{"id":360789,"date":"2026-10-20T15:52:26","date_gmt":"2026-10-20T13:52:26","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-formule-1-austin-liberty-media\/"},"modified":"2026-10-20T16:10:05","modified_gmt":"2026-10-20T14:10:05","slug":"motogp-formule-1-austin-liberty-media","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-formule-1-austin-liberty-media\/","title":{"rendered":"MotoGP a formule 1 spolu v Austinu: gener\u00e1lka Liberty Media"},"content":{"rendered":"

V sobotu 24. \u0159\u00edjna v 11:40 texask\u00e9ho \u010dasu zm\u011bn\u00ed Circuit of The Americas v Austinu sv\u016fj hlas. Po dobu dvaceti minut budou po trati, kter\u00e1 o tomto v\u00edkendu pat\u0159\u00ed formuli 1, krou\u017eit \u010dty\u0159i motocykly MotoGP, ka\u017ed\u00fd hlasit\u011bj\u0161\u00ed ne\u017e 130 decibel\u016f, a to p\u016fl hodiny p\u0159edt\u00edm, ne\u017e monoposty vyjedou do t\u0159et\u00edho voln\u00e9ho tr\u00e9ninku. O stejn\u00e9m v\u00edkendu bude paddock mistrovstv\u00ed sv\u011bta silni\u010dn\u00edch motocykl\u016f na druh\u00e9m konci planety, na Phillip Islandu, kde se jede Velk\u00e1 cena Austr\u00e1lie. V Austinu je tedy MotoGP hostem.<\/p>\n

Hostem, kter\u00fd ov\u0161em m\u00e1 v\u00e1hu. Poprv\u00e9 se MotoGP st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed v\u00edkendu Velk\u00e9 ceny formule 1, konkr\u00e9tn\u011b Velk\u00e9 ceny USA, a to p\u0159ed publikem, kter\u00e9 po\u0159adatel\u00e9 odhaduj\u00ed na v\u00edce ne\u017e 400 000 lid\u00ed za celou akci. MotoGP to ozn\u00e1milo 20. \u0159\u00edjna 2026<\/a>: na trati se p\u0159edstav\u00ed Dani Pedrosa, Nicol\u00f2 Bulega, Andrea Dovizioso a Lorenzo Savadori, ve fanz\u00f3n\u011b budou \u010dty\u0159i motocykly vystaveny po cel\u00fd v\u00edkend a t\u00fdmy i jezdci budou na m\u00edst\u011b od \u010dtvrtka do ned\u011ble.<\/p>\n

Pro toho, kdo sleduje z\u00e1vody jako fanou\u0161ek, je to p\u011bkn\u00e1 v\u00fdkladn\u00ed sk\u0159\u00ed\u0148. Pro toho, kdo se na n\u011b d\u00edv\u00e1 o\u010dima sponzora, a pr\u00e1v\u011b tento pohled n\u00e1s tu zaj\u00edm\u00e1, je to prvn\u00ed ve\u0159ejn\u00e1 zkou\u0161ka ot\u00e1zky, kter\u00e1 koluje od chv\u00edle, kdy Liberty Media koupila MotoGP: co se stane, kdy\u017e jeden vlastn\u00edk dr\u017e\u00ed v rukou mistrovstv\u00ed sv\u011bta na \u010dty\u0159ech kolech i na dvou.<\/p>\n

