{"id":360032,"date":"2026-10-16T09:12:18","date_gmt":"2026-10-16T07:12:18","guid":{"rendered":"https:\/\/rtrsports.com\/?p=360032"},"modified":"2026-10-16T10:14:46","modified_gmt":"2026-10-16T08:14:46","slug":"sponzoring-velke-ceny-las-vegas","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/","title":{"rendered":"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality"},"content":{"rendered":"<p>Partnerstv\u00ed s Velkou cenou Las Vegas se prod\u00e1v\u00e1 ve \u010dty\u0159ech \u00farovn\u00edch, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed p\u011bt odli\u0161n\u00fdch kategori\u00ed pr\u00e1v, a t\u00e9m\u011b\u0159 nic z toho nen\u00ed ve\u0159ejn\u011b zdokumentov\u00e1no. To je prvn\u00ed probl\u00e9m pro zna\u010dku, kter\u00e1 m\u00e1 dohod\u011b p\u0159i\u0159adit cenu, a pr\u00e1v\u011b proto, kdy\u017e jde o sponzoring Velk\u00e9 ceny Las Vegas, by prvn\u00ed ot\u00e1zka v ka\u017ed\u00e9m jedn\u00e1n\u00ed m\u011bla zn\u00edt: co tu sponzoring z\u00e1vodu F1 vlastn\u011b zahrnuje, je\u0161t\u011b ne\u017e kdokoli vyslov\u00ed jak\u00e9koli \u010d\u00edslo. Struktura m\u00e1 jednoduch\u00e9 vysv\u011btlen\u00ed. Formule 1 tuto akci sama zalo\u017eila a sama ji provozuje, m\u00edsto aby pr\u00e1va prodala m\u00edstn\u00edmu promot\u00e9rovi, tak\u017ee pr\u00e1va dr\u017e\u00ed vlastn\u00ed eventov\u00e1 spole\u010dnost F1 a za\u0159\u00edzen\u00ed okruhu pat\u0159\u00ed z\u00e1vodu. Druh\u00fd probl\u00e9m je ten, o kter\u00fd v\u011bt\u0161in\u011b kupuj\u00edc\u00edch v B2B skute\u010dn\u011b jde, proto\u017ee k jednac\u00edmu stolu je obvykle p\u0159ivede pr\u00e1v\u011b B2B hospitality ve F1. Kv\u00f3ta hospitality, kterou partnerstv\u00ed obsahuje, je slo\u017eka, kterou zna\u010dky nej\u010dast\u011bji \u0161patn\u011b odhadnou, a tento pr\u016fvodce vysv\u011btluje, co obsahuje i jak si stoj\u00ed ve srovn\u00e1n\u00ed se stejn\u00fdm p\u0159\u00edstupem koupen\u00fdm za katalogovou cenu. Je ur\u010den zna\u010dce, kter\u00e1 si u\u017e Las Vegas vybrala a te\u010f pot\u0159ebuje v\u011bd\u011bt, co partnerstv\u00ed obsahuje.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>To hlavn\u00ed v kostce<\/strong><\/p><ul><li><strong>\u010cty\u0159i \u00farovn\u011b.<\/strong> Titul\u00e1rn\u00ed partner z\u00e1vodu (Heineken), Founding Partners (MGM Resorts, Caesars Entertainment a The Venetian, v\u0161ichni do roku 2030, spolu s LVCVA), Presenting Partners jako Fontainebleau a Sphere a \u010dtvrt\u00e1 \u00farove\u0148 partner\u016f akce.<\/li><li><strong>P\u011bt kategori\u00ed pr\u00e1v.<\/strong> Branding na okruhu a u trati; pojmenov\u00e1n\u00ed za\u0159\u00edzen\u00ed a z\u00f3n; aktiva\u010dn\u00ed prostor a ochrann\u00e9 zn\u00e1mky; kv\u00f3ta hospitality; a exkluzivita kategorie omezen\u00e1 na akci.<\/li><li><strong>Exkluzivita akce m\u00e1 sv\u00e9 meze.<\/strong> Nezabr\u00e1n\u00ed konkurentovi sponzorovat t\u00fdm, kter\u00fd tam z\u00e1vod\u00ed, ani samotn\u00e9 mistrovstv\u00ed, ani resortu na Stripu aktivovat z vlastn\u00ed nemovitosti: t\u0159i prod\u00e1vaj\u00edc\u00ed plus vlastn\u00edci nemovitost\u00ed, \u010dty\u0159i invent\u00e1\u0159e.<\/li><li><strong>Hospitality je to, co B2B skute\u010dn\u011b dostane.<\/strong> Je to tak\u00e9 nejh\u016f\u0159e zdokumentovan\u00e1 \u010d\u00e1st ka\u017ed\u00e9 dohody: vyjedn\u00e1vejte o \u00farovni p\u0159\u00edstupu a m\u00edst\u011b, nejen o po\u010dtu vstupenek.<\/li><li><strong>Poplatky jsou t\u00e9m\u011b\u0159 v\u0161echny d\u016fv\u011brn\u00e9.<\/strong> Nejjasn\u011bj\u0161\u00edm ve\u0159ejn\u00fdm \u010d\u00edslem je 10 milion\u016f dolar\u016f za ro\u010dn\u00edk od LVCVA, nyn\u00ed p\u0159isl\u00edben\u00fdch a\u017e do roku 2037.<\/li><li><strong>Alternativou je n\u00e1kup za katalogovou cenu.<\/strong> Stejn\u00fd p\u0159\u00edstup na \u00farovni paddocku se v roce 2025 prod\u00e1val za 2 500 a\u017e 25 000 dolar\u016f na hosta, tak\u017ee mal\u00fd program pro klienty lze koupit bez jak\u00fdchkoli pr\u00e1v. V\u0161echna \u010d\u00edsla jsou orienta\u010dn\u00ed.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Sponzoring Velk\u00e9 ceny Las Vegas: \u010dty\u0159i \u00farovn\u011b a s k\u00fdm jedn\u00e1te<\/h2>\n<p>Sponzoring Velk\u00e9 ceny Las Vegas se prod\u00e1v\u00e1 ve \u010dty\u0159ech \u00farovn\u00edch. Titul\u00e1rn\u00ed partner d\u00e1v\u00e1 akci jm\u00e9no a tuto pozici dr\u017e\u00ed Heineken. Hned pod n\u00edm jsou Founding Partners, tedy kl\u00ed\u010dov\u00e9 firmy, na nich\u017e m\u011bsto stoj\u00ed: MGM Resorts i Caesars Entertainment prodlou\u017eily smlouvy do roku 2030, The Venetian podepsal v kv\u011btnu 2026 p\u011btiletou smlouvu Founding Partner do roku 2030 a LVCVA, m\u011bstsk\u00fd \u00fa\u0159ad pro cestovn\u00ed ruch, je Founding Partner od prvn\u00edho z\u00e1vodu. T\u0159et\u00ed \u00farove\u0148 tvo\u0159\u00ed Presenting Partners, mezi nimi\u017e jsou dnes Fontainebleau a Sphere. Seznam dopl\u0148uje \u010dtvrt\u00e1 \u00farove\u0148 partner\u016f akce.