How does the Dakar work?
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance.
How long is the Dakar?
In 2025, the Dakar will begin on January 3 and end on January 17 and will take place entirely in the Saudi Arabian desert.
What bikes are used for the Dakar?
The evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology
Digital Transformation in Motorsport Sponsorship
The world of motorsport sponsorship is undergoing a seismic shift, driven by the rapid advancements in digital technology. As brands seek to maximize their return on investment and engage with [...]
Here’s how dedicated APPs will change fan engagement and results for sponsors for the better
In the ever-changing world of motorsport and sports sponsorship, technology is playing an increasingly crucial role. One of the most significant innovations in recent years is dedicated [...]
How long does a NASCAR race last?
NASCAR races are among the most watched motorsports competitions in the United States and around the world. The duration of these races can vary greatly depending on several factors. In this [...]
What cars does NASCAR use?
The National Association for Stock Car Auto Racing (NASCAR) is one of the most popular motor sports in the United States. The cars used in NASCAR races are known for their speed, power and [...]
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization representing one of the most popular forms of auto racing in the United States and around the world. [...]
What is Push to Pass in the IndyCar Championship?
The Push to Pass in the IndyCar Championship: a complete guide.
How Much Does an Indycar Car Weigh? Let’s find out
The weight of an Indycar: details and technical trivia.
FG Series Formula G: The New Electric Series of Heidfeld and Gill
In an ambitious leap toward a more sustainable and competitive future in motorsport, former Formula 1 driver Nick Heidfeld and former Mahindra Formula E team boss Dilbagh Gill have launched a new [...]
The 24 Hours of Le Mans: The World’s Greatest Motorsport Event
“The 24 Hours of Le Mans” stands as a beacon of endurance, speed, and innovation in the world of motorsport. Since its inception in 1923, this legendary race has captivated audiences and [...]
Technical Partners and Suppliers: Benefits and Importance in Motorsport
At RTR Sports Marketing, we’ve been at the forefront of motorsport marketing for over 25 years, helping brands leverage the power of racing sponsorships. Today, we delve into the world of [...]
The 10 Best Riders Ever in Superbike.
In the world of two-wheel racing, the World Superbike Championship represents one of the most exciting and competitive series. With decades of history behind them, some riders have left an [...]
Athlete Sponsorship VS Team Partnership: Winning Strategies
The world of motorsport, with its inherent appeal and ability to capture global attention, presents itself as fertile ground for marketing and sponsorship strategies. In particular, athlete [...]
The Role of Content in Successful Motorsport Sponsorship: Comprehensive Content Marketing Strategies
In motor sports, the roar of engines and the adrenalin rush of speed are only the tip of the iceberg. Behind the scenes, content creation and meticulously implemented marketing strategies play an [...]
Rev up Your Career: Social Media Marketing for Race Drivers to Attract Sponsors Effectively
The adrenaline rush of a car racing down a track is captivating, a spectacle that draws millions of people worldwide. In this world of high-speed competition, race drivers aren’t only [...]
Are MotoGP bikes faster than Superbikes?
When it comes to motorcycle racing, there are few events that can match the excitement of the MotoGP and Superbike World Championships. Both competitions feature the world’s most skilled [...]