Dvacet minut v Austinu: co se stane 24. \u0159\u00edjna<\/h2>\n

MotoGP p\u0159edvede b\u011bhem Velk\u00e9 ceny USA formule 1<\/strong> uk\u00e1zkovou j\u00edzdu na trati, v sobotu 24. \u0159\u00edjna 2026 od 11:40 do 12:00 m\u00edstn\u00edho \u010dasu, s rychl\u00fdmi koly p\u0159ed FP3. Je to poprv\u00e9, co se MotoGP \u00fa\u010dastn\u00ed v\u00edkendu Velk\u00e9 ceny formule 1.<\/p>\n\n\n\n\n\n\n\n\n\n\n
MotoGP na Velk\u00e9 cen\u011b USA F1: p\u0159ehled<\/th>\n<\/tr>\n<\/thead>\n
Akce<\/td>\nFormula 1 MSC Cruises United States Grand Prix 2026, Circuit of The Americas, Austin<\/td>\n<\/tr>\n
Uk\u00e1zkov\u00e1 j\u00edzda<\/td>\nSobota 24. \u0159\u00edjna 2026, 11:40-12:00 m\u00edstn\u00edho \u010dasu, p\u0159ed FP3<\/td>\n<\/tr>\n
Jezdci<\/td>\nDani Pedrosa (KTM), Nicol\u00f2 Bulega (Ducati), Andrea Dovizioso (Yamaha), Lorenzo Savadori (Trackhouse)<\/td>\n<\/tr>\n
Fanz\u00f3na<\/td>\n\u010cty\u0159i motocykly vystaven\u00e9 po cel\u00fd v\u00edkend; t\u00fdmy a jezdci na m\u00edst\u011b od \u010dtvrtka do ned\u011ble<\/td>\n<\/tr>\n
O\u010dek\u00e1van\u00e1 n\u00e1v\u0161t\u011bva<\/td>\nV\u00edce ne\u017e 400 000 lid\u00ed za celou akci (odhad po\u0159adatel\u016f)<\/td>\n<\/tr>\n
N\u00e1vrat MotoGP do Austinu<\/td>\nVelk\u00e1 cena USA MotoGP, 23.-25. dubna 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

U\u017e samotn\u00fd v\u00fdb\u011br jezdc\u016f n\u011bco vypov\u00edd\u00e1. Pedrosa, se t\u0159emi tituly mistra sv\u011bta ve t\u0159\u00edd\u00e1ch 125 a 250 a m\u00edstem v S\u00edni sl\u00e1vy MotoGP, je pam\u011bt\u00ed \u0161ampion\u00e1tu. Dovizioso a Savadori jsou testovac\u00ed jezdci. Bulega je p\u0159\u00edtomnost: mistr sv\u011bta Superbike 2026 bude v roce 2027 jezdit MotoGP za Pertamina Enduro VR46 Racing Team a s\u00e1m to \u0159ekl: do Austinu se s MotoGP vr\u00e1t\u00ed v roce 2027. Motocykly pak p\u0159ekon\u00e1vaj\u00ed 360 km\/h a v zat\u00e1\u010dk\u00e1ch se nakl\u00e1n\u011bj\u00ed o v\u00edce ne\u017e 60 stup\u0148\u016f. Publikum zvykl\u00e9 na formuli 1 zn\u00e1 tato \u010d\u00edsla jen z doslechu. V sobotu je uvid\u00ed na vlastn\u00ed o\u010di.<\/p>\n

Dva \u0161ampion\u00e1ty, jeden vlastn\u00edk<\/h2>\n

MotoGP a formule 1 maj\u00ed stejn\u00e9ho vlastn\u00edka od 3. \u010dervence 2025, kdy Liberty Media dokon\u010dila akvizici 84 % spole\u010dnosti Dorna v transakci, kter\u00e1 \u0161ampion\u00e1t ocenila na 4,2 miliardy eur. Od \u00fanora 2026 se Dorna jmenuje MotoGP Sports Entertainment Group a dnes je spolu s formul\u00ed 1 jednou ze dvou hlavn\u00edch dce\u0159in\u00fdch spole\u010dnost\u00ed Liberty Media. Oba \u0161ampion\u00e1ty ale z\u016fst\u00e1vaj\u00ed odd\u011blen\u00e9: dv\u011b spole\u010dnosti, dv\u011b s\u00eddla, dv\u011b veden\u00ed.<\/p>\n

