Motorsports

When it comes to motorcycle racing, there are few events that can match the excitement of the MotoGP and Superbike World Championships. Both competitions feature the world’s most skilled [...]

We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we [...]

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

There are several types of motorsports that are considered the fastest, depending on the specific criteria used to measure speed. Here are some examples: Land speed records: The fastest land [...]

As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people [...]

The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stages [...]

What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has [...]

When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]

If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfect [...]

At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question – after [...]

I was talking about sports marketing a few days ago and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a [...]

Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor?” Not [...]

Formula E, the leading world championship of electric-powered cars, is currently in its fifth season. Proof of the success of this racing series is not only given by excellent television ratings [...]

With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, [...]

With the first tests of the 2019 MotoGP season already in the books, it’s important that we remember to take some time to reflect on the 2018 ranking – and what this season of MotoGP taught us. [...]

It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for riders [...]