{"id":359998,"date":"2026-10-15T16:53:19","date_gmt":"2026-10-15T14:53:19","guid":{"rendered":"https:\/\/rtrsports.com\/?p=359998"},"modified":"2026-10-15T20:25:56","modified_gmt":"2026-10-15T18:25:56","slug":"kalendar-f1-2027","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/kalendar-f1-2027\/","title":{"rendered":"Kalend\u00e1\u0159 F1 2027: v\u0161ech 24 z\u00e1vod\u016f, 10 sprint\u016f a co program znamen\u00e1 pro sponzory"},"content":{"rendered":"<p>Formule 1 a FIA zve\u0159ejnily kalend\u00e1\u0159 F1 2027 16. z\u00e1\u0159\u00ed 2026 po schv\u00e1len\u00ed Sv\u011btovou radou motoristick\u00e9ho sportu: 24 Velk\u00fdch cen ve 22 zem\u00edch, se zah\u00e1jen\u00edm v Bahrajnu 14. b\u0159ezna a fin\u00e1le v Ab\u00fa Zab\u00ed 12. prosince. Po\u010det z\u00e1vod\u016f z\u016fst\u00e1v\u00e1 stejn\u00fd. M\u011bn\u00ed se obsah sezony. Sprint\u016f bude deset m\u00edsto \u0161esti a ka\u017ed\u00fd sprintov\u00fd v\u00edkend p\u0159id\u00e1v\u00e1 jednu sout\u011b\u017en\u00ed session nav\u00edc, ani\u017e by se zm\u011bnil poplatek za pr\u00e1va, kter\u00fd sponzor plat\u00ed. Pro ka\u017ed\u00e9ho, kdo u\u017e je na voze vid\u011bt, je t\u011bchto deset sprint\u016f nejd\u016fle\u017eit\u011bj\u0161\u00edm \u0159\u00e1dkem cel\u00e9ho ozn\u00e1men\u00ed. Nejprve p\u0159in\u00e1\u0161\u00edme kompletn\u00ed program F1 2027 se v\u0161emi daty, okruhy a ozna\u010den\u00edm sprint\u016f. Pot\u00e9 n\u00e1sleduje obchodn\u00ed v\u00fdklad: co dodate\u010dn\u00e9 sobotn\u00ed session znamenaj\u00ed pro invent\u00e1\u0159 sponzor\u016f, kter\u00e9 trhy p\u0159ib\u00fdvaj\u00ed a kter\u00e9 ub\u00fdvaj\u00ed, jak podoba sezony omezuje aktivaci a kde le\u017e\u00ed riziko zm\u011bn.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>To hlavn\u00ed v kostce<\/strong><\/p><ul><li><strong>24 Velk\u00fdch cen, 22 zem\u00ed, p\u011bt kontinent\u016f, deset m\u011bs\u00edc\u016f.<\/strong> Kalend\u00e1\u0159 F1 2027 za\u010d\u00edn\u00e1 v b\u0159eznu v Bahrajnu a kon\u010d\u00ed v prosinci v Ab\u00fa Zab\u00ed.<\/li><li><strong>Deset sprintov\u00fdch v\u00edkend\u016f m\u00edsto \u0161esti.<\/strong> Bahrajn, Austr\u00e1lie, Japonsko, Monako a Ab\u00fa Zab\u00ed host\u00ed tento form\u00e1t poprv\u00e9; Montr\u00e9al, Silverstone, Monza, S\u00e3o Paulo a Lusail se k n\u011bmu vracej\u00ed. To je odpov\u011b\u010f na ot\u00e1zku, kter\u00e9 z\u00e1vody F1 jsou v roce 2027 sprinty.<\/li><li><strong>Soust\u0159ed\u011bn\u00e9 na za\u010d\u00e1tek sezony.<\/strong> \u0160est sprint\u016f p\u0159ipad\u00e1 na prvn\u00edch dvan\u00e1ct podnik\u016f, \u010dty\u0159i na druhou polovinu sezony.<\/li><li><strong>\u010cty\u0159i okruhy o form\u00e1t p\u0159ich\u00e1zej\u00ed.<\/strong> Miami, \u0160anghaj a Singapur u\u017e sprinty nepo\u0159\u00e1daj\u00ed a Zandvoort zmiz\u00ed \u00fapln\u011b spolu s Velkou cenou Nizozemska.<\/li><li><strong>Zm\u011bny trh\u016f.<\/strong> Portugalsko se vrac\u00ed do Portim\u00e3a s dvouletou smlouvou; Turecko se vrac\u00ed na Istanbul Park s p\u011btiletou smlouvou do roku 2031; Barcelona se za\u010dne st\u0159\u00eddat se Spa.<\/li><li><strong>Krat\u0161\u00ed p\u0159edsezona.<\/strong> Testy se zkracuj\u00ed na jedin\u00fd \u010dty\u0159denn\u00ed test v Bahrajnu. V\u0161echna data se mohou zm\u011bnit; viz \u010d\u00e1st o riziku zm\u011bn.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Kalend\u00e1\u0159 F1 2027 v kostce: 24 z\u00e1vod\u016f, 22 zem\u00ed a rekordn\u00edch 10 sprint\u016f<\/h2>\n<p>Kalend\u00e1\u0159 F1 2027 tvo\u0159\u00ed 24 podnik\u016f ve 22 zem\u00edch na p\u011bti kontinentech, rozlo\u017een\u00fdch do deseti m\u011bs\u00edc\u016f od b\u0159ezna do prosince. Spole\u010dn\u011b jej zve\u0159ejnily Formule 1 a FIA 16. z\u00e1\u0159\u00ed 2026 po schv\u00e1len\u00ed Sv\u011btovou radou motoristick\u00e9ho sportu. Spojen\u00e9 st\u00e1ty host\u00ed t\u0159i z 24 podnik\u016f, proto je zem\u00ed o dv\u011b m\u00e9n\u011b ne\u017e z\u00e1vod\u016f.<\/p>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00edm \u010d\u00edslem je deset sprintov\u00fdch v\u00edkend\u016f oproti \u0161esti v ka\u017ed\u00e9 ze \u010dty\u0159 posledn\u00edch sezon a t\u0159em v ka\u017ed\u00e9 ze dvou sezon p\u0159ed nimi. Sezona za\u010d\u00edn\u00e1 sprintov\u00fdm v\u00edkendem v Bahrajnu, co\u017e se je\u0161t\u011b nikdy nestalo, a kon\u010d\u00ed dv\u011bma sprintov\u00fdmi v\u00edkendy po sob\u011b v Kataru a Ab\u00fa Zab\u00ed.