{"id":237887,"date":"2018-04-29T22:00:00","date_gmt":"2018-04-29T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-deals\/"},"modified":"2024-08-09T03:13:42","modified_gmt":"2024-08-09T01:13:42","slug":"sponsorship-deals","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-deals\/","title":{"rendered":"Shedding a light on &#8220;Sports Marketing&#8221;. Sponsorship is finding its feet in this field."},"content":{"rendered":"<p><strong>In 2016,\u00a0<\/strong>$60.1<strong> billion was spent <\/strong>Globally\u00a0<strong>by brand marketers on sponsorship deals. <\/strong>An increase of 4.6% from 2015 (IEG, 2017).<\/p>\n<p>This growing popularity of<strong> sponsorship deals<\/strong> is mainly due to 4 key factors:<\/p>\n<ul>\n<li>it affects\u00a0<strong>brand awareness<\/strong>\u00a0(Levin, Joiner &amp; Cameron, 2001);<\/li>\n<li>it positively\u00a0<strong>affects brand image<\/strong>\u00a0(Gwinner &amp; Eaton, 1999);<\/li>\n<li>it strongly\u00a0<strong>impacts on brand loyalty<\/strong>\u00a0(Levin, Beasley, &amp; Gamble, 2004);<\/li>\n<li>it heavily\u00a0<strong>impacts on sales and a firm\u2019s financial performances<\/strong>\u00a0(Mazodier &amp; Rezaee, 2013).<\/li>\n<\/ul>\n<blockquote><p>Read more about:\u00a0<a href=\"https:\/\/rtrsports.com\/en\/years\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>sponsorship case histories<\/strong><\/a>,\u00a0<a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>sports sponsorship data<\/strong><\/a>, <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>sponsorship activation<\/strong><\/a><\/p><\/blockquote>\n<p>However, to be frank, there&#8217;s nothing particularly special about this news. These are precisely the results\u00a0<span style=\"color: inherit; font-size: inherit;\">marketeers\u00a0<\/span>should expect when launching a marketing campaign &#8211; be it a billboard or a TV\/Print commercial.<\/p>\n<figure id=\"attachment_18551\" aria-describedby=\"caption-attachment-18551\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/baseball-field-1149153_1280-5.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18551 size-large\" title=\"sponsorship deals\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/baseball-field-1149153_1280-5.jpg\" alt=\"sponsorship deals\" width=\"600\" height=\"225\" \/><\/a><figcaption id=\"caption-attachment-18551\" class=\"wp-caption-text\"><strong>Sponsorship deals<\/strong><\/figcaption><\/figure>\n<p class=\"alignnone\" title=\"sponsorship deals\"><strong>So, why are companies increasingly falling in love with the number one tool?<\/strong><\/p>\n<p class=\"alignnone\" title=\"sponsorship deals\">Consumer beliefs about advertising and resistance towards persuasion attempts have been around for some time.\u00a0 Today, viewers and readers are more aware, more informed and more importantly,\u00a0 better equipped when they need more information on products or services.\u00a0And yet, if we look around,\u00a0<strong>advertisements\u00a0<\/strong>still plays a major role in almost any brand\u2019s communication strategy.<\/p>\n<p>In this scenario,\u00a0<strong>Sponsorship<\/strong>\u00a0is proven to be capable of what is known as \u201cskeptical-consumer-mellowing\u201d: a process by which companies and brands can work their way through the clutter and through the consumer\u2019s defensive tactics and mechanisms.<\/p>\n<h2><strong>Sponsorship deals in Sport are increasing<\/strong><\/h2>\n<p>So, if <strong>Sponsorship<\/strong>\u00a0<strong>deals<\/strong>\u00a0are so effective,\u00a0<strong>why are the biggest companies in the world still running conventional print and TV advertisment?<\/strong><\/p>\n<p>The answer is simple. Modern research clearly shows that <strong>sport sponsorship<\/strong> alone is not sufficient in order to achieve the aforementioned benefits of awareness, positioning, loyalty and sales.\u00a0The correct balance between multiple and differentiated strategies and tools are key to reach the company\u2019s goals.<\/p>\n<h2><strong>SLA ( Sponsorship linked advertisement) a new Sports Marketing Plan<\/strong><\/h2>\n<p>New and very interesting sports marketing plans known a as\u00a0<strong>SLA\u00a0<\/strong>(Sponsorship-linked-advertisement) show how the correct mix of sponsorship and sponsorship-related online and offline campaigns are generating double-figure results, thanks to their ability to <strong>leverage sponsorship relationships<\/strong>\u00a0and to communicate creatively with consumers (Kim, Lee, Magnusen, &amp; Kim, 2015).<\/p>\n<p>At RTR, we have provided the world\u2019s top companies with effective\u00a0<strong>sports marketing\u00a0<\/strong>solutions for almost 25 years. This means we really really know our stuff.<\/p>\n<p>If you wish to have more information about sponsorships read <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\"><strong>Sponsorship Activation<\/strong><\/a> and please contact us at our email address: <strong><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/strong><\/p>\n<p><strong>If you wish to pick our brains on the subject, call our offices, or ping us via s at <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2016,\u00a0$60.1 billion was spent Globally\u00a0by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4 key factors: it affects\u00a0brand awareness\u00a0(Levin, Joiner &amp; Cameron, 2001); it positively\u00a0affects brand image\u00a0(Gwinner &amp; Eaton, 1999); it strongly\u00a0impacts on brand loyalty\u00a0(Levin, Beasley, &amp; Gamble, 2004); [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":158717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20038],"tags":[],"class_list":["post-237887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorship is finding its feet in Marketing Arena<\/title>\n<meta name=\"description\" content=\"Sponsorship Deals: sponsorship is finding its feet in the marketing arena. 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