<\/p>\n<p>Protistrana je neobvykl\u00e1. Liberty Media akci samo vytvo\u0159ilo, m\u00edsto aby ji sv\u011b\u0159ilo promot\u00e9rovi, a p\u0159ed prvn\u00edm z\u00e1vodem podle dostupn\u00fdch zpr\u00e1v investovalo 500 milion\u016f dolar\u016f nebo v\u00edc do pozemk\u016f, st\u00e1l\u00e9 budovy box\u016f a Grand Prix Plaza. Provozuje ji prost\u0159ednictv\u00edm samostatn\u00e9 spole\u010dnosti Las Vegas Grand Prix, Inc., kterou vede prezidentka a gener\u00e1ln\u00ed \u0159editelka Emily Prazer. Z toho plynou dva d\u016fsledky. Konflikty kategori\u00ed mezi akc\u00ed a seri\u00e1lem mohou vzniknout uvnit\u0159 t\u00e9\u017ee obchodn\u00ed struktury a akce si sama \u0159\u00edd\u00ed za\u0159\u00edzen\u00ed okruhu i pojmenov\u00e1n\u00ed m\u00edst, m\u00edsto aby jednala s vlastn\u00edkem okruhu. \u0160ir\u0161\u00ed americk\u00fd kontext popisuje n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/\">jak si F1 vybudovala obchodn\u00ed z\u00e1kladnu v USA<\/a>.<\/p>\n<p>Tento pr\u016fvodce postupn\u011b prob\u00edr\u00e1: seznam pr\u00e1v; kv\u00f3tu hospitality; jak vyu\u017e\u00edt v\u00edkend jako B2B kan\u00e1l; kolik to stoj\u00ed ve srovn\u00e1n\u00ed s alternativou za katalogovou cenu; a rizika.<\/p>\n<p>&nbsp;<\/p>\n<h2>Co zahrnuje sponzoring Velk\u00e9 ceny Las Vegas: kompletn\u00ed seznam pr\u00e1v<\/h2>\n<p>Co zahrnuje sponzoring z\u00e1vodu F1? V Las Vegas p\u011bt kategori\u00ed pr\u00e1v prod\u00e1van\u00fdch ve \u010dty\u0159ech \u00farovn\u00edch: branding na okruhu a u trati; pojmenov\u00e1n\u00ed za\u0159\u00edzen\u00ed a z\u00f3n; aktiva\u010dn\u00ed prostor a ochrann\u00e9 zn\u00e1mky; kv\u00f3ta hospitality; a exkluzivita kategorie omezen\u00e1 na akci. Kategorie jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e n\u00e1zev \u00farovn\u011b, proto\u017ee to, co m\u016f\u017ee zna\u010dka s dohodou skute\u010dn\u011b d\u011blat, z\u00e1vis\u00ed na tom, kter\u00e9 z p\u011bti si zajist\u00ed. \u010cty\u0159i n\u00e1sleduj\u00edc\u00ed odd\u00edly je prob\u00edraj\u00ed jednu po druh\u00e9 a hospitality m\u00e1 potom vlastn\u00ed odd\u00edl.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ofici\u00e1ln\u00ed partne\u0159i Velk\u00e9 ceny Las Vegas: titul\u00e1rn\u00ed partner, Founding Partners a \u00farove\u0148 resort\u016f<\/h3>\n<p>Ofici\u00e1ln\u00ed partne\u0159i Velk\u00e9 ceny Las Vegas jsou uspo\u0159\u00e1d\u00e1ni takto. Slo\u017een\u00ed se m\u011bn\u00ed, proto si ho p\u0159ed ka\u017edou nab\u00eddkou ov\u011b\u0159te na partnersk\u00e9 str\u00e1nce samotn\u00e9 akce.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u00darove\u0148<\/b><\/td>\n<td><b>Kdo ji dr\u017e\u00ed (2026)<\/b><\/td>\n<td><b>Co p\u0159in\u00e1\u0161\u00ed<\/b><\/td>\n<td><b>Doba trv\u00e1n\u00ed, je-li zn\u00e1ma<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Titul\u00e1rn\u00ed partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Heineken<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u00e1zev akce, branding nejvy\u0161\u0161\u00ed \u00farovn\u011b a pojmenov\u00e1n\u00ed hlavn\u00edch za\u0159\u00edzen\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nezve\u0159ejn\u011bna<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Founding Partners<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MGM Resorts, Caesars Entertainment, The Venetian, LVCVA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hlavn\u00ed pozice pod\u00e9l okruhu, pojmenov\u00e1n\u00ed za\u0159\u00edzen\u00ed a z\u00f3n, m\u00edsta pro hospitality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MGM, Caesars a The Venetian do roku 2030; sponzoring LVCVA do roku 2037<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Presenting Partners<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fontainebleau, Sphere a dal\u0161\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Branding, spojen\u00ed se z\u00f3nou nebo m\u00edstem, aktivace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nezve\u0159ejn\u011bna<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Partne\u0159i akce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Partne\u0159i kategori\u00ed, rok od roku jin\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ozna\u010den\u00ed kategorie a vybran\u00e9 aktivace<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nezve\u0159ejn\u011bna<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Pro zna\u010dku, kter\u00e1 posuzuje ofici\u00e1ln\u00ed partnery Velk\u00e9 ceny Las Vegas jako budouc\u00ed sousedy, je d\u016fle\u017eit\u011bj\u0161\u00ed vzorec za seznamem ne\u017e seznam samotn\u00fd. V\u011bt\u0161inu pozic pod titul\u00e1rn\u00edm partnerem dr\u017e\u00ed firmy, kter\u00e9 vlastn\u00ed nemovitosti p\u0159\u00edmo na okruhu nebo vedle n\u011bj: The Venetian stoj\u00ed u zat\u00e1\u010dky 12, Bellagio pat\u0159\u00edc\u00ed MGM host\u00ed Fountain Club a p\u00f3dium pro v\u00edt\u011bze, Caesars d\u00e1v\u00e1 jm\u00e9no fanz\u00f3n\u011b na rovince Koval. Ka\u017ed\u00fd resort mezi Founding Partners Velk\u00e9 ceny Las Vegas p\u0159in\u00e1\u0161\u00ed aktivum, kter\u00e9 \u017e\u00e1dn\u00fd poplatek za pr\u00e1va nedok\u00e1\u017ee napodobit. Extern\u00ed zna\u010dka, kter\u00e1 se p\u0159ipoj\u00ed k ofici\u00e1ln\u00edm partner\u016fm Velk\u00e9 ceny Las Vegas, vstupuje do skupiny, v n\u00ed\u017e dosavadn\u00edm \u010dlen\u016fm pat\u0159\u00ed budovy, na kter\u00e9 m\u00ed\u0159\u00ed kamery. Pro ka\u017edou zna\u010dku, kter\u00e1 nen\u00ed z Las Vegas, je to neju\u017eite\u010dn\u011bj\u0161\u00ed v\u011bta na t\u00e9to str\u00e1nce.