Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imagery [...]
Brand Licensing cost, we review the money behind the process
How much does it cost to invest in a sports licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate curiosity and it is a [...]
Sports licensing companies: why you should talk to them
Sports licensing companies: should you talk to them or not? This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a [...]
Sport Licensing: boosting your sales through the power of sports
Competing in the global market is very difficult. Companies, especially the middle sized one, are facing very challenging times. Delocalization linked to low cost production forced out of [...]