{"id":359948,"date":"2026-10-15T16:50:19","date_gmt":"2026-10-15T14:50:19","guid":{"rendered":"https:\/\/rtrsports.com\/?p=359948"},"modified":"2026-10-15T19:32:18","modified_gmt":"2026-10-15T17:32:18","slug":"sponzoring-f1-jeden-zavod-nebo-cela-sezona","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-f1-jeden-zavod-nebo-cela-sezona\/","title":{"rendered":"Sponzorstv\u00ed jednoho z\u00e1vodu, \u010d\u00e1sti sezony, nebo cel\u00e9 sezony F1? Jak zvolit rozsah"},"content":{"rendered":"<p>Tahle ot\u00e1zka zazn\u00ed t\u00e9m\u011b\u0159 na ka\u017ed\u00e9 prvn\u00ed sch\u016fzce a p\u0159edpokl\u00e1d\u00e1 model, kter\u00fd Formule 1 nepou\u017e\u00edv\u00e1. Ve v\u011bt\u0161in\u011b americk\u00e9ho motorsportu si zna\u010dka m\u016f\u017ee koupit jeden z\u00e1vod. Sponzoring F1 takhle nefunguje, alespo\u0148 ne u t\u00fdm\u016f. Sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1 je proto sp\u00ed\u0161 nedorozum\u011bn\u00ed ne\u017e produkt a u\u017eite\u010dn\u00e1 pr\u00e1ce spo\u010d\u00edv\u00e1 v tom, nahradit ho n\u011b\u010d\u00edm, co skute\u010dn\u011b existuje. Tento pr\u016fvodce vysv\u011btluje, co F1 doopravdy prod\u00e1v\u00e1, pro\u010d na \u00farovni t\u00fdm\u016f mo\u017enost jedin\u00e9ho z\u00e1vodu neexistuje, jak\u00e9 formy krat\u0161\u00ed ne\u017e sezona existuj\u00ed a kdo je prod\u00e1v\u00e1, a co d\u011blat, kdy\u017e je cel\u00e1 sezona mimo dosah. Jedno vymezen\u00ed: jde tu o to, kolik z jedn\u00e9 sezony si lze koupit. Na kolik sezon se zav\u00e1zat, rozeb\u00edr\u00e1 n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-hlavni-znacky-v-roce-2026-prechazeji-z-jednoletych-na-trilete-sponzorske-smlouvy-v-motoristickem-sportu\/\">k v\u00edcelet\u00fdm sponzorsk\u00fdm smlouv\u00e1m v motorsportu<\/a> a v\u0161echny ceny najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">po n\u00e1kladech na sponzorstv\u00ed ve F1<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Ve zkratce<\/strong><\/p><ul><li><strong>Kr\u00e1tk\u00e1 odpov\u011b\u010f.<\/strong> T\u00fdmy neprod\u00e1vaj\u00ed sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1 na \u00farovni hlavn\u00edho sponzora. Jednotkou je sezona a v\u00edcelet\u00e9 minim\u00e1ln\u00ed z\u00e1vazky jsou standardem.<\/li><li><strong>Pro\u010d.<\/strong> Kontinuita livreje, oborov\u00e1 exkluzivita prod\u00e1van\u00e1 nap\u0159\u00ed\u010d cel\u00fdm portfoliem partner\u016f a pravidlo, podle n\u011bho\u017e ka\u017ed\u00e1 v\u00fdznamn\u00e1 zm\u011bna livreje b\u011bhem sezony vy\u017eaduje souhlas FIA a Formule 1.<\/li><li><strong>P\u0159ir\u00e1\u017eka jako d\u016fkaz.<\/strong> Tam, kde t\u00fdm v\u016fbec podep\u00ed\u0161e smlouvu na jedinou sezonu, srovn\u00e1vac\u00ed \u00fadaje RTR uv\u00e1d\u011bj\u00ed p\u0159ir\u00e1\u017eku na z\u00e1vod zhruba 15\u201330 % oproti stejn\u00fdm ploch\u00e1m v r\u00e1mci t\u0159\u00edlet\u00e9 smlouvy.<\/li><li><strong>Jak\u00e9 formy krat\u0161\u00ed ne\u017e sezona existuj\u00ed?<\/strong> Virtu\u00e1ln\u00ed reklama ve F1 vymezen\u00e1 podle \u00fazem\u00ed vys\u00edl\u00e1n\u00ed, pr\u00e1va k akci kupovan\u00e1 od promot\u00e9ra nebo od Formule 1 a hospitality pro jednotliv\u00e9 akce: t\u0159i r\u016fzn\u00e9 produkty od r\u016fzn\u00fdch prodejc\u016f.<\/li><li><strong>Obvykle spr\u00e1vn\u00e1 odpov\u011b\u010f.<\/strong> Celosezonn\u00ed sponzorstv\u00ed ve F1 s men\u0161\u00ed pozic\u00ed v\u00edt\u011bz\u00ed nad v\u011bt\u0161\u00ed pozic\u00ed po \u010d\u00e1st kalend\u00e1\u0159e.