<\/p>\n<p>Tato str\u00e1nka postupn\u011b prob\u00edr\u00e1: kompletn\u00ed program; deset sprintov\u00fdch okruh\u016f a d\u016fvody roz\u0161\u00ed\u0159en\u00ed form\u00e1tu; co dodate\u010dn\u00e1 sobotn\u00ed session znamen\u00e1 pro invent\u00e1\u0159 sponzor\u016f; kter\u00e9 trhy p\u0159ib\u00fdvaj\u00ed a kter\u00e9 ub\u00fdvaj\u00ed; jak podoba sezony omezuje pl\u00e1nov\u00e1n\u00ed aktivac\u00ed; a kde le\u017e\u00ed riziko zm\u011bn. Na z\u00e1v\u011br najdete pl\u00e1novac\u00ed matici a kalend\u00e1\u0159 ke sta\u017een\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Kompletn\u00ed program F1 2027: data, okruhy a sprintov\u00e9 v\u00edkendy v\u0161ech z\u00e1vod\u016f<\/h2>\n<p>N\u00ed\u017ee uveden\u00e1 tabulka vych\u00e1z\u00ed z kalend\u00e1\u0159e, kter\u00fd Formule 1 a FIA zve\u0159ejnily 16. z\u00e1\u0159\u00ed 2026. Data pokr\u00fdvaj\u00ed cel\u00fd v\u00edkend od p\u00e1tku do ned\u011ble, s v\u00fdjimkou Las Vegas, kde se jezd\u00ed od \u010dtvrtka do soboty a z\u00e1vod se kon\u00e1 v sobotu ve\u010der. Velk\u00e1 cena Turecka je\u0161t\u011b podl\u00e9h\u00e1 homologaci okruhu ze strany FIA. Ka\u017ed\u00e9 datum v programu F1 2027 se m\u016f\u017ee zm\u011bnit; \u010d\u00e1st o riziku zm\u011bn n\u00ed\u017ee vysv\u011btluje, kde se toto riziko soust\u0159e\u010fuje.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Z\u00e1vod<\/b><\/td>\n<td><b>Term\u00edn<\/b><\/td>\n<td><b>Velk\u00e1 cena<\/b><\/td>\n<td><b>Okruh<\/b><\/td>\n<td><b>Sprint<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.\u201314. b\u0159ezna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Bahrajnu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bahrain International Circuit, Sakhir<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19.\u201321. b\u0159ezna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Sa\u00fadsk\u00e9 Ar\u00e1bie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jeddah Corniche Circuit, Jeddah<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.\u20134. dubna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Austr\u00e1lie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Albert Park, Melbourne<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.\u201311. dubna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Japonska<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Suzuka<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16.\u201318. dubna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena \u010c\u00edny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shanghai International Circuit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30. dubna \u2013 2. kv\u011btna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Miami<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Miami International Autodrome<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21.\u201323. kv\u011btna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Kanady<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Circuit Gilles-Villeneuve, Montr\u00e9al<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.\u20136. \u010dervna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Monaka<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Circuit de Monaco<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.\u201320. \u010dervna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Portugalska<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Algarve International Circuit, Portim\u00e3o<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.\u20134. \u010dervence<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Velk\u00e9 Brit\u00e1nie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Silverstone<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">11<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.\u201311. \u010dervence<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Rakouska<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Red Bull Ring, Spielberg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">12<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23.\u201325. \u010dervence<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Belgie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Spa-Francorchamps<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">13<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30. \u010dervence \u2013 1. srpna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Ma\u010farska<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hungaroring, Budapest<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">14<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.\u20135. z\u00e1\u0159\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena It\u00e1lie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Monza<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.\u201312. z\u00e1\u0159\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena \u0160pan\u011blska<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Madring, Madrid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">16<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.\u201326. z\u00e1\u0159\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena \u00c1zerb\u00e1jd\u017e\u00e1nu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Baku City Circuit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">17<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.