MotoGP

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorsport is [...]

I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular neck? [...]

There are mainly three reasons why MotoGP riders put their leg out during a braking section: to increase air resistance, to make it easier to enter a corner, and to prevent an inside overtake by [...]

After the Global Fan survey on Formula 1 comes finally, super fresh, the research on fans of the longest-running championship in motorsport history: MotoGP . Again in collaboration with [...]

Spanish riders have dominated MotoGP in recent years. This route to global dominance was carved out by Alex Criville- who, in 1992 became the first Spaniard to win a 500cc class race. Then, in [...]

The 2021 MotoGP Championship has just ended, but the next 2022 season is not that far away. The MotoGP paddock will kick off the new year in style with three events in Southeast Asia: Sepang [...]

  The 2022 MotoGP season is already in the thick of the action and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]

Agreement for 2022 and 2023 between Lucio Cecchinello’s team and Rete 110%, leader in Superbonus 110% interventions. The “Rete 110%” brand will be on the uniforms of Nakagami [...]

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

Valentino Rossi has raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary and unique career, but also of an incredible chapter in the history of this country and of [...]

Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track at [...]

We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in sport [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

There can be little doubt MotoGP is an international, super popular marketing platform. Sports sponsorship agencies and marketing people have heavily relied on the premier class of two-wheel [...]

As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people [...]

More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent years, [...]

They say special people make special plays on special days. So when the greatest riders of all times battle each other on the world’s most most iconic tracks, legendary moments come to life, [...]

Siamo qui, di nuovo in pista. Finalmente. In pochi, in 15, però ci siamo. E con orgoglio. È tutto diverso, è tutto strano. Complimenti, comunque, a chi è riuscito a fare sì che si possa [...]

The story of this great undertaking seems almost trivial: two very strong riders who race for two great manufacturers, challenge each other in the last race to win the title. But banal is the [...]