{"id":238139,"date":"2019-06-11T08:05:26","date_gmt":"2019-06-11T06:05:26","guid":{"rendered":"https:\/\/rtrsports.com\/international-sponsorships-sports\/"},"modified":"2026-09-18T14:04:02","modified_gmt":"2026-09-18T12:04:02","slug":"international-sponsorships-sports","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/","title":{"rendered":"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist"},"content":{"rendered":"<p>Internationales Sportsponsoring ist einer der wenigen Marketinghebel, der es schafft, gleichzeitig lokal und global zu sein. Diese Dualit\u00e4t \u2014 globale Reichweite, lokale Wirkung \u2014 ist der Grund, warum Marken mit internationalen Ambitionen weiterhin in den Sport investieren.<\/p>\n<h2>Warum Sport jeden anderen Kanal f\u00fcr internationale Reichweite \u00fcbertrifft<\/h2>\n<p>Laut Repucom\/Nielsen-Daten entspricht die Markensichtbarkeit in einer MotoGP-Saison durchschnittlich 500-800 Millionen Euro Werbewert\u00e4quivalent f\u00fcr einen Team-Titelsponsor. Das Champions League Finale \u00fcberschreitet 450 Millionen Zuschauer.<\/p>\n<h2>Multidisziplin\u00e4re Kampagnen: von der Strecke ins Digitale<\/h2>\n<ul>\n<li><strong>Digitaler Content<\/strong>: Interviews mit Fahrern, Blicke hinter die Kulissen der Box.<\/li>\n<li><strong>B2B-Hospitality<\/strong>: Ein Grand-Prix-Paddock ist eine der effektivsten Umgebungen f\u00fcr hochrangige Gesch\u00e4ftsbeziehungen.<\/li>\n<li><strong>Lizenzen und Merchandising<\/strong>: Nutzung von Bildrechten f\u00fcr Co-Branding-Aktivit\u00e4ten.<\/li>\n<\/ul>\n<h2>Geopolitik und Sport: Was sich ge\u00e4ndert hat<\/h2>\n<p>Russlands Ausschluss aus internationalen Wettbewerben nach 2022 hat die Investitionskarten neu gezeichnet. Die wachsende Pr\u00e4senz chinesischer Marken hat neue Akteure mit anderen Investitionslogiken eingef\u00fchrt.<\/p>\n<h2>In welche Sportarten investieren<\/h2>\n<p><strong>MotoGP<\/strong>: globales Publikum in 19 Rennl\u00e4ndern, \u00fcber 400 Millionen TV-Zuschauer pro Saison. Den Ausgangspunkt bildet unser <a href=\"https:\/\/rtrsports.com\/de\/motogp-sponsoring\/\">MotoGP-Sponsoring-Leitfaden<\/a>.<\/p>\n<h2>Wie RTR vorgeht<\/h2>\n<p>RTR Sports Marketing ist seit \u00fcber 30 Jahren im internationalen Motorsport t\u00e4tig. Schreiben Sie uns an <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internationales Sportsponsoring ist einer der wenigen Marketinghebel, der es schafft, gleichzeitig lokal und global zu sein. Diese Dualit\u00e4t \u2014 globale Reichweite, lokale Wirkung \u2014 ist der Grund, warum Marken mit internationalen Ambitionen weiterhin in den Sport investieren. Warum Sport jeden anderen Kanal f\u00fcr internationale Reichweite \u00fcbertrifft Laut Repucom\/Nielsen-Daten entspricht die Markensichtbarkeit in einer MotoGP-Saison durchschnittlich [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-238139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Internationales Sportsponsoring: der globale Hebel f\u00fcr Marken<\/title>\n<meta name=\"description\" content=\"Wie internationales Sportsponsoring funktioniert: MotoGP, Fu\u00dfball, Formula E. Globale Reichweite, Geopolitik und ROI. Analyse von RTR Sports Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist\" \/>\n<meta property=\"og:description\" content=\"Wie internationales Sportsponsoring funktioniert: MotoGP, Fu\u00dfball, Formula E. Globale Reichweite, Geopolitik und ROI. Analyse von RTR Sports Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist\",\"datePublished\":\"2019-06-11T06:05:26+00:00\",\"dateModified\":\"2026-09-18T12:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/\"},\"wordCount\":201,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"articleSection\":[\"MotoGP\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/\",\"name\":\"Internationales Sportsponsoring: der globale Hebel f\u00fcr Marken\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"datePublished\":\"2019-06-11T06:05:26+00:00\",\"dateModified\":\"2026-09-18T12:04:02+00:00\",\"description\":\"Wie internationales Sportsponsoring funktioniert: MotoGP, Fu\u00dfball, Formula E. Globale Reichweite, Geopolitik und ROI. Analyse von RTR Sports Marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"width\":2500,\"height\":1667,\"caption\":\"Internationale Patenschaften im Sport\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/blog\\\/internationale-sponsorenschaften-sport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/de\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Internationales Sportsponsoring: der globale Hebel f\u00fcr Marken","description":"Wie internationales Sportsponsoring funktioniert: MotoGP, Fu\u00dfball, Formula E. Globale Reichweite, Geopolitik und ROI. Analyse von RTR Sports Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/","og_locale":"de_DE","og_type":"article","og_title":"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist","og_description":"Wie internationales Sportsponsoring funktioniert: MotoGP, Fu\u00dfball, Formula E. Globale Reichweite, Geopolitik und ROI. Analyse von RTR Sports Marketing.","og_url":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2500,"height":1667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/de\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist","datePublished":"2019-06-11T06:05:26+00:00","dateModified":"2026-09-18T12:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/"},"wordCount":201,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/de\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg","articleSection":["MotoGP","Sponsorizzazioni Sportive"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/","url":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/","name":"Internationales Sportsponsoring: der globale Hebel f\u00fcr Marken","isPartOf":{"@id":"https:\/\/rtrsports.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg","datePublished":"2019-06-11T06:05:26+00:00","dateModified":"2026-09-18T12:04:02+00:00","description":"Wie internationales Sportsponsoring funktioniert: MotoGP, Fu\u00dfball, Formula E. Globale Reichweite, Geopolitik und ROI. Analyse von RTR Sports Marketing.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg","width":2500,"height":1667,"caption":"Internationale Patenschaften im Sport"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/de\/blog\/internationale-sponsorenschaften-sport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/de\/"},{"@type":"ListItem","position":2,"name":"Internationales Sportsponsoring: Warum Sport der globale Hebel f\u00fcr Marken ist"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/de\/#website","url":"https:\/\/rtrsports.com\/de\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/de\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/de\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/rtrsports.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/de\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/de\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/posts\/238139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/comments?post=238139"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/posts\/238139\/revisions"}],"predecessor-version":[{"id":355636,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/posts\/238139\/revisions\/355636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/media\/190559"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/media?parent=238139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/categories?post=238139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/de\/wp-json\/wp\/v2\/tags?post=238139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}