Licensing

In the competitive world of consumer goods, the licensing in motorsports represent a unique strategy to differentiate your brand and create emotional connections with consumers. Imagine your [...]

There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imagery [...]

How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate curiosity and it is a [...]

Sports licensing companies: should you talk to them or not?  This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a [...]

Competing in the global market is very difficult. Companies, especially the middle sized one, are facing very challenging times. Delocalization linked to low cost production forced out of [...]