{"id":39184,"date":"2014-01-17T00:00:00","date_gmt":"2014-01-16T23:00:00","guid":{"rendered":"https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud\/sports-marketing-agencies-team\/"},"modified":"2026-08-08T19:22:59","modified_gmt":"2026-08-08T17:22:59","slug":"agency-sponsorship-sports","status":"publish","type":"page","link":"https:\/\/rtrsports.com\/en\/sports-marketing-agencies-team\/","title":{"rendered":"Sports Sponsorship Agency"},"content":{"rendered":"\n\n
What is a sports marketing agency?<\/strong>

A sports marketing agency is a consultancy that helps companies leverage sport \u2014 through sponsorship, partnerships, events and content \u2014 to reach their commercial and communications objectives. Some agencies, like RTR Sports Marketing, specialize in specific disciplines such as motorsport, managing the entire sponsorship lifecycle on behalf of brands.<\/p><\/div>

What does RTR Sports Marketing specialize in?<\/strong>

RTR Sports Marketing is a motorsport sports marketing agency founded in London in 1995. The agency specializes in motorsport sponsorship \u2014 across Formula 1, MotoGP, Formula E, FIA World Endurance Championship, NASCAR, IndyCar and World Superbike \u2014 working exclusively on the side of brands, never representing teams or series.<\/p><\/div>

How much does motorsport sponsorship cost?<\/strong>

Motorsport sponsorship costs vary widely depending on championship, team, and package. A Formula 1 title sponsorship can range from $30 million to over $100 million per season; associate or secondary sponsorships start from $1\u20135 million. MotoGP and Formula E sponsorships are generally more accessible, with some packages starting from a few hundred thousand dollars. An independent sports marketing agency can advise on what a given budget realistically achieves.<\/p><\/div>

Why work with an independent sports marketing agency?<\/strong>

An independent sports marketing agency \u2014 one that does not commercially represent specific teams or series \u2014 gives brands objective advice on the best available opportunity, rather than selling a pre-existing package. RTR Sports Marketing works exclusively for sponsors, with no commercial agreements with any team or championship, and is compensated only when a partnership is signed.<\/p><\/div>

Which motorsport championships does RTR work with?<\/strong>

RTR Sports Marketing has experience across Formula 1, MotoGP, Formula E, FIA World Endurance Championship (WEC), 24 Hours of Le Mans, NASCAR, IndyCar, World Superbike, and Dakar Rally, among others. The agency's recommendation is always driven by a brand's specific objectives, target audience, and budget \u2014 not by the availability of a particular package.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":254494,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template\/page-flexible-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39184","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSports Marketing Agency for Motorsport Sponsorship | RTR<\/title>\n<meta name=\"description\" content=\"Sports marketing agency for motorsport sponsorship since 1995. RTR Sports Marketing: 100+ partnerships, 20 countries. 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