Nejde o organiza\u010dn\u00ed detail, ale o deklarovanou volbu. V dubnu 2024 p\u0159i ozn\u00e1men\u00ed dohody tehdej\u0161\u00ed gener\u00e1ln\u00ed \u0159editel Liberty Media Greg Maffei jasn\u011b \u0159ekl, \u017ee jedin\u00e1 v\u011bc, kterou Liberty neud\u011bl\u00e1, je \u0159\u00eddit MotoGP a formuli 1 spole\u010dn\u011b, a to jak z regulatorn\u00edch d\u016fvod\u016f, tak kv\u016fli struktu\u0159e dohod s partnery a t\u00fdmy formule 1. Dodal, \u017ee ob\u011b s\u00e9rie nebudou pova\u017eov\u00e1ny za bal\u00ed\u010dek, kter\u00fd by se nab\u00edzel na trhu spole\u010dn\u011b. Podle Motorsport.com<\/a>, kter\u00fd v \u010dervenci jako prvn\u00ed informoval o pl\u00e1nu pro Austin, se na \u00farovni veden\u00ed mluvilo i o spole\u010dn\u00fdch akc\u00edch, ale spole\u010dn\u00e1 Velk\u00e1 cena obou s\u00e9ri\u00ed se v bl\u00edzk\u00e9 dob\u011b nepl\u00e1nuje.<\/p>\n

Austin tedy nen\u00ed f\u00faze. Je to pozv\u00e1n\u00ed na ve\u010de\u0159i, ne svatba. A pr\u00e1v\u011b proto stoj\u00ed za to pod\u00edvat se na n\u011bj zbl\u00edzka: ukazuje, co Liberty dok\u00e1\u017ee se dv\u011bma \u0161ampion\u00e1ty, kter\u00e9 nehodl\u00e1 spojit.<\/p>\n

Pro\u010d uk\u00e1zat MotoGP publiku formule 1<\/h2>\n

D\u016fvod uv\u00e1d\u00ed samotn\u00e9 ozn\u00e1men\u00ed MotoGP: v\u00edkend v Austinu je jedine\u010dnou p\u0159\u00edle\u017eitost\u00ed p\u0159iv\u00e9st \u0161ampion\u00e1t na jednu z nejv\u011bt\u0161\u00edch sportovn\u00edch akc\u00ed ve Spojen\u00fdch st\u00e1tech, na jeden z nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch motoristick\u00fdch v\u00edkend\u016f na sv\u011bt\u011b. Ro\u010dn\u00edk 2025 Velk\u00e9 ceny formule 1 byl vyprodan\u00fd a n\u00e1v\u0161t\u011bvnost se odhaduje na v\u00edce ne\u017e 400 000 lid\u00ed; pro rok 2026 Bobby Epstein, zakladatel okruhu a promot\u00e9r z\u00e1vodu, hovo\u0159il o prodeji vstupenek m\u00ed\u0159\u00edc\u00edm k nov\u00e9mu rekordu.<\/p>\n

MotoGP z\u00e1vod\u00ed na Circuit of The Americas od roku 2013 a ve Spojen\u00fdch st\u00e1tech m\u00e1 st\u00e1le prostor k r\u016fstu, co\u017e p\u0159izn\u00e1v\u00e1 i jej\u00ed m\u00edstn\u00ed promot\u00e9r. Epstein v rozhovoru pro Motor Sport Magazine poznamenal, \u017ee o jezdc\u00edch existuj\u00ed skv\u011bl\u00e9 p\u0159\u00edb\u011bhy, kter\u00e9 se nevypr\u00e1v\u011bj\u00ed, a \u017ee pr\u00e1v\u011b v tom le\u017e\u00ed dosud nevyu\u017eit\u00fd potenci\u00e1l. Dvacet minut na trati na jejich vypr\u00e1v\u011bn\u00ed nesta\u010d\u00ed, ale postav\u00ed MotoGP p\u0159ed spr\u00e1vn\u00e9 lidi: fanou\u0161ky motorsportu, kte\u0159\u00ed u\u017e zaplatili a u\u017e jsou na m\u00edst\u011b a kter\u00e9 formule 1 p\u016fj\u010duje MotoGP na jedno odpoledne. O americk\u00e9m pl\u00e1nu Liberty v\u010detn\u011b \u00favah o Miami jsme psali v na\u0161em playbooku expanze MotoGP ve Spojen\u00fdch st\u00e1tech<\/a>.<\/p>\n