<\/p>\n<p>&nbsp;<\/p>\n<h3>Branding a pr\u00e1va na pojmenov\u00e1n\u00ed pod\u00e9l okruhu na Stripu<\/h3>\n<p>Co zahrnuje sponzoring z\u00e1vodu F1 z hlediska brandingu? V Las Vegas dv\u011b v\u011bci. Prvn\u00ed je branding u trati a na okruhu, pod\u00e9l m\u011bstsk\u00e9 trati o d\u00e9lce 3,8 m\u00edle (zhruba 6,2 km), kter\u00e1 vede kolem Sphere, The Venetian, Wynn, Caesars Palace a Bellagio. Druhou je pojmenov\u00e1n\u00ed za\u0159\u00edzen\u00ed a z\u00f3n: tribuny, z\u00f3ny a p\u00f3dia nesou jm\u00e9na partner\u016f, jak ukazuj\u00ed T-Mobile Zone at Sphere a Flamingo Zone by Caesars Rewards na rovince Koval.<\/p>\n<p>Tento druh\u00fd bod je neobvykl\u00fd a m\u00e1 v\u011bt\u0161\u00ed hodnotu, ne\u017e v\u011bt\u0161ina kupuj\u00edc\u00edch p\u0159edpokl\u00e1d\u00e1. Pozice tu m\u016f\u017ee koupit pr\u00e1va na pojmenov\u00e1n\u00ed fyzick\u00fdch za\u0159\u00edzen\u00ed uvnit\u0159 okruhu, nejen logo pobl\u00ed\u017e trati. Grand Prix Plaza, st\u00e1l\u00e1 budova box\u016f a paddocku, je celoro\u010dn\u00ed p\u0159\u00edtomnost, k n\u00ed\u017e se tato pr\u00e1va v\u00e1\u017eou.<\/p>\n<p>Bod, kter\u00fd v\u011bt\u0161ina koment\u00e1\u0159\u016f p\u0159ehl\u00ed\u017e\u00ed: jde o no\u010dn\u00ed z\u00e1vod. Branding u trati p\u016fsob\u00ed pod reflektory jinak ne\u017e za denn\u00edho sv\u011btla, tak\u017ee invent\u00e1\u0159 z\u00e1visl\u00fd na osv\u011btlen\u00ed je t\u0159eba posuzovat podle televizn\u00edch z\u00e1b\u011br\u016f z minul\u00fdch ro\u010dn\u00edk\u016f, ne p\u0159i denn\u00ed prohl\u00eddce m\u00edsta.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">N\u00e1klady na sponzoring F1 v roce 2026: kolik stoj\u00ed sponzorovat t\u00fdm Formule 1?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h3>Aktiva\u010dn\u00ed prostor, ochrann\u00e9 zn\u00e1mky a pr\u00e1vo vyu\u017e\u00edvat partnerstv\u00ed ve vlastn\u00edm marketingu<\/h3>\n<p>To je kategorie, kterou zna\u010dky u jednac\u00edho stolu nejsoustavn\u011bji podce\u0148uj\u00ed. Zahrnuje aktiva\u010dn\u00ed prostor v Grand Prix Plaza a ve fanz\u00f3n\u00e1ch pod\u00e9l East Harmon, Koval a West Harmon; pr\u00e1vo po\u0159\u00e1dat na m\u00edst\u011b z\u00e1\u017eitky se zna\u010dkou m\u00edsto pouh\u00e9ho vystaven\u00ed loga; a pr\u00e1va k ozna\u010den\u00ed a ochrann\u00fdm zn\u00e1mk\u00e1m, d\u00edky nim\u017e se zna\u010dka sm\u00ed ve vlastn\u00ed reklam\u011b, v maloobchod\u011b a v obchodn\u00edm marketingu prezentovat jako ofici\u00e1ln\u00ed partner.<\/p>\n<p>D\u016fsledek je t\u0159eba \u0159\u00edct otev\u0159en\u011b. Je to jedin\u00e1 kategorie, kter\u00e1 vytv\u00e1\u0159\u00ed hodnotu mimo z\u00e1vodn\u00ed v\u00edkend, b\u011bhem zb\u00fdvaj\u00edc\u00edch 51 t\u00fddn\u016f roku, a je to kategorie, z n\u00ed\u017e n\u00e1kup hospitality nep\u0159in\u00e1\u0161\u00ed v\u016fbec nic. V\u00fddaje na aktivaci se nav\u00edc p\u0159ipo\u010d\u00edt\u00e1vaj\u00ed k poplatku za pr\u00e1va a tady to plat\u00ed v pln\u00e9 m\u00ed\u0159e.<\/p>\n<p>&nbsp;<\/p>\n<h3>Exkluzivita kategorie na \u00farovni akce a t\u0159i meze, kter\u00e9 zna\u010dky p\u0159ehl\u00ed\u017eej\u00ed<\/h3>\n<p>Exkluzivita kategorie omezen\u00e1 na akci je skute\u010dn\u00e1, ale m\u00e1 t\u0159i meze. Nezabr\u00e1n\u00ed konkurentovi sponzorovat t\u00fdm, kter\u00fd na akci z\u00e1vod\u00ed. Nezabr\u00e1n\u00ed konkurentovi m\u00edt partnerstv\u00ed s Formul\u00ed 1 na \u00farovni mistrovstv\u00ed, kter\u00e9 je na akci tak\u00e9 vid\u011bt. A specificky pro Las Vegas nezabr\u00e1n\u00ed konkurentovi aktivovat z nemovitosti na Stripu, kterou vlastn\u00ed nebo pronaj\u00edm\u00e1 mimo obvod okruhu.<\/p>\n<p>To jsou t\u0159i prod\u00e1vaj\u00edc\u00ed plus jedna skupina vlastn\u00edk\u016f nemovitost\u00ed: \u010dty\u0159i odd\u011blen\u00e9 invent\u00e1\u0159e. Kdo si chce ov\u011b\u0159it, zda je jeho kategorie jinde u\u017e obsazen\u00e1, m\u016f\u017ee za\u010d\u00edt u toho, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">kdo dr\u017e\u00ed pozice v t\u00fdmech<\/a>, a u toho, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/oficialni-partneri-formule-1\/\">kdo dr\u017e\u00ed pozice na \u00farovni mistrovstv\u00ed<\/a>. Praktick\u00fd pokyn: ve smlouv\u011b vymezte rozsah exkluzivity i geograficky, nejen podle kategorie.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-tymu-nebo-mistrovstvi-f1\/\">Sponzorovat t\u00fdm, nebo mistrovstv\u00ed F1: co z\u00edsk\u00e1te a kolik kter\u00e1 mo\u017enost stoj\u00ed<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Kv\u00f3ta B2B hospitality ve sponzoringu Velk\u00e9 ceny Las Vegas<\/h2>\n<p>Ka\u017ed\u00e1 \u00farove\u0148 sponzoringu Velk\u00e9 ceny Las Vegas zahrnuje kv\u00f3tu hospitality. Je to slo\u017eka s nejmen\u0161\u00ed ve\u0159ejnou dokumentac\u00ed a nejv\u011bt\u0161\u00edm rozptylem p\u0159i vyjedn\u00e1v\u00e1n\u00ed a pro v\u011bt\u0161inu kupuj\u00edc\u00edch v B2B je samotn\u00fdm d\u016fvodem, pro\u010d dohoda existuje. B2B hospitality ve F1 je v Las Vegas nav\u00edc neobvykle rozmanit\u00e1, proto\u017ee m\u00edsta jsou rozpt\u00fdlena pod\u00e9l Stripu a provozuj\u00ed je r\u016fzn\u00ed partne\u0159i. Z toho plynou dv\u011b ot\u00e1zky: co partnerstv\u00ed skute\u010dn\u011b p\u0159in\u00e1\u0161\u00ed a co v obchodn\u00edm smyslu p\u0159in\u00e1\u0161\u00ed p\u0159\u00edstup na \u00farovni paddocku.