\u20133. \u0159\u00edjna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Turecka*<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Istanbul Park<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">18<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.\u201310. \u0159\u00edjna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Singapuru<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Marina Bay Street Circuit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">19<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22.\u201324. \u0159\u00edjna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena USA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Circuit of the Americas, Austin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.\u201331. \u0159\u00edjna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Mexika<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aut\u00f3dromo Hermanos Rodr\u00edguez<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">21<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.\u20137. listopadu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena S\u00e3o Paula<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Interlagos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">22<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.\u201320. listopadu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Las Vegas<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Las Vegas Strip Circuit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ne<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">23<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.\u20135. prosince<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Kataru<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lusail International Circuit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">24<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.\u201312. prosince<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Velk\u00e1 cena Ab\u00fa Zab\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yas Marina Circuit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ano<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Pr\u016fb\u011bh sezony lze \u010d\u00edst jako sled. Bahrajn a Sa\u00fadsk\u00e1 Ar\u00e1bie ji v b\u0159eznu otev\u00edraj\u00ed dv\u011bma z\u00e1vody po sob\u011b. V dubnu n\u00e1sleduje trojblok Austr\u00e1lie, Japonsko a \u010c\u00edna, pot\u00e9 Miami na za\u010d\u00e1tku kv\u011btna a Montr\u00e9al na konci m\u011bs\u00edce. Evropsk\u00e1 \u010d\u00e1st za\u010d\u00edn\u00e1 na za\u010d\u00e1tku \u010dervna v Monaku a o dva t\u00fddny pozd\u011bji se do kalend\u00e1\u0159e vrac\u00ed Portugalsko. Silverstone je sp\u00e1rovan\u00fd s Rakouskem, Belgie s Ma\u010farskem a Ma\u010farsko na za\u010d\u00e1tku srpna uzav\u00edr\u00e1 prvn\u00ed polovinu sezony.<\/p>\n<p>Po letn\u00ed p\u0159est\u00e1vce se v z\u00e1\u0159\u00ed jedou Monza a Madrid po sob\u011b. \u00c1zerb\u00e1jd\u017e\u00e1n, Turecko a Singapur tvo\u0159\u00ed trojblok od konce z\u00e1\u0159\u00ed do \u0159\u00edjna a po n\u011bm p\u0159ich\u00e1z\u00ed druh\u00fd s Austinem, Mexico City a S\u00e3o Paulem. Las Vegas stoj\u00ed v listopadu osamocen\u011b a Katar s Ab\u00fa Zab\u00ed uzav\u00edraj\u00ed sezonu v prosinci.<\/p>\n<p>&nbsp;<\/p>\n<h2>Sprinty F1 2027: 10 po\u0159adatel\u016f a pro\u010d byl form\u00e1t roz\u0161\u00ed\u0159en<\/h2>\n<p>Sprinty F1 2027 jsou nejviditeln\u011bj\u0161\u00ed zm\u011bnou kalend\u00e1\u0159e: deset v\u00edkend\u016f m\u00edsto \u0161esti, z toho p\u011bt okruh\u016f, kter\u00e9 form\u00e1t host\u00ed poprv\u00e9. Pravidla sprintov\u00e9ho v\u00edkendu vysv\u011btluje n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sprintovy-zavod-v-f1-jedna-z-nejdulezitejsich-novinek-poslednich-let\/\">jak funguje sprint ve F1<\/a>; tato \u010d\u00e1st se v\u011bnuje tomu, kde se sprinty jezd\u00ed a jak\u00fdmi daty je Formule 1 zd\u016fvodnila.<\/p>\n<p>&nbsp;<\/p>\n<h3>Kter\u00e9 z\u00e1vody F1 jsou v roce 2027 sprinty: p\u011bt nov\u00fdch okruh\u016f a p\u011bt n\u00e1vrat\u016f<\/h3>\n<p>Kter\u00e9 z\u00e1vody F1 jsou v roce 2027 sprinty? Deset: Bahrajn, Austr\u00e1lie, Japonsko, Kanada, Monako, Velk\u00e1 Brit\u00e1nie, It\u00e1lie, S\u00e3o Paulo, Katar a Ab\u00fa Zab\u00ed. P\u011bt z nich po\u0159\u00e1d\u00e1 sprint poprv\u00e9: Bahrajn (Sakhir), Austr\u00e1lie (Albert Park), Japonsko (Suzuka), Monako a Ab\u00fa Zab\u00ed (Yas Marina). P\u011bt se vrac\u00ed: Montr\u00e9al, Silverstone, Monza, S\u00e3o Paulo (Interlagos) a Lusail.<\/p>\n<p>Rozlo\u017een\u00ed je nerovnom\u011brn\u00e9. \u0160est sprint\u016f F1 2027 p\u0159ipad\u00e1 na prvn\u00edch dvan\u00e1ct podnik\u016f, z toho t\u0159i na prvn\u00ed \u010dty\u0159i, a po letn\u00ed p\u0159est\u00e1vce zb\u00fdvaj\u00ed jen \u010dty\u0159i.