Je tu je\u0161t\u011b jeden detail, d\u00edky kter\u00e9mu lze experiment opakovat. Dosud, jak vysv\u011btlil Motorsport.com, v\u011bt\u0161ina t\u00fdm\u016f pou\u017e\u00edvala pro propaga\u010dn\u00ed vystoupen\u00ed silni\u010dn\u00ed motocykly v barv\u00e1ch MotoGP. Nov\u00e9 p\u011btilet\u00e9 smlouvy mezi promot\u00e9rem a t\u00fdmy, podepsan\u00e9 v roce 2026 na obdob\u00ed 2027-2031, ale podle Motorsport.com obsahuj\u00ed z\u00e1vazek udr\u017eovat pln\u011b funk\u010dn\u00ed prototypy pr\u00e1v\u011b pro takov\u00e9 p\u0159\u00edle\u017eitosti. Austin tedy m\u016f\u017ee b\u00fdt prvn\u00ed z \u0159ady. A rozhodn\u011b je upout\u00e1vkou na konkr\u00e9tn\u00ed datum: MotoGP se na Circuit of The Americas vrac\u00ed 23.-25. dubna 2027, jak uv\u00e1d\u00ed kalend\u00e1\u0159 MotoGP 2027<\/a>.<\/p>\n

Mosty mezi dv\u011bma paddocky u\u017e existuj\u00ed<\/h2>\n

I bez spojen\u00ed \u0161ampion\u00e1t\u016f u\u017e lid\u00e9, dodavatel\u00e9 a agentury p\u0159ech\u00e1zej\u00ed z formule 1 do MotoGP. Guenther Steiner, dlouholet\u00fd \u0161\u00e9f t\u00fdmu Haas, vedl v roce 2025 konsorcium, kter\u00e9 p\u0159evzalo t\u00fdm Tech3, a stal se jeho gener\u00e1ln\u00edm \u0159editelem; mezi investory je Pierre Gasly, kter\u00e9ho Tech3 p\u0159edstavuje jako prvn\u00edho aktivn\u00edho jezdce formule 1, jen\u017e investoval do t\u00fdmu MotoGP. V kv\u011btnu 2026 vstoupil Ross Brawn, mu\u017e stoj\u00edc\u00ed za \u00fasp\u011bchy Benettonu, Ferrari, Brawn GP a Mercedesu, do p\u0159edstavenstva Pramac jako strategick\u00fd poradce.<\/p>\n

Tot\u00e9\u017e plat\u00ed pro dodavatele. Od roku 2027 bude Pirelli, v\u00fdhradn\u00ed dodavatel pneumatik formule 1, tak\u00e9 v\u00fdhradn\u00edm dodavatelem MotoGP, s p\u011btiletou smlouvou do roku 2031. A na obchodn\u00ed front\u011b p\u0159i\u0161el nejviditeln\u011bj\u0161\u00ed krok 23. \u010dervna 2026, kdy MotoGP jmenovalo CAA Sports svou v\u00fdhradn\u00ed glob\u00e1ln\u00ed sponzorskou agenturou: tut\u00e9\u017e agenturu, kterou Liberty v roce 2017 vybrala pro sponzorsk\u00e1 pr\u00e1va formule 1. Co to znamen\u00e1 pro ty, kdo se \u0161ampion\u00e1tem vyjedn\u00e1vaj\u00ed, jsme vysv\u011btlili v \u010dl\u00e1nku o MotoGP a CAA Sports<\/a>.<\/p>\n

