Formula 1

How do Formula 1 points work? This complex and fascinating system has a significant impact on the outcome of each racing season. In this in-depth analysis, we will explore the intricacies of the [...]

As the world of motorsports continues to evolve, the importance of effective motorsport brand activation cannot be overstated. With a plethora of opportunities for brand exposure and fan [...]

As a racing enthusiast, you must have heard about the MoneyGram Haas F1 Team and their recent sponsorship deal with, you guessed it, MoneyGram. This collaboration has sparked considerable [...]

The Unlikely Intersection of Formula 1 and Global Logistics In the realm of global logistics, few brands stand as recognisable as DHL. Its ubiquitous yellow and red logo is a familiar sight in [...]

At RTR we believe that great partnerships must be formed from sponsorship deals- DHL and F1 are a great example of that as they’ve collaborated to achieve remarkable growth. In 2021, DHL and F1 [...]

Niki Lauda was a three-time world champion in Formula One , successful entrepreneur and aviation enthusiast. Lauda’s life has been punctuated by great achievements in any field, tumultuous [...]

Motorsports sponsorship is a crucial aspect of the racing industry, with billions of dollars invested each year to support teams, drivers and events. Sponsorship not only provides financial [...]

When it comes to Brazilian Formula 1 drivers, Ayrton Senna and Nelson Piquet are often the first names that spring to mind. However, before these racing giants, there was a man who not only paved [...]

The world of Formula 1 racing captivates millions of fans worldwide with its cutting-edge technology, extreme speeds, and fierce competition. One question that frequently arises among enthusiasts [...]

Michael Schumacher, born on January 3, 1969, in Hürth, Germany, is widely regarded as one of the greatest Formula 1 drivers of all time. His racing career is filled with incredible achievements, [...]

In the world of Formula 1, there are drivers who are remembered for their talent and others for their personality. But only a few are able to leave an indelible mark on the hearts and minds of [...]

Starting with the Baku Grand Prix in Azerbaijan 2023 (Baku Circuit, April 28-30, 2023), the Saturday of the Formula 1 changes face again, making way for a standalone day in which the Sprint [...]

Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name, fanáticos (fanatics). On top of that they are also very patriotic, [...]

In the world of sports, brand sponsorship is key to fostering team success, supporting athletes, and generating fan enthusiasm. Formula 1 racing, with its high-octane energy and global appeal, is [...]

Sport sponsorship is an ever-evolving landscape, and motorsport stands at the forefront. As technology advances and sponsors look for new ways to reach their marketing objectives, F1 and MotoGP [...]

The rules behind F1 qualifying are not that clear to everyone, and the various changes that have been made to the regulations can be tricky to understand. Today we will try to go through them and [...]

Mario Andretti: a life for speed Mario Andretti is one of the greatest automobile drivers of all time. Born February 28, 1940, in Montona, Italy, Andretti grew up in the United States, where he [...]

One of the world’s biggest brand’s, Monster Energy, make an interesting case study as they have used sports sponsorship to climb to the top of the energy drinks industry.

Just hours before the start of the Bahrain Grand Prix, the first round of the 2023 season, the Formula 1 is launching the “Formula 1 Unlocked” platform. It’s another piece of an [...]