<\/p>\n<p>Z obchodn\u00edho pohledu jsou okruhy, kter\u00e9 o form\u00e1t p\u0159ich\u00e1zej\u00ed, stejn\u011b d\u016fle\u017eit\u00e9 jako ty, kter\u00e9 ho z\u00edsk\u00e1vaj\u00ed. Miami, \u0160anghaj a Singapur m\u011bly sprinty v roce 2026, v roce 2027 je m\u00edt nebudou, a sprint v Zandvoortu zmiz\u00ed \u00fapln\u011b spolu s Velkou cenou Nizozemska. Zna\u010dka, kter\u00e1 si postavila sobotn\u00ed aktivaci kolem Miami nebo \u0160anghaje, te\u010f pl\u00e1nuje s jin\u00fdm aktivem, ne\u017e jak\u00e9 koupila. Nejzaj\u00edmav\u011bj\u0161\u00edm nov\u00e1\u010dkem je Monako, vzhledem k dlouholet\u00e9 debat\u011b o tom, jak t\u011b\u017ek\u00e9 je tam p\u0159edj\u00ed\u017ed\u011bt; deklarovan\u00e1 logika Formule 1 zn\u00ed, \u017ee kvalifikace tam b\u00fdv\u00e1 vrcholem v\u00edkendu, a proto p\u0159idala druhou.<\/p>\n<p>&nbsp;<\/p>\n<h3>Data o sprintech, jimi\u017e F1 zd\u016fvodnila deset v\u00edkend\u016f<\/h3>\n<p>Spolu s ozn\u00e1men\u00edm zve\u0159ejnila Formule 1 \u010dty\u0159i \u010d\u00edsla vych\u00e1zej\u00edc\u00ed z dat od zaveden\u00ed sprintu v roce 2021. Celkov\u00fd dosah sprintov\u00fdch v\u00edkend\u016f je o 12 % vy\u0161\u0161\u00ed ne\u017e u v\u00edkend\u016f bez sprintu. Sprintov\u00e1 kvalifikace je mezi fanou\u0161ky a\u017e t\u0159ikr\u00e1t popul\u00e1rn\u011bj\u0161\u00ed ne\u017e voln\u00fd tr\u00e9nink. 82 % div\u00e1k\u016f na okruhu b\u011bhem sprintov\u00fdch v\u00edkend\u016f uv\u00e1d\u00ed, \u017ee form\u00e1t zvy\u0161uje hodnotu jejich vstupenky. A 75 % fanou\u0161k\u016f F1 se domn\u00edv\u00e1, \u017ee sprinty p\u0159id\u00e1vaj\u00ed hodnotu kalend\u00e1\u0159i sezony (Formule 1, 16. z\u00e1\u0159\u00ed 2026).<\/p>\n<p>Jde o \u010d\u00edsla samotn\u00e9ho dr\u017eitele pr\u00e1v, zve\u0159ejn\u011bn\u00e1 na podporu jeho vlastn\u00edho rozhodnut\u00ed. Nepro\u0161la nez\u00e1visl\u00fdm auditem a je t\u0159eba je \u010d\u00edst jako argument Formule 1 ve prosp\u011bch sprintov\u00e9ho form\u00e1tu, nikoli jako neutr\u00e1ln\u00ed fakta. P\u0159esto jsou nejlep\u0161\u00edm ve\u0159ejn\u011b dostupn\u00fdm podkladem a dal\u0161\u00ed \u010d\u00e1st stav\u00ed na \u010d\u00edsle, kter\u00e9 je pro sponzory nejd\u016fle\u017eit\u011bj\u0161\u00ed: na srovn\u00e1n\u00ed sprintov\u00e9 kvalifikace s tr\u00e9ninkem.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">Maximalizace n\u00e1vratnosti investic do sponzorstv\u00ed v motoristick\u00e9m sportu: Strategick\u00fd pr\u016fvodce<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Co sprinty znamenaj\u00ed pro sponzory F1: v\u00edce sobotn\u00edho invent\u00e1\u0159e za stejn\u00fd poplatek za pr\u00e1va<\/h2>\n<p>Obchodn\u00ed logika je jednoduch\u00e1. Deset sprintov\u00fdch v\u00edkend\u016f znamen\u00e1 deset v\u00edkend\u016f, kdy dv\u011b m\u00e1lo sledovan\u00e9 tr\u00e9ninkov\u00e9 session nahrad\u00ed sout\u011b\u017en\u00ed session s plnou televizn\u00ed produkc\u00ed. Poplatek za pr\u00e1va sponzora t\u00fdmu se sjedn\u00e1v\u00e1 na sezonu, ne na session. Zjednodu\u0161en\u011b \u0159e\u010deno tedy sprinty pro sponzory F1 znamenaj\u00ed v\u00edc sout\u011b\u017en\u00ed expozice za stejnou cenu, nerovnom\u011brn\u011b rozlo\u017een\u00e9 mezi sprinty F1 2027. Z toho plynou dv\u011b ot\u00e1zky: jak se expozice skute\u010dn\u011b m\u011bn\u00ed a zda n\u011bkdo podle toho upravuje ceny.<\/p>\n<p>&nbsp;<\/p>\n<h3>Jak jedna sout\u011b\u017en\u00ed session nav\u00edc m\u011bn\u00ed televizn\u00ed expozici sponzora<\/h3>\n<p>Sprintov\u00fd v\u00edkend nahrazuje dv\u011b tr\u00e9ninkov\u00e9 session p\u00e1te\u010dn\u00ed sprintovou kvalifikac\u00ed a sobotn\u00edm dopoledn\u00edm z\u00e1vodem na zhruba 100 km, tak\u017ee zb\u00fdv\u00e1 jen hodina tr\u00e9ninku. M\u00e1lo sledovan\u00fd \u010das na trati se m\u011bn\u00ed v sout\u011b\u017en\u00ed session v hlavn\u00edm vys\u00edlac\u00edm \u010dase, a p\u0159esn\u011b to popisuje \u010d\u00edslo Formule 1, podle n\u011bho\u017e je sprintov\u00e1 kvalifikace a\u017e t\u0159ikr\u00e1t popul\u00e1rn\u011bj\u0161\u00ed ne\u017e voln\u00fd tr\u00e9nink.<\/p>\n<p>Pro sponzora sprinty F1 2027 sp\u00ed\u0161 m\u011bn\u00ed skladbu expozice, ne\u017e \u017ee by ji jen zvy\u0161ovaly: m\u00e9n\u011b hodin tr\u00e9ninku, v\u00edce hodin z\u00e1vod\u011bn\u00ed, a to v deseti z 24 v\u00edkend\u016f roku 2027 oproti \u0161esti v roce 2026. D\u016fle\u017eit\u00e9 jsou i navazuj\u00edc\u00ed efekty. V\u00edce z\u00e1b\u011br\u016f ze startovn\u00edho ro\u0161tu a z uzav\u0159en\u00e9ho parkovi\u0161t\u011b, deset sprintov\u00fdch p\u00f3di\u00ed nav\u00edc v pr\u016fb\u011bhu sezony a sobotn\u00ed zpravodajsk\u00fd cyklus tam, kde d\u0159\u00edv byla jen kvalifikace.