{"id":239067,"date":"2023-02-24T10:03:27","date_gmt":"2023-02-24T09:03:27","guid":{"rendered":"https:\/\/rtrsports.com\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/"},"modified":"2026-09-30T18:47:22","modified_gmt":"2026-09-30T16:47:22","slug":"the-275-sponsorship-deals-of-the-2023-formula-1-season","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/de\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/","title":{"rendered":"Die Sponsoren der Formel-1-Teams 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The 275 Sponsorship Deals of the 2023 Formula 1 Season\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EBGpqFjjrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>2026 tragen zehn von elf Formel-1-Teams einen Titelsponsor im Namen: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa und Cash App (Racing Bulls), Revolut (Audi) und Toyota Gazoo Racing (Haas). Nur Cadillac, das neue amerikanische Team, hat noch keinen Titelsponsor. Die am meisten erwartete \u00c4nderung f\u00fcr 2027 ist Gucci, das Titelpartner von Alpine wird.<\/strong><\/p>\n<p><em>Aktualisiert im September 2026.<\/em><\/p>\n<p>2023 haben wir bei RTR Sports <strong>275 Sponsoring-Programme<\/strong> bei den zehn Teams der Meisterschaft erfasst. Heute hat das Feld elf Teams und der Markt hat sich ver\u00e4ndert: weniger sichtbare Namen auf den Autos, aber deutlich gr\u00f6\u00dfere Sponsoren, dominiert von Finanzwesen und Technologie. Diese Seite fasst Team f\u00fcr Team die wichtigsten Sponsoren 2026 zusammen und was sie uns \u00fcber den Markt verraten. Wer die Fahrer und Autos jedes Teams kennenlernen m\u00f6chte, liest unseren Artikel \u00fcber die <a href=\"https:\/\/rtrsports.com\/de\/blog\/die-formel-teams-1-2023-startet-piloten-und-sponsoren\/\">Formel-1-Teams 2026<\/a>.<\/p>\n<h2>Die Sponsoren der F1-Teams 2026<\/h2>\n<ul>\n<li><strong>Oracle Red Bull Racing:<\/strong> Titelsponsor ist Oracle. 2026 hat das Team au\u00dferdem einen neuen Motorenpartner, Ford, der nach 22 Jahren mit Red Bull Powertrains in die F1 zur\u00fcckkehrt. Das vollst\u00e4ndige Portfolio finden Sie in der Analyse der <a href=\"https:\/\/rtrsports.com\/de\/blog\/red-bull-racing-formel-1-sponsor-analyse-des-sponsoring-portfolios\/\">Red-Bull-Racing-Sponsoren<\/a>.<\/li>\n<li><strong>Scuderia Ferrari HP:<\/strong> Titelpartner ist HP, das dem Team aus Maranello seinen Namen gibt.<\/li>\n<li><strong>McLaren Mastercard F1 Team:<\/strong> Mastercard ist Titelpartner. Monster Energy ist seit 2024 offizieller Partner des Teams, nach 14 Jahren bei Mercedes.<\/li>\n<li><strong>Mercedes-AMG Petronas F1 Team:<\/strong> Petronas ist seit 2010 Titelsponsor und technischer Partner, mit einer Verl\u00e4ngerung ab 2026, die auf rund 75 Millionen Dollar pro Jahr beziffert wird. 2026 sind auch INEOS (ein Drittel des Teams), CrowdStrike, PepsiCo und Microsoft Partner, Letzteres seit dem 22. Januar 2026 Titelpartner (rund 60 Millionen pro Jahr laut Sky News). Das Gesamtbild steht im Artikel \u00fcber <a href=\"https:\/\/rtrsports.com\/de\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/\">Petronas und Mercedes<\/a>.<\/li>\n<li><strong>Aston Martin Aramco F1 Team:<\/strong> Aramco gibt dem Team den Namen, das 2026 mit dem ersten von Adrian Newey entworfenen Auto auf Honda-Motoren umsteigt.<\/li>\n<li><strong>Atlassian Williams F1 Team:<\/strong> Titelpartner ist Atlassian; unter den Partnern 2026 ist auch Barclays, auf der Lackierung vertreten.<\/li>\n<li><strong>BWT Alpine F1 Team:<\/strong> BWT ist Titelpartner 2026. Ab 2027 f\u00e4hrt das Team als Gucci Racing Alpine, am 27. Mai 2026 angek\u00fcndigt: Es ist das erste Luxusmodehaus, das Titelpartner in der F1 wird.<\/li>\n<li><strong>Visa Cash App Racing Bulls:<\/strong> zwei Titelsponsoren, Visa und Cash App, beide aus dem Zahlungsverkehr.<\/li>\n<li><strong>Audi Revolut F1 Team:<\/strong> Revolut, eine Neobank, gibt dem Team den Namen, das Sauber \u00fcbernommen hat.<\/li>\n<li><strong>TGR Haas F1 Team:<\/strong> Toyota Gazoo Racing ist der neue Titelpartner; 2023 hie\u00df das Team MoneyGram Haas.<\/li>\n<li><strong>Cadillac F1 Team:<\/strong> kein Titelsponsor im Namen. Es ist das einzige Team im Feld mit noch freiem Namensplatz.<\/li>\n<\/ul>\n<h2>Was uns die Sponsoren 2026 verraten<\/h2>\n<p>Aus dem Vergleich mit 2023 ergeben sich drei Dinge. Erstens: Der Titelsponsor ist mit zehn von elf Teams zur Norm geworden. Zweitens: Der Branchenmix hat sich Richtung Finanzen und Technologie verschoben: Zahlungsverkehr (Mastercard, Visa, Cash App), Fintech (Revolut), Unternehmenssoftware (Oracle, Atlassian) und IT (HP) stehen jetzt an der Front der Autos. Drittens: Kategorien, die dem Motorsport historisch fernstanden, kommen hinzu, etwa Luxusmode mit Gucci 2027.