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Rozsah sponzorstv\u00ed ve F1: co t\u00fdmy skute\u010dn\u011b prod\u00e1vaj\u00ed a pro\u010d je jednotkou sezona<\/h2>\n<p>Zna\u010dka si nem\u016f\u017ee koupit jedin\u00fd z\u00e1vod sponzorstv\u00ed t\u00fdmu F1 tak, jak to jde ve v\u011bt\u0161in\u011b americk\u00fdch s\u00e9ri\u00ed. T\u00fdmy F1 prod\u00e1vaj\u00ed pozice na celou sezonu ve v\u00edcelet\u00fdch smlouv\u00e1ch a v\u016fz nese od prvn\u00edho do posledn\u00edho z\u00e1vodu stejnou obchodn\u00ed identitu. To je oprava, kv\u016fli kter\u00e9 tato str\u00e1nka vznikla, a d\u016fvod, pro\u010d sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1 jen z\u0159\u00eddka p\u0159e\u017eije prvn\u00ed telefon\u00e1t s t\u00fdmem.<\/p>\n<p>N\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti vysv\u011btluj\u00ed pro\u010d, p\u0159edstavuj\u00ed produkty krat\u0161\u00ed ne\u017e sezona, kter\u00e9 skute\u010dn\u011b existuj\u00ed, a kdo kter\u00fd z nich prod\u00e1v\u00e1, a d\u00e1vaj\u00ed praktickou odpov\u011b\u010f pro rozpo\u010det, kter\u00fd na celou sezonu v pozici, o kterou zna\u010dka stoj\u00ed, nesta\u010d\u00ed. Obecn\u011bj\u0161\u00ed mechanismy popisujeme v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-funguje-sponzoring-motoristickeho-sportu\/\">jak funguje sponzorstv\u00ed v motorsportu<\/a>.<\/p>\n<p>Po\u010d\u00edtejte s t\u00edm, \u017ee budete jednat s jinou protistranou, ne\u017e jakou jste m\u011bli na mysli. Zapojeny jsou t\u0159i: t\u00fdm, kter\u00fd prod\u00e1v\u00e1 v\u016fz a sezonu; promot\u00e9r z\u00e1vodu nebo Formule 1, kte\u0159\u00ed prod\u00e1vaj\u00ed akci; a znovu Formule 1 jako vlastn\u00edk televizn\u00edho sign\u00e1lu, kde se rozhoduje o \u00fazemn\u00edm rozsahu. Ot\u00e1zka d\u00e9lky, tedy kolik sezon, pat\u0159\u00ed na jinou str\u00e1nku; tato se t\u00fdk\u00e1 podoby jedn\u00e9 sezony.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pro\u010d t\u00fdmy F1 neprod\u00e1vaj\u00ed sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu<\/h2>\n<p>D\u016fvody jsou \u010dty\u0159i a s\u010d\u00edtaj\u00ed se. Prvn\u00ed a nejz\u00e1va\u017en\u011bj\u0161\u00ed je kontinuita livreje. Obchodn\u00ed identita vozu F1 je aktivum na celou sezonu a t\u00fdmy chr\u00e1n\u00ed rozpoznatelnost, za kterou jejich st\u00e1vaj\u00edc\u00ed partne\u0159i zaplatili. V\u016fz, kter\u00fd by m\u011bnil hlavn\u00ed zna\u010dku ze z\u00e1vodu na z\u00e1vod, by znehodnotil ka\u017edou pozici na n\u011bm, a proto se p\u0159ehled titul\u00e1rn\u00edch sponzor\u016f v na\u0161em pr\u016fvodci po <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">sponzorech F1<\/a> \u010dte jako seznam celosezonn\u00edch identit, nikoli jako rotace.<\/p>\n<p>Druh\u00fdm je oborov\u00e1 exkluzivita. Exkluzivita se prod\u00e1v\u00e1 nap\u0159\u00ed\u010d cel\u00fdm portfoliem partner\u016f a na ur\u010ditou dobu. T\u00fdm nem\u016f\u017ee sl\u00edbit obor jedn\u00e9 zna\u010dce na \u010dty\u0159i z\u00e1vody a jin\u00e9 na zbytek sezony, ani\u017e by poru\u0161il to, co u\u017e prodal, a st\u00e1vaj\u00edc\u00ed partner, kter\u00fd dan\u00fd obor dr\u017e\u00ed, by to nep\u0159ijal.