<\/p>\n<p>&nbsp;<\/p>\n<h3>Co partnerstv\u00ed p\u0159in\u00e1\u0161\u00ed: po\u010det vstupenek, \u00farovn\u011b p\u0159\u00edstupu a m\u00edsto, kam se dostanete<\/h3>\n<p>Kv\u00f3ta hospitality ve sponzoringu F1 m\u00e1 t\u0159i prom\u011bnn\u00e9 a \u010dastou chybou je zach\u00e1zet s nimi jako s jednou: po\u010det vstupenek, \u00farove\u0148 p\u0159\u00edstupu, kterou d\u00e1vaj\u00ed, a m\u00edsto, kam vedou. V Las Vegas nejsou m\u00edsta zam\u011bniteln\u00e1. Paddock Club Private Suites, Paddock Club Rooftop, Wynn Grid Club v r\u00e1mci Paddock Clubu a Bellagio Fountain Club nab\u00edzej\u00ed host\u016fm v\u00fdrazn\u011b odli\u0161n\u00e9 z\u00e1\u017eitky, v r\u016fzn\u00e9 vzd\u00e1lenosti od samotn\u00e9ho paddocku.<\/p>\n<p>\u017d\u00e1dn\u00e1 akce nezve\u0159ej\u0148uje kv\u00f3ty sv\u00fdch partner\u016f, proto tato str\u00e1nka neuvede po\u010dty vstupenek jako fakta: vyjedn\u00e1vaj\u00ed se dohodu od dohody. Zna\u010dka ale m\u016f\u017ee protistran\u011b polo\u017eit spr\u00e1vn\u00e9 ot\u00e1zky. Kolik vstupenek a na kter\u00e9 dny? S jakou \u00farovn\u00ed p\u0159\u00edstupu: paddock, pit lane, nebo jen samotn\u00e9 m\u00edsto? Na kter\u00e9m m\u00edst\u011b? Garantovan\u00e9, nebo podle dostupnosti? P\u0159enosn\u00e9 mezi hosty, nebo na jm\u00e9no? Lze kv\u00f3tu pozd\u011bji nav\u00fd\u0161it a za jakou cenu?<\/p>\n<p>Zna\u010dka, kter\u00e1 polo\u017e\u00ed v\u0161ech \u0161est ot\u00e1zek, bude p\u0159ed podpisem v\u011bd\u011bt, kolik je kv\u00f3ta hospitality v jej\u00edm sponzoringu F1 skute\u010dn\u011b hodn\u00e1. Zna\u010dka, kter\u00e1 se zept\u00e1 jen \u201ekolik vstupenek?\u201c, to obvykle zjist\u00ed a\u017e v t\u00fddnu z\u00e1vodu.<\/p>\n<p>&nbsp;<\/p>\n<h3>Co p\u0159in\u00e1\u0161\u00ed p\u0159\u00edstup na \u00farovni paddocku: pit lane, vystoupen\u00ed jezdc\u016f a bl\u00edzkost p\u00f3dia<\/h3>\n<p>Nejvy\u0161\u0161\u00ed bal\u00ed\u010dky po\u0159adatele vyjmenov\u00e1vaj\u00ed, co p\u0159\u00edstup na \u00farovni paddocku zahrnuje: vstupenky do paddocku, proch\u00e1zky po pit lane, prohl\u00eddky paddocku a trati s pr\u016fvodcem a na nejvy\u0161\u0161\u00edch \u00farovn\u00edch p\u0159ednostn\u00ed p\u0159\u00edstup k ceremonii na p\u00f3diu. Programy Paddock Clubu b\u011bhem v\u00edkendu obvykle p\u0159id\u00e1vaj\u00ed i vystoupen\u00ed sou\u010dasn\u00fdch a b\u00fdval\u00fdch jezdc\u016f.<\/p>\n<p>Podstatou je obchodn\u00ed p\u0159\u00ednos. Jsou to n\u00e1stroje, kter\u00e9 vytv\u00e1\u0159ej\u00ed rozhovory, nikoli catering. Proch\u00e1zka po pit lane d\u00e1v\u00e1 obchodn\u00edkovi nesc\u00e9novan\u00fd \u010das s potenci\u00e1ln\u00edm klientem v prost\u0159ed\u00ed, kam si tento klient vstup nekoup\u00ed, a je to jin\u00fd n\u00e1stroj ne\u017e ve\u010de\u0159e. B2B hospitality ve F1 funguje tehdy, kdy\u017e se pou\u017e\u00edv\u00e1 pr\u00e1v\u011b takto.<\/p>\n<p>V Las Vegas nav\u00edc \u010das s hosty pokra\u010duje i po skon\u010den\u00ed j\u00edzd na trati: program na st\u0159e\u0161e Paddock Clubu a koncerty na hlavn\u00edm p\u00f3diu prodlu\u017euj\u00ed ve\u010der. Obecn\u00e9 argumenty pro hospitality jako kan\u00e1l p\u0159in\u00e1\u0161\u00ed n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vyhody-sportovniho-sponzoringu\/\">pro\u010d je hospitality nejsiln\u011bj\u0161\u00edm B2B kan\u00e1lem v motorsportu<\/a>; tato str\u00e1nka je uplat\u0148uje na jedinou akci.<\/p>\n<p>&nbsp;<\/p>\n<h2>Jak vyu\u017e\u00edt z\u00e1vodn\u00ed v\u00edkend v Las Vegas jako B2B kan\u00e1l<\/h2>\n<p>Las Vegas je jedin\u00fd podnik v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kalendar-f1-2027\/\">kalend\u00e1\u0159i F1 2027<\/a>, kter\u00fd se jede od \u010dtvrtka do sobotn\u00ed noci, tak\u017ee nab\u00edz\u00ed t\u0159i dny pro hosty oproti n\u011bkolika hodin\u00e1m na americk\u00e9 stadionov\u00e9 akci. Okruh vede kolem resort\u016f partner\u016f, tak\u017ee program pro hosty se roz\u0161i\u0159uje do hotelov\u00fdch apartm\u00e1, restaurac\u00ed a akc\u00ed mimo tra\u0165, m\u00edsto aby byl uzav\u0159en v jedn\u00e9 jednotce hospitality. To je praktick\u00e1 odpov\u011b\u010f na ot\u00e1zku, jak sponzorovat z\u00e1vod F1 jako kupuj\u00edc\u00ed v B2B v Las Vegas: pl\u00e1nujte t\u00fdden, ne jednu session.<\/p>\n<p>Doprovodn\u00fd program, od koncert\u016f hv\u011bzd na hlavn\u00edm p\u00f3diu akce po ve\u010de\u0159e v resortech a charitativn\u00ed galave\u010dery b\u011bhem z\u00e1vodn\u00edho t\u00fddne, d\u00e1v\u00e1 host\u016fm d\u016fvody p\u0159ijet i mimo samotn\u00fd z\u00e1vod. To zvy\u0161uje m\u00edru p\u0159ijet\u00ed pozv\u00e1nek mezi potenci\u00e1ln\u00edmi klienty na vysok\u00fdch pozic\u00edch, kte\u0159\u00ed klasickou firemn\u00ed hospitality obvykle odm\u00edtaj\u00ed.