9 smlouvy s t\u00fdmy F1 na rok 2027 se vyjedn\u00e1vaj\u00ed na podzim p\u0159ed sezonou, tak\u017ee okno pro vyu\u017eit\u00ed t\u00e9to anal\u00fdzy je kr\u00e1tk\u00e9 a zav\u00edr\u00e1 se, jak t\u00fdmy b\u011bhem zimy uzav\u00edraj\u00ed sv\u00e1 portfolia. P\u0159\u00edle\u017eitosti ke sponzorstv\u00ed ve F1, kter\u00e9 v \u0159\u00edjnu vypadaj\u00ed otev\u0159en\u00e9, mohou b\u00fdt v \u00fanoru pry\u010d, a jedn\u00e1n\u00ed o roce 2027, kter\u00e9 za\u010dne a\u017e v nov\u00e9m roce, obvykle za\u010d\u00edn\u00e1 t\u00edm, co zbylo.<\/p>\n<p>Jedna v\u00fdhrada k \u00fadaj\u016fm. V\u0161echna po\u0159ad\u00ed v tomto pr\u016fvodci odpov\u00eddaj\u00ed stavu po 17. z\u00e1vod\u011b sezony 2026, Velk\u00e9 cen\u011b Singapuru, kdy zb\u00fdv\u00e1 odjet je\u0161t\u011b \u0161est z\u00e1vod\u016f; kone\u010dn\u00e9 po\u0159ad\u00ed se m\u016f\u017ee li\u0161it a ka\u017ed\u00e9 zde uveden\u00e9 \u010d\u00edslo je t\u0159eba znovu ov\u011b\u0159it podle po\u0159ad\u00ed platn\u00e9ho v den, kdy se smlouva oce\u0148uje.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Kter\u00e1 \u00farove\u0148 je pro v\u00e1s ta prav\u00e1?<\/strong>Odpov\u00edme d\u0159\u00edv, ne\u017e ot\u00e1zku zar\u00e1muje prezentace n\u011bkter\u00e9ho t\u00fdmu.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: wrap; margin: 10px;\">Sv\u011b\u0159te sv\u00e1 sponzorstv\u00ed konzultantovi sportovn\u00edho marketingu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Kter\u00e1 \u00farove\u0148 t\u00fdm\u016f F1 odpov\u00edd\u00e1 va\u0161emu c\u00edli: rozhodovac\u00ed tabulka pro rok 2027<\/h2>\n<p>Tabulka p\u0159i\u0159azuje ka\u017ed\u00e9mu c\u00edli \u00farove\u0148 spolu s omezen\u00edm a podm\u00ednkou, kter\u00e1 by odpov\u011b\u010f zm\u011bnila. Pou\u017eijte ji k rozhodnut\u00ed, kter\u00fd t\u00fdm F1 sponzorovat, d\u0159\u00edv, ne\u017e se na stole objev\u00ed cen\u00edk.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>C\u00edl<\/b><\/td>\n<td><b>Nejvhodn\u011bj\u0161\u00ed \u00farove\u0148<\/b><\/td>\n<td><b>Co skute\u010dn\u011b kupujete<\/b><\/td>\n<td><b>Omezen\u00ed<\/b><\/td>\n<td><b>Co by zm\u011bnilo odpov\u011b\u010f<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zaru\u010den\u00e1 p\u0159\u00edtomnost v p\u0159enosech bez ohledu na pr\u016fb\u011bh sezony<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0160pi\u010dkov\u00fd t\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jist\u00fd vys\u00edlac\u00ed \u010das a portfolio partner\u016f slo\u017een\u00e9 z velk\u00fdch zna\u010dek<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dostupnost ve va\u0161em oboru, ne rozpo\u010det<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dal\u0161\u00ed propad formy \u0161pi\u010dkov\u00e9ho t\u00fdmu s nov\u00fdmi pravidly<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Maxim\u00e1ln\u00ed vyjedn\u00e1vac\u00ed s\u00edla v oblasti pr\u00e1v a aktivace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">St\u0159ed pole<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Podm\u00ednky exkluzivity, hospitality a obsahu, kter\u00e9 jsou na \u0161pici pevn\u011b dan\u00e9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">V\u00fdrazn\u011b ni\u017e\u0161\u00ed a prom\u011bnliv\u011bj\u0161\u00ed expozice<\/span><\/td>\n<td><span style=\"font-weight: 400;\">St\u0159ed pole, kter\u00fd se znovu p\u0159ibl\u00ed\u017e\u00ed k vedouc\u00edm t\u00fdm\u016fm<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pozice, kter\u00e1 poroste na hodnot\u011b, m\u00edsto pozice, kter\u00e1 p\u0159inese v\u00fdsledek hned<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nov\u00e1\u010dek<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jedin\u00e9 voln\u00e9 m\u00edsto titul\u00e1rn\u00edho sponzora na ro\u0161tu a portfolio budovan\u00e9 od