Marketing Sportivo

In the following lines we explore the growing importance of the social media and of theinfluencer marketing in the digital age, focusing on how companies can use the best athletes and sports [...]

Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves heart [...]

Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]

How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of Life [...]

24 Hours Business School and RTR Sports Marketing launch our country’s first master’s degree in Motorsport Marketing and Sponsorship. A specialization training project for those who [...]

Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that could save our lives tomorrow as it saved, yesterday, that of Zhou Guanyu [...]

Sports sponsorship is a pivotal marketing strategy that can propel your company or brand visibility, increasing its popularity. The visibility that sports sponsorship can offer is indeed [...]

Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world of [...]

To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Along [...]

The change in Formula 1 regulations – new cars and new tyres above all – led to two spectacular races and record ratings. It was a risk that paid off, but one that was necessary if [...]

The world of events is vast and full of offers and opportunities, and the market for event marketing agencies is just as wide and varied. But let’s take a small step back and understand how [...]

We hear about it a lot, and it is certainly a very popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is [...]

We are often asked if we are an agency that provides entertainment services, what the Anglo-Saxon world very accurately calls “entertainment marketing services”. When we are asked [...]

When you think about sports, what comes to mind? For many people, the answer is marketing. We see commercials for the Super Bowl or the Olympics and it seems like every other product is being [...]

For the last two weeks it was the news anyone talked about.  The Djokovic affair or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…to [...]

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

This blog is about sports marketing, sports sponsorship and how companies can use sport as an excellent communication tool to achieve commercial and positioning objectives. This blog does not [...]

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]