{"id":237563,"date":"2016-05-15T22:00:00","date_gmt":"2016-05-15T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/"},"modified":"2024-08-09T02:46:18","modified_gmt":"2024-08-09T00:46:18","slug":"yamaha-keep-it-green-for-2016-with-kiss-mugello","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/","title":{"rendered":"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO"},"content":{"rendered":"<p>2014 FIM Environmental Award winners<strong> Yamaha Motor Racing return to Mugello again this season,<\/strong> taking on their role as environmental ambassadors for the greener side of racing. In partnership with the FIM, Circuito de Mugello, Dorna and IRTA, Yamaha Motor Racing will, for the fourth year, help to promote social and economic sustainability whilst educating fans on a greener, more environmentally responsible attitude to race attendance.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/yfr_editorial_use_pictures_16-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14766 size-medium\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/yfr_editorial_use_pictures_16-4.jpg\" alt=\"kiss mugello 2016 yamaha\" width=\"300\" height=\"300\" \/><\/a>KISS Mugello (KISS \u2013 Keep It Shiny and Sustainable) has proved an incredible success over the last four years, with <strong>Movistar Yamaha MotoGP<\/strong> riders<strong> Valentino Rossi <\/strong>and<strong> Jorge Lorenzo<\/strong> playing a key role spreading the environmental message to thousands of racing fans. The<strong> Mugello Circuit<\/strong> is the perfect location for the activity, having been the first in the world to receive recognition of \u2019Achievement of Excellence\u2018 in April last year, the highest level of accreditation in environmental sustainability offered by the FIA.<\/p>\n<p>As with 2015, this year there will be the distribution of 20,000 waste management kits to race fans over the Grand Prix weekend, containing biodegradable waste bags and good waste management leaflets. New for the initiative in 2016 will be the distribution of the instruction leaflets outside the circuit in local consumer areas as well used battery recycling bins within the paddock. Yamaha Motor Racing has also supplied a number of waste bins to the paddock, increasing the total considerably.<\/p>\n<p>This year VR|46 will continue to be involved in the initiative, providing t-shirts and hats to members of the social enterprise L\u2018Orologio, who will be assembling and distributing the 20.000 kits. Yamaha Motor Racing, Mugello Circuit and VR|46 will also organise a fundraising campaign for the not-for-profit organisation, Fondazione dell\u2018 Ospedale Pediatrico Meyer of Firenze.<\/p>\n<p>Race fans will have the chance at the track to buy one of 500 t-shirts with the slogan \u2019Yellow + Blue = Green\u2018from one of the VR|46 shops at the circuit. Finally KISS Mugello info desks at the track will be manned by the Right Hub crew, also wearing special uniforms supplied by VR|46.<\/p>\n<p>A host of other activities plus intensive social media communications will ensure KISS Mugello continues to go from strength to strength and will mark 2016 another clean, green year at Mugello!<\/p>\n<p><strong>MARCO RIVA <\/strong><br \/>\n<strong>YAMAHA MOTOR RACING, GENERAL MANAGER<\/strong><\/p>\n<p>Here we come to the fourth edition of KISS Mugello. Together with FIM, Circuito del Mugello, DORNA and IRTA we were the promotors of this program, aimed to raise fans attention to the environmental, the social and the economic sustainability. We are proud of the work we have done together so far, and especially of the fact that other circuits have followed us. I expect another positive reaction from the fans coming to Mugello this year, as well as it happened in the past four years. Respecting the riders, respecting the environment and helping people who need means behaving in a sustainable way. We at Yamaha trust this concept.<\/p>\n<p><strong>JORGE LORENZO <\/strong><br \/>\n<strong>MOVISTAR YAMAHA MOTOGP RIDER<\/strong><\/p>\n<p>Mugello is one of the most beautiful tracks in the world, as well as one of my favourites, and the scenario the circuit is placed in is fantastic. I am happy to cooperate with the KISS Mugello project because I believe we should keep its beautiful hills clean and enjoy the landscape from Friday to Sunday evening. I trust the fans that they will use the proper rubber bins and keep the environment green. KISS is a very good cause because anybody can participate and together we can really make the difference. I know last year\u2018s edition was extremely successful, so let\u2018s make it even more success again this year.<\/p>\n<p><strong>VALENTINO ROSSI <\/strong><br \/>\n<strong>MOVISTAR YAMAHA MOTOGP RIDER<\/strong><\/p>\n<p>I&#8217;m glad that the KISS Mugello project is now at its fourth edition. As everyone knows, I love Mugello and whatever helps to make it more beautiful, is welcome. In the past years, and especially last year, KISS Mugello delivered very good results and this is also thanks to all the people who have joined the initiative. I&#8217;m sure this year it will be even more success. Again this year, Mugello Circuit and Yamaha have been promoting an initiative to raise funds for Ospedale Meyer in Florence and I\u2018m very happy for this. I am sure we will form a great group that will allow Mugello to remain the most beautiful circuit in the world!