<\/p>\n<p>B2B hospitality ve F1 se vrac\u00ed jen tehdy, kdy\u017e se \u0159\u00edd\u00ed jako program. T\u0159i pravidla zajist\u00ed, \u017ee v\u00edkend funguje. Udr\u017eujte pom\u011br hostitel\u016f a host\u016f dost n\u00edzk\u00fd na skute\u010dn\u00e9 rozhovory: st\u016fl s dvan\u00e1cti hosty a jedn\u00edm hostitelem je ve\u010d\u00edrek, ne obchodn\u00ed sch\u016fzka. Vysv\u011btlete hostitelsk\u00e9mu t\u00fdmu, kter\u00e9 \u010d\u00e1sti programu se hod\u00ed pro obchodn\u00ed rozhovory a kter\u00e9 vy\u017eaduj\u00ed pozornost v\u0161ech: p\u0159i tr\u00e9ninku se d\u00e1 mluvit, p\u0159i startu ne. A navazuj\u00edc\u00ed komunikaci p\u0159ipravte p\u0159ed v\u00edkendem, ne po n\u011bm, proto\u017ee okno pro domluven\u00ed sch\u016fzky se rychle zav\u00edr\u00e1, jakmile jsou host\u00e9 zp\u00e1tky doma. Jak m\u011b\u0159it, co takov\u00fd program p\u0159in\u00e1\u0161\u00ed, vysv\u011btluje n\u00e1\u0161 \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">jak m\u011b\u0159it, co v\u00edkend p\u0159inese<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">Maximalizace n\u00e1vratnosti investic do sponzorstv\u00ed v motoristick\u00e9m sportu: Strategick\u00fd pr\u016fvodce<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Kolik stoj\u00ed sponzoring Velk\u00e9 ceny Las Vegas a alternativa hospitality za katalogovou cenu<\/h2>\n<p>Pod slovem n\u00e1klady se skr\u00fdvaj\u00ed dv\u011b r\u016fzn\u00e9 ot\u00e1zky. Co \u0159\u00edkaj\u00ed ve\u0159ejn\u00e9 \u00fadaje o poplatc\u00edch za pr\u00e1va? A kolik stoj\u00ed stejn\u00fd p\u0159\u00edstup koupen\u00fd p\u0159\u00edmo, zcela bez pr\u00e1v? Prvn\u00ed se t\u00fdk\u00e1 n\u00e1klad\u016f na titul\u00e1rn\u00ed sponzoring z\u00e1vodu F1; druh\u00e1 b\u00fdv\u00e1 u\u017eite\u010dn\u011bj\u0161\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h3>Co ukazuj\u00ed ve\u0159ejn\u00e9 \u00fadaje o poplatc\u00edch za pr\u00e1va u Velk\u00e9 ceny Las Vegas<\/h3>\n<p>Akce nezve\u0159ej\u0148uje \u017e\u00e1dn\u00e9 poplatky za pr\u00e1va a t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd partner neprozradil sv\u00e9 podm\u00ednky, tak\u017ee dostupn\u00e9 \u00fadaje nab\u00edzej\u00ed \u0159adu orienta\u010dn\u00edch bod\u016f, ne cen\u00edk. N\u00e1klady na titul\u00e1rn\u00ed sponzoring z\u00e1vodu v Las Vegas, tedy na pozici Heinekenu, zve\u0159ejn\u011bny nebyly.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Orienta\u010dn\u00ed bod<\/b><\/td>\n<td><b>Co je ve\u0159ejn\u00e9<\/b><\/td>\n<td><b>Zdroj<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LVCVA, 2026\u20132027<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10 mil. dolar\u016f za ro\u010dn\u00edk (celkem 20 mil.), z toho zhruba 7,5 mil. p\u0159ipad\u00e1 na sponzorskou slo\u017eku a zhruba 2,5 mil. na vstupenky a vedlej\u0161\u00ed n\u00e1klady; nahrazuje 6,5 mil. ro\u010dn\u011b za roky 2023\u20132025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Las Vegas Review-Journal, Sportcal, srpen 2025<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LVCVA, 2028\u20132037<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10 mil. dolar\u016f ro\u010dn\u011b, 100 mil. za deset let, schv\u00e1leno v \u010dervenci 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">FOX5 Las Vegas, \u010dervenec 2026<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The Venetian<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u011btilet\u00e1 smlouva Founding Partner do roku 2030; hodnota nezve\u0159ejn\u011bna<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ozn\u00e1men\u00ed, kv\u011bten 2026<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Heineken (titul\u00e1rn\u00ed partner)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Podm\u00ednky nezve\u0159ejn\u011bny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u017d\u00e1dn\u00e9 ve\u0159ejn\u00e9 informace<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u010c\u00edslo LVCVA je t\u0159eba \u010d\u00edst opatrn\u011b. Jde o dohodu o propagaci destinace uzav\u0159enou ve\u0159ejnou turistickou instituc\u00ed, tak\u017ee ukazuje sp\u00ed\u0161 spodn\u00ed hranici pro v\u00fdznamnou pozici ne\u017e srovn\u00e1vac\u00ed hodnotu pro zna\u010dku, a nem\u011blo by se \u010d\u00edst jako n\u00e1klady na titul\u00e1rn\u00ed sponzoring z\u00e1vodu F1. Srovn\u00e1n\u00ed s t\u00fdmov\u00fdmi dohodami, kter\u00e9 jsou jin\u00fdm typem pr\u00e1v, najdete v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">kolik stoj\u00ed dohody s t\u00fdmy podle \u00farovn\u011b<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Katalogov\u00e9 ceny hospitality a kdy se n\u00e1kup p\u0159\u00edstupu vyplat\u00ed v\u00edc ne\u017e n\u00e1kup pr\u00e1v<\/h3>\n<p>Katalogov\u00e1 strana je zdokumentovan\u00e1 mnohem l\u00e9pe. V b\u0159eznu 2025 Formule 1 zve\u0159ejnila ceny vstupenek do hospitality pro Las Vegas 2025, v\u017edy bez dan\u00ed a poplatk\u016f.