Motorsports

As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people [...]

The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stages [...]

What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has [...]

When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly sponsorship activations), we often encounter doubts and a bit of confusion. What is the difference between [...]

If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfect [...]

If you’re interested in sports marketing, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship?” [...]

At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question – after [...]

I was talking about sports marketing a few days ago and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a [...]

Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor?” Not [...]

Formula E, the leading world championship of electric-powered cars, is currently in its fifth season. Proof of the success of this racing series is not only given by excellent television ratings [...]

With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, [...]

With the first tests of the 2019 MotoGP season already in the books, it’s important that we remember to take some time to reflect on the 2018 ranking – and what this season of MotoGP taught us. [...]

It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for riders [...]

The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier design [...]

Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo, who [...]

LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weekend, the [...]

In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international [...]