{"id":359973,"date":"2026-10-15T16:50:40","date_gmt":"2026-10-15T14:50:40","guid":{"rendered":"https:\/\/rtrsports.com\/?p=359973"},"modified":"2026-10-15T19:56:40","modified_gmt":"2026-10-15T17:56:40","slug":"naklady-sponzoring-f2-f3","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/naklady-sponzoring-f2-f3\/","title":{"rendered":"N\u00e1klady na sponzoring F2 a F3 v roce 2027: kolik si t\u00fdmy \u00fa\u010dtuj\u00ed a pro\u010d jedna smlouva m\u016f\u017ee pokr\u00fdt oba \u0161ampion\u00e1ty"},"content":{"rendered":"<p>V\u011bt\u0161ina zna\u010dek posuzuje juniorsk\u00e9 s\u00e9rie podle cen\u00edku uspo\u0159\u00e1dan\u00e9ho podle \u0161ampion\u00e1t\u016f: tolik za Formuli 2, tolik za Formuli 3. Paddock ale takhle neprod\u00e1v\u00e1. Prod\u00e1v\u00e1 podle organizac\u00ed a v\u011bt\u0161ina organizac\u00ed startuje v obou \u0161ampion\u00e1tech. U\u017e tato jedin\u00e1 skute\u010dnost m\u011bn\u00ed to, jak \u010d\u00edst n\u00e1klady na sponzoring F2, a m\u011bn\u00ed i to, komu zavolat jako prvn\u00edmu. Tento pr\u016fvodce oce\u0148uje juniorsk\u00fd paddock podle t\u00fdmu a podle vozu, vysv\u011btluje, co h\u00fdbe \u010d\u00e1stkou, a ukazuje, co je pro rok 2027 je\u0161t\u011b voln\u00e9. Zda jsou juniorsk\u00e9 s\u00e9rie v\u016fbec spr\u00e1vnou volbou a jak si stoj\u00ed ve srovn\u00e1n\u00ed s Formul\u00ed 1, rozeb\u00edr\u00e1me v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/\">\u010dl\u00e1nku o Formuli 2<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Ve zkratce<\/strong><\/p><ul><li><strong>Paddock prod\u00e1v\u00e1 podle organizac\u00ed, ne podle s\u00e9ri\u00ed.<\/strong> Deset z jeden\u00e1cti t\u00fdm\u016f F2 v roce 2026 nasazuje vozy i ve F3. Invicta je jedinou st\u00e1j\u00ed, kter\u00e1 jezd\u00ed jen F2, a ka\u017ed\u00fd t\u00fdm F3 startuje tak\u00e9 ve F2.<\/li><li><strong>N\u00e1sobitel.<\/strong> T\u00fdmy F2 nasazuj\u00ed dva vozy a t\u00fdmy F3 t\u0159i, tak\u017ee organizace p\u0159ihl\u00e1\u0161en\u00e1 do obou s\u00e9ri\u00ed m\u016f\u017ee zna\u010dku dostat na p\u011bt voz\u016f ve dvou \u0161ampion\u00e1tech, o v\u00edkendech, kdy ob\u011b s\u00e9rie jezd\u00ed spole\u010dn\u011b.<\/li><li><strong>Spr\u00e1vnou jednotkou jsou n\u00e1klady na v\u016fz.<\/strong> Srovn\u00e1vejte podle vozu a podle \u0161ampion\u00e1tu, ne podle s\u00e9rie, jinak budete porovn\u00e1vat nab\u00eddky, kter\u00e9 srovnateln\u00e9 nejsou.<\/li><li><strong>Co h\u00fdbe cenou?<\/strong> Konkurenceschopnost t\u00fdmu, kupovan\u00e1 plocha a jej\u00ed um\u00edst\u011bn\u00ed, po\u010det voz\u016f, na kter\u00fdch se objev\u00ed, a d\u00e9lka smlouvy.<\/li><li><strong>Na\u010dasov\u00e1n\u00ed.<\/strong> Startovn\u00ed pole a obchodn\u00ed bal\u00ed\u010dky juniorsk\u00fdch s\u00e9ri\u00ed se ustaluj\u00ed d\u0159\u00edv ne\u017e ve F1, tak\u017ee okno pro sponzoring F2 a pozice ve F3 na rok 2027 je otev\u0159en\u00e9 te\u010f a zav\u00edr\u00e1 se.