Marketing Sportivo

When the pandemic started back in March and the nations were forced to introduce lockdowns, we all had to stop. At first we thought, or rather we wanted to delude ourselves, that sport could go [...]

Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]

Extreme E is the new series governed and promoted by Formula E, the world’s leading championship of electric prototypes. Brainchild of CEO Alejandro Agag, Extrame E will see fully electric [...]

After examining different viable types of sponsorship and partnership in the previous pages of this blog, the time has come to focus more in-depth on the concept of technical sponsor. Without [...]