Je t\u011b\u017ek\u00e9 nevid\u011bt souvislost mezi t\u011bmito kroky a uk\u00e1zkovou j\u00edzdou v Austinu. Oba paddocky z\u016fst\u00e1vaj\u00ed dv\u011bma sv\u011bty, ale mana\u017ee\u0159i, dodavatel\u00e9 a agentury za\u010d\u00ednaj\u00ed b\u00fdt spole\u010dn\u00ed.<\/p>\n

Co se m\u011bn\u00ed pro sponzory<\/h2>\n

Pro sponzora se m\u011bn\u00ed t\u0159i v\u011bci: kdo prod\u00e1v\u00e1, ke komu se mluv\u00ed a kdy se vyplat\u00ed vstoupit.<\/p>\n

Kdo prod\u00e1v\u00e1. Dnes neexistuje bal\u00ed\u010dek, kter\u00fdm by se dala koupit formule 1 a MotoGP sou\u010dasn\u011b, a Maffeiho slova \u010din\u00ed nepravd\u011bpodobn\u00fdm, \u017ee by vznikl v podob\u011b jednoho \u0161ampion\u00e1tu. Spole\u010dn\u00fd vlastn\u00edk a MotoGP, kter\u00e9 prod\u00e1v\u00e1 sv\u00e1 pr\u00e1va p\u0159es tut\u00e9\u017e agenturu, jakou kdysi zvolila formule 1, v\u0161ak zkracuj\u00ed vzd\u00e1lenost mezi ob\u011bma vyjedn\u00e1v\u00e1n\u00edmi. Zna\u010dka, kter\u00e1 u\u017e zn\u00e1 model sponzorstv\u00ed ve formuli 1<\/a>, najde v MotoGP partnery, kte\u0159\u00ed tento model vybudovali nebo ho pr\u00e1v\u011b napodobuj\u00ed. Psali jsme o tom p\u0159i anal\u00fdze pl\u00e1nu Liberty Media pro MotoGP<\/a>: Chase Carey, architekt formule 1 v \u00e9\u0159e Liberty, dnes zast\u00e1v\u00e1 funkci p\u0159edsedy MotoGP Sports Entertainment.<\/p>\n

Ke komu se mluv\u00ed. V Austinu se MotoGP p\u0159edstavuje na akci, kter\u00e1 podle po\u0159adatel\u016f p\u0159itahuje v\u00edce ne\u017e 400 000 lid\u00ed, kte\u0159\u00ed p\u0159ijeli kv\u016fli formuli 1. Pro zna\u010dku, kter\u00e1 u\u017e v MotoGP p\u016fsob\u00ed, m\u016f\u017ee takov\u00e1 p\u0159\u00edle\u017eitost znamenat viditelnost nav\u00edc, p\u0159ed publikem, k n\u011bmu\u017e by se \u0161ampion\u00e1t s\u00e1m nedostal. Pro ty, kdo zva\u017euj\u00ed sponzorstv\u00ed MotoGP<\/a> s americk\u00fdmi ambicemi, je Austin n\u00e1pov\u011bdou, jak chce Liberty tento trh rozv\u00edjet: vyp\u016fj\u010den\u00edm publika star\u0161\u00ed sestry.<\/p>\n

Kdy vstoupit. V prvn\u00edm pololet\u00ed 2026 podle v\u00fdkaz\u016f Liberty Media vzrostly p\u0159\u00edjmy MotoGP ze sponzorstv\u00ed d\u00edky nov\u00fdm sponzor\u016fm a smluvn\u011b sjednan\u00fdm nav\u00fd\u0161en\u00edm ve st\u00e1vaj\u00edc\u00edch smlouv\u00e1ch. To je sm\u011br, kter\u00fd vlastn\u00edk zvolil, a je rozumn\u00e9 o\u010dek\u00e1vat, \u017ee ka\u017ed\u00fd poveden\u00fd experiment, po\u010d\u00ednaje t\u00edm sobotn\u00edm, u\u010din\u00ed k\u0159ivku je\u0161t\u011b strm\u011bj\u0161\u00ed. Proto podle n\u00e1s ten, kdo vstoup\u00ed d\u0159\u00edv, nakupuje za ceny z doby v\u00fdstavby. Kdo \u010dek\u00e1, za ceny tr\u017en\u00ed.<\/p>\n