<\/p>\n<p>T\u0159et\u00edm je ekonomika portfolia. T\u00fdmy stav\u00ed rozpo\u010dty na zasmluvn\u011bn\u00fdch v\u00edcelet\u00fdch p\u0159\u00edjmech, a tato logika zes\u00edlila od zaveden\u00ed rozpo\u010dtov\u00e9ho stropu v roce 2021. Rozdroben\u00ed kalend\u00e1\u0159e vytv\u00e1\u0159\u00ed obchodn\u00ed n\u00e1klady a riziko pl\u00e1nov\u00e1n\u00ed za men\u0161\u00ed celkovou \u010d\u00e1stku, tak\u017ee na v\u0161ech \u00farovn\u00edch t\u00fdmu p\u016fsob\u00ed motivace proti sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1.<\/p>\n<p>\u010ctvrt\u00fdm je regula\u010dn\u00ed a provozn\u00ed t\u0159en\u00ed. Jednor\u00e1zov\u00e1 speci\u00e1ln\u00ed livrej nen\u00ed prost\u00fdm obchodn\u00edm rozhodnut\u00edm. Podle sportovn\u00edch pravidel vy\u017eaduje ka\u017ed\u00e1 v\u00fdznamn\u00e1 zm\u011bna livreje b\u011bhem \u0161ampion\u00e1tu souhlas FIA i dr\u017eitele obchodn\u00edch pr\u00e1v: McLaren \u017e\u00e1dal o oboj\u00ed, ne\u017e v roce 2021 v Monaku vyjel s livrej\u00ed Gulf, a nav\u00edc pot\u0159eboval souhlas sv\u00fdch dal\u0161\u00edch partner\u016f. Speci\u00e1ln\u00ed livreje jsou od t\u00e9 doby \u010dast\u011bj\u0161\u00ed, z\u016fst\u00e1vaj\u00ed ale v\u00fdjimkami uspo\u0159\u00e1dan\u00fdmi kolem st\u00e1vaj\u00edc\u00edch partnerstv\u00ed, ne produktem prod\u00e1van\u00fdm nov\u00e1\u010dk\u016fm.<\/p>\n<p>Pro \u010dten\u00e1\u0159e z americk\u00e9ho trhu je tento kontrast podstatn\u00fd. T\u00fdmy NASCAR skute\u010dn\u011b prod\u00e1vaj\u00ed z\u00e1vod po z\u00e1vodu, a proto zna\u010dka z tohoto prost\u0159ed\u00ed takovou mo\u017enost o\u010dek\u00e1v\u00e1; pod\u00edvejte se, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/\">jak na stejnou ot\u00e1zku odpov\u00edd\u00e1 NASCAR<\/a>. Rozd\u00edl je struktur\u00e1ln\u00ed, nejde o to vyjedn\u00e1vat tvrd\u011bji.<\/p>\n<p>Poctiv\u00e1 v\u00fdhrada: je to pevn\u00e9 obecn\u00e9 pravidlo, ne absolutn\u00ed. Individu\u00e1ln\u00ed ujedn\u00e1n\u00ed existuj\u00ed, jsou to ale vyjednan\u00e9 v\u00fdjimky pro st\u00e1vaj\u00edc\u00ed partnery, ne polo\u017eka z nab\u00eddky pro kupce celosezonn\u00edho sponzorstv\u00ed ve F1 nebo pro nov\u00e1\u010dky.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">Sponzor\u016f McLaren F1 2026: Kompletn\u00ed Portfolio Partner\u016f a Pr\u016fvodce Sponzorectv\u00edm<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Co koupit m\u00edsto toho, kdy\u017e je cel\u00e1 sezona F1 mimo dosah<\/h2>\n<p>U\u017eite\u010dn\u00e1 ot\u00e1zka nezn\u00ed, jak m\u00e1lo kalend\u00e1\u0159e lze koupit. Zn\u00ed, kter\u00fd produkt v\u00e1m d\u00e1 pokryt\u00ed, kter\u00e9 skute\u010dn\u011b pot\u0159ebujete. Zna\u010dka, kter\u00e1 \u017e\u00e1d\u00e1 o \u0161est z\u00e1vod\u016f, obvykle \u017e\u00e1d\u00e1 o n\u011bco konkr\u00e9tn\u011bj\u0161\u00edho: p\u0159\u00edtomnost na t\u0159ech trz\u00edch, jednu presti\u017en\u00ed akci nebo program pro klienty b\u011bhem n\u011bkolika v\u00edkend\u016f. V\u0161echno z toho ve F1 existuje, nic z toho ale nen\u00ed v\u00fdsekem sezony t\u00fdmu a ka\u017ed\u00e9 prod\u00e1v\u00e1 jin\u00e1 protistrana. T\u0159i n\u00ed\u017ee uveden\u00e9 produkty jsou realistick\u00e9 sponzorsk\u00e9 bal\u00ed\u010dky ve F1 pro zna\u010dku v takov\u00e9 situaci a nejsou vz\u00e1jemn\u011b zam\u011bniteln\u00e9: jeden vymezuje rozsah podle \u00fazem\u00ed, druh\u00fd podle akce a t\u0159et\u00ed podle seznamu host\u016f.