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>M\u00edsto (2025)<\/b><\/td>\n<td><b>Cena za vstupenku<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gordon Ramsay at F1 Garage<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25 000 $<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Wynn Grid Club<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20 000 $<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paddock Club Private Suites<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15 000 $<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paddock Club Rooftop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 500 $<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">HGV Clubhouse<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 000 $<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Club Paris<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2 500 $<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Pro rok 2026 se zve\u0159ejn\u011bn\u00e9 bal\u00ed\u010dky hospitality pohybuj\u00ed zhruba od 2 500 do zhruba 28 900 dolar\u016f na osobu, p\u0159i\u010dem\u017e Wynn Grid Club stoj\u00ed asi 26 000 dolar\u016f, tak\u017ee horn\u00ed hranice vzrostla. Jednodu\u0161e \u0159e\u010deno, n\u00e1klady na F1 Paddock Club na osobu se v Las Vegas v roce 2025 pohybovaly mezi 9 500 a 15 000 dolary a nejexkluzivn\u011bj\u0161\u00ed mo\u017enosti p\u0159\u00edmo u gar\u00e1\u017e\u00ed st\u00e1ly v\u00edc.<\/p>\n<p>Te\u010f po\u010dty. Deset host\u016f ve Wynn Grid Clubu za ceny roku 2025 vyjde zhruba na 200 000 dolar\u016f, dvacet zhruba na 400 000. Deset v Paddock Club Rooftop zhruba na 95 000. Pozice s pr\u00e1vy za\u010d\u00edn\u00e1 na n\u011bkolikan\u00e1sobn\u011b vy\u0161\u0161\u00edch \u010d\u00e1stk\u00e1ch a aktivace se k tomu je\u0161t\u011b p\u0159ipo\u010d\u00edt\u00e1v\u00e1. Ne\u017e se kupuj\u00edc\u00ed v B2B zept\u00e1, jak sponzorovat z\u00e1vod F1, m\u011bl by se zeptat, zda to v\u016fbec pot\u0159ebuje. Hospitality za katalogovou cenu p\u0159in\u00e1\u0161\u00ed v\u00fd\u0161e popsanou kv\u00f3tu a p\u0159\u00edstup, ale \u017e\u00e1dnou z dal\u0161\u00edch \u010dty\u0159 kategori\u00ed: \u017e\u00e1dn\u00fd branding, \u017e\u00e1dn\u00e9 pojmenov\u00e1n\u00ed, \u017e\u00e1dnou exkluzivitu a \u017e\u00e1dn\u00e9 pr\u00e1vo prezentovat se jako partner. Pokud je c\u00edlem program pro klienty, srovn\u00e1vac\u00edm \u010d\u00edslem jsou n\u00e1klady na F1 Paddock Club na osobu, ne poplatek za pr\u00e1va.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Je Las Vegas v\u016fbec ten spr\u00e1vn\u00fd z\u00e1vod?<\/strong>Jin\u00e9 akce host\u00ed tyt\u00e9\u017e klienty za zlomek ceny.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed v motorsportu<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Rizika partnerstv\u00ed s Velkou cenou Las Vegas: horizont smlouvy a seznam vlastn\u00edk\u016f nemovitost\u00ed<\/h2>\n<p>Prvn\u00edm rizikem byl horizont smlouvy a ten je z velk\u00e9 \u010d\u00e1sti vy\u0159e\u0161en. V srpnu 2025 byl z\u00e1vod zaji\u0161t\u011bn jen do roku 2027, \u010d\u00edm\u017e se Las Vegas \u0159adilo mezi podniky s nejkrat\u0161\u00ed smlouvou, zat\u00edmco Miami a Rakousko m\u011bly smlouvy a\u017e do roku 2041. V \u010dervenci 2026 spr\u00e1vn\u00ed rada LVCVA schv\u00e1lila 10 milion\u016f dolar\u016f ro\u010dn\u011b na roky 2028 a\u017e 2037, a to po usnesen\u00ed okresu Clark, kter\u00e9 z\u00e1vod podporuje a\u017e do roku 2037 (FOX5 Las Vegas). U v\u00edcelet\u00e9 dohody si nechte p\u00edsemn\u011b potvrdit dobu trv\u00e1n\u00ed smlouvy samotn\u00e9 akce: st\u00e1le je to nejd\u016fle\u017eit\u011bj\u0161\u00ed prom\u011bnn\u00e1 na cel\u00e9 str\u00e1nce.<\/p>\n<p>Druh\u00fdm rizikem je v\u00fd\u0161e popsan\u00fd seznam vlastn\u00edk\u016f nemovitost\u00ed. Extern\u00ed zna\u010dka soupe\u0159\u00ed o pozornost s partnery, kte\u0159\u00ed aktivuj\u00ed z vlastn\u00edch nemovitost\u00ed, a proto je geografick\u00fd rozsah exkluzivity stejn\u011b d\u016fle\u017eit\u00fd jako definice kategorie. Sponzoring Velk\u00e9 ceny Las Vegas vyjednan\u00fd bez mapy, komu pat\u0159\u00ed kter\u00e1 \u010d\u00e1st fas\u00e1dy pod\u00e9l okruhu, je vyjednan\u00fd naslepo. Ne\u017e se dohodnete, kde bude va\u0161e p\u0159\u00edtomnost, vy\u017e\u00e1dejte si od po\u0159adatele \u00fapln\u00fd seznam ofici\u00e1ln\u00edch partner\u016f Velk\u00e9 ceny Las Vegas a jejich aktiva\u010dn\u00edch m\u00edst a ka\u017ed\u00fd prostor vedle nemovitosti partnersk\u00e9ho resortu pova\u017eujte za sd\u00edlenou, nikoli exkluzivn\u00ed pozornost.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Komu p\u0159esn\u011b pat\u0159\u00ed kter\u00e1 \u010d\u00e1st fas\u00e1dy?<\/strong>Seznam zmapujeme d\u0159\u00edv, ne\u017e se dohodnete, kde bude va\u0161e p\u0159\u00edtomnost.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Sponzoring Velk\u00e9 ceny Las Vegas, nebo hospitality: kter\u00e1 cesta odpov\u00edd\u00e1 va\u0161emu c\u00edli<\/h2>\n<p>Matice shrnuje celou str\u00e1nku. Ka\u017ed\u00fd \u0159\u00e1dek uv\u00e1d\u00ed pot\u0159ebn\u00e9 kategorie pr\u00e1v z p\u011bti v\u00fd\u0161e popsan\u00fdch, tak\u017ee cesta vypl\u00fdv\u00e1 z c\u00edle, ne jen z rozpo\u010dtu. Je to tak\u00e9 praktick\u00e1 odpov\u011b\u010f na ot\u00e1zku, jak sponzorovat z\u00e1vod F1, kdy\u017e t\u00edm z\u00e1vodem je Las Vegas. Rozpo\u010dtov\u00e1 p\u00e1sma jsou orienta\u010dn\u00ed, odvozen\u00e1 z v\u00fd\u0161e uveden\u00fdch \u010d\u00edsel, a nejde o cen\u00edk.