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>N\u00e1klady na sponzoring F2 a F3: juniorsk\u00fd paddock se oce\u0148uje podle s\u00e9rie, ale prod\u00e1v\u00e1 podle t\u00fdmu<\/h2>\n<p>Sponzorstv\u00ed ve Formuli 2 a Formuli 3 se nab\u00edz\u00ed podle \u0161ampion\u00e1tu, prod\u00e1v\u00e1 ho ale organizace, kter\u00e1 t\u00fdmy provozuje. Proto\u017ee deset z jeden\u00e1cti t\u00fdm\u016f F2 nasazuje vozy i ve F3, jedin\u00e1 smlouva m\u016f\u017ee pokr\u00fdt oba \u0161ampion\u00e1ty a a\u017e p\u011bt voz\u016f. To je kl\u00ed\u010dov\u00fd fakt t\u00e9to str\u00e1nky a m\u011bn\u00ed povahu sponzorstv\u00ed t\u00fdmu F2: podob\u00e1 se n\u00e1kupu ve dvou s\u00e9ri\u00edch v\u00edc, ne\u017e si v\u011bt\u0161ina zna\u010dek p\u0159edstavuje.<\/p>\n<p>Ka\u017edou nab\u00eddku v juniorsk\u00e9m paddocku ur\u010duj\u00ed \u010dty\u0159i prom\u011bnn\u00e9: organizace a jej\u00ed konkurenceschopnost; kupovan\u00e1 plocha a jej\u00ed um\u00edst\u011bn\u00ed na voze; po\u010det voz\u016f, na kter\u00fdch se objev\u00ed; a d\u00e9lka smlouvy. N\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti je prob\u00edraj\u00ed postupn\u011b, pak se v\u011bnuj\u00ed dostupnosti pro rok 2027 a kon\u010d\u00ed tabulkou podle rozpo\u010dtu.<\/p>\n<p>Jedna pozn\u00e1mka k \u00fadaj\u016fm. Ani ob\u011b s\u00e9rie, ani t\u00fdmy nezve\u0159ej\u0148uj\u00ed cen\u00edky, tak\u017ee tato str\u00e1nka vysv\u011btluje, co h\u00fdbe \u010d\u00e1stkou, m\u00edsto aby p\u0159edst\u00edrala, \u017ee je cen\u00edkem. Ka\u017ed\u00e9 \u010d\u00edslo zde uveden\u00e9 je orienta\u010dn\u00ed odhad. Rozp\u011bt\u00ed sah\u00e1 od pozic dodavatele v \u0159\u00e1du n\u011bkolika tis\u00edc dolar\u016f a\u017e po smlouvy titul\u00e1rn\u00edho sponzora ve F2, kter\u00e9 se bl\u00ed\u017e\u00ed milionu dolar\u016f za sezonu. Co tyt\u00e9\u017e pen\u00edze koup\u00ed o stupe\u0148 v\u00fd\u0161, vysv\u011btluje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">po n\u00e1kladech na sponzorstv\u00ed ve F1<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pro\u010d sponzorstv\u00ed t\u00fdmu F2 obvykle p\u0159in\u00e1\u0161\u00ed i p\u0159\u00edtomnost ve F3<\/h2>\n<p>V juniorsk\u00e9m paddocku je dvoj\u00ed p\u0159ihl\u00e1\u0161ka normou, ne v\u00fdjimkou. Ve Formuli 1 startuje konstrukt\u00e9r v jedin\u00e9m \u0161ampion\u00e1tu; v juniorsk\u00fdch s\u00e9ri\u00edch provozuje tat\u00e1\u017e organizace obvykle t\u00fdm v ka\u017ed\u00e9 z nich, ze stejn\u00e9 d\u00edlny, se stejn\u00fdm obchodn\u00edm odd\u011blen\u00edm a \u010dasto se stejn\u00fdm t\u00fdmem hospitality na okruhu. Pro zna\u010dku to znamen\u00e1, \u017ee jedn\u00e1n\u00ed o sponzorstv\u00ed t\u00fdmu F2 je velmi \u010dasto i jedn\u00e1n\u00edm o F3, a\u0165 to n\u011bkdo na za\u010d\u00e1tku \u0159ekne, nebo ne. Plynou z toho dv\u011b v\u011bci: samotn\u00fd struktur\u00e1ln\u00ed fakt, kter\u00fd lze ov\u011b\u0159it na seznamech p\u0159ihl\u00e1\u0161en\u00fdch, a v\u00fdpo\u010det, kter\u00fd z n\u011bj vypl\u00fdv\u00e1 a ve kter\u00e9m se projevuje obchodn\u00ed d\u016fsledek.<\/p>\n<p>&nbsp;<\/p>\n<h3>Kter\u00e9 t\u00fdmy jezd\u00ed ve F2 i ve F3, a kter\u00fd ne<\/h3>\n<p>Situace v roce 2026 je jasn\u00e1. Deset organizac\u00ed nasazuje vozy v obou \u0161ampion\u00e1tech: Campos Racing, PREMA Racing, Trident, ART Grand Prix, MP Motorsport, Rodin Motorsport, Hitech, DAMS Lucas Oil, AIX Racing a Van Amersfoort Racing. Invicta Racing jezd\u00ed jen ve F2. Ka\u017ed\u00fd t\u00fdm ve startovn\u00edm poli F3 jezd\u00ed i ve F2. Slo\u017een\u00ed F3 je pevn\u011b dan\u00e9 na del\u0161\u00ed dobu, ne\u017e si v\u011bt\u0161ina zna\u010dek uv\u011bdomuje: stejn\u00fdch deset t\u00fdm\u016f bylo vybr\u00e1no pro cyklus 2025\u20132027, ka\u017ed\u00fd se t\u0159emi vozy.