Marketing Sportivo

This blog is about sports marketing, sports sponsorship and how companies can use sport as an excellent communication tool to achieve commercial and positioning objectives. This blog does not [...]

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

We are often asked if this is the right time to invest in Formula 1 and our answer goes always like this: it is always the right time to invest in Formula 1, now more than ever. Today we also [...]

Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track at [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

Mirco Lazzari, Stargraph and RTR Sports Marketing launch the first Non Fungible Token dedicated to motorsport photography: art, sport and technology open the doors to the future. They are called [...]

More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent years, [...]

The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situation [...]

Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, [...]

There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. [...]

Any sponsor must know how to measure the value that his investment has created. The ROI calculation not only provides an assessment of what happened, it is also a useful tool for considering [...]

When the pandemic started back in March and the nations were forced to introduce lockdowns, we all had to stop. At first we thought, or rather we wanted to delude ourselves, that sport could go [...]

Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]

Extreme E is the new series governed and promoted by Formula E, the world’s leading championship of electric prototypes. Brainchild of CEO Alejandro Agag, Extrame E will see fully electric [...]

After examining different viable types of sponsorship and partnership in the previous pages of this blog, the time has come to focus more in-depth on the concept of technical sponsor. Without [...]