{"id":237666,"date":"2017-02-28T23:00:00","date_gmt":"2017-02-28T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sport-sponsorship-and-women\/"},"modified":"2026-06-22T15:27:36","modified_gmt":"2026-06-22T13:27:36","slug":"sport-sponsorship-and-women","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sport-sponsorship-and-women\/","title":{"rendered":"Is there a gender gap in Sport Sponsorship?"},"content":{"rendered":"<p><\/p>\n<h2>Sports Sponsorship and women&#8230;<\/h2>\n<p>Some days ago, our friends at <strong><a href=\"http:\/\/blog.optimy.com\/\" rel=\"nofollow\">Optimy<\/a><\/strong> have raised a very interesting topic (and a rather modern one indeed) about <strong>gender differences<\/strong> in <strong>sports sponsorship<\/strong>. It is with pleasure that we re-post their article, originally published by\u00a0<strong>Adeline Henry de Frahan<\/strong> and titled &#8220;<strong>Gender Gap in Sports and Sponsorship<\/strong> [infographic]. Optimy&#8217;s original post is <a href=\"http:\/\/blog.optimy.com\/gender-gap-in-sports-and-sponsorships-infographic\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>. See infographic of the highest celebrity endorsements in sports industry compared below.<br \/>\n<strong>Although women in the household make most of the purchase decisions<\/strong> and are projected to drive 70 &#8211; 80% of all consumer purchasing by 2018, according to professional services firm EY, studies have proven that only 19.6% of sponsorships target women as the primary market.<\/p>\n<p>A very successful story confirming that targeting women and promoting female athletes pays off is <strong>Under Armour\u2019s<\/strong>, the <strong>America<\/strong>n clothing and accessories company, campaign \u201cI will what I want\u201d. The powerful campaign featuring many female influencers like <strong>Misty Copeland<\/strong>, the American ballerina, <strong>Lindsey Vonn<\/strong>, an Alpine skiing professional and <strong>Brianna Cope<\/strong>, a pro surfer, received a 52% positive sentiment where on average an advert receives 5% according to <strong>Repucom.<\/strong> Taking part in sport drives long term interest and fan engagement with the brands associated and builds a bridge towards understanding consumer behavior when empowering and inspiring women.<\/p>\n<p>See the infographic of the <strong>highest celebrity endorsements in sports industry<\/strong> compared below.<br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports Sponsorship and women&#8230; Some days ago, our friends at Optimy have raised a very interesting topic (and a rather modern one indeed) about gender differences in sports sponsorship. It is with pleasure that we re-post their article, originally published by\u00a0Adeline Henry de Frahan and titled &#8220;Gender Gap in Sports and Sponsorship [infographic]. Optimy&#8217;s original [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":158502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20039],"tags":[],"class_list":["post-237666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why sponsors should invest in women<\/title>\n<meta name=\"description\" content=\"why sponsors should invest in women. Sports Sponsorship and sports marketing should invest in woman. Discover Sports Infographic!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sport-sponsorship-and-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is there a gender gap in Sport Sponsorship?\" \/>\n<meta property=\"og:description\" content=\"why sponsors should invest in women. Sports Sponsorship and sports marketing should invest in woman. Discover Sports Infographic!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sport-sponsorship-and-women\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Gender-gap-in-sport-sponsorship-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Is there a gender gap in Sport Sponsorship?\",\"datePublished\":\"2017-02-28T22:00:00+00:00\",\"dateModified\":\"2026-06-22T13:27:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Gender-gap-in-sport-sponsorship-2.png\",\"articleSection\":[\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/\",\"name\":\"Why sponsors should invest in women\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sport-sponsorship-and-women\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Gender-gap-in-sport-sponsorship-2.png\",\"datePublished\":\"2017-02-28T22:00:00+00:00\",\"dateModified\":\"2026-06-22T13:27:36+00:00\",\"description\":\"why sponsors should invest in women. 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