<\/p>\n<p>Tato struktura m\u00e1 sv\u016fj d\u016fvod. Juniorsk\u00fd \u017eeb\u0159\u00ed\u010dek je cestou pro talenty a organizace, kter\u00e1 m\u00e1 jezdce ve F3, m\u00e1 zjevn\u00fd sportovn\u00ed i obchodn\u00ed z\u00e1jem posunout ho do vlastn\u00edho kokpitu ve F2. Dvoj\u00ed p\u0159ihl\u00e1\u0161ka je obchodn\u00ed model, ne n\u00e1hoda. Umo\u017e\u0148uje tak\u00e9 rozlo\u017eit fixn\u00ed n\u00e1klady organizace, od in\u017een\u00fdr\u016f p\u0159es logistiku po hospitality, mezi dva programy, a to je jeden z d\u016fvod\u016f, pro\u010d m\u016f\u017ee m\u00edt kombinovan\u00fd bal\u00ed\u010dek atraktivn\u00ed cenu.<\/p>\n<p>Pro zna\u010dku je obchodn\u00ed d\u016fsledek p\u0159\u00edm\u00fd a pr\u00e1v\u011b proto je ka\u017ed\u00e9 jedn\u00e1n\u00ed o sponzorstv\u00ed ve F2 obvykle i jedn\u00e1n\u00edm o F3. Protistrana pro pozici ve F2 a protistrana pro sponzorstv\u00ed t\u00fdmu F3 jsou obvykle tat\u00e1\u017e firma, tak\u017ee oboj\u00ed by se m\u011blo vyjedn\u00e1vat v jednom rozhovoru, ne ve dvou. Zna\u010dka, kter\u00e1 vede pro ka\u017edou s\u00e9rii samostatn\u00fd proces, \u010dasto skon\u010d\u00ed t\u00edm, \u017ee vyjedn\u00e1v\u00e1 sama proti sob\u011b.<\/p>\n<p>Seznamy p\u0159ihl\u00e1\u0161en\u00fdch se mezi sezonami m\u011bn\u00ed, proto si p\u0159ed ocen\u011bn\u00edm jak\u00e9koli smlouvy ov\u011b\u0159te aktu\u00e1ln\u00ed startovn\u00ed pole na ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch t\u00fdm\u016f F2 a F3.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">Sponzor\u016f McLaren F1 2026: Kompletn\u00ed Portfolio Partner\u016f a Pr\u016fvodce Sponzorectv\u00edm<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h3>N\u00e1klady na v\u016fz, ne na s\u00e9rii: v\u00fdpo\u010det, ve kter\u00e9m se zna\u010dky m\u00fdl\u00ed<\/h3>\n<p>Po\u010dty voz\u016f jsou jednoduch\u00e9. T\u00fdm F2 nasazuje dva vozy, t\u00fdm F3 t\u0159i. Organizace p\u0159ihl\u00e1\u0161en\u00e1 do obou s\u00e9ri\u00ed tedy provozuje p\u011bt voz\u016f ve dvou \u0161ampion\u00e1tech, o z\u00e1vodn\u00edch v\u00edkendech, kdy ob\u011b s\u00e9rie jezd\u00ed spole\u010dn\u011b.<\/p>\n<p>Pod\u00edvejte se te\u010f, co to ud\u011bl\u00e1 se srovn\u00e1n\u00edm. Nab\u00eddka na pozici ve F2 pokr\u00fdv\u00e1 dva vozy v kalend\u00e1\u0159i F2. Nab\u00eddka na stejnou plochu ve F3 pokr\u00fdv\u00e1 t\u0159i vozy v kalend\u00e1\u0159i F3, kter\u00fd m\u00e1 m\u00e9n\u011b podnik\u016f. Kombinovan\u00e1 pozice pokr\u00fdv\u00e1 p\u011bt voz\u016f o ka\u017ed\u00e9m v\u00edkendu Velk\u00e9 ceny, kdy oba \u0161ampion\u00e1ty doprov\u00e1zej\u00ed z\u00e1vod F1. Zna\u010dka, kter\u00e1 srovn\u00e1v\u00e1 \u010d\u00e1stku z F2 s \u010d\u00e1stkou z F3, jako by byly rovnocenn\u00e9, srovn\u00e1v\u00e1 r\u016fzn\u00e1 mno\u017estv\u00ed r\u016fzn\u00e9ho produktu a n\u00e1klady na sponzoring F2 budou vypadat h\u016f\u0159, ne\u017e ve skute\u010dnosti jsou.