Dvacetiminutov\u00e1 upout\u00e1vka<\/h2>\n

Bulega to \u0159ekl s jezdeckou prostotou: douf\u00e1me, \u017ee ta kola uk\u00e1\u017eou, jak velkolep\u00fd je n\u00e1\u0161 sport; chceme fanou\u0161k\u016fm d\u00e1t ochutn\u00e1vku toho, co je \u010dek\u00e1, a\u017e se v roce 2027 vr\u00e1t\u00edm s MotoGP do Austinu. P\u0159esn\u011bj\u0161\u00ed definici upout\u00e1vky nenajdete.<\/p>\n

Zb\u00fdv\u00e1 zjistit, zda v sobotu publikum formule 1 bude motocykly MotoGP vn\u00edmat jako kuriozitu mezi dv\u011bma tr\u00e9ninky, nebo jako za\u010d\u00e1tek n\u011b\u010deho. Liberty u\u017e rozhodla, \u017ee oba \u0161ampion\u00e1ty nespoj\u00ed. Ale nespojit je neznamen\u00e1 dr\u017eet je od sebe. A ve sportovn\u00edm marketingu rozd\u00edl mezi hostem a p\u0159\u00edbuzn\u00fdm n\u011bkdy ur\u010duje jen \u010das.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o MotoGP a formuli 1 v Austinu<\/b><\/h2>\r\n \r\n
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\r\n Kdy vyjede MotoGP na tra\u0165 b\u011bhem Velk\u00e9 ceny USA formule 1?<\/b>\r\n <\/h3>\r\n\r\n
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V sobotu 24. \u0159\u00edjna 2026 od 11:40 do 12:00 m\u00edstn\u00edho \u010dasu na Circuit of The Americas v Austinu, p\u0159ed t\u0159et\u00edm voln\u00fdm tr\u00e9ninkem formule 1. Jde o uk\u00e1zkovou j\u00edzdu s rychl\u00fdmi koly, ne o z\u00e1vod, a MotoGP se tak poprv\u00e9 \u00fa\u010dastn\u00ed v\u00edkendu Velk\u00e9 ceny formule 1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kte\u0159\u00ed jezdci pojedou na motocyklech MotoGP v Austinu b\u011bhem v\u00edkendu formule 1?<\/b>\r\n <\/h3>\r\n\r\n
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Dani Pedrosa na KTM, Nicol\u00f2 Bulega na Ducati, Andrea Dovizioso na Yamaze a Lorenzo Savadori s t\u00fdmem Trackhouse. Bulega je mistrem sv\u011bta Superbike 2026 a od roku 2027 bude jezdit MotoGP za Pertamina Enduro VR46 Racing Team; Dovizioso a Savadori jsou testovac\u00ed jezdci.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Budou MotoGP a formule 1 v budoucnu z\u00e1vodit spole\u010dn\u011b o stejn\u00e9m v\u00edkendu?<\/b>\r\n <\/h3>\r\n\r\n
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Spole\u010dn\u00e1 Velk\u00e1 cena se nepl\u00e1nuje. Liberty Media, vlastn\u00edk obou s\u00e9ri\u00ed, od roku 2024 prohla\u0161uje, \u017ee je nebude \u0159\u00eddit spole\u010dn\u011b, z regulatorn\u00edch d\u016fvod\u016f a kv\u016fli dohod\u00e1m s partnery a t\u00fdmy formule 1. Uk\u00e1zkov\u00e9 j\u00edzdy jako v Austinu se v\u0161ak mohou opakovat, proto\u017ee podle Motorsport.com nov\u00e9 smlouvy na roky 2027-2031 zavazuj\u00ed t\u00fdmy udr\u017eovat funk\u010dn\u00ed prototypy pro propaga\u010dn\u00ed akce.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kdo vlastn\u00ed MotoGP a formuli 1?<\/b>\r\n <\/h3>\r\n\r\n
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Liberty Media. Formuli 1 vlastn\u00ed od roku 2017 a od 3. \u010dervence 2025 ovl\u00e1d\u00e1 84 % spole\u010dnosti Dorna, dnes MotoGP Sports Entertainment Group, z\u00edskan\u00e9 p\u0159i ocen\u011bn\u00ed 4,2 miliardy eur. Formule 1 a MotoGP jsou dv\u011b hlavn\u00ed dce\u0159in\u00e9 spole\u010dnosti Liberty, z\u016fst\u00e1vaj\u00ed v\u0161ak samostatn\u00fdmi firmami s odd\u011blen\u00fdm veden\u00edm.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdy se MotoGP vr\u00e1t\u00ed na Circuit of The Americas v Austinu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n

