Formula 1

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorsport is [...]

I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular neck? [...]

Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top [...]

Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and [...]

Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to [...]

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a [...]

How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some of [...]

Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that could save our lives tomorrow as it saved, yesterday, that of Zhou Guanyu [...]

Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in hand, [...]

But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a popular destination especially for a specific target group of people who can reside in any [...]

The "pinnacle of motorsport" is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an exercise [...]

One of the most relevant topics in recent weeks concerns the budget cap for F1 teams, combined with the possible introduction of a salary cap for drivers. In addition to the purely technical [...]

The rules behind F1 qualifying are not clear to everyone. Today we will try to explain to you as simply as possible what are the mechanisms by which the starting grid of Formula 1 races is [...]

Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world of [...]

The change in Formula 1 regulations – new cars and new tyres above all – led to two spectacular races and record ratings. It was a risk that paid off, but one that was necessary if [...]

A couple of weeks left to the new F1 season, which will start with the Bahrain Grand Prix on March the 20th. Huge changes from the past for the new era of motorsport: all the teams seem focused [...]

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]

We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we [...]