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>C\u00edl<\/b><\/td>\n<td><b>Rozpo\u010det<\/b><\/td>\n<td><b>Cesta<\/b><\/td>\n<td><b>Pot\u0159ebn\u00e9 kategorie pr\u00e1v<\/b><\/td>\n<td><b>\u010cemu se vyhnout<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pouze p\u00e9\u010de o klienty a obchodn\u00ed p\u0159\u00edle\u017eitosti<\/span><\/td>\n<td><span style=\"font-weight: 400;\">75 000 \u2013 400 000 $<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hospitality za katalogovou cenu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jen kv\u00f3ta hospitality a p\u0159\u00edstup<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u00e1kupu brandingu nebo exkluzivity, kter\u00e9 nevyu\u017eijete<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Viditelnost na m\u00edst\u011b a v televizi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0158\u00e1d poplatku za pr\u00e1va<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Partnersk\u00e1 pozice s brandingem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Branding na okruhu plus pojmenov\u00e1n\u00ed za\u0159\u00edzen\u00ed a z\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">P\u0159edpokladu, \u017ee branding akce se rovn\u00e1 televizn\u00ed p\u0159\u00edtomnosti na \u00farovni t\u00fdmu<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Obsazen\u00ed kategorie na akci<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0158\u00e1d poplatku za pr\u00e1va<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Partnersk\u00e1 pozice s exkluzivitou<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Exkluzivita omezen\u00e1 na akci, vymezen\u00e1 i geograficky<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zapom\u00edn\u00e1n\u00ed, \u017ee neblokuje t\u00fdmov\u00e9 ani seri\u00e1lov\u00e9 dohody ve va\u0161\u00ed kategorii<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Celoro\u010dn\u00ed vyu\u017eit\u00ed spojen\u00ed v marketingu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0158\u00e1d poplatku za pr\u00e1va<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kter\u00e1koli partnersk\u00e1 \u00farove\u0148<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aktiva\u010dn\u00ed prostor a ochrann\u00e9 zn\u00e1mky<\/span><\/td>\n<td><span style=\"font-weight: 400;\">O\u010dek\u00e1v\u00e1n\u00ed, \u017ee hospitality umo\u017en\u00ed prezentovat se jako partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dlouhodob\u00e9 budov\u00e1n\u00ed trhu v Las Vegas<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0158\u00e1d poplatku za pr\u00e1va, v\u00edcelet\u00fd<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00darove\u0148 Founding Partner, pokud je k dispozici<\/span><\/td>\n<td><span style=\"font-weight: 400;\">V\u0161ech p\u011bt kategori\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Podpisu d\u0159\u00edv, ne\u017e je potvrzena doba trv\u00e1n\u00ed smlouvy akce<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vyzkou\u0161en\u00ed p\u0159ed z\u00e1vazkem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Od 75 000 $<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hospitality za katalogovou cenu, jeden ro\u010dn\u00edk<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jen kv\u00f3ta hospitality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hodnocen\u00ed kampan\u011b zna\u010dky podle jedin\u00e9ho v\u00edkendu<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Pot\u0159ebujete pr\u00e1va, nebo salonek?<\/strong>Odpov\u00edme v\u00e1m na to d\u0159\u00edv, ne\u017e v\u00e1m kdokoli nab\u00eddne poplatek za pr\u00e1va.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Agentura pro sponzorstv\u00ed F1<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Pr\u00e1va, nebo salonek: rozhodn\u011bte o tom d\u0159\u00edv, ne\u017e cokoli nacen\u00edte<\/h2>\n<p>Sponzoring Velk\u00e9 ceny Las Vegas p\u0159in\u00e1\u0161\u00ed p\u011bt kategori\u00ed pr\u00e1v ve \u010dty\u0159ech \u00farovn\u00edch a kv\u00f3ta hospitality, tedy slo\u017eka, kterou v\u011bt\u0161ina kupuj\u00edc\u00edch v B2B ve skute\u010dnosti kupuje, je z t\u011bch p\u011bti nejh\u016f\u0159e zdokumentovan\u00e1 a nejv\u00edc vyjednateln\u00e1. Je to tak\u00e9 jedin\u00e1 kategorie, kterou lze koupit za katalogovou cenu, a proto se vyplat\u00ed rozhodnout, zda pot\u0159ebujete pr\u00e1va, nebo salonek, d\u0159\u00edv, ne\u017e cokoli nacen\u00edte. RTR Sports Marketing nen\u00ed spojeno s \u017e\u00e1dn\u00fdm t\u00fdmem, seri\u00e1lem ani po\u0159adatelem a na\u0161i provizi plat\u00ed dr\u017eitel pr\u00e1v po uzav\u0159en\u00ed dohody, tak\u017ee na\u0161e doporu\u010den\u00ed neovliv\u0148uje \u017e\u00e1dn\u00fd invent\u00e1\u0159 k prodeji. Pokud m\u00e1te Las Vegas na seznamu, probereme s v\u00e1mi program pro Las Vegas.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Budete v roce 2027 hostit klienty v Las Vegas?<\/strong>Po\u0161lete n\u00e1m po\u010det host\u016f a nacen\u00edme v\u00e1m ob\u011b cesty.