{"id":39143,"date":"2016-06-10T00:00:00","date_gmt":"2016-06-09T22:00:00","guid":{"rendered":"https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud\/marketing-doing-it-right\/"},"modified":"2024-08-15T13:00:37","modified_gmt":"2024-08-15T11:00:37","slug":"marketing-doing-it-right","status":"publish","type":"page","link":"https:\/\/rtrsports.com\/en\/marketing-doing-it-right\/","title":{"rendered":"Marketing-Doing-it-right"},"content":{"rendered":"<p>Is your marketing doing it right?Choose sponsorship to engage with your clients and meet your audience where their interests areHow do you choose your friends?It&#8217;s about time companies start to engage their customers in a more efficient way<\/p>\n<p style=\"text-align: justify;\"><strong>Think about this for a second.<\/strong> How do you choose your friends? How do you actually spend time with them? As individuals, <strong>we like to bond and hang out with people sharing the same interests<\/strong>, values and passions. We watch Sunday football together, enjoy a good glass of wine every now and then and discuss of <strong>mutual interests<\/strong>. Why should it be different with the <strong>brands and companies<\/strong> surrounding us?<\/p>\n<p>Sport Sponsorship is highly-effectiveSponsors get to meet their customers without interrupting their favorite shows and supporting their passion<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>Sport Sponsorship<\/strong>, unlike advertising, is seen as an indirect attempt to persuade. Consumers\u2019 defense mechanisms are low when perceiving sponsorship, while they are high when watching TV commercials and traditional advertising.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Technically speaking,<strong> sport sponsorship<\/strong> is very e\ufb00ective on the a\ufb00ective component of an attitude (what we feel) because it creates a positive bond between the product and the things we like. Moreover, sport sponsorship is very e\ufb00ective on the cognitive aspect too (what we know) because it adds the features, values and qualities of the sponsored team or event to those of the sponsoring brand. <strong>The combination of these two aspects affects the behavioral component of an attitude, thus resulting in higher sales and better marketing positioning.<\/strong><\/p>\n<p>If you wish to have more information about sponsorships read <strong><a href=\"https:\/\/rtrsports.co.uk\/blog\/what-is-sports-sponsorship-activation\/#\">Sponsorship Activation<\/a>.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>Great marketing<\/strong>, yes, you read that right.<\/p>\n<p>Request a tailor-made sponsorship consultancyFill the form below and have one of our sports marketing consultants come back to you in no timeJTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRmdvLnJ0cnNwb3J0cy5jb20lMkZsJTJGMTQ2MDYxJTJGMjAxNi0wNS0wOSUyRjR0ejNwJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think about this for a second. How do you choose your friends? How do you actually spend time with them? As individuals, we like to bond and hang out with people sharing the same interests, values and passions. We watch Sunday football together, enjoy a good glass of wine every now and then and discuss [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-template\/page-flexible-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39143","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing-Doing-it-right - RTR Sports<\/title>\n<meta name=\"description\" content=\"Think about this for a second. How do you choose your friends? How do you actually spend time with them? 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