<\/p>\n<p>&nbsp;<\/p>\n<h3>Virtu\u00e1ln\u00ed reklama ve F1: kupovat rozsah podle \u00fazem\u00ed, ne podle z\u00e1vodu<\/h3>\n<p>Je to mechanismus, kter\u00fdm se t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd obsah psan\u00fd z pohledu zna\u010dek nezab\u00fdv\u00e1, a to nejbli\u017e\u0161\u00ed skute\u010dn\u011b \u010d\u00e1ste\u010dn\u00e9mu rozsahu, co F1 nab\u00edz\u00ed. Formule 1 sama vyr\u00e1b\u00ed mezin\u00e1rodn\u00ed televizn\u00ed sign\u00e1l a virtu\u00e1ln\u00ed reklama ve F1 tuto kontrolu vyu\u017e\u00edv\u00e1 k tomu, aby digit\u00e1ln\u011b vkl\u00e1dala zna\u010dky do p\u0159enosu: jedna zna\u010dka se m\u016f\u017ee objevit ve vys\u00edl\u00e1n\u00ed na jednom \u00fazem\u00ed, zat\u00edmco na jin\u00e9m se objev\u00ed jin\u00e1, bez jak\u00e9koli fyzick\u00e9 zm\u011bny na okruhu. Technologie virtu\u00e1ln\u00edho nahrazov\u00e1n\u00ed od dodavatel\u016f, jako je Supponor, se ve Formuli 1 pou\u017e\u00edv\u00e1, stejn\u011b jako v jin\u00fdch sportech.<\/p>\n<p>Na ot\u00e1zku rozsahu odpov\u00edd\u00e1 l\u00e9pe ne\u017e \u010d\u00e1ste\u010dn\u00fd kalend\u00e1\u0159, proto\u017ee vymezuje podle trhu, ne podle data. Zna\u010dka, kter\u00e1 prod\u00e1v\u00e1 ve t\u0159ech zem\u00edch, ve skute\u010dnosti nikdy necht\u011bla \u0161est z\u00e1vod\u016f; cht\u011bla neplatit za zbytek sv\u011bta. Proto\u017ee se prod\u00e1v\u00e1 jako \u00fazemn\u00ed, nikoli glob\u00e1ln\u00ed produkt, stoj\u00ed zlomek celosv\u011btov\u00e9ho n\u00e1kupu a Formule 1 d\u00edky n\u00ed vybudovala \u00farove\u0148 region\u00e1ln\u00edch partner\u016f, cestu k <a href=\"https:\/\/rtrsports.com\/cs\/blog\/oficialni-partneri-formule-1\/\">n\u00e1kupu pr\u00e1v k mistrovstv\u00ed omezen\u00fdch na jedno \u00fazem\u00ed<\/a>.<\/p>\n<p>Jedna oprava roz\u0161\u00ed\u0159en\u00e9 p\u0159edstavy: ve F1 tyto plochy prod\u00e1v\u00e1 Formule 1 na ploch\u00e1ch u trati a v p\u0159enosu, ne t\u00fdmy na voze, proto\u017ee \u017e\u00e1dn\u00fd t\u00fdm sign\u00e1l neovl\u00e1d\u00e1. Omezen\u00ed je t\u0159eba \u0159\u00edct jasn\u011b. Zna\u010dka nen\u00ed vid\u011bt na okruhu, neobjevuje se na fotografi\u00edch ani v redak\u010dn\u00edch sn\u00edmc\u00edch a nem\u00e1 pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed ani hospitality, pokud se nevyjednaj\u00ed zvl\u00e1\u0161\u0165.<\/p>\n<p>&nbsp;<\/p>\n<h3>Pr\u00e1va k akci a hospitality: skute\u010dn\u00e9 mo\u017enosti na jeden z\u00e1vod, kupovan\u00e9 od n\u011bkoho jin\u00e9ho<\/h3>\n<p>N\u011bkter\u00e9 produkty se skute\u010dn\u011b v\u00e1\u017eou k jednotliv\u00e9 akci a prakticky jde o to, kdo je prod\u00e1v\u00e1.<\/p>\n<p>Sponzorstv\u00ed z\u00e1vodu: Velkou cenu lze sponzorovat jako akci, koupenou od promot\u00e9ra z\u00e1vodu, nebo u podnik\u016f, kter\u00e9 po\u0159\u00e1d\u00e1 sama Formule 1, p\u0159\u00edmo od Formule 1. Je to skute\u010dn\u00e1 mo\u017enost na jeden z\u00e1vod; jen to nen\u00ed smlouva s t\u00fdmem. Abyste pochopili, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-las-vegas-grand-prix-f1s-biggest-boldest-move\/\">jak funguje n\u00e1kup Velk\u00e9 ceny jako akce<\/a>, nejjasn\u011bj\u0161\u00edm p\u0159\u00edkladem je Las Vegas, proto\u017ee Formule 1 tuto akci sama vytvo\u0159ila a sama ji provozuje.<\/p>\n<p>Hospitality: programy v paddocku a v apartm\u00e1nech se prod\u00e1vaj\u00ed po jednotliv\u00fdch akc\u00edch a za\u010d\u00ednaj\u00ed hluboko pod jak\u00fdmkoli poplatkem za pr\u00e1va t\u00fdmu, co\u017e z nich d\u011bl\u00e1 nejdostupn\u011bj\u0161\u00ed formu p\u0159\u00edtomnosti na jednom z\u00e1vod\u011b. D\u00e1vaj\u00ed p\u0159\u00edstup, ne expozici. Cenov\u00e1 rozp\u011bt\u00ed najdete v na\u0161em rozboru toho, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">kolik doopravdy stoj\u00ed hospitality na jednu akci<\/a>.