<\/p>\n<p>Co tato str\u00e1nka neud\u011bl\u00e1, je p\u0159i\u0159adit tomu hodnotu v dolarech. \u017d\u00e1dn\u00fd ve\u0159ejn\u00fd soubor dat nepodp\u00edr\u00e1 medi\u00e1ln\u00ed hodnotu jednoho sprintu a vymyslet ji by podkopalo v\u0161echno ostatn\u00ed, co tu je. Jak se hodnot\u00ed jednotliv\u00e9 plochy, vysv\u011btluje n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">kolik stoj\u00ed ka\u017ed\u00e1 pozice na voze<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>M\u011bn\u00ed sprintov\u00e9 v\u00edkendy ceny sponzorstv\u00ed F1? Co ukazuj\u00ed ve\u0159ejn\u011b dostupn\u00e1 data<\/h3>\n<p>Neexistuje \u017e\u00e1dn\u00fd ve\u0159ejn\u00fd d\u016fkaz, \u017ee by poplatky za pr\u00e1va t\u00fdm\u016f nebo seri\u00e1lu byly podle po\u010dtu sprint\u016f znovu nacen\u011bny. Smlouvy s t\u00fdmy se uzav\u00edraj\u00ed na sezonu, ne na session, a \u017e\u00e1dn\u00fd t\u00fdm nezve\u0159ejnil klauzuli v\u00e1zanou na sprinty.<\/p>\n<p>Praktick\u00fdm d\u016fsledkem je vyjedn\u00e1vac\u00ed argument, nikoli tr\u017en\u00ed fakt. Zna\u010dka, kter\u00e1 prodlu\u017euje smlouvu na rok 2027, z\u00edsk\u00e1 invent\u00e1\u0159 o \u010dty\u0159i sprintov\u00e9 v\u00edkendy v\u011bt\u0161\u00ed ne\u017e v roce 2026, a\u0165 vyjedn\u00e1 jak\u00fdkoli poplatek. Tento rozd\u00edl stoj\u00ed za to otev\u0159\u00edt, m\u00edsto abyste p\u0159edpokl\u00e1dali, \u017ee je u\u017e v cen\u011b zohledn\u011bn, a\u0165 t\u00edm \u010di on\u00edm sm\u011brem. Polo\u017ete protistran\u011b ot\u00e1zku p\u0159\u00edmo: jak byl po\u010det sprint\u016f v roce 2027 zohledn\u011bn v nab\u00eddce? Samotn\u00e1 cenov\u00e1 rozp\u011bt\u00ed najdete v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">kolik stoj\u00ed sponzorstv\u00ed F1<\/a>. Nejl\u00e9pe tuto ot\u00e1zku polo\u017e\u00ed nez\u00e1visl\u00fd poradce, kter\u00fd nem\u00e1 vlastn\u00ed invent\u00e1\u0159, jej\u017e by musel h\u00e1jit.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>N\u011bkdo tu ot\u00e1zku polo\u017eit mus\u00ed.<\/strong>Klademe ji my, proto\u017ee nem\u00e1me \u017e\u00e1dn\u00fd invent\u00e1\u0159, kter\u00fd bychom museli h\u00e1jit.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Zm\u011bny v kalend\u00e1\u0159i F1 2027, kter\u00e9 posouvaj\u00ed hodnotu pro sponzory: Portugalsko a Turecko p\u0159ich\u00e1zej\u00ed, Barcelona a Zandvoort odch\u00e1zej\u00ed<\/h2>\n<p>Zm\u011bny v kalend\u00e1\u0159i F1 2027 se t\u00fdkaj\u00ed \u010dty\u0159 trh\u016f: dva p\u0159ib\u00fdvaj\u00ed, dva ub\u00fdvaj\u00ed. Ka\u017ed\u00fd z nich p\u0159ich\u00e1z\u00ed nebo odch\u00e1z\u00ed se smlouvou jin\u00e9 d\u00e9lky a d\u00e9lka smlouvy ur\u010duje pl\u00e1novac\u00ed horizont sponzora. V\u00fdchoz\u00ed stav roku 2026, z n\u011bho\u017e tyto zm\u011bny vych\u00e1zej\u00ed, popisuje n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/kalendar-f1-2026-vsechny-zavody-okruhy-novinky\/\">jak byla sestavena sezona 2026<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>N\u00e1vrat Portugalska a Turecka: dva nov\u00e9 trhy s velmi rozd\u00edlnou d\u00e9lkou smluv<\/h3>\n<p>Portugalsko se vrac\u00ed do Portim\u00e3a poprv\u00e9 od roku 2021, s dvouletou smlouvou na roky 2027 a 2028 uzav\u0159enou s portugalskou vl\u00e1dou, n\u00e1rodn\u00ed turistickou centr\u00e1lou a promot\u00e9rem. Turecko se rovn\u011b\u017e vrac\u00ed na Istanbul Park poprv\u00e9 od roku 2021, s p\u011btiletou smlouvou do roku 2031 ozn\u00e1menou v dubnu 2026.<\/p>\n<p>J\u00e1dro obchodn\u00edho v\u00fdkladu le\u017e\u00ed v t\u00e9to asymetrii. P\u011btilet\u00fd horizont unese zna\u010dku, kter\u00e1 kolem Istanbulu buduje region\u00e1ln\u00ed aktivaci na n\u011bkolik sezon. Dva roky v Portim\u00e3u to nezvl\u00e1dnou: sponzor, kter\u00fd pl\u00e1nuje vstup na portugalsk\u00fd trh, mus\u00ed v\u011bd\u011bt, \u017ee v roce 2029 tam z\u00e1vod u\u017e b\u00fdt nemus\u00ed.<\/p>\n<p>Oba z\u00e1vody maj\u00ed v sezon\u011b i velmi odli\u0161n\u00e9 postaven\u00ed. Turecko je prost\u0159edn\u00ed zast\u00e1vkou \u0159\u00edjnov\u00e9ho trojbloku, mezi \u00c1zerb\u00e1jd\u017e\u00e1nem a Singapurem. Portim\u00e3o stoj\u00ed v \u010dervnu prakticky osamocen\u011b, dva t\u00fddny po Monaku a dva t\u00fddny p\u0159ed Silverstonem.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-hlavni-znacky-v-roce-2026-prechazeji-z-jednoletych-na-trilete-sponzorske-smlouvy-v-motoristickem-sportu\/\">Pro\u010d hlavn\u00ed zna\u010dky v roce 2026 p\u0159ech\u00e1zej\u00ed z jednolet\u00fdch na t\u0159\u00edlet\u00e9 sponzorsk\u00e9 smlouvy v motoristick\u00e9m sportu?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h3>Dvoulet\u00e9 st\u0159\u00edd\u00e1n\u00ed Barcelony a konec Velk\u00e9 ceny Nizozemska<\/h3>\n<p>Barcelona-Catalunya v kalend\u00e1\u0159i na rok 2027 chyb\u00ed, proto\u017ee se nov\u011b st\u0159\u00edd\u00e1 s Belgi\u00ed: Spa po\u0159\u00e1d\u00e1 Velkou cenu Belgie v lich\u00fdch letech a Barcelona se vrac\u00ed v sud\u00fdch, od roku 2028 do roku 2031. Jde o rotaci, ne o odchod, a o z\u00e1sadn\u011b jinou situaci ne\u017e ztr\u00e1tu z\u00e1vodu.