Ve dnech 23.-25. dubna 2027 na Velkou cenu USA. Uk\u00e1zkov\u00e1 j\u00edzda b\u011bhem v\u00edkendu formule 1 v \u0159\u00edjnu 2026 slou\u017e\u00ed tak\u00e9 k propagaci tohoto z\u00e1vodu mezi div\u00e1ky Velk\u00e9 ceny formule 1, jejich\u017e po\u010det po\u0159adatel\u00e9 odhaduj\u00ed na v\u00edce ne\u017e 400 000 za celou akci.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co se m\u011bn\u00ed pro sponzory, kdy\u017e MotoGP a formule 1 maj\u00ed stejn\u00e9ho vlastn\u00edka?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Jednotn\u00fd bal\u00ed\u010dek pro ob\u011b s\u00e9rie neexistuje a Liberty uvedla, \u017ee je nechce prod\u00e1vat spole\u010dn\u011b. Vlastn\u00edk je ale stejn\u00fd a od 23. \u010dervna 2026 jdou sponzorsk\u00e9 smlouvy MotoGP v\u00fdhradn\u011b p\u0159es CAA Sports, agenturu, kterou formule 1 vybrala v roce 2017. Pro zna\u010dky to znamen\u00e1 podobn\u011bj\u0161\u00ed vyjedn\u00e1v\u00e1n\u00ed a \u0161ampion\u00e1t, kter\u00fd hled\u00e1 nov\u00e9 publikum i prost\u0159ednictv\u00edm formule 1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n

Foto: Raffaella Gianolla \/ Mirco Lazzari<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

V sobotu 24. \u0159\u00edjna v 11:40 texask\u00e9ho \u010dasu zm\u011bn\u00ed Circuit of The Americas v Austinu sv\u016fj hlas. Po dobu dvaceti minut budou po trati, kter\u00e1 o tomto v\u00edkendu pat\u0159\u00ed formuli 1, krou\u017eit \u010dty\u0159i motocykly MotoGP, ka\u017ed\u00fd hlasit\u011bj\u0161\u00ed ne\u017e 130 decibel\u016f, a to p\u016fl hodiny p\u0159edt\u00edm, ne\u017e monoposty vyjedou do t\u0159et\u00edho voln\u00e9ho tr\u00e9ninku. O stejn\u00e9m v\u00edkendu […]<\/p>\n","protected":false},"author":2,"featured_media":360767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20238],"tags":[],"class_list":["post-360789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotoGP a formule 1 v Austinu: co se m\u011bn\u00ed pro zna\u010dky<\/title>\n<meta name=\"description\" content=\"24. \u0159\u00edjna se MotoGP poprv\u00e9 \u00fa\u010dastn\u00ed v\u00edkendu formule 1, v Austinu. 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