<\/p>\n<p>Jednor\u00e1zov\u00e9 aktivace se speci\u00e1ln\u00ed livrej\u00ed: existuj\u00ed a jsou \u010dast\u011bj\u0161\u00ed, t\u00e9m\u011b\u0159 v\u017edy ale jde o st\u00e1vaj\u00edc\u00ed partnery, kte\u0159\u00ed cht\u011bj\u00ed v\u00fdrazn\u011bj\u0161\u00ed moment na dom\u00e1c\u00edm z\u00e1vod\u011b nebo na presti\u017en\u00edm podniku, ne o nov\u00e9 zna\u010dky kupuj\u00edc\u00ed jedin\u00e9 vystoupen\u00ed. Berte je jako pr\u00e1vo na aktivaci, kter\u00e9 se vyjedn\u00e1v\u00e1 v r\u00e1mci celosezonn\u00ed smlouvy, ne jako vstupn\u00ed bod.<\/p>\n<p>Spole\u010dn\u00e9 omezen\u00ed: \u017e\u00e1dn\u00e1 z t\u011bchto t\u0159\u00ed mo\u017enost\u00ed ned\u00e1v\u00e1 celosezonn\u00ed p\u0159\u00edtomnost na voze, kterou m\u011bl \u010dten\u00e1\u0159 nejsp\u00ed\u0161 na mysli.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">N\u00e1klady na sponzoring F1 v roce 2026: kolik stoj\u00ed sponzorovat t\u00fdm Formule 1?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h3>Odpov\u011b\u010f, kterou by m\u011bla zvolit v\u011bt\u0161ina zna\u010dek: men\u0161\u00ed pozice po celou sezonu<\/h3>\n<p>Kdy\u017e rozpo\u010det nepokryje po celou sezonu pozici, o kterou zna\u010dka stoj\u00ed, instinkt vel\u00ed pozici ponechat a zkr\u00e1tit kalend\u00e1\u0159. Ve F1 je mo\u017en\u00fd opa\u010dn\u00fd tah: ponechat kalend\u00e1\u0159 a vz\u00edt men\u0161\u00ed pozici.<\/p>\n<p>D\u016fvody jsou t\u0159i. \u00darove\u0148 p\u0159idru\u017een\u00e9ho sponzora je skute\u010dn\u00fd celosezonn\u00ed produkt se skute\u010dnou vstupn\u00ed hranic\u00ed, popsan\u00fd v na\u0161em pr\u016fvodci po <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">typech sponzorstv\u00ed v motorsportu<\/a>, tak\u017ee existuje tam, kde mo\u017enost \u010d\u00e1ste\u010dn\u00e9ho kalend\u00e1\u0159e neexistuje. Celosezonn\u00ed p\u0159\u00edtomnost se s\u010d\u00edt\u00e1: rozpoznatelnost, redak\u010dn\u00ed sn\u00edmky, pr\u00e1va k obsahu i hospitality se b\u011bhem roku hromad\u00ed zp\u016fsobem, kter\u00fd \u00fatr\u017eek nedok\u00e1\u017ee napodobit. A pozice p\u0159idru\u017een\u00e9ho sponzora buduje vztah a historii spolupr\u00e1ce, d\u00edky nim\u017e lze p\u0159i prodlou\u017een\u00ed vyjednat v\u011bt\u0161\u00ed pozici, a pr\u00e1v\u011b tak v\u011bt\u0161ina zna\u010dek skute\u010dn\u011b stoup\u00e1 po \u017eeb\u0159\u00ed\u010dku sponzorsk\u00fdch bal\u00ed\u010dk\u016f ve F1.<\/p>\n<p>Kompromis je t\u0159eba pojmenovat poctiv\u011b. Men\u0161\u00ed plocha p\u0159in\u00e1\u0161\u00ed men\u0161\u00ed expozici na z\u00e1vod a na voze ze st\u0159edu pole m\u016f\u017ee p\u0159in\u00e1\u0161et v\u00fdrazn\u011b men\u0161\u00ed. Celosezonn\u00ed sponzorstv\u00ed ve F1 ve spr\u00e1vn\u00e9 velikosti je ale produkt, kter\u00fd v\u00e1m t\u00fdm prod\u00e1; velk\u00e1 pozice na \u010d\u00e1st roku obvykle ne.