<\/p>\n<p>Pokyn je jednoduch\u00fd: po\u017e\u00e1dejte ka\u017edou organizaci o cenu na v\u016fz a na \u0161ampion\u00e1t, po\u017e\u00e1dejte o kombinovanou \u010d\u00e1stku a srovn\u00e1vejte na tomto z\u00e1klad\u011b. Zeptejte se tak\u00e9, kter\u00e9 podniky ka\u017ed\u00e1 nab\u00eddka pokr\u00fdv\u00e1, proto\u017ee kalend\u00e1\u0159 F3 je krat\u0161\u00ed ne\u017e kalend\u00e1\u0159 F2, a \u010d\u00e1stka na v\u016fz, kter\u00e1 nezohled\u0148uje po\u010det z\u00e1vodn\u00edch v\u00edkend\u016f, je jen polovinou srovn\u00e1n\u00ed. S t\u011bmito t\u0159emi \u010d\u00edsly v ruce se nab\u00eddky r\u016fzn\u00fdch organizac\u00ed kone\u010dn\u011b stanou srovnateln\u00fdmi.<\/p>\n<p>Poctiv\u00e1 v\u00fdhrada: v\u00edce voz\u016f neznamen\u00e1 automaticky v\u011bt\u0161\u00ed hodnotu. F3 m\u00e1 na v\u016fz men\u0161\u00ed televizn\u00ed expozici ne\u017e F2 a zna\u010dka, kter\u00e9 jde o dosah, by m\u011bla srovn\u00e1n\u00ed odpov\u00eddaj\u00edc\u00edm zp\u016fsobem zv\u00e1\u017eit, jak vysv\u011btluje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">k n\u00e1vratnosti sponzorstv\u00ed v motorsportu<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">Maximalizace n\u00e1vratnosti investic do sponzorstv\u00ed v motoristick\u00e9m sportu: Strategick\u00fd pr\u016fvodce<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Co ur\u010duje cenu sponzorstv\u00ed ve F2 nebo ve F3<\/h2>\n<p>\u010c\u00e1stkou h\u00fdbou \u010dty\u0159i faktory. Definice \u00farovn\u00ed najdete v na\u0161em pr\u016fvodci po <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">typech sponzorstv\u00ed v motorsportu<\/a>; tato \u010d\u00e1st se t\u00fdk\u00e1 toho, pro\u010d je jedna nab\u00eddka vy\u0161\u0161\u00ed ne\u017e jin\u00e1.<\/p>\n<p>Na prvn\u00edm m\u00edst\u011b je konkurenceschopnost t\u00fdmu, prom\u011bnn\u00e1, kter\u00e1 nab\u00eddkou na sponzorstv\u00ed ve F2 h\u00fdbe nejv\u00edc. Juniorsk\u00fd paddock m\u00e1 jasnou hierarchii a ta se m\u011bn\u00ed. Invicta vyhr\u00e1la ve F2 tituly jezdc\u016f i t\u00fdm\u016f v roce 2024 a znovu v roce 2025. Ve F3 z\u00edskal Campos v roce 2025 sv\u016fj prvn\u00ed t\u00fdmov\u00fd titul pot\u00e9, co Trident skon\u010dil druh\u00fd v p\u011bti z p\u0159edchoz\u00edch \u0161esti sezon, a PREMA, t\u00fdmov\u00fd \u0161ampion F3 z roku 2024, spadla v roce 2025 do spodn\u00ed poloviny po\u0159ad\u00ed. \u0160pi\u010dkov\u00fd t\u00fdm si m\u016f\u017ee \u00fa\u010dtovat p\u0159ir\u00e1\u017eku, t\u00fdm v p\u0159estavb\u011b ne. V monotypov\u00e9 s\u00e9rii, kde v\u0161echny t\u00fdmy pou\u017e\u00edvaj\u00ed stejn\u00e9 vozy, tato hierarchie odr\u00e1\u017e\u00ed sp\u00ed\u0161 organizaci a lidi ne\u017e rozpo\u010det.