Any sponsor must know how to measure the value that his investment has created. The ROI calculation not only provides an assessment of what happened, it is also a useful tool for considering [...]
The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has already [...]
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly the [...]
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only [...]
A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official tyre [...]
In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because sport [...]
Lotus driver Romain Grosjean finished as the fastest driver on the fourth day of the 2015 Formula One pre-season test at the Circuit de Catalunya in Spain. The day was overshadowed by an incident [...]
The Marussia Formula One team, thought to be dead after a string of financial problems at the end of last year’s world championship, have a chance of making it back onto the Grand Prix [...]
By Luca Alberti As I’ve already noted elsewhere, the Stanley Cup Finals are about to begin. But, what is this trophy, where is it from, what is its history? Good questions, which I’ll [...]
With the entire Formula One world reeling after the tragic San Marino Grand Prix where both Roland Ratzenberger and Ayrton Senna were killed, along with a lucky escape for Rubens Barichello and [...]
Movistar Yamaha MotoGP arrive in Argentina this week to set up for round three of the 2014 MotoGP World Championship on Sunday, the Gran Premio de la República Argentina. Valentino Rossi arrives [...]
Lewis Hamilton has taken his 3rd win of the season after winning today’s Chinese Grand Prix at the Shanghai International Circuit. Nico Rosberg completed yet another Mercedes 1-2 finish [...]
Lewis Hamilton has claimed pole position for the 2014 Chinese Grand Prix, his third pole position of the season. He out-qualified Daniel Ricciardo and Sebastian Vettel, with Nico Rosberg making [...]
Ferrari team principal Stefano Domenicali has ‘resigned with immediate affect’ after the team’s poor start to their 2014 Formula One campaign. He has captained the team since [...]
The new 2014 season of Cross-Country Rallies is about to get underway and the new Team HRC is ready for its debut in Abu Dhabi. 2014 will be an important year for Team HRC, as it officially takes [...]
Drivers Standings: POS Driver Team Points 1 Nico Rosberg Mercedes 43 2 Lewis Hamilton Mercedes 25 3 Fernando Alonso Ferrari 24 4 Jenson Button McLaren 23 5 Kevin Magnussen McLaren 20 6 Nico [...]
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