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">Maximalizace n\u00e1vratnosti investic do sponzorstv\u00ed v motoristick\u00e9m sportu: Strategick\u00fd pr\u016fvodce<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Cel\u00e1 sezona jako v\u00fdchoz\u00ed volba: co prozrazuje p\u0159ir\u00e1\u017eka za jedinou sezonu<\/h2>\n<p>D\u016fkaz je v cenov\u00e9 k\u0159ivce. V\u011bt\u0161ina t\u00fdm\u016f F1 vy\u017eaduje v\u00edcelet\u00e9 z\u00e1vazky: n\u00e1\u0161 pr\u016fvodce po n\u00e1kladech na sponzorstv\u00ed ve F1 uv\u00e1d\u00ed jako minimum dv\u011b sezony t\u00e9m\u011b\u0159 u v\u0161ech t\u00fdm\u016f a na \u00farovni hlavn\u00edho a titul\u00e1rn\u00edho sponzora jsou normou t\u0159\u00edlet\u00e9 minim\u00e1ln\u00ed z\u00e1vazky. Tam, kde t\u00fdm v\u016fbec podep\u00ed\u0161e smlouvu na jedinou sezonu, v\u011bt\u0161inou na \u00farovni p\u0159idru\u017een\u00e9ho sponzora a technick\u00e9ho dodavatele, srovn\u00e1vac\u00ed \u00fadaje RTR uv\u00e1d\u011bj\u00ed p\u0159ir\u00e1\u017eku na z\u00e1vod zhruba 15\u201330 % oproti stejn\u00fdm ploch\u00e1m v r\u00e1mci t\u0159\u00edlet\u00e9 smlouvy. Je to orienta\u010dn\u00ed \u00fadaj z na\u0161\u00ed vlastn\u00ed pr\u00e1ce na trhu, ne zve\u0159ejn\u011bn\u00fd tarif.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Tyto srovn\u00e1vac\u00ed \u00fadaje jsou na\u0161e vlastn\u00ed data.<\/strong>Vych\u00e1zej\u00ed ze smluv, kter\u00e9 jsme vyjednali, ne ze zve\u0159ejn\u011bn\u00fdch cen\u00edk\u016f.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<p>Tento z\u00e1v\u011br je t\u0159eba \u010d\u00edst pozorn\u011b. Pokud u\u017e nejkrat\u0161\u00ed dostupn\u00e1 doba nese p\u0159ir\u00e1\u017eku takov\u00e9 v\u00fd\u0161e, cenov\u00e1 k\u0159ivka zna\u010dce p\u0159esn\u011b \u0159\u00edk\u00e1, jak vysoko si t\u00fdmy cen\u00ed z\u00e1vazku. Prot\u00e1hnout tuto k\u0159ivku pod jednu sezonu nevede k jedn\u00e1n\u00ed o slev\u011b. Vede k rozhovoru o produktu, kter\u00fd nen\u00ed v reg\u00e1lu, a to je skute\u010dn\u00e1 odpov\u011b\u010f pro ka\u017ed\u00e9ho, kdo se st\u00e1le pt\u00e1 na sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1.<\/p>\n<p>Z toho plynou t\u0159i praktick\u00e9 kroky. Zaprv\u00e9, berte mo\u017enost jedin\u00e9 sezony jako skute\u010dnou kr\u00e1tkodobou volbu ve F1 a porovnejte jej\u00ed cenu s t\u0159\u00edletou smlouvou d\u0159\u00edv, ne\u017e budete p\u0159edpokl\u00e1dat, \u017ee je to levn\u011bj\u0161\u00ed cesta; na jak\u00e9mkoli horizontu del\u0161\u00edm ne\u017e rok obvykle nen\u00ed. Zadruh\u00e9, \u017e\u00e1dejte v\u00edceletou sazbu, i kdy\u017e se zna\u010dka hodl\u00e1 zav\u00e1zat jen na jednu sezonu, proto\u017ee ta stanov\u00ed m\u011b\u0159\u00edtko pro v\u0161echno ostatn\u00ed ve vyjedn\u00e1v\u00e1n\u00ed. Zat\u0159et\u00ed, pojmenujte p\u0159ir\u00e1\u017eku t\u00edm, \u010d\u00edm je: cenou za flexibilitu. Vyplat\u00ed se ji zaplatit, kdy\u017e zna\u010dka tento sport skute\u010dn\u011b testuje, a vyplat\u00ed se j\u00ed vyhnout, kdy\u017e ne.<\/p>\n<p>Ka\u017ed\u00e1 kr\u00e1tkodob\u00e1 nebo jednosezonn\u00ed smlouva stoj\u00ed a pad\u00e1 na tom, jak je seps\u00e1n seznam zasmluvn\u011bn\u00fdch z\u00e1vod\u016f a podm\u00ednky odstoupen\u00ed; z\u00e1sady popisuje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorska-smlouva-nascar-co-je-treba-zkontrolovat-pred-podpisem\/\">po klauzul\u00edch sponzorsk\u00fdch smluv v NASCAR<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>T\u0159i prodejci, jedno spr\u00e1vn\u00e9 rozhodnut\u00ed.<\/strong>V\u00edme, kterou protistranu oslovit jako prvn\u00ed, v jak\u00e9koli s\u00e9rii.