<\/p>\n<p>Na druh\u00e9m m\u00edst\u011b jsou plocha a jej\u00ed um\u00edst\u011bn\u00ed. Princip, kter\u00fdm se \u0159\u00edd\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cena loga na voze Formule 1<\/a>, plat\u00ed i zde, jen v men\u0161\u00edm m\u011b\u0159\u00edtku: um\u00edst\u011bn\u00ed na voze je d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e \u010dek\u00e1 v\u011bt\u0161ina zna\u010dek, kter\u00e9 sponzoruj\u00ed v juniorsk\u00fdch s\u00e9ri\u00edch poprv\u00e9, a \u0161patn\u00e9 um\u00edst\u011bn\u00ed koup\u00ed jen velmi m\u00e1lo. Vozy juniorsk\u00fdch s\u00e9ri\u00ed jsou men\u0161\u00ed a maj\u00ed m\u00e9n\u011b ploch ne\u017e v\u016fz F1 a re\u017eie je zab\u00edr\u00e1 m\u00e9n\u011b \u010dasto, tak\u017ee rozd\u00edl mezi dob\u0159e a \u0161patn\u011b um\u00edst\u011bn\u00fdm logem je pom\u011brn\u011b v\u011bt\u0161\u00ed. Ne\u017e se dohodnete, kam logo um\u00edstit, zeptejte se, kde kamery v\u016fz skute\u010dn\u011b zab\u00edraj\u00ed.<\/p>\n<p>Po\u010det voz\u016f je t\u0159et\u00ed prom\u011bnnou, kterou jsme probrali v p\u0159edchoz\u00ed \u010d\u00e1sti, a tou, kter\u00e1 ze srovn\u00e1n\u00ed vypad\u00e1v\u00e1 nej\u010dast\u011bji.<\/p>\n<p>D\u00e9lka smlouvy je \u010dtvrt\u00e1. V\u00edcelet\u00e9 z\u00e1vazky vych\u00e1zej\u00ed i zde, stejn\u011b jako v\u0161ude, levn\u011bji v p\u0159epo\u010dtu na rok a juniorsk\u00e9 t\u00fdmy si jich zvl\u00e1\u0161\u0165 cen\u00ed, proto\u017ee maj\u00ed u\u017e\u0161\u00ed p\u0159\u00edjmovou z\u00e1kladnu; logiku vysv\u011btluje n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-hlavni-znacky-v-roce-2026-prechazeji-z-jednoletych-na-trilete-sponzorske-smlouvy-v-motoristickem-sportu\/\">k v\u00edcelet\u00fdm sponzorsk\u00fdm smlouv\u00e1m v motorsportu<\/a>.<\/p>\n<p>Jedna v\u011bc oba \u0161ampion\u00e1ty odli\u0161uje. F3 je levn\u011bj\u0161\u00ed v p\u0159epo\u010dtu na pozici, ale po zohledn\u011bn\u00ed expozice ne nutn\u011b v p\u0159epo\u010dtu na v\u016fz, a sponzorstv\u00ed t\u00fdmu F3 koupen\u00e9 jako zlevn\u011bn\u00e1 mo\u017enost, a ne jako sou\u010d\u00e1st pl\u00e1nu, se vyplat\u00ed jen z\u0159\u00eddka. Zna\u010dka, kter\u00e1 F3 bere prost\u011b jako levn\u00fd konec \u017eeb\u0159\u00ed\u010dku, si to nespo\u010d\u00edtala. V \u017e\u00e1dn\u00e9 z obou s\u00e9ri\u00ed neexistuj\u00ed zve\u0159ejn\u011bn\u00e9 cen\u00edky, tak\u017ee ka\u017ed\u00e9 \u010d\u00edslo z vyjedn\u00e1v\u00e1n\u00ed v juniorsk\u00e9m paddocku berte jako orienta\u010dn\u00ed, dokud se neobjev\u00ed v podepsan\u00e9m n\u00e1vrhu; to plat\u00ed pro n\u00e1klady na sponzoring F2 stejn\u011b jako pro jakoukoli \u010d\u00e1stku nab\u00edzenou ve F3.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Cen\u00edky neexistuj\u00ed. N\u011bkdo mus\u00ed zn\u00e1t \u010d\u00edsla.<\/strong>Nab\u00eddky z juniorsk\u00fdch s\u00e9ri\u00ed pom\u011b\u0159ujeme se smlouvami, kter\u00e9 byly skute\u010dn\u011b podeps\u00e1ny.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Co je voln\u00e9 pro rok 2027 a kdy se startovn\u00ed pole juniorsk\u00fdch s\u00e9ri\u00ed skute\u010dn\u011b ust\u00e1l\u00ed<\/h2>\n<p>Startovn\u00ed pole juniorsk\u00fdch s\u00e9ri\u00ed se tvo\u0159\u00ed brzy. Pro rok 2026 byly sestavy F3 z velk\u00e9 \u010d\u00e1sti ozn\u00e1men\u00e9 je\u0161t\u011b p\u0159ed posezonn\u00edmi testy a nejm\u00e9n\u011b jeden t\u00fdm p\u0159edstavil sv\u00e9 jezdce u\u017e v z\u00e1\u0159\u00ed p\u0159edchoz\u00edho roku. Obchodn\u00ed bal\u00ed\u010dky se tedy skl\u00e1daj\u00ed dlouho p\u0159ed cyklem F1, na kter\u00fd je zvykl\u00e1 \u0159ada zna\u010dek. T\u00fdmy F3 jsou pro rok 2027 u\u017e dan\u00e9, jde o posledn\u00ed rok sou\u010dasn\u00e9ho t\u0159\u00edlet\u00e9ho cyklu, tak\u017ee zb\u00fdv\u00e1 ot\u00e1zka, kdo za n\u011b bude jezdit a kter\u00e9 plochy je\u0161t\u011b nejsou prodan\u00e9.