{"id":238843,"date":"2022-12-21T14:54:23","date_gmt":"2022-12-21T13:54:23","guid":{"rendered":"https:\/\/rtrsports.com\/master-in-motorsport-marketing-und-sponsoring-24-stunden-business-schule-und-rtr-sport-gemeinsam-fuer-sport-marketing\/"},"modified":"2025-04-23T23:47:06","modified_gmt":"2025-04-23T21:47:06","slug":"master-in-motorsport-marketing-und-sponsoring-24-stunden-business-schule-und-rtr-sport-gemeinsam-fuer-sport-marketing","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/de\/blog\/master-in-motorsport-marketing-und-sponsoring-24-stunden-business-schule-und-rtr-sport-gemeinsam-fuer-sport-marketing\/","title":{"rendered":"Master in Motorsport Marketing und Sponsoring – 24ORE Business School und RTR Sports gemeinsam f\u00fcr Sportmarketing"},"content":{"rendered":"

Die 24 Hours Business School und RTR Sports Marketing haben sich erneut zusammengetan, um die dritte Ausgabe des Master-Studiengangs in Motorsport Marketing und Sponsoring anzubieten. Eine Spezialisierungsausbildung f\u00fcr diejenigen, die sich der Welt des professionellen Motorsports mit Kompetenz, Spezialisierung und praktischen Kenntnissen des Sektors n\u00e4hern wollen.<\/h3>\n

Am 22. November 2024 beginnt die dritte Ausgabe des Masterstudiengangs Marketing und Sponsoring im Motorsport<\/strong>: ein Projekt der 24ORE Business School<\/strong> und der RTR Sports Marketing<\/strong><\/a>das erneut mit der p\u00e4dagogischen und wissenschaftlichen Leitung betraut wurde. Ein 6-Wochenend-Kurs mit mehr als 70 Stunden Vorlesungen, mit \u00dcbungen, theoretischen und praktischen Profilen und vor allem mit vielen hochkar\u00e4tigen G\u00e4sten.<\/p>\n

Ziel ist es, durch die Ausbildung neuer Generationen von Sport-, Marketing- und Kommunikationsfachleuten das Wissen und die Ausbildung in einer immer st\u00e4rker wettbewerbsorientierten und \u00f6ffentlichkeitswirksamen Welt – der des Sportmarketings – zu verbessern. Der Schwerpunkt liegt nat\u00fcrlich auf dem Marketing in der Welt des Motorsports: von der Formel 1<\/strong> bis zur MotoGP<\/strong>, von der Formel E<\/strong> bis zur WEC<\/strong> und vielen anderen Kategorien des 2-Rad- und 4-Rad-Rennsports.<\/p>\n

Formulare und G\u00e4ste<\/h4>\n

Es gibt 6 Bereiche, in die der Master in Motorsport Marketing unterteilt ist, einen f\u00fcr jedes Vorlesungswochenende.<\/p>\n

Das erste Modul<\/strong> ist einem \u00dcberblick \u00fcber die Welt des Motorsports<\/strong> gewidmet: Akteure, Besonderheiten und Bedeutung der zwei- und vierr\u00e4drigen Spitzenserien und die Beziehung zu anderen Bereichen des Sports. Die zweite Veranstaltung<\/strong> befasst sich mit den Techniken, Instrumenten und der Theorie des Sportmarketings, angewandt auf den Motorsport<\/strong>. Das dritte Vortragswochenende besch\u00e4ftigt sich mit dem Kerngesch\u00e4ft von RTR-Sport, dem Sponsoring im Motorsport, w\u00e4hrend das vierte Modul in die weite Welt der Sponsoringaktivierung<\/strong> eintaucht. Um den Zyklus zu schlie\u00dfen, ein eingehender Blick auf Medien, PR und Kommunikationstechniken. <\/strong>Schlie\u00dflich ein abschlie\u00dfender \u00dcberblick \u00fcber die Bedeutung der Kombination von theoretischen Werkzeugen, praktischen Ressourcen und viel Erfahrung in Schaltkreisen, Fabriken und B\u00fcros. Der Master wird mit einem praktischen Projekt abgeschlossen, das in einem realen Kontext pr\u00e4sentiert wird. <\/span>Die Teilnehmer des letzten Jahres pr\u00e4sentierten ihre Projekte auf der<\/span> <\/span>Misano World Circuit Marco Simoncelli<\/span>.<\/span><\/p>\n

Es werden viele G\u00e4ste anwesend sein, deren Aussagen den Kursteilnehmern einen Einblick aus erster Hand in diese faszinierende, aber auch von Besonderheiten gepr\u00e4gte Welt geben werden: Manager, Corporate Hospitality Manager, Teameigent\u00fcmer und vieles mehr f\u00fcr ein wirklich erstklassiges G\u00e4stepanel.<\/p>\n

Alle Informationen, einschlie\u00dflich Termine, Brosch\u00fcren und Preise, finden Sie unter diesem Link. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Die 24 Hours Business School und RTR Sports Marketing haben sich erneut zusammengetan, um die dritte Ausgabe des Master-Studiengangs in Motorsport Marketing und Sponsoring anzubieten. Eine Spezialisierungsausbildung f\u00fcr diejenigen, die sich der Welt des professionellen Motorsports mit Kompetenz, Spezialisierung und praktischen Kenntnissen des Sektors n\u00e4hern wollen. Am 22. November 2024 beginnt die dritte Ausgabe des […]<\/p>\n","protected":false},"author":17,"featured_media":268449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20101,20098],"tags":[],"class_list":["post-238843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo-de","category-sport-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMaster in Motorsport Marketing und Sponsoring<\/title>\n<meta name=\"description\" content=\"Die 24 Hours Business School und RTR Sports Marketing starten den landesweit ersten Master-Studiengang f\u00fcr Motorsport-Marketing und Sponsoring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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