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Marketing

Home » Blog » Marketing
 The calculation of ROI (return on investment) in sports marketing
By Riccardo Tafà
In Marketing, Marketing Sportivo, MotoGP, Sponsor, sponsorizzazioni, Sport
Posted 8 February 2021

The calculation of ROI (return on investment) in sports marketing

Any sponsor must know how to measure the value that his investment has created. The ROI calculation not only provides an assessment of what happened, it is also a useful tool for considering [...]

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 F1: on young drivers, adult champions, and old sclerotics
By Emanuele Venturoli
In Formula1, Marketing
Posted 27 September 2018

F1: on young drivers, adult champions, and old sclerotics

The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-old [...]

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 Inter Milan signs sponsorship with electric mobility partner Nilox
By Emanuele Venturoli
In Marketing, Sport Sponsorship, Sports Marketing
Posted 12 October 2017

Inter Milan signs sponsorship with electric mobility partner Nilox

Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s official [...]

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 ABCs of Sports Marketing
By Emanuele Venturoli
In Digital Marketing, Marketing, Sports Marketing
Posted 22 December 2016

ABCs of Sports Marketing

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 Sponsorship: Leading Vintage Spare Parts Seller Joins LCR Honda Team
By Emanuele Venturoli
In Marketing, Motor Racing, Motorsports, Sport Sponsorship
Posted 19 April 2016

Sponsorship: Leading Vintage Spare Parts Seller Joins LCR Honda Team

LCR Honda Team is pleased to welcome on board CMS (www.cmsnl.com), the leading online seller of Japanese spare parts specialized in vintage bikes: thanks to the consultancy and support of RTR [...]

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 I got 20.665 emails in 2015 and was not amused
By Emanuele Venturoli
In Marketing
Posted 2 January 2016

I got 20.665 emails in 2015 and was not amused

Today, my Mail application left me. It literally (well, not literally) died on me, with no notice, no warning and absolutely no regard for the calendar, which carelessly read Wednesday, december [...]

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 Learn marketing for free: the 9 best online resources
By Riccardo Tafà
In Digital Marketing, Marketing
Posted 22 December 2015

Learn marketing for free: the 9 best online resources

There are a lot of online free resources available to learn marketing for free, and this is one of the enjoyable aspects of working in digital marketing today.  It’s Christmas time and this [...]

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 Competition: our limited edition MotoGP Photo Book heads to El Paso, Texas
By Emanuele Venturoli
In Marketing, Mirco Lazzari MotoGP photography, Motor Racing
Posted 4 May 2015

Competition: our limited edition MotoGP Photo Book heads to El Paso, Texas

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 Infographic: Jerez MotoGP figures breakdown
By Emanuele Venturoli
In Marketing, Motor Racing, Motorsports, Sports Marketing
Posted 4 May 2015

Infographic: Jerez MotoGP figures breakdown

RTR Sports and Data Specialist Federico Magnani are proud to present this graphic breakdown of the Gran Premio bwin De Espana. Jorge Lorenzo on Yamaha Movistar won his first race of the 2015 [...]

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 Here’s to a different 2014. And even happier 2015
By Emanuele Venturoli
In Marketing
Posted 19 December 2014

Here’s to a different 2014. And even happier 2015

It’s that time of the year again. And with the festive season coming, there’s a lot of christmas-tree-building, present-wrapping, late-minute-shopping, dinner-planning to do. Oh, [...]

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 RTR Sports How To: 10 social media marketing mistakes to avoid
By Emanuele Venturoli
In Marketing
Posted 5 December 2014

RTR Sports How To: 10 social media marketing mistakes to avoid

Social Media is the new Wild West. A shiny, splendid El Dorado for marketeers, daring entrepreneurs, eclectic tycoons, fashionistas and so on. However, just as California for the pioneers, social [...]

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 MotoGP: Rossi and Yamaha extend contract for 2 more years
By Emanuele Venturoli
In Bikes, Marketing, Motor Racing, Motorsports
Posted 2 July 2014

MotoGP: Rossi and Yamaha extend contract for 2 more years

Yamaha Motor Co., Ltd is delighted to announce that it has signed a new two-year agreement with Valentino Rossi. The nine-time world champion will continue to race with Movistar Yamaha MotoGP for [...]

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 Ride of the Day: Moto Guzzi Le Mans Cafè Racer X
By Emanuele Venturoli
In Bikes, Design, gallery, Marketing, Motor Racing, Motorsports, Ride Of the Day
Posted 18 April 2014

Ride of the Day: Moto Guzzi Le Mans Cafè Racer X

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 Sports Marketing" Ronaldo Gay" "Messi Cabron", the fashion brand’s provocation
By Emanuele Venturoli
In football, Marketing, Sport Sponsorship, Sports Marketing
Posted 11 April 2014

Sports Marketing" Ronaldo Gay" "Messi Cabron", the fashion brand’s provocation

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 Ride of the Day: Honda CX 500 Cafè Racer
By Emanuele Venturoli
In Bikes, gallery, Marketing, Motor Racing, Motorsports, Ride Of the Day
Posted 3 April 2014

Ride of the Day: Honda CX 500 Cafè Racer

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 Sport News: Honda HRC introduces new Cross-Country Rallies structure
By Emanuele Venturoli
In Bikes, Marketing, Motor Racing, Motorsports, Sport, Sport Sponsorship, Sports Marketing
Posted 2 April 2014

Sport News: Honda HRC introduces new Cross-Country Rallies structure

The new 2014 season of Cross-Country Rallies is about to get underway and the new Team HRC is ready for its debut in Abu Dhabi. 2014 will be an important year for Team HRC, as it officially takes [...]

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 MotoGP: Yamaha Factory unveil 2014 Movistar livery + pictures
By Emanuele Venturoli
In gallery, Marketing, Motor Racing, Motorsports, Sport News, Sport Sponsorship, Sports Marketing
Posted 19 March 2014

MotoGP: Yamaha Factory unveil 2014 Movistar livery + pictures

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 MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo
By Emanuele Venturoli
In Marketing, Motor Racing, Sponsor, Sport News, Sport Sponsorship, Sports Marketing
Posted 18 March 2014

MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo

Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sport [...]

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RTR Sports Marketing

RTR Sports Marketing helps you reach your sports marketing and commercial goals using sports as an effective communication tool. Together, we build winning projects and tailor-made sports marketing strategies leveraging on your brand and the world’s top team, athletes, and events. With passion, experience and enthusiasm we want to help make your sponsorship dream a reality with one of the premier sports marketing companies. To request further information, please use our contact us page, or call us at +44 (0) 2071939706 : we can find the most effective sports marketing services solution for your business.

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