{"id":237889,"date":"2018-04-29T22:00:00","date_gmt":"2018-04-29T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/whats-best-position-brand-logo-sponsorship-deal\/"},"modified":"2025-07-18T18:14:33","modified_gmt":"2025-07-18T16:14:33","slug":"whats-best-position-brand-logo-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/whats-best-position-brand-logo-sponsorship-deal\/","title":{"rendered":"What&#8217;s the best position for my logo in a sponsorship deal?"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>In the right place at the right time! Sports sponsorship. Food for thought<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">The <strong>marketing director<\/strong> gave us all the necessary information we needed to be able to put together a good proposal. Marketing and promotional objectives, which use he wanted to make of hospitality, and how he intended to employ the team in communication&#8230; And, sweetest of all, the <strong>available budget\u2014yes,<\/strong>\u00a0even the budget.<\/p>\n<p class=\"ai-optimize-8\">On the basis of these indications, we assembled what we believed to be the ideal solution. We presented the project and read the disappointment in the eyes of this man, or guessed that he expected something different, more &#8220;visually consistent with the company&#8217;s status.&#8221; Truly, companies always aspire to <strong>large spaces<\/strong>.<\/p>\n<p class=\"ai-optimize-9\">But is it better to <strong>give priority to quality or quantity in sponsorships<\/strong>? &#8220;I expected it to be more visible&#8221; (which translated means, It seems small to me). It is often the first comment we are given.<\/p>\n<p class=\"ai-optimize-10\">But are you sure that a big space is always more visible and therefore better than a smaller one in a better position? And that visibility is consequently higher? <strong>Does size matter<\/strong>?<\/p>\n<p class=\"ai-optimize-11\">In real life doesn\u2019t work that way, at least not always; there are small, even very small, parts of the bike or of the rider that are often framed longer by the cameras during live TV and which generate a <strong>greater ROI<\/strong> compared to other positions that, at a quick glance, most people would consider superior.<\/p>\n<p class=\"ai-optimize-12\">For example, and hypothetically, <strong>in <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-audience-fans\/\">MotoGP<\/a><\/strong>, would it be preferable to have the zip cover of the racing suit (see screenshot) where <strong>Valentino\u00a0Rossi<\/strong> has been exposing the scholastic &#8220;<strong>WLF<\/strong>&#8220;* for years or a big brand on his stomach? The mark on the belly is often not framed because the cameras are focused on Valentino\u2019s face during the interviews&#8230; Therefore, the position must always be considered in addition to size. <strong>Quality and not just quantity<\/strong>. And it happens even with cars, rugby or tennis players, and so on.<\/p>\n<p class=\"ai-optimize-13\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18568\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/rossi_intervista-1-3.png\" alt=\"rossi_intervista-1\" width=\"600\" height=\"338\" \/>As already mentioned, and I will never get tired of repeating it, being led by <strong>gut feeling<\/strong> is not always the right thing when it comes to sponsorship.<\/p>\n<p class=\"ai-optimize-14\">As a corollary of these few lines, it is good to remember that there are <strong>several companies that deal with measuring the returns of visibility<\/strong> related to the exposure of a brand in a sporting event.<\/p>\n<p class=\"ai-optimize-15\">If you want, you can do ex-ante research to make a forecast of returns in visibility** and of the congruity of the price.<\/p>\n<p class=\"ai-optimize-16\">If you wish to have more information about sponsorships, read <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\"><strong>What is a Sponsorship Activation,<\/strong><\/a> and please contact us at our email address: info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-17\">*\u201cWLF\u201d For non-English speakers, WLF used to be written a lot in locker rooms of secondary schools<\/p>\n<p class=\"ai-optimize-18\">** based on the results of previous years of the same position<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the right place at the right time! Sports sponsorship. Food for thought The marketing director gave us all the necessary information we needed to be able to put together a good proposal. Marketing and promotional objectives, which use he wanted to make of hospitality, and how he intended to employ the team in communication&#8230; [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20035],"tags":[],"class_list":["post-237889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What&#039;s the best position for my logo in a sponsorship deal?<\/title>\n<meta name=\"description\" content=\"Where should I place my logo? not always bigger is better in sport sponsorship, so be very careful at the position you buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/whats-best-position-brand-logo-sponsorship-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s the best position for my logo in a sponsorship deal?\" \/>\n<meta property=\"og:description\" content=\"Where should I place my logo? not always bigger is better in sport sponsorship, so be very careful at the position you buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/whats-best-position-brand-logo-sponsorship-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rossi_intervista-1-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"What&#8217;s the best position for my logo in a sponsorship deal?\",\"datePublished\":\"2018-04-29T20:00:00+00:00\",\"dateModified\":\"2025-07-18T16:14:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rossi_intervista-1-4.png\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\",\"name\":\"What's the best position for my logo in a sponsorship deal?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rossi_intervista-1-4.png\",\"datePublished\":\"2018-04-29T20:00:00+00:00\",\"dateModified\":\"2025-07-18T16:14:33+00:00\",\"description\":\"Where should I place my logo? 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