<\/p>\n<p>Zandvoort naopak po sv\u00e9m posledn\u00edm z\u00e1vod\u011b v roce 2026 opou\u0161t\u00ed kalend\u00e1\u0159 natrvalo. \u0160pan\u011blsko si ponech\u00e1v\u00e1 jeden podnik v Madridu, jeho\u017e premi\u00e9ru popisuje n\u00e1\u0161 \u010dl\u00e1nek o tom, jak byla sestavena sezona 2026, tak\u017ee \u0161pan\u011blsk\u00fd trh se neztr\u00e1c\u00ed; ztr\u00e1c\u00ed se nizozemsk\u00fd.<\/p>\n<p>Pro sponzora je to nejjasn\u011bj\u0161\u00ed pl\u00e1novac\u00ed sign\u00e1l v kalend\u00e1\u0159i F1 2027. Nizozemsk\u00e1 aktivace postaven\u00e1 na dom\u00e1c\u00edm z\u00e1vod\u011b nem\u00e1 v roce 2027 v\u016fbec kde prob\u011bhnout. \u0160pan\u011blsk\u00e1 se st\u011bhuje do jin\u00e9ho m\u011bsta s jin\u00fdm profilem publika a m\u011bla by se napl\u00e1novat znovu, nikoli jen p\u0159esunout.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Pr\u00e1v\u011b jste p\u0159i\u0161li o sv\u016fj dom\u00e1c\u00ed z\u00e1vod pro rok 2027?<\/strong>Jin\u00e9 \u0161ampion\u00e1ty d\u00e1l z\u00e1vod\u00ed tam, kde jsou va\u0161i z\u00e1kazn\u00edci doopravdy.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: wrap; margin: 10px;\">Sv\u011b\u0159te sv\u00e1 sponzorstv\u00ed konzultantovi sportovn\u00edho marketingu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Podoba sezony 2027: trojbloky, samostatn\u00e9 z\u00e1vody a krat\u0161\u00ed p\u0159edsezona<\/h2>\n<p>Seskupen\u00ed podnik\u016f v programu F1 2027 bylo navr\u017eeno s ohledem na logistiku a udr\u017eitelnost, ale z\u00e1rove\u0148 ur\u010duje, kdy m\u016f\u017ee sponzor aktivovat a kdy kolem sportu nastane ticho. D\u016fle\u017eit\u00e9 jsou dv\u011b v\u011bci: kde le\u017e\u00ed hust\u00e9 s\u00e9rie z\u00e1vod\u016f a samostatn\u00e9 v\u00edkendy, a o kolik se zkr\u00e1tila p\u0159edsezona.<\/p>\n<p>&nbsp;<\/p>\n<h3>Trojbloky a samostatn\u00e9 z\u00e1vody: kde jsou okna pro aktivaci<\/h3>\n<p>Trojbloky jsou t\u0159i: Austr\u00e1lie, Japonsko a \u010c\u00edna v dubnu; \u00c1zerb\u00e1jd\u017e\u00e1n, Turecko a Singapur od konce z\u00e1\u0159\u00ed do \u0159\u00edjna; Austin, Mexico City a S\u00e3o Paulo od konce \u0159\u00edjna do listopadu. Ka\u017ed\u00fd z nich vm\u011bstn\u00e1 t\u0159i trhy do t\u0159\u00ed v\u00edkend\u016f. To se hod\u00ed pro hospitality programy p\u0159es v\u00edce akc\u00ed a pro kompaktn\u00ed region\u00e1ln\u00ed kampan\u011b, ale nenech\u00e1v\u00e1 prostor pro aktivaci mezi z\u00e1vody.<\/p>\n<p>Na opa\u010dn\u00e9m konci stoj\u00ed dva podniky samostatn\u011b. Las Vegas se jede v sobotu 20. listopadu, dva t\u00fddny p\u0159ed Katarem. Portim\u00e3o p\u0159ipad\u00e1 na \u010derven, se dv\u011bma voln\u00fdmi t\u00fddny p\u0159ed n\u00edm i po n\u011bm. Oba d\u00e1vaj\u00ed zna\u010dce t\u00fdden pozornosti, o kterou se nemus\u00ed d\u011blit s jinou Velkou cenou, a p\u0159esn\u011b to pot\u0159ebuje uveden\u00ed produktu na trh.<\/p>\n<p>Pro pl\u00e1nov\u00e1n\u00ed na americk\u00e9m trhu p\u0159ipadaj\u00ed t\u0159i podniky v USA, tedy Miami, Austin a Las Vegas, na kv\u011bten, \u0159\u00edjen a listopad. Praktick\u00e9 pravidlo pro program F1 2027: uveden\u00ed produkt\u016f v\u00e1zat na samostatn\u00e9 z\u00e1vody, hospitality programy na trojbloky.<\/p>\n<p>&nbsp;<\/p>\n<h3>P\u0159edsezonn\u00ed testy zkr\u00e1cen\u00e9 na \u010dty\u0159i dny v Bahrajnu: m\u00e9n\u011b obsahu, d\u0159\u00edv\u011bj\u0161\u00ed p\u0159edstaven\u00ed<\/h3>\n<p>P\u0159edsezonn\u00ed testy F1 2027 prob\u011bhnou 24. a\u017e 27. \u00fanora jako jedin\u00fd \u010dty\u0159denn\u00ed test na okruhu Bahrain International Circuit. \u010cty\u0159i dny jsou v\u00edc ne\u017e t\u0159i, obvykl\u00e9 mimo roky velk\u00fdch zm\u011bn pravidel, ale v\u00fdrazn\u011b m\u00e9n\u011b ne\u017e v roce 2026, kdy nov\u00e1 pravidla p\u0159inesla p\u011btidenn\u00ed neve\u0159ejn\u00fd test v Barcelon\u011b v lednu a dva t\u0159\u00eddenn\u00ed testy v Bahrajnu v \u00fanoru.<\/p>\n<p>Obchodn\u00edm d\u016fsledkem je, \u017ee \u00fanorov\u00e9 okno pro obsah, kolem n\u011bho\u017e mohl sponzor stav\u011bt sv\u00e9 aktivity spojen\u00e9 s p\u0159edstaven\u00edm, se zhruba zmen\u0161\u00ed na polovinu. Proto\u017ee Bahrajn otev\u00edr\u00e1 sezonu 12. a\u017e 14. b\u0159ezna sprintov\u00fdm v\u00edkendem, je odstup mezi posledn\u00edm testovac\u00edm dnem a prvn\u00ed sout\u011b\u017en\u00ed session neobvykle kr\u00e1tk\u00fd a na \u00favodn\u00edm podniku maj\u00ed t\u00fdmy p\u0159ed sprintovou kvalifikac\u00ed jen hodinu tr\u00e9ninku.<\/p>\n<p>Praktick\u00fd z\u00e1v\u011br: napl\u00e1nujte p\u0159edstaven\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-teams-of-formula-1-2023-launches-pilots-and-sponsors\/\">barevn\u00fdch sch\u00e9mat voz\u016f F1<\/a> a starty kampan\u00ed kolem term\u00edn\u016f p\u0159edsezonn\u00edch test\u016f F1 2027, co\u017e znamen\u00e1 za\u0159adit je v \u00fanoru d\u0159\u00edve ne\u017e v roce 2026.