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Motorsport sponsorship opportunities: Why racing is great for business.

At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]

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Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

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The best sports marketing agencies for MotoGP

Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question – after [...]

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MotoGP Sponsorship calculator – How much does a MotoGP sponsor cost?

How much is a MotoGP Sponsorship? How much does it cost to become a partner in the top class of motorcycle racing? And what elements should be taken into account when planning a sponsorship [...]

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Advantages and disadvantages of sports sponsorship

If you’re a sports marketing fan, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship??” In [...]

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Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?

I was talking about sports marketing a few days ago and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a [...]

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How do sponsorships benefit the sports organization and the sponsor?

Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor?” Not [...]

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Becoming a Formula E sponsor? Here are five good reasons

Formula E, the leading world championship of electric-powered cars, is currently in its fifth season. Proof of the success of this racing series is not only given by excellent television ratings [...]

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Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE

With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, [...]

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MotoGP: what the 2018 season taught us

With the first tests of the 2019 MotoGP season already in the books, it’s important that we remember to take some time to reflect on the 2018 ranking – and what this season of MotoGP taught us. [...]

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MotoGP 2018: 6 highlights

It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for riders [...]

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Ride of the Day: Marussia B2

The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier design [...]

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Marc Marquez crowned 2018 World Champion at Motegi

Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo, who [...]

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LCR, Crutchlow score brilliant 2nd at Motegi

LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weekend, the [...]

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Women and two wheels: a love story in progress

In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international [...]

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Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out

It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators. [...]

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Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand

Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly [...]

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MotoGP 2018: September round-up, and looking forward to next year

After the stage set in Aragon, we might have begun to question whether the MotoGP World Championship is already over… and it’s easy to answer that yes, it may very well be. We all know that [...]

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Where to stay, eat and spectate at the Aragon Grand Prix

The Aragon Grand Prix, the 14th stage of the MotoGP Championship, takes place on the modern track of Motorland Aragon. It’s an atypical stage (especially for a European Grand Prix), and maybe [...]

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Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel

Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Antonio [...]