{"id":236917,"date":"2014-03-17T23:00:00","date_gmt":"2014-03-17T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-sponsorship-jorge-lorenzo-signs-alfa-romeo-deal\/"},"modified":"2024-08-09T01:53:36","modified_gmt":"2024-08-08T23:53:36","slug":"motogp-sponsorship-jorge-lorenzo-signs-alfa-romeo-deal","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/motogp-sponsorship-jorge-lorenzo-signs-alfa-romeo-deal\/","title":{"rendered":"MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo"},"content":{"rendered":"<p style=\"text-align: justify;\">Two-time <strong>MotoGP World Champion Jorge Lorenzo<\/strong> teamed up with <strong>Alfa Romeo<\/strong>, the italian automotive brand, for what looks like a truly 360\u00b0 marketing deal. The Yamaha Factory Racing rider will sport the <strong>Alfa Romeo<\/strong> logo on the <strong>helmet<\/strong> and on the leathers for the upcoming 2014 MotoGP season, while several Alfas will be be at complete disposal of the <strong>mallorcan<\/strong> and his staff during every stage of the <strong>Championship.<\/strong><\/p>\n<p style=\"text-align: justify;\">In addition to a fantastic <strong>ambassador<\/strong> and international visibility and <strong>brand awareness<\/strong>, the italian brand will benefit of marketing and communication rights for its future campaigns and the opportunity to be linked with top-notch values of high-end <strong>technology<\/strong> and <strong>passion.<\/strong><\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/11111111_TP_6135_A952BC212DB5BD09CCF6FF747C1AF801-3.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9399\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/11111111_TP_6135_A952BC212DB5BD09CCF6FF747C1AF801-3.jpg\" alt=\"jorge-lorenzo-alfa-romeo\" width=\"100%\" \/><\/a><\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/11111111_TP_6103_8D2EB1E4DC148A6B7C52EEB2A132C608-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9398\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/11111111_TP_6103_8D2EB1E4DC148A6B7C52EEB2A132C608-1.jpg\" alt=\"jorge-lorenzo-alfa-romeo\" width=\"100%\" \/><\/a><\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/11111111_TP_5167_47B493D892DA80FB7CF1C79315A16EC1-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9397\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/11111111_TP_5167_47B493D892DA80FB7CF1C79315A16EC1-1.jpg\" alt=\"jorge-lorenzo-alfa-romeo\" width=\"100%\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360\u00b0 marketing deal. The Yamaha Factory Racing rider will sport the Alfa Romeo logo on the helmet and on the leathers for the upcoming 2014 MotoGP season, while several Alfas will be be at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":157815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20053,20271,20040,20042,20037,20038,20039],"tags":[20432,21423,20433],"class_list":["post-236917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-motogp-10","category-motor-racing","category-sponsor","category-sport-news","category-sport-sponsorship","category-sports-marketing","tag-alfa-romeo-jorge-lorenzo","tag-motogp-11","tag-yamaha-factory-racing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - 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He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/en\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/236917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=236917"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/236917\/revisions"}],"predecessor-version":[{"id":245405,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/236917\/revisions\/245405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/157815"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=236917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=236917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=236917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}