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed v motorsportu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Rozhodovac\u00ed tabulka rozsahu sponzorstv\u00ed ve F1: co chcete, co koupit a kdo to prod\u00e1v\u00e1<\/h2>\n<p>Vych\u00e1zejte z toho, co skute\u010dn\u011b chcete, ne z po\u010dtu z\u00e1vod\u016f: tak se z po\u017eadavk\u016f na sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1 stanou sponzorsk\u00e9 bal\u00ed\u010dky ve F1, kter\u00e9 existuj\u00ed. Sloupec \u201eKdo to prod\u00e1v\u00e1\u201c u\u0161et\u0159\u00ed nejv\u00edc \u010dasu, proto\u017ee \u0159\u00edk\u00e1, kter\u00fd rozhovor v\u00e9st jako prvn\u00ed.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Co skute\u010dn\u011b chcete<\/b><\/td>\n<td><b>Co koupit<\/b><\/td>\n<td><b>Kdo to prod\u00e1v\u00e1<\/b><\/td>\n<td><b>Co v\u00e1m to ned\u00e1<\/b><\/td>\n<td><b>Realistick\u00e1 vstupn\u00ed \u00farove\u0148<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">P\u0159\u00edtomnost na jedn\u00e9 konkr\u00e9tn\u00ed Velk\u00e9 cen\u011b<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sponzorstv\u00ed z\u00e1vodu jako akce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Promot\u00e9r z\u00e1vodu, nebo Formule 1 u podnik\u016f, kter\u00e9 po\u0159\u00e1d\u00e1 sama<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jak\u00e9koli spojen\u00ed s t\u00fdmem nebo vozem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Li\u0161\u00ed se podle podniku<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Expozice jen ve vybran\u00fdch zem\u00edch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Virtu\u00e1ln\u00ed reklama ve F1 v televizn\u00edch sign\u00e1lech t\u011bchto zem\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Formule 1 prost\u0159ednictv\u00edm \u00farovn\u011b region\u00e1ln\u00edch partner\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159\u00edtomnost na okruhu, redak\u010dn\u00ed sn\u00edmky, pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">V\u00fdrazn\u011b pod celosv\u011btov\u00fdm n\u00e1kupem<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hostit klienty na vybran\u00fdch z\u00e1vodech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hospitality pro jednotliv\u00e9 akce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm, promot\u00e9r nebo Formule 1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expozici zna\u010dky jak\u00e9hokoli druhu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nejni\u017e\u0161\u00ed vstupn\u00ed bod ze v\u0161ech mo\u017enost\u00ed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Celosezonn\u00ed p\u0159\u00edtomnost na voze s omezen\u00fdm rozpo\u010dtem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pozice p\u0159idru\u017een\u00e9ho sponzora na celou sezonu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Viditelnost na nejhodnotn\u011bj\u0161\u00edch ploch\u00e1ch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vstupn\u00ed hranice \u00farovn\u011b p\u0159idru\u017een\u00e9ho sponzora podle na\u0161eho pr\u016fvodce po \u00farovn\u00edch<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zku\u0161ebn\u00ed rok p\u0159ed z\u00e1vazkem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Smlouva na jedinou sezonu na po\u017eadovan\u00e9 \u00farovni, pokud je nab\u00edzena<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">V\u00fdhodn\u011bj\u0161\u00ed v\u00edceletou sazbu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Poplatek