<\/p>\n<p>Die Zahlen der Vertr\u00e4ge sind fast immer Sch\u00e4tzungen der Presse und keine offiziellen Daten. Wie viel der Einstieg in die F1 wirklich kostet, mit Budgetschwellen und Mindestlaufzeit der Vertr\u00e4ge, lesen Sie in unserem Leitfaden zu den <a href=\"https:\/\/rtrsports.com\/de\/blog\/cost-formula-1-sponsorships\/\">Kosten f\u00fcr Formel-1-Sponsoring<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>M\u00f6chten Sie Ihre Marke in die Formel 1 bringen?<\/strong><br \/>RTR Sports Marketing entwickelt seit 1995 Sponsorings im Motorsport.<\/div><p><a href=\"https:\/\/rtrsports.com\/de\/formel-1-patenschaft\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formel-1-Sponsoring<\/a><br \/><\/div>\n<p><strong>Quellen<\/strong>: <a href=\"https:\/\/www.f1technical.net\/news\/28119\" target=\"_blank\" rel=\"nofollow noopener\">F1 Technical, die offiziellen Teamnamen 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/who-are-the-2026-formula-1-teams.1lkaenQFrnBNcRxQo28Ckv\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, die Teams 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Gucci und Alpine<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster wechselt zu McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes und PepsiCo<\/a>; <a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft, die Partnerschaft mit Mercedes<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/mercedes-and-petronas-extend-partnership-into-f1s-new-sustainable-fuels-era.30gTinoRamXD4OhXHcYfS5\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mercedes und Petronas<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13481787\/f1-launches-dates-schedule-for-2026-car-livery-team-reveals-ahead-of-season-featuring-new-regulations\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, die Pr\u00e4sentationen 2026<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/f1-2026-car-launches-all-the-liveries-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, die Lackierungen 2026<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>H\u00e4ufig gestellte Fragen<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Welche F1-Teams haben 2026 einen Titelsponsor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nZehn von elf: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa und Cash App (Racing Bulls), Revolut (Audi) und Toyota Gazoo Racing (Haas). Nur Cadillac hat keinen im Namen.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Wer sponsert Mercedes in der Formel 1 im Jahr 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPetronas (Titelsponsor und technischer Partner seit 2010), INEOS, CrowdStrike, PepsiCo und Microsoft, das seit dem 22. Januar 2026 Titelpartner ist. Monster Energy hat das Team nach 14 Jahren verlassen und ist zu McLaren gewechselt.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Wer wird ab 2027 Titelsponsor von Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nGucci, am 27. Mai 2026 angek\u00fcndigt. Das Team f\u00e4hrt als Gucci Racing Alpine Formula One Team, und Gucci ist das erste Luxusmodehaus, das Titelpartner in der Formel 1 wird.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Welche Branchen sponsern die F1 am meisten?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFinanzen und Technologie: Zahlungsverkehr (Mastercard, Visa, Cash App), Fintech (Revolut), Unternehmenssoftware (Oracle, Atlassian) und IT (HP). Hinzu kommen Energie (Petronas, Aramco) und ab 2027 Luxusmode mit Gucci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Wie viele Sponsoring-Programme gab es 2023 in der F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR Sports hatte 275 erfasst, bei den zehn Teams der Meisterschaft. 2026 hat das Feld elf Teams, und sowohl die Namen als auch die Gr\u00f6\u00dfe der Vertr\u00e4ge haben sich ver\u00e4ndert.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>2026 tragen zehn von elf Formel-1-Teams einen Titelsponsor im Namen: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa und Cash App (Racing Bulls), Revolut (Audi) und Toyota Gazoo Racing (Haas). Nur Cadillac, das neue amerikanische Team, hat noch keinen Titelsponsor. Die am meisten erwartete \u00c4nderung f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":193659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20107,20097],"tags":[],"class_list":["post-239067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formel-1","category-sport-sponsorship-de"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formel-1-Sponsoren 2026: Wer sponsert welches Team<\/title>\n<meta name=\"description\" content=\"Wer die 11 F1-Teams 2026 sponsert: von Oracle bis Mastercard, von HP bis Revolut, bis Gucci 2027. Aktualisiert im September 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/de\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Sponsoren der Formel-1-Teams 2026\" \/>\n<meta property=\"og:description\" content=\"Wer die 11 F1-Teams 2026 sponsert: von Oracle bis Mastercard, von HP bis Revolut, bis Gucci 2027. 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