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MotoGP sponsor stickers: the reasons behind a marketing win

Key in “MotoGP Sponsor Sticker” in any search engine and enter the vast world of sticker kits you can use to decorate your motorbike and scooter like the roaring bikes of MotoGP. For engine [...]

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Chelsea secure African double deal

Commenting on the deal with Star Beer, Chris Townsend, Chelsea’s commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical about [...]

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You’re not enough for Sarah (yet)

  Hey brands – you’re not enough for Sarah (yet) And honestly, she’ll never spend money on your products. Here’s why. This is Sarah. She’s 26 and from Tampere, Finland. She works as a [...]

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Do you mean business to Robert?

How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading your [...]

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MotoGP: ENEOS signs personal sponsorship with Valentino Rossi

JX Nippon Oil & Energy Corporation (President and Representative Director: Tsutomu Sugimori) is pleased to announce its entry into an individual sponsorship agreement with Valentino Rossi, a [...]

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Turkish Airlines will sponsor the 2016 UEFA European Championship

Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponsorship [...]

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Gallery: Images from the FIA World RallyCross 2014 Presentation

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Ride of the Day: Giugiaro Brivido Martini Racing

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Sports Sponsorship: Warrior signs kit sponsorship with Stoke City

The agreement, which will take effect from June, will make the Potters the second Premier League team to join Warrior’s growing club roster and will see Warrior design the Club’s home [...]

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MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo

Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sport [...]

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Sports Marketing: Under Armour unveils St. John’s "Beast of the East" Uniforms

During their first division game earlier this month, St. John’ s sported a special Under Armour throwback jersey. The classy, hot red with blue and white profiles, uniforms pay homage to [...]

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Motorsports: Barreda wins the first leg of the first Dakar marathon stage

Joan Barreda took victory in the third stage of the Rally Dakar 2014, and in doing so widens the deficit over his nearest rival to 13’04 minutes. This is the third straight win for Honda in three [...]