Archives

Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s official [...]

NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only [...]

The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of the  [...]

Pay-TV sports broadcaster ESPN has acquired the US rights for Formula One, the Liberty Media-owned elite global motorsport series, from the start of next year. Sean Bratches, managing director of [...]

The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more than [...]

German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing for [...]

The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a shirt [...]

The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]

Network Ten’s current deal, signed as part of a rights-sharing agreement with Fox in 2015, includes exclusive rights to ten of Formula One’s 21 races this year, however the network terminated its [...]

A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official tyre [...]

He’s one of your best targets. And he hasn’t got a clue Fernando from Badalona is your standard 16-year-old kid. Face splashed in his iPhone, he zooms from WhtsApp to Twitter, likes a post on [...]

LCR Honda Team is pleased to welcome on board CMS (www.cmsnl.com), the leading online seller of Japanese spare parts specialized in vintage bikes: thanks to the consultancy and support of RTR [...]

Snapchat it’s a mobile app that allows you to send pictures and videos. This social media play a great role in social media and sport marketing today. How does Snapchat works? Every Snap [...]