Formula 1: research on the audience and opinions of one of the world’s most popular sports
We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we [...]
Formula 1 – Every Information You Ever Wanted to Know
Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]
How and where to watch MotoGP races live
As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people [...]
2021 Formula E Calendar
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stages [...]
We have answered the most frequent questions about Formula E
What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has [...]
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
8 pitfalls to avoid in your MotoGP sponsorship program
If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfect [...]
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]
Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step
It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]
The best sports marketing agencies for MotoGP
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question – after [...]
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
I was talking about sports marketing a few days ago and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a [...]
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor?” Not [...]
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is currently in its fifth season. Proof of the success of this racing series is not only given by excellent television ratings [...]
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, [...]
MotoGP: what the 2018 season taught us
With the first tests of the 2019 MotoGP season already in the books, it’s important that we remember to take some time to reflect on the 2018 ranking – and what this season of MotoGP taught us. [...]
MotoGP 2018: 6 highlights
It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for riders [...]
Ride of the Day: Marussia B2
The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier design [...]
Marc Marquez crowned 2018 World Champion at Motegi
Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo, who [...]