2015 Dakar Rally with Honda HRC
The Dakar requires competitors to cover several hundred kilometers per day for more than two weeks. It needs a totally different type of vehicle from events such as motocross, trials and road races. Honda has put together a great deal of effort into designing and building a powerful and winning machine. We are aiming to build a great bike and a winning Team.
Honda, The Power of Dreams
Honda is the world’s biggest motorcycle manufacturer and the 19th most valuable brand in the world . Worldwide, 1 in 30 people interact daily with a Honda brand: for example, over 100 Million people in the world ride a Honda everyday, far more than any other brand. At $107,000,000,000 USD, Honda is one of the 40 largest global companies.
Dakar, the World's most famous rally
Dakar Rally is the world’s most extreme sporting event with fast international growth. Originally from Paris to Dakar, now over the roughest errain in South America, held every January.
- 2015 in Argentina, Bolivia and Chile
- 50% of participants are motorcycles
- 3 countries, 15 days, 10,000km
- Over 1,000,000,000 TV viewers
- 1,200 hours of TV broadcast
- 5,000,000 race spectators
Why partner Honda?
- Strengthen the relationships with your customers
- Use the global reach of Honda Motorcycle Sport
- Differentiate your brand from your competitors
- Support the growth of your business
- Use compelling footage to create powerful campaigns