nuly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u017d\u00e1dn\u00e1 sout\u011b\u017en\u00ed historie, o kterou by se dala op\u0159\u00edt cena<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nov\u00e1\u010dek, kter\u00fd najde formu, a v tu chv\u00edli vstupn\u00ed cena stoupne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">P\u0159\u00edstup B2B k dal\u0161\u00edm velk\u00fdm partner\u016fm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0160pi\u010dkov\u00fd t\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u00ed\u0165 partner\u016f, do zna\u010dn\u00e9 m\u00edry nez\u00e1visl\u00e1 na v\u00fdsledc\u00edch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stejn\u00e9 omezen\u00ed dostupnosti<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm ze st\u0159edu pole, kter\u00fd sestav\u00ed srovnateln\u00e9 portfolio<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vstup do F1 b\u011bhem sezony 2027 m\u00edsto \u010dek\u00e1n\u00ed na dal\u0161\u00ed cyklus<\/span><\/td>\n<td><span style=\"font-weight: 400;\">St\u0159ed pole nebo nov\u00e1\u010dek<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jedin\u00e9 \u00farovn\u011b s re\u00e1lnou dostupnost\u00ed v kr\u00e1tk\u00e9m horizontu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sm\u00ed\u0159it se s men\u0161\u00ed jistotou<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Partner n\u011bkter\u00e9ho z vedouc\u00edch t\u00fdm\u016f, kter\u00fd smlouvu neprodlou\u017e\u00ed<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>M\u011b\u0159\u00edtkem je sou\u010dasnost, ne rok 2024.<\/strong>\u00darovn\u011b oce\u0148ujeme podle aktu\u00e1ln\u00ed v\u00fdkonnosti, ne podle lo\u0148sk\u00fdch smluv.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed F1<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Startovn\u00ed ro\u0161t se p\u0159eskupil. Cen\u00edk to zat\u00edm nedohnal.<\/h2>\n<p>Ve v\u011bt\u0161in\u011b sezon je rozhodnut\u00ed, kter\u00fd t\u00fdm F1 sponzorovat, prost\u00fdm kompromisem mezi n\u00e1klady a jistotou. Rok 2027 nen\u00ed b\u011b\u017en\u00e1 sezona. Nov\u00e1 pravidla p\u0159eru\u0161ila vazbu mezi oboj\u00edm nejm\u00e9n\u011b na jeden cyklus vyjedn\u00e1v\u00e1n\u00ed a vyd\u011blaj\u00ed na tom zna\u010dky, kter\u00e9 budou pom\u011b\u0159ovat to, co t\u00fdmy p\u0159in\u00e1\u0161ej\u00ed dnes, ne to, kolik d\u0159\u00edve st\u00e1ly srovnateln\u00e9 smlouvy. Okno se m\u011b\u0159\u00ed v m\u011bs\u00edc\u00edch. RTR Sports Marketing spolupracuje s cel\u00fdm startovn\u00edm polem a nen\u00ed v\u00e1z\u00e1no na \u017e\u00e1dn\u00fd t\u00fdm, tak\u017ee na\u0161e doporu\u010den\u00ed \u00farovn\u011b nez\u00e1vis\u00ed na tom, \u010d\u00ed plochy je pot\u0159eba vyprodat.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Okno se zav\u00edr\u00e1 v \u00fanoru.<\/strong>\u0158ekn\u011bte n\u00e1m sv\u016fj obor a my v\u00e1m \u0159ekneme, co je je\u0161t\u011b voln\u00e9.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chci se st\u00e1t sponzorem<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dky, kter\u00e9 pl\u00e1nuj\u00ed rok 2027, vyjedn\u00e1vaj\u00ed prvn\u00ed podzim po nejv\u011bt\u0161\u00ed zm\u011bn\u011b pravidel za posledn\u00ed desetilet\u00ed. Po\u0159ad\u00ed sil, do kter\u00e9ho investuj\u00ed, je star\u00e9 sotva jednu sezonu, a obchodn\u00ed ceny, kter\u00e9 se k n\u011bmu v\u00e1\u017eou, jsou je\u0161t\u011b star\u0161\u00ed. Pr\u00e1v\u011b tento nesoulad je skute\u010dn\u00fdm kontextem ka\u017ed\u00e9ho rozhodnut\u00ed o sponzorstv\u00ed t\u00fdmu ve F1 na rok 2027 i ka\u017ed\u00e9 \u00favahy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":359745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-359923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kter\u00fd t\u00fdm F1 sponzorovat v roce 2027? 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