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“The 10 commandments of sport sponsorship”

Sport transcends traditional language and overcomes cultural and linguistic barriers, speaking in a uniform and consistent manner to wide-ranging audiences. Loved by millions all over the world, it is the perfect platform to reach all the marketing and commercial goals of a company – from brand awareness to positioning, from B2B opportunities to a stronger impact on the bottom line.

And more important than that, as the brand name/company becomes an integral part of the show, sport sponsorship is able to bypass the viewer’s defense barriers against traditional advertising and is thus particularly effective in creating preferences for companies/ products. In this document we offer 10 tips to maximize the effectiveness of sponsorship and sports marketing programs.