za \u00farove\u0148 plus orienta\u010dn\u00ed p\u0159ir\u00e1\u017eka 15\u201330 % na z\u00e1vod<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">V\u00fdrazn\u011bj\u0161\u00ed moment na jednom presti\u017en\u00edm z\u00e1vod\u011b jako st\u00e1vaj\u00edc\u00ed partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jednor\u00e1zov\u00e1 livrej nebo pr\u00e1vo na aktivaci<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm, vyjednan\u00e9 v r\u00e1mci celosezonn\u00ed smlouvy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dostupnost pro nov\u00e1\u010dka<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vyjedn\u00e1v\u00e1 se, nen\u00ed v cen\u00edku<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u0160est z\u00e1vod\u016f, nebo vlastn\u011b t\u0159i trhy?<\/strong>Nejd\u0159\u00edv zjist\u00edme, o jak\u00fd produkt v\u00e1m ve skute\u010dnosti \u0161lo.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed F1<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>F1 prod\u00e1v\u00e1 sezonu. Ot\u00e1zkou je, jak\u00fd sezonn\u00ed produkt pot\u0159ebujete.<\/h2>\n<p>Ot\u00e1zka rozsahu se obvykle klade jako ot\u00e1zka kalend\u00e1\u0159e a ve F1 se na ni odpov\u00edd\u00e1 jako na ot\u00e1zku produktu. Zna\u010dka, kter\u00e1 cht\u011bla \u0161est z\u00e1vod\u016f, obvykle cht\u011bla t\u0159i trhy, jednu akci nebo program pro klienty, a ka\u017edou z t\u011bchto v\u011bc\u00ed lze koupit v podob\u011b, kterou by kalend\u00e1\u0159n\u00ed p\u0159\u00edstup nikdy nena\u0161el. Praktick\u00fdm d\u016fsledkem je, \u017ee se protistrana m\u011bn\u00ed s produktem, a to je nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010dina promarn\u011bn\u00fdch prvn\u00edch sch\u016fzek; RTR Sports Marketing m\u00e1 p\u0159\u00edstup k cel\u00e9mu startovn\u00edmu poli a \u017e\u00e1dn\u00e9 plochy, kter\u00e9 by musela vyprodat, tak\u017ee na\u0161e doporu\u010den\u00ed m\u016f\u017ee stejn\u011b dob\u0159e zn\u00edt na men\u0161\u00ed jako na v\u011bt\u0161\u00ed pozici.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Rozpo\u010det nesta\u010d\u00ed na celou sezonu?<\/strong>\u0158ekn\u011bte n\u00e1m sv\u016fj rozpo\u010det a my v\u00e1m uk\u00e1\u017eeme produkt, kter\u00fd mu odpov\u00edd\u00e1.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chci se st\u00e1t sponzorem<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tahle ot\u00e1zka zazn\u00ed t\u00e9m\u011b\u0159 na ka\u017ed\u00e9 prvn\u00ed sch\u016fzce a p\u0159edpokl\u00e1d\u00e1 model, kter\u00fd Formule 1 nepou\u017e\u00edv\u00e1. Ve v\u011bt\u0161in\u011b americk\u00e9ho motorsportu si zna\u010dka m\u016f\u017ee koupit jeden z\u00e1vod. Sponzoring F1 takhle nefunguje, alespo\u0148 ne u t\u00fdm\u016f. Sponzorstv\u00ed jedin\u00e9ho z\u00e1vodu F1 je proto sp\u00ed\u0161 nedorozum\u011bn\u00ed ne\u017e produkt a u\u017eite\u010dn\u00e1 pr\u00e1ce spo\u010d\u00edv\u00e1 v tom, nahradit ho n\u011b\u010d\u00edm, co skute\u010dn\u011b existuje. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":359744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-359948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring F1 na jeden z\u00e1vod? Pro\u010d neexistuje<\/title>\n<meta name=\"description\" content=\"Sponzoring F1 na jedin\u00fd z\u00e1vod t\u00fdmy neprod\u00e1vaj\u00ed: prod\u00e1vaj\u00ed sezonu. 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