<\/p>\n<p><strong>YAMAHA MOVISTAR PRESS RELEASE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2014 FIM Environmental Award winners Yamaha Motor Racing return to Mugello again this season, taking on their role as environmental ambassadors for the greener side of racing. In partnership with the FIM, Circuito de Mugello, Dorna and IRTA, Yamaha Motor Racing will, for the fourth year, help to promote social and economic sustainability whilst educating [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20271],"tags":[20434,20350,20503],"class_list":["post-237563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-motogp-10","tag-jorge-lorenzo","tag-valentino-rossi","tag-yamaha-movistar"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO - Blog<\/title>\n<meta name=\"description\" content=\"Yamaha Motor Racing return to Mugello on their role as environmental ambassadors with Riders Jorge Lorenzo and Valentino Rossi!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Racing return to Mugello on their role as environmental ambassadors with Riders Jorge Lorenzo and Valentino Rossi!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/yfr_editorial_use_pictures_16-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO\",\"datePublished\":\"2016-05-15T20:00:00+00:00\",\"dateModified\":\"2024-08-09T00:46:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/\"},\"wordCount\":730,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/yfr_editorial_use_pictures_16-6.jpg\",\"keywords\":[\"jorge lorenzo\",\"valentino rossi\",\"yamaha movistar\"],\"articleSection\":[\"MotoGP\",\"MotoGP\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/\",\"name\":\"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/yfr_editorial_use_pictures_16-6.jpg\",\"datePublished\":\"2016-05-15T20:00:00+00:00\",\"dateModified\":\"2024-08-09T00:46:18+00:00\",\"description\":\"Yamaha Motor Racing return to Mugello on their role as environmental ambassadors with Riders Jorge Lorenzo and Valentino Rossi!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/yfr_editorial_use_pictures_16-6.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/yfr_editorial_use_pictures_16-6.jpg\",\"width\":1260,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/yamaha-keep-it-green-for-2016-with-kiss-mugello\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO - Blog","description":"Yamaha Motor Racing return to Mugello on their role as environmental ambassadors with Riders Jorge Lorenzo and Valentino Rossi!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/","og_locale":"en_US","og_type":"article","og_title":"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO","og_description":"Yamaha Motor Racing return to Mugello on their role as environmental ambassadors with Riders Jorge Lorenzo and Valentino Rossi!","og_url":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1260,"height":675,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/yfr_editorial_use_pictures_16-6.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO","datePublished":"2016-05-15T20:00:00+00:00","dateModified":"2024-08-09T00:46:18+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/"},"wordCount":730,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/yfr_editorial_use_pictures_16-6.jpg","keywords":["jorge lorenzo","valentino rossi","yamaha movistar"],"articleSection":["MotoGP","MotoGP"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/","url":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/","name":"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO - Blog","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/yfr_editorial_use_pictures_16-6.jpg","datePublished":"2016-05-15T20:00:00+00:00","dateModified":"2024-08-09T00:46:18+00:00","description":"Yamaha Motor Racing return to Mugello on their role as environmental ambassadors with Riders Jorge Lorenzo and Valentino Rossi!","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/yfr_editorial_use_pictures_16-6.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/yfr_editorial_use_pictures_16-6.jpg","width":1260,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/yamaha-keep-it-green-for-2016-with-kiss-mugello\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"YAMAHA KEEP IT GREEN FOR 2016 WITH KISS MUGELLO"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=237563"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237563\/revisions"}],"predecessor-version":[{"id":246024,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237563\/revisions\/246024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/158403"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=237563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=237563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=237563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}