<\/p>\n<p>Pro zna\u010dku, kter\u00e1 pl\u00e1nuje sponzorstv\u00ed v juniorsk\u00fdch s\u00e9ri\u00edch na rok 2027, se u\u017eite\u010dn\u00e1 jedn\u00e1n\u00ed vedou na podzim p\u0159ed sezonou. Zna\u010dka, kter\u00e1 \u010dek\u00e1, a\u017e se usad\u00ed trh s jezdci F1, najde juniorsk\u00fd paddock u\u017e obsazen\u00fd. Z\u00e1le\u017e\u00ed i na po\u0159ad\u00ed: t\u00fdmy uzav\u00edraj\u00ed jezdce a rozpo\u010dty sou\u010dasn\u011b a podporovatel\u00e9 jezdce \u010dasto p\u0159iv\u00e1d\u011bj\u00ed vlastn\u00ed partnery, tak\u017ee to, co m\u016f\u017ee zna\u010dka koupit, z\u010d\u00e1sti z\u00e1vis\u00ed na tom, kdo podep\u00ed\u0161e smlouvu jako jezdec. Sponzorstv\u00ed ve F2 dohodnut\u00e9 v \u0159\u00edjnu se vyjedn\u00e1v\u00e1 nad pr\u00e1zdnou livrej\u00ed; stejn\u00fd rozhovor v \u00fanoru se vede nad t\u00edm, co zbylo.<\/p>\n<p>Co b\u00fdv\u00e1 voln\u00e9 a kde? Pozice v t\u00fdmech v p\u0159estavb\u011b jsou dostupn\u011bj\u0161\u00ed a levn\u011bj\u0161\u00ed ne\u017e u \u0161pi\u010dkov\u00fdch t\u00fdm\u016f, zejm\u00e9na p\u0159i sponzorstv\u00ed t\u00fdmu F3, kde t\u0159i vozy na t\u00fdm znamenaj\u00ed v\u00edc ploch k prodeji. T\u00fdm po t\u011b\u017ek\u00e9 sezon\u011b je tak\u00e9 ochotn\u011bj\u0161\u00ed postavit bal\u00ed\u010dek kolem pl\u00e1nu <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivace sponzorstv\u00ed<\/a> zna\u010dky m\u00edsto kolem vlastn\u00edho cen\u00edku. Kombinovan\u00fd bal\u00ed\u010dek F2 a F3 se obvykle z\u00edsk\u00e1v\u00e1 sn\u00e1z ne\u017e samostatn\u00e1 pozice na \u0161ampionsk\u00e9m voze, proto\u017ee vyhovuje pl\u00e1nov\u00e1n\u00ed t\u00fdmu stejn\u011b jako pl\u00e1nov\u00e1n\u00ed zna\u010dky.<\/p>\n<p>Ot\u00e1zka na dostupnost, kterou by si zna\u010dka m\u011bla polo\u017eit, nezn\u00ed, co je voln\u00e9, ale co kon\u010d\u00ed. Sponzorstv\u00ed v juniorsk\u00fdch s\u00e9ri\u00edch trvaj\u00ed obvykle krat\u0161\u00ed dobu ne\u017e ve F1, tak\u017ee se plochy obm\u011b\u0148uj\u00ed rychleji a obor obsazen\u00fd letos m\u016f\u017ee b\u00fdt p\u0159\u00ed\u0161t\u00ed rok voln\u00fd. Tato obm\u011bna je jedn\u00edm z d\u016fvod\u016f, pro\u010d i zde z\u00e1le\u017e\u00ed na struktu\u0159e d\u00e9lky smluv popsan\u00e9 v na\u0161em pr\u016fvodci k v\u00edcelet\u00fdm sponzorsk\u00fdm smlouv\u00e1m v motorsportu: dvousezonn\u00ed smlouva podepsan\u00e1 te\u010f zajist\u00ed pozici, kter\u00e1 by se jinak vr\u00e1tila na trh.<\/p>\n<p>Na podzim se dostupnost m\u011bn\u00ed t\u00fdden od t\u00fddne, tak\u017ee tuto \u010d\u00e1st \u010dt\u011bte jako popis toho, jak se trh chov\u00e1, ne jako sn\u00edmek toho, kdo co m\u00e1.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Juniorsk\u00fd \u017eeb\u0159\u00ed\u010dek, nebo rovnou F1?<\/strong>Oce\u0148ujeme cel\u00fd \u017eeb\u0159\u00ed\u010dek, od dodavatel\u016f ve F3 po titul\u00e1rn\u00ed sponzory ve F1.