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By Riccardo Tafà| Posted April 5, 2024 | In MotoGP, Motorsports
In the world of two-wheel racing, the World Superbike Championship represents one of the most exciting and competitive series. With decades of history behind them, some riders have left an indelible imprint on the sport, becoming true symbols of excellence, passion and dedication. Today I want to take you through a journey to discover the 10 best Superbike riders of all time, revealing not only their sporting feats but also trivia and lesser-known details that have shaped their careers and lives.
With four World Superbike titles under his belt, Carl Fogarty, also known by the nickname “The King,” is a true legend. Known for her aggressive driving style and indomitable will to win, “Foggy” not only won 4 world titles (1994, 1995, 1998, 1999) but also holds a record of 59 race wins. He is known for a memorable rivalry with Scott Russell and for surviving spectacular accidents, demonstrating incredible resilience. His retirement was forced by a serious accident in 2000, but he continued to be an influential figure in the racing world, managing teams and promoting events. In addition to his victories, Carl stood out for his charisma and ability to connect with fans, becoming an icon of the sport. Among his countless victories in multiple categories include the Formula 1 Cup and the 1990 Senior TT on the Isle of Man.
Irishman Jonathan Rea won a record number of six consecutive world titles from 2015 to 2020, making him the most successful rider in the history of the championship. Rea has literally reshaped the recent history of WSBK by demonstrating a consistency and dedication to work that few others have been able to match. Imagine that in SBK Rea is the rider who has won the most titles, the most races, stood on the podium the most times scoring the most points and set the most fastest laps. A true ruler.
His technical precision and ability to adapt to different racing conditions make him one of the most versatile and respected drivers. The switch from Kawasaki to Yamaha in 2024 will give us an opportunity to appreciate even more his ability to adapt to different means. His staying on top in various conditions and on various circuits testifies to unparalleled versatility and dedication to his work.
In addition to his 3 world titles (2001, 2006, 2008), Bayliss is one of only two riders in history to win races in both World Superbike and MotoGP in the same season (2006).
The Australian’s return to SBK racing in 2006, after a year in MotoGP, and winning the championship made him a legend of the sport. Bayliss is a classic example of perseverance and determination; due to lack of funds he had stopped racing and started working as a bodyworker until the turning point in 1999 took him to Grand Betagna to compete in the SBK category, which he won. From there he changes his World Superbike career for the better at an age when many are thinking about retirement, proving that passion and tenacity can lead to outstanding results. With three world titles won, he is known for his ability to compete at a high level even against much younger riders. Troy is an icon for Ducatisti around the world, proof that hard work and unwavering commitment make every achievement attainable.
Noriyuki Haga, also known as“Nitro Nori,” is loved by fans for his spectacular riding style and the intensity of his battles on the track. Despite never winning the world title, Haga finished 3 times as runner-up in 2000, 2007 and 2009, the first two times on Yamaha and in 2009 on Ducati and left an indelible mark on the hearts of Superbike fans for his fighting spirit and theDisenchanted and Gascon attitude in the paddock.
Nitro Nori is famous for his ability to get the most out of his motorcycles, often inferior to those of his opponents, and for his indomitable spirit, which has led him to be loved by fans all over the world.
Doug Polen was a dominator of the 1990s, Winning world titles in 1991 and 1992 on Ducati, Polen established the record of 17 wins in a single season (1991), a record that has remained unbeaten for many years as well as that of fastest race laps, 13, which endures from 1991 to 2017 when Rea manages to record as many as 14. Polen is known for his meticulousness in preparing the bike and his ability to take the bike’s performance to the limit, highlighting the importance of the chemistry between rider and technology. His precision and methodical approach made him one of the most respected pilots of his time.
Troy Corser, nicknamed“Mr. Superpole” for his incredible ability to achieve record times in qualifying, is another name that has made Superbike history. With two world titles and a long and fruitful career, Corser stands out for his smooth riding technique and elegance on the track, elements that have made him one of the most respected riders in the paddock and beloved by the fans.
In addition to his 2 world titles (1996 on Ducati, 2005 on Suzuki), Corser is known for exceptional longevity on the track and competitiveness retiring on the stroke of 40 in 2011. During his career, he is perhaps the rider who has ridden for the most manufacturers, as many as 6: Ducati, Yamaha, Suzuki, Aprilia, Petronas and BMW.
Known as the“Texas Tornado,” Colin Edwards won two SBK world titles in 2000 and 2002, and in 1999 and 2001 he was second, always riding his Honda, demonstrating outstanding form over the four-year period. He then switched fairly successfully to MotoGP, achieving 7 podiums in his career. In addition to his skills on the track, Edwards is remembered for his open and sociable nature, which made him one of the most charismatic personalities in the paddock. Famous for his ranch laced with dirt tracks and his passion for guns His transition from Superbike to MotoGP has inspired many riders to follow in his footsteps.
Raymond Roche was the first Frenchman to win the World Superbike title ; his victory paved the way for many French talents in international motorcycle racing. Roche ‘s triumph in 1990 marked a historic moment for the league, and showed that talent and determination can lead to success even against better-ranked opponents. Roche is remembered for his combative riding style and his ability to get the most out of his Ducati. Determination and battles on the track have made him a hero to many fans.
In his rookie year in 2009, Spies won the championship with 14 race wins, setting a new standard for rookies. His ability to move quickly from American racing to dominating World Superbike has amazed the racing world, earning him the nickname “Elbowz” for his unique cornering style. His rookie season is considered one of the most extraordinary in WSBK history. THE transition to MotoGP as a Yamaha official unfortunately did not bear as significant fruit also accomplice to a series of physical problems that prevented him from giving his best consistently. In fact, he won only one GP in Catalunya in 2011 season that saw him fifth overall.
We conclude our list with Marco Melandri, a rider who, despite many injuries, has always shown unwavering determination and passion. Melandri, with a career that has spanned several categories, from MotoGP to Superbike, has shown incredible versatility and talent. His races were characterized by bold overtaking and calculated aggressiveness, making him one of the most fearsome and respected opponents on the track. He is the Italian rider with the most triumphs in SBK, an impressive 22. Mention should be made of the world title in the 250 category in 2002 and numerous victories in MotoGP with a second overall in 2005.
Melandri has shown remarkable adaptability and competitiveness in several classes. Although he has not won a World Superbike title, his many victories and podiums testify to his talent and determination. He is remembered for his incredible comebacks and overtaking skills.
As with all lists, this one does not claim to be fair or exhaustive. So many other extraordinary riders of yesterday, such as Max Biaggi, or of today, such as Toprak Razgatlıoğlu or Alvaro Bautista would have palmarès and right cards to be part of this top 10.
In any case, every rider on this list has helped make the World Superbike Championship what it is today: a spectacle of the highest level, where technique, courage and passion come together in every race. In addition to their achievements on the track, these champions were distinguished by their character, personality and the bond created with fans, elements that made them true myths of motor sports.
These stories and episodes enrich the narrative of the 10 best ever Superbike riders, highlighting not only their sporting achievements but also the human and technical qualities that made them legends of motorsport.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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