<\/p>\n<p>&nbsp;<\/p>\n<h2>Bl\u00edzkov\u00fdchodn\u00ed riziko v kalend\u00e1\u0159i F1 2027: na co by se sponzo\u0159i m\u011bli smluvn\u011b p\u0159ipravit<\/h2>\n<p>Toto je nejrychleji zastar\u00e1vaj\u00edc\u00ed \u010d\u00e1st str\u00e1nky a odr\u00e1\u017e\u00ed stav k 13. \u0159\u00edjnu 2026. Kalend\u00e1\u0159 F1 2027 za\u010d\u00edn\u00e1 Bahrajnem a Sa\u00fadskou Ar\u00e1bi\u00ed a kon\u010d\u00ed Katarem a Ab\u00fa Zab\u00ed, a v\u0161echny \u010dty\u0159i z\u00e1vody le\u017e\u00ed v regionu, kter\u00fd u\u017e sezonu 2026 naru\u0161il. V b\u0159eznu 2026 Formule 1 kv\u016fli v\u00e1lce na Bl\u00edzk\u00e9m v\u00fdchod\u011b zru\u0161ila podniky v Bahrajnu a Sa\u00fadsk\u00e9 Ar\u00e1bii; Velk\u00e1 cena Bahrajnu se pozd\u011bji jela v malajsijsk\u00e9m Sepangu, sa\u00fadsk\u00fd podnik se nekonal.<\/p>\n<p>Z\u00e1v\u011br sezony 2026 je v dob\u011b psan\u00ed tohoto textu st\u00e1le nejist\u00fd. Podniky v Kataru a Ab\u00fa Zab\u00ed ofici\u00e1ln\u011b z\u016fst\u00e1vaj\u00ed v kalend\u00e1\u0159i a gener\u00e1ln\u00ed \u0159editel Formule 1 je na za\u010d\u00e1tku \u0159\u00edjna potvrdil, t\u00fdm\u016fm v\u0161ak bylo sd\u011bleno, \u017ee kone\u010dn\u00e9 rozhodnut\u00ed se o\u010dek\u00e1v\u00e1 v polovin\u011b \u0159\u00edjna, p\u0159i\u010dem\u017e v z\u00e1loze je podle zpr\u00e1v p\u0159ipravena Imola (ESPN; Sky Sports; GPFans, \u0159\u00edjen 2026).<\/p>\n<p>Obchodn\u00ed doporu\u010den\u00ed z toho p\u0159\u00edmo plyne. Sponzor, kter\u00fd smluvn\u011b v\u00e1\u017ee aktivaci, hospitality nebo medi\u00e1ln\u00ed rozpo\u010det na kter\u00fdkoli z t\u011bchto \u010dty\u0159 podnik\u016f v roce 2027, by si m\u011bl vyjednat ustanoven\u00ed o kompenzaci pro p\u0159\u00edpad p\u0159esunu nebo zru\u0161en\u00ed, m\u00edsto aby se spol\u00e9hal na zve\u0159ejn\u011bn\u00e9 datum.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pl\u00e1novac\u00ed matice ke kalend\u00e1\u0159i F1 2027: kter\u00e9 z\u00e1vody se hod\u00ed k jak\u00e9mu sponzorsk\u00e9mu c\u00edli<\/h2>\n<p>Matice p\u0159i\u0159azuje c\u00edl k z\u00e1vodu. Vych\u00e1z\u00ed z kalend\u00e1\u0159e ve zve\u0159ejn\u011bn\u00e9 podob\u011b; pokud se situace na Bl\u00edzk\u00e9m v\u00fdchod\u011b zm\u011bn\u00ed, prov\u011b\u0159te znovu prvn\u00ed a posledn\u00ed \u0159\u00e1dek. Ne\u017e za\u010dnete pl\u00e1novat kolem kter\u00e9hokoli z t\u011bchto term\u00edn\u016f, ov\u011b\u0159te si, zda va\u0161i kategorii u\u017e neobsadili na \u00farovni t\u00fdm\u016f <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">sponzo\u0159i ve startovn\u00edm poli<\/a> nebo na \u00farovni \u0161ampion\u00e1tu <a href=\"https:\/\/rtrsports.com\/cs\/blog\/oficialni-partneri-formule-1\/\">partne\u0159i samotn\u00e9 Formule 1<\/a>.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>C\u00edl<\/b><\/td>\n<td><b>Nejlep\u0161\u00ed z\u00e1vody 2027<\/b><\/td>\n<td><b>Pro\u010d<\/b><\/td>\n<td><b>Na co si d\u00e1t pozor<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Uveden\u00ed produktu, kter\u00e9 pot\u0159ebuje nerozd\u011blenou pozornost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Portim\u00e3o v \u010dervnu, Las Vegas v listopadu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Samostatn\u00e9 v\u00edkendy bez sousedn\u00edho z\u00e1vodu, kter\u00fd by soupe\u0159il o pozornost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Las Vegas je dva t\u00fddny p\u0159ed Katarem, tak\u017ee zpravodajsk\u00fd cyklus se rychle uzav\u0159e<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Maxim\u00e1ln\u00ed televizn\u00ed expozice na v\u00edkend<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Deset sprintov\u00fdch podnik\u016f, hlavn\u011b v prvn\u00ed polovin\u011b sezony<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jedna sout\u011b\u017en\u00ed session nav\u00edc v hlavn\u00edm vys\u00edlac\u00edm \u010dase<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0160est z deseti se jede p\u0159ed 12. podnikem, tak\u017ee kdo vstoup\u00ed v polovin\u011b sezony, v\u011bt\u0161inu zme\u0161k\u00e1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Region\u00e1ln\u00ed aktivace na v\u00edce trz\u00edch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trojbloky \u00c1zerb\u00e1jd\u017e\u00e1n-Turecko-Singapur a Austin-Mexico City-S\u00e3o Paulo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u0159i trhy za t\u0159i v\u00edkendy v jednom logistick\u00e9m cyklu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mezi podniky nen\u00ed okno pro aktivaci<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zam\u011b\u0159en\u00ed na americk\u00fd trh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Miami, Austin, Las Vegas<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u0159i podniky se t\u0159emi r\u016fzn\u00fdmi profily publika<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Miami u\u017e sprint