{"id":237480,"date":"2015-11-26T23:00:00","date_gmt":"2015-11-26T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sports-sponsorship-three-very-strange-sports-co-brandings\/"},"modified":"2024-08-09T02:39:03","modified_gmt":"2024-08-09T00:39:03","slug":"sports-sponsorship-three-very-strange-sports-co-brandings","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-three-very-strange-sports-co-brandings\/","title":{"rendered":"Sports sponsorship: three very strange sports co-brandings"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/en\/blog\/sport-i-sponsor\/\"><strong>Sport sponsorships<\/strong><\/a> are a very important tool\u00a0for companies\u00a0and brands. <strong>Sport<\/strong> is the ideal arena\u00a0to engage customers,\u00a0because it involves\u00a0people in the unique moment of entertainment. More and more often, sport is becoming not only\u00a0an important mean of communication, but also the smartest way for companies way to reach a wide and targeted audience. Because, at the end of the day, sport is emotion, and emotions are the only things more powerful than our brains.<\/p>\n<p>However, in a scenario populated by strong, powerful and very effective co-brandings and sponsorships, we also want to take some time to review the&#8230;erm&#8230;most curious sponsorship deals of the recent years.<\/p>\n<h2><strong>Pikachu and the Japanese National Football team<\/strong><\/h2>\n<p>Pikachu has joined the Japanese national football team as their official mascot at the 2014 FIFA World Cup in Brazil<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13478 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/pikachu-2014-fifa-world-cup-5.jpg\" alt=\"pikachu sanrio fifa worl cup\" width=\"640\" height=\"452\" \/><\/p>\n<p>Last year, The Japanese National Football Team, more popularly known as \u201cSamurai Blue\u201d headed to Brazil to participate in the 2014 FIFA World Cup and they have received much support thanks to\u00a0a certain electrifying icon of Japanese subculture. Pikachu from Pokemon.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/pikachu-sanrio-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13485 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/pikachu-sanrio-3.png\" alt=\"pikachu sanrio\" width=\"634\" height=\"437\" \/><\/a><\/p>\n<h2><strong>Sanrio and \u00a0AC Milan<\/strong><\/h2>\n<p>Sanrio, the global company behind Hello Kitty, and AC Milan, teamed up for an exclusive co-branding project.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/milan-sanrio-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13480 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/milan-sanrio-3.jpg\" alt=\"sanrio e ac milan sports sponsorhip\" width=\"492\" height=\"286\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Together, the two parties created a new collection launched mid-April at the San Siro Stadium. Hello Kitty was also\u00a0pitch-side for the occasion!<\/p>\n<h2><strong>CHELSEA \u00a0and The Simpsons<\/strong><\/h2>\n<p>Chelsea has signed\u00a0a deal with legendary TV series The Simpsons. The Blues have teamed up with Twentieth Century Fox in a move to let them create Chelsea-branded merchandise featuring the iconic father and son duo of Homer and Bart Simpson with Maggie, Marge, Lisa, and other legendary characters from Springfield.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/simpon-chelsie-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13482 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/simpon-chelsie-1-1.jpg\" alt=\"simpon chelsie sport sponsorship\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>Blues former stars Petr Cech, Eden Hazard, Fernando Torres, John Terry and Frank Lampard have been &#8216;Simpson-ised&#8217; to celebrate the move.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/Chelsea-FC-and-Simpsons-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13483 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/Chelsea-FC-and-Simpsons-3.jpg\" alt=\"chelsea fc sports sponsorhip\" width=\"615\" height=\"409\" \/><\/a><br \/>\n<strong>The Chelsea stars&#8217; animated versions<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>If you wish to know more about sport agency visit<a href=\"https:\/\/rtrsports.com\/en\/\"><strong>\u00a0Sport Marketing Agency<\/strong><\/a>.<br \/>\nIf you want to know more about <strong>sports sponsorhips<\/strong> visit<strong> <a href=\"https:\/\/rtrsports.com\/en\/clients-2\/\">RTR Sports Case Histories<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sport sponsorships are a very important tool\u00a0for companies\u00a0and brands. Sport is the ideal arena\u00a0to engage customers,\u00a0because it involves\u00a0people in the unique moment of entertainment. More and more often, sport is becoming not only\u00a0an important mean of communication, but also the smartest way for companies way to reach a wide and targeted audience. Because, at the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20037],"tags":[21084],"class_list":["post-237480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-sport-news","tag-sports-sponsorships"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sports sponsorship: three very strange sports co-brandings<\/title>\n<meta name=\"description\" content=\"Sport sponsorships are a very important businesses for companies and brands. Sport is the ideal arena to engage customers. 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Find out more on RTR Sports Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-three-very-strange-sports-co-brandings\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pikachu-2014-fifa-world-cup-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sports sponsorship: three very strange sports co-brandings\",\"datePublished\":\"2015-11-26T22:00:00+00:00\",\"dateModified\":\"2024-08-09T00:39:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/\"},\"wordCount\":341,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pikachu-2014-fifa-world-cup-6.jpg\",\"keywords\":[\"sports sponsorships\"],\"articleSection\":[\"MotoGP\",\"Sport News\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/\",\"name\":\"Sports sponsorship: three very strange sports co-brandings\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-three-very-strange-sports-co-brandings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pikachu-2014-fifa-world-cup-6.jpg\",\"datePublished\":\"2015-11-26T22:00:00+00:00\",\"dateModified\":\"2024-08-09T00:39:03+00:00\",\"description\":\"Sport sponsorships are a very important businesses for companies and brands. 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