Marketing Sportivo

Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]

How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of Life [...]

24 Hours Business School and RTR Sports Marketing launch our country’s first master’s degree in Motorsport Marketing and Sponsorship. A specialization training project for those who [...]

Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that could save our lives tomorrow as it saved, yesterday, that of Zhou Guanyu [...]

Sports sponsorship is a great marketing tool that can make your company or brand visible and popular, or more popular than it already is. The visibility that sports sponsorship can offer is [...]

Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world of [...]

The change in Formula 1 regulations – new cars and new tyres above all – led to two spectacular races and record ratings. It was a risk that paid off, but one that was necessary if [...]

The world of events is vast and full of offers and opportunities, and the market for event marketing agencies is just as wide and varied. But let’s take a small step back and understand how [...]

We hear about it a lot, and it is certainly a very popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is [...]

We are often asked if we are an agency that provides entertainment services, what the Anglo-Saxon world very accurately calls “entertainment marketing services”. When we are asked [...]

When you think about sports, what comes to mind? For many people, the answer is marketing. We see commercials for the Super Bowl or the Olympics and it seems like every other product is being [...]

For the last two weeks it was the news anyone talked about.  The Djokovic affair or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…to [...]

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

This blog is about sports marketing, sports sponsorship and how companies can use sport as an excellent communication tool to achieve commercial and positioning objectives. This blog does not [...]

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]

We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we [...]

Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track at [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]