nem\u00e1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dlouhodob\u00fd vstup na nov\u00fd trh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Istanbul se smlouvou do roku 2031<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u011btilet\u00fd horizont podpo\u0159\u00ed budov\u00e1n\u00ed p\u0159\u00edtomnosti na n\u011bkolik sezon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Krat\u0161\u00ed smlouva Portim\u00e3a to neumo\u017e\u0148uje<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Viditelnost na za\u010d\u00e1tku sezony<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bahrajn, o sprintov\u00e9m v\u00edkendu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sprintov\u00fd form\u00e1t v prvn\u00edm podniku, poprv\u00e9 v historii<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zhu\u0161t\u011bn\u00e1 p\u0159\u00edprava po jedin\u00e9m \u010dty\u0159denn\u00edm testu a k tomu region\u00e1ln\u00ed riziko zm\u011bn<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>St\u00e1hn\u011bte si kalend\u00e1\u0159 F1 2027<\/h2>\n<p>K tomuto \u010dl\u00e1nku pat\u0159\u00ed jednostr\u00e1nkov\u00e9 PDF v designu RTR se v\u0161emi 24 podniky sezony 2027, daty, okruhy a ozna\u010den\u00edm sprint\u016f.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/Calendario-F1-2027.pdf\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">St\u00e1hnout kalend\u00e1\u0159 F1 2027 (PDF)<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Kalend\u00e1\u0159e motoristick\u00e9ho sportu: sezona 2027<\/h3>\n<ul>\n<li><a href=\"https:\/\/rtrsports.com\/cs\/blog\/kalendar-f1-2027\/\">F1 2027<\/a><\/li>\n<li><a href=\"https:\/\/rtrsports.com\/cs\/blog\/kalendar-motogp-2027\/\">MotoGP 2027<\/a><\/li>\n<li><a href=\"https:\/\/rtrsports.com\/cs\/kalendar-f1-2026-vsechny-zavody-okruhy-novinky\/\">F1 2026<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>T\u0159i kroky, kr\u00e1tk\u00e9 \u010dasov\u00e9 okno.<\/strong>Postar\u00e1me se o v\u0161echny t\u0159i d\u0159\u00edv, ne\u017e v\u00e1m na stole p\u0159istane prodlou\u017een\u00ed smlouvy na rok 2027.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed F1<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Deset sprint\u016f m\u011bn\u00ed to, co za stejn\u00fd poplatek dostanete<\/h2>\n<p>Sezona 2027 zachov\u00e1v\u00e1 po\u010det z\u00e1vod\u016f a m\u011bn\u00ed skladbu obsahu, a deset sprintov\u00fdch v\u00edkend\u016f je zm\u011bnou s nejz\u0159eteln\u011bj\u0161\u00edm dopadem na to, co poplatek, kter\u00fd sponzor u\u017e plat\u00ed, skute\u010dn\u011b kupuje. Z kalend\u00e1\u0159e F1 2027 vypl\u00fdvaj\u00ed t\u0159i pl\u00e1novac\u00ed kroky. Otev\u0159\u00edt rozd\u00edl v po\u010dtu sprint\u016f p\u0159i ka\u017ed\u00e9m prodlou\u017een\u00ed smlouvy na rok 2027. Nav\u00e1zat aktivity spojen\u00e9 s uveden\u00edm produkt\u016f na dva samostatn\u00e9 z\u00e1vody, Portim\u00e3o a Las Vegas. A u \u010dty\u0159 podnik\u016f na Bl\u00edzk\u00e9m v\u00fdchod\u011b si smluvn\u011b zajistit kompenzaci. Abyste po sezon\u011b mohli posoudit, zda p\u0159inesla to, co m\u011bla, p\u0159e\u010dt\u011bte si n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">jak m\u011b\u0159it, co sezona p\u0159inesla<\/a>. RTR Sports Marketing pracuje v\u00fdhradn\u011b pro zna\u010dky a nezastupuje \u017e\u00e1dn\u00fd t\u00fdm ani seri\u00e1l, a proto n\u00e1\u0161 v\u00fdklad kalend\u00e1\u0159e neformuje ni\u010d\u00ed invent\u00e1\u0159. Pokud chcete probrat program na rok 2027, te\u010f je ta spr\u00e1vn\u00e1 chv\u00edle.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Dvacet \u010dty\u0159i podnik\u016f, jeden pl\u00e1n na rok 2027.<\/strong>Po\u0161lete n\u00e1m sv\u00e9 trhy a my je zaneseme do kalend\u00e1\u0159e.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chci se st\u00e1t sponzorem<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Formule 1 a FIA zve\u0159ejnily kalend\u00e1\u0159 F1 2027 16. z\u00e1\u0159\u00ed 2026 po schv\u00e1len\u00ed Sv\u011btovou radou motoristick\u00e9ho sportu: 24 Velk\u00fdch cen ve 22 zem\u00edch, se zah\u00e1jen\u00edm v Bahrajnu 14. b\u0159ezna a fin\u00e1le v Ab\u00fa Zab\u00ed 12. prosince. Po\u010det z\u00e1vod\u016f z\u016fst\u00e1v\u00e1 stejn\u00fd. M\u011bn\u00ed se obsah sezony. Sprint\u016f bude deset m\u00edsto \u0161esti a ka\u017ed\u00fd sprintov\u00fd v\u00edkend p\u0159id\u00e1v\u00e1 jednu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":359743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-359998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kalend\u00e1\u0159 F1 2027: 24 z\u00e1vod\u016f, 10 sprint\u016f a sponzo\u0159i<\/title>\n<meta name=\"description\" content=\"Kalend\u00e1\u0159 F1 2027 je potvrzen\u00fd: data a okruhy v\u0161ech 24 z\u00e1vod\u016f, rekordn\u00edch 10 sprintov\u00fdch v\u00edkend\u016f a co 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