MotoGP

This unlikely partnership will see the worlds of football and formula 1 collide. In the long-term, their collaboration could force serious positive change to motorsport. At the end of February [...]

Casey Stoner: king of the island Casey Stoner is one of the most talented motorcycle racers of recent decades. Born Oct. 16, 1985, inSouthport, South Australia, to a family of motorcycle [...]

Europe’s largest beer company, Heineken, have formed a strong partnership with Formula 1 in recent years. The benefits have been mutual, as the growth of their responsible drinking campaign has [...]

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorsport is [...]

I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular neck? [...]

There are mainly three reasons why MotoGP riders put their leg out during a braking section: to increase air resistance, to make it easier to enter a corner, and to prevent an inside overtake by [...]

After the Global Fan survey on Formula 1 comes finally, super fresh, the research on fans of the longest-running championship in motorsport history: MotoGP . Again in collaboration with [...]

We really shouldn’t be talking about this. But you know how it goes: you’re in the middle of a conversation with a prospect, or potential sponsor and he goes “Who are the 10 top riders in MotoGP? [...]

Spanish riders have dominated MotoGP in recent years. This route to global dominance was carved out by Alex Criville- who, in 1992 became the first Spaniard to win a 500cc class race. Then, in [...]

The 2021 MotoGP Championship has just ended, but the next 2022 season is not that far away. The MotoGP paddock will kick off the new year in style with three events in Southeast Asia: Sepang [...]

  The 2022 MotoGP season is already in the thick of the action and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

Valentino Rossi has raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary and unique career, but also of an incredible chapter in the history of this country and of [...]

Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track at [...]

We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in sport [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

RTR Sports Marketing’s trademark catchphrase is: “providing world-class consultancy to companies wishing to use sports to build a better engagement with their clients”. Let’s focus on the last [...]

Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by the [...]

More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent years, [...]

What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other people [...]