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzorstv\u00ed v motorsportu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Sponzorstv\u00ed ve F2 a F3 podle rozpo\u010dtu: co koupit a na kter\u00fd t\u00fdm se obr\u00e1tit<\/h2>\n<p>Tabulka p\u0159i\u0159azuje rozpo\u010det ke struktu\u0159e a typu t\u00fdmu; kolik stoj\u00ed samotn\u00fd kokpit nebo plocha ve Formuli 2, vysv\u011btlujeme v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/\">kolik stoj\u00ed Formule 2<\/a>. Za\u010dn\u011bte posledn\u00edm sloupcem: pr\u00e1v\u011b tam se sponzorsk\u00e9 smlouvy v juniorsk\u00fdch s\u00e9ri\u00edch nej\u010dast\u011bji vyhr\u00e1vaj\u00ed nebo prohr\u00e1vaj\u00ed.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u00darove\u0148 rozpo\u010dtu<\/b><\/td>\n<td><b>Co koupit<\/b><\/td>\n<td><b>Jak\u00fd typ t\u00fdmu<\/b><\/td>\n<td><b>Vozy, na kter\u00fdch se objev\u00edte<\/b><\/td>\n<td><b>Na \u010dem trvat p\u0159i vyjedn\u00e1v\u00e1n\u00ed nejv\u00edc<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nejmen\u0161\u00ed smyslupln\u00fd vstup<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pozice dodavatele nebo technick\u00e9ho partnera ve F3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fdm v p\u0159estavb\u011b nebo ze st\u0159edu pole<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u0159i<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Um\u00edst\u011bn\u00ed na voze: na t\u00e9to \u00farovni \u0161patn\u00e9 um\u00edst\u011bn\u00ed nekoup\u00ed nic<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vstup s viditelnou p\u0159\u00edtomnost\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pozice hlavn\u00edho nebo titul\u00e1rn\u00edho sponzora ve F3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Organizace ze st\u0159edu pole p\u0159ihl\u00e1\u0161en\u00e1 do obou s\u00e9ri\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u0159i, s opc\u00ed na vozy F2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Opce na roz\u0161\u00ed\u0159en\u00ed do F2 za p\u0159edem dohodnutou sazbu<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">St\u0159edn\u00ed rozpo\u010det, p\u0159\u00edtomnost v obou \u0161ampion\u00e1tech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kombinovan\u00e1 pozice ve F2 a F3 u jedn\u00e9 organizace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jak\u00fdkoli t\u00fdm p\u0159ihl\u00e1\u0161en\u00fd do obou s\u00e9ri\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u011bt<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kombinovan\u00e1 sazba ve srovn\u00e1n\u00ed se dv\u011bma samostatn\u00fdmi nab\u00eddkami<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">St\u0159edn\u00ed rozpo\u010det, maxim\u00e1ln\u00ed expozice za dolar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pozice hlavn\u00edho sponzora jen ve F2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nejkonkurenceschopn\u011bj\u0161\u00ed t\u00fdm, na kter\u00fd rozpo\u010det dos\u00e1hne<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dva<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u00e9lka smlouvy: plat\u00edte za konkurenceschopnost a ta se m\u011bn\u00ed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Horn\u00ed \u010d\u00e1st juniorsk\u00e9ho paddocku<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pozice