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chci se st\u00e1t sponzorem<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Partnerstv\u00ed s Velkou cenou Las Vegas se prod\u00e1v\u00e1 ve \u010dty\u0159ech \u00farovn\u00edch, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed p\u011bt odli\u0161n\u00fdch kategori\u00ed pr\u00e1v, a t\u00e9m\u011b\u0159 nic z toho nen\u00ed ve\u0159ejn\u011b zdokumentov\u00e1no. To je prvn\u00ed probl\u00e9m pro zna\u010dku, kter\u00e1 m\u00e1 dohod\u011b p\u0159i\u0159adit cenu, a pr\u00e1v\u011b proto, kdy\u017e jde o sponzoring Velk\u00e9 ceny Las Vegas, by prvn\u00ed ot\u00e1zka v ka\u017ed\u00e9m jedn\u00e1n\u00ed m\u011bla zn\u00edt: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":360014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-360032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring Velk\u00e9 ceny Las Vegas: co partnerstv\u00ed zahrnuje<\/title>\n<meta name=\"description\" content=\"Sponzoring Velk\u00e9 ceny Las Vegas: \u00farovn\u011b partner\u016f, branding a pr\u00e1va na pojmenov\u00e1n\u00ed, kv\u00f3ta B2B hospitality a exkluzivita kategorie, v\u010detn\u011b n\u00e1klad\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality\" \/>\n<meta property=\"og:description\" content=\"Sponzoring Velk\u00e9 ceny Las Vegas: \u00farovn\u011b partner\u016f, branding a pr\u00e1va na pojmenov\u00e1n\u00ed, kv\u00f3ta B2B hospitality a exkluzivita kategorie, v\u010detn\u011b n\u00e1klad\u016f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/689.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality\",\"datePublished\":\"2026-10-16T07:12:18+00:00\",\"dateModified\":\"2026-10-16T08:14:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/\"},\"wordCount\":4034,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/689.jpg\",\"articleSection\":[\"Formule 1\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/\",\"name\":\"Sponzoring Velk\u00e9 ceny Las Vegas: co partnerstv\u00ed zahrnuje\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/689.jpg\",\"datePublished\":\"2026-10-16T07:12:18+00:00\",\"dateModified\":\"2026-10-16T08:14:46+00:00\",\"description\":\"Sponzoring Velk\u00e9 ceny Las Vegas: \u00farovn\u011b partner\u016f, branding a pr\u00e1va na pojmenov\u00e1n\u00ed, kv\u00f3ta B2B hospitality a exkluzivita kategorie, v\u010detn\u011b n\u00e1klad\u016f.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/689.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/689.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Las Vegas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-velke-ceny-las-vegas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzoring Velk\u00e9 ceny Las Vegas: co partnerstv\u00ed zahrnuje","description":"Sponzoring Velk\u00e9 ceny Las Vegas: \u00farovn\u011b partner\u016f, branding a pr\u00e1va na pojmenov\u00e1n\u00ed, kv\u00f3ta B2B hospitality a exkluzivita kategorie, v\u010detn\u011b n\u00e1klad\u016f.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality","og_description":"Sponzoring Velk\u00e9 ceny Las Vegas: \u00farovn\u011b partner\u016f, branding a pr\u00e1va na pojmenov\u00e1n\u00ed, kv\u00f3ta B2B hospitality a exkluzivita kategorie, v\u010detn\u011b n\u00e1klad\u016f.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1500,"height":1000,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/689.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"20 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality","datePublished":"2026-10-16T07:12:18+00:00","dateModified":"2026-10-16T08:14:46+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/"},"wordCount":4034,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/689.jpg","articleSection":["Formule 1"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/","name":"Sponzoring Velk\u00e9 ceny Las Vegas: co partnerstv\u00ed zahrnuje","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/689.jpg","datePublished":"2026-10-16T07:12:18+00:00","dateModified":"2026-10-16T08:14:46+00:00","description":"Sponzoring Velk\u00e9 ceny Las Vegas: \u00farovn\u011b partner\u016f, branding a pr\u00e1va na pojmenov\u00e1n\u00ed, kv\u00f3ta B2B hospitality a exkluzivita kategorie, v\u010detn\u011b n\u00e1klad\u016f.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/689.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/689.jpg","width":1500,"height":1000,"caption":"Las Vegas"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-velke-ceny-las-vegas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sponzoring Velk\u00e9 ceny Las Vegas: co zahrnuje partnerstv\u00ed, od brandingu po B2B hospitality"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/360032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=360032"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/360032\/revisions"}],"predecessor-version":[{"id":360055,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/360032\/revisions\/360055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/360014"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=360032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=360032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=360032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}