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Sport

Home » Blog » Sport
 The calculation of ROI (return on investment) in sports marketing
By Riccardo Tafà
In Marketing, Marketing Sportivo, MotoGP, Sponsor, sponsorizzazioni, Sport
Posted 8 February 2021

The calculation of ROI (return on investment) in sports marketing

Any sponsor must know how to measure the value that his investment has created. The ROI calculation not only provides an assessment of what happened, it is also a useful tool for considering [...]

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 Djokovic and sponsorship: the power of the nr. 1 in the world
By Silvia Schweiger
In Sport, Sport Sponsorship, Sports Marketing
Posted 19 November 2020

Djokovic and sponsorship: the power of the nr. 1 in the world

The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has already [...]

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 Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
By Silvia Schweiger
In Sport, Sport Sponsorship, Sports Marketing
Posted 16 November 2020

Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing

When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly the [...]

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 TJ Watt inks Reebok deal
By Emanuele Venturoli
In football, Sport, Sport Sponsorship, Sports Marketing
Posted 6 October 2017

TJ Watt inks Reebok deal

NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only [...]

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 Pirelli drives on with WorldSBK
By Emanuele Venturoli
In Motor Racing, Motorsports, Sport, Sport Sponsorship
Posted 3 October 2017

Pirelli drives on with WorldSBK

A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official tyre [...]

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 15 Sport Moments to remember in 2016 (with video)
By Emanuele Venturoli
In Sport, Sport News, Sport Sponsorship
Posted 12 December 2016

15 Sport Moments to remember in 2016 (with video)

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 The three top sports advertising and branding stories of 2015
By Riccardo Tafà
In Sport, Sport News, Sport Sponsorship, Sports Marketing
Posted 30 December 2015

The three top sports advertising and branding stories of 2015

In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because sport [...]

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 Formula One: Grosjean fastest on fourth day of test, Alonso hospitalized after crash
By Emanuele Venturoli
In Formula1, Sport, Sport News, Sport Sponsorship
Posted 22 February 2015

Formula One: Grosjean fastest on fourth day of test, Alonso hospitalized after crash

Lotus driver Romain Grosjean finished as the fastest driver on the fourth day of the 2015 Formula One pre-season test at the Circuit de Catalunya in Spain. The day was overshadowed by an incident [...]

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 Formula One: Marussia to attempt last-minute revival to race in 2015
By Emanuele Venturoli
In Formula1, Sport, Sport News, Sport Sponsorship
Posted 5 February 2015

Formula One: Marussia to attempt last-minute revival to race in 2015

The Marussia Formula One team, thought to be dead after a string of financial problems at the end of last year’s world championship, have a chance of making it back onto the Grand Prix [...]

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 Hockey – The history of The Stanley Cup
By Emanuele Venturoli
In Sport, Sport News
Posted 3 June 2014

Hockey – The history of The Stanley Cup

By Luca Alberti As I’ve already noted elsewhere, the Stanley Cup Finals are about to begin. But, what is this trophy, where is it from, what is its history? Good questions, which I’ll [...]

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 The legacy of Ayrton and Roland – the end of ‘the killer years’
By Emanuele Venturoli
In Formula1, Motorsports, Sport, Sport News, Sport Sponsorship
Posted 30 April 2014

The legacy of Ayrton and Roland – the end of ‘the killer years’

With the entire Formula One world reeling after the tragic San Marino Grand Prix where both Roland Ratzenberger and Ayrton Senna were killed, along with a lucky escape for Rubens Barichello and [...]

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 Gallery: images from the Termas de Rio Hondo Grand Prix
By Emanuele Venturoli
In Bikes, gallery, Motor Racing, Motorsports, Photography, Sport, Sport News
Posted 28 April 2014

Gallery: images from the Termas de Rio Hondo Grand Prix

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 MotoGP: Yamaha Factory Racing Looking for points in Argentina
By Emanuele Venturoli
In Bikes, Motor Racing, Motorsports, Sport
Posted 23 April 2014

MotoGP: Yamaha Factory Racing Looking for points in Argentina

Movistar Yamaha MotoGP arrive in Argentina this week to set up for round three of the 2014 MotoGP World Championship on Sunday, the Gran Premio de la República Argentina. Valentino Rossi arrives [...]

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 Formula One: Hamilton conquers China after securing hat-trick!
By Emanuele Venturoli
In Formula1, Sport, Sport News, Sport Sponsorship
Posted 20 April 2014

Formula One: Hamilton conquers China after securing hat-trick!

Lewis Hamilton has taken his 3rd win of the season after winning today’s Chinese Grand Prix at the Shanghai International Circuit. Nico Rosberg completed yet another Mercedes 1-2 finish [...]

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 Formula One: Hamilton takes pole as Rosberg spins in tricky Chinese qualifying!
By Emanuele Venturoli
In Formula1, Sport, Sport News, Sport Sponsorship
Posted 19 April 2014

Formula One: Hamilton takes pole as Rosberg spins in tricky Chinese qualifying!

Lewis Hamilton has claimed pole position for the 2014 Chinese Grand Prix, his third pole position of the season. He out-qualified Daniel Ricciardo and Sebastian Vettel, with Nico Rosberg making [...]

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 Formula One: Domenicali leaves Ferrari after poor 2014 start!
By Emanuele Venturoli
In Formula1, Sport, Sport News, Sport Sponsorship
Posted 14 April 2014

Formula One: Domenicali leaves Ferrari after poor 2014 start!

Ferrari team principal Stefano Domenicali has ‘resigned with immediate affect’ after the team’s poor start to their 2014 Formula One campaign. He has captained the team since [...]

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 Sport News: Honda HRC introduces new Cross-Country Rallies structure
By Emanuele Venturoli
In Bikes, Marketing, Motor Racing, Motorsports, Sport, Sport Sponsorship, Sports Marketing
Posted 2 April 2014

Sport News: Honda HRC introduces new Cross-Country Rallies structure

The new 2014 season of Cross-Country Rallies is about to get underway and the new Team HRC is ready for its debut in Abu Dhabi. 2014 will be an important year for Team HRC, as it officially takes [...]

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 Formula One: Championship standings after Malaysian GP!
By Emanuele Venturoli
In Formula1, Sport, Sport News, Sport Sponsorship
Posted 30 March 2014

Formula One: Championship standings after Malaysian GP!

Drivers Standings: POS Driver Team Points 1 Nico Rosberg Mercedes 43 2 Lewis Hamilton Mercedes 25 3 Fernando Alonso Ferrari 24 4 Jenson Button McLaren 23 5 Kevin Magnussen McLaren 20 6 Nico [...]

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 Ride of the Day: Land Rover Defender
By Emanuele Venturoli
In Cars, Motor Racing, Motorsports, Ride Of the Day, Sport
Posted 28 March 2014

Ride of the Day: Land Rover Defender

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RTR Sports Marketing

RTR Sports Marketing helps you reach your sports marketing and commercial goals using sports as an effective communication tool. Together, we build winning projects and tailor-made sports marketing strategies leveraging on your brand and the world’s top team, athletes, and events. With passion, experience and enthusiasm we want to help make your sponsorship dream a reality with one of the premier sports marketing companies. To request further information, please use our contact us page, or call us at +44 (0) 2071939706 : we can find the most effective sports marketing services solution for your business.

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