titul\u00e1rn\u00edho sponzora v obou \u0161ampion\u00e1tech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0160pi\u010dkov\u00e1 organizace p\u0159ihl\u00e1\u0161en\u00e1 do obou s\u00e9ri\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u011bt<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oborov\u00e1 exkluzivita v obou s\u00e9ri\u00edch, kterou je snadn\u00e9 nechat nedefinovanou<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ceny v juniorsk\u00fdch s\u00e9ri\u00edch nikdo nezve\u0159ej\u0148uje.<\/strong>Paddock oce\u0148ujeme podle vozu, proto\u017ee cen\u00edk neexistuje.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed F1<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Oce\u0148ujte vozy, ne \u0161ampion\u00e1ty<\/h2>\n<p>Juniorsk\u00fd paddock vypad\u00e1 jako dva trhy, a p\u0159itom je z velk\u00e9 \u010d\u00e1sti jeden, proto\u017ee tyt\u00e9\u017e organizace prod\u00e1vaj\u00ed v obou. Zna\u010dka, kter\u00e1 ho oce\u0148uje podle \u0161ampion\u00e1t\u016f, bude srovn\u00e1vat nab\u00eddky, kter\u00e9 nikdy srovnateln\u00e9 nebyly, a p\u0159ehl\u00e9dne kombinovan\u00fd bal\u00ed\u010dek, kter\u00fd v tomto sportu obvykle nab\u00edz\u00ed nejlep\u0161\u00ed pom\u011br ceny a hodnoty. Sponzoring F2 je nejlep\u0161\u00ed koupit spolu s pozic\u00ed ve F3, od jednoho t\u00fdmu, s cenou na v\u016fz. Okno pro rok 2027 je otev\u0159en\u00e9 te\u010f a startovn\u00ed pole juniorsk\u00fdch s\u00e9ri\u00ed se ustaluj\u00ed brzy. RTR Sports Marketing nen\u00ed v\u00e1z\u00e1no na \u017e\u00e1dn\u00fd t\u00fdm a nem\u00e1 plochy, kter\u00e9 by muselo prodat, co\u017e zde m\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed v\u00fdznam ne\u017e v\u00fd\u0161 na \u017eeb\u0159\u00ed\u010dku, proto\u017ee juniorsk\u00fd paddock nezve\u0159ej\u0148uje v\u016fbec \u017e\u00e1dn\u00e9 ceny.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete nab\u00eddku spo\u010d\u00edtanou na v\u016fz?<\/strong>Od jednoho t\u00fdmu v\u00e1m zajist\u00edme kombinovanou \u010d\u00e1stku za F2 i F3.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chci se st\u00e1t sponzorem<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina zna\u010dek posuzuje juniorsk\u00e9 s\u00e9rie podle cen\u00edku uspo\u0159\u00e1dan\u00e9ho podle \u0161ampion\u00e1t\u016f: tolik za Formuli 2, tolik za Formuli 3. Paddock ale takhle neprod\u00e1v\u00e1. Prod\u00e1v\u00e1 podle organizac\u00ed a v\u011bt\u0161ina organizac\u00ed startuje v obou \u0161ampion\u00e1tech. U\u017e tato jedin\u00e1 skute\u010dnost m\u011bn\u00ed to, jak \u010d\u00edst n\u00e1klady na sponzoring F2, a m\u011bn\u00ed i to, komu zavolat jako prvn\u00edmu. Tento pr\u016fvodce oce\u0148uje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":359742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-359973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring F2 a F3 v roce 2027: n\u00e1klady na t\u00fdm a na v\u016fz<\/title>\n<meta name=\"description\" content=\"Sponzoring F2 a F3 v roce 2027: deset z jeden\u00e1cti t\u00fdm\u016f jezd\u00ed v obou s\u00e9ri\u00edch a jedna smlouva pokryje p\u011bt voz\u016f. 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