{"id":237890,"date":"2018-05-01T22:00:00","date_gmt":"2018-05-01T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-customer-behavior\/"},"modified":"2024-08-09T03:14:10","modified_gmt":"2024-08-09T01:14:10","slug":"sponsorship-customer-behavior","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/","title":{"rendered":"How does sponsorship affect customer behavior and the path to the money"},"content":{"rendered":"<p>Anybody who has ever attended a <strong>great sports event<\/strong> can tell you how exciting, strong and inclusive is to be part of thousands of people chanting at their heroes. It is a unique feeling that lasts long and you end up craving for more, Sundays after Sundays: a sort of ritual that brings us back in the old days in which tribes gathered to celebrate together\u2026<\/p>\n<h2><strong>How does sponsorship affect customer behaviour?<\/strong><\/h2>\n<p>It is our ritual and can be connected to different sports religions because for a fan his or her team is nothing short than a religion. It is something to believe in, something to talk about and something to worship every week. B<strong>ut how can such a strong link between a sports team and a fan\/customer affect his\/her purchase intention?<\/strong><\/p>\n<p>I attach here a simple scheme to show you how it works,<\/p>\n<figure id=\"attachment_18594\" aria-describedby=\"caption-attachment-18594\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/path-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18594 size-large\" title=\"how does sponsorship affect sport\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/path-3.png\" alt=\"sponsorship-money\" width=\"600\" height=\"292\" \/><\/a><figcaption id=\"caption-attachment-18594\" class=\"wp-caption-text\">how does sponsorship affect sport<\/figcaption><\/figure>\n<p>And here is a recent research whose results go the same way: <em><strong>\u201cAnalyzing the influence of attitude towards sponsor and sponsorship awareness to purchase intention in Manado (case study: MotoGP)\u201d<\/strong><\/em><\/p>\n<p>You can download a <strong>PDF<\/strong> of it at this link <a href=\"https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849\">https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849<\/a><\/p>\n<p>The research underlines that <strong>Sponsorship creates a positive attitude towards the brand that results in purchase intention.<\/strong><\/p>\n<p>It is clear by now, that sponsorship is a flexible tool that gives multiple opportunities to companies: <a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\">brand awareness, opportunities for public relations and hospitality at events, promotional and engagement activities<\/a>, storytelling possibilities up to and including <a href=\"https:\/\/rtrsports.com\/en\/blog\/sport-licensing-boosting-sales\/\">Licensing<\/a>.<br \/>\nNow add to all of this an indisputable ability to impact sales<\/p>\n<p>And if this is not enough, keep buying those ads on the telly, but please go once to an event, and take a plunge in the atmosphere, enjoy yourself, consider the engagement activities, the PR opportunities and the use of the Hospitality&#8230;and repent if you are not involved yet.<\/p>\n<p>Now that it is clear that a partnership with your beloved team can impact on the bottom line and armed with a scientific explanation you can unleash your passion without feeling guilty\u2026<strong>Because sponsoring your long-loved team can actually do wonder for your company as well.<\/strong><\/p>\n<p>If you wish to have more information about sponsorships read <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\"><strong>What is a Sponsorship Activation<\/strong><\/a> and please contact us at our email address: info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anybody who has ever attended a great sports event can tell you how exciting, strong and inclusive is to be part of thousands of people chanting at their heroes. It is a unique feeling that lasts long and you end up craving for more, Sundays after Sundays: a sort of ritual that brings us back [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20038],"tags":[],"class_list":["post-237890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does sponsorship affect Sports | RTRSports Marketing<\/title>\n<meta name=\"description\" content=\"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\/customer that affect his\/her purchase intention\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does sponsorship affect customer behavior and the path to the money\" \/>\n<meta property=\"og:description\" content=\"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\/customer that affect his\/her purchase intention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"893\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"How does sponsorship affect customer behavior and the path to the money\",\"datePublished\":\"2018-05-01T20:00:00+00:00\",\"dateModified\":\"2024-08-09T01:14:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/\"},\"wordCount\":410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/path-4.png\",\"articleSection\":[\"MotoGP\",\"Sport Sponsorship\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/\",\"name\":\"How does sponsorship affect Sports | RTRSports Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/path-4.png\",\"datePublished\":\"2018-05-01T20:00:00+00:00\",\"dateModified\":\"2024-08-09T01:14:10+00:00\",\"description\":\"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\\\/customer that affect his\\\/her purchase intention\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/path-4.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/path-4.png\",\"width\":893,\"height\":434},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-customer-behavior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How does sponsorship affect customer behavior and the path to the money\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How does sponsorship affect Sports | RTRSports Marketing","description":"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\/customer that affect his\/her purchase intention","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/","og_locale":"en_US","og_type":"article","og_title":"How does sponsorship affect customer behavior and the path to the money","og_description":"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\/customer that affect his\/her purchase intention","og_url":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":893,"height":434,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-4.png","type":"image\/png"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"How does sponsorship affect customer behavior and the path to the money","datePublished":"2018-05-01T20:00:00+00:00","dateModified":"2024-08-09T01:14:10+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/"},"wordCount":410,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-4.png","articleSection":["MotoGP","Sport Sponsorship"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/","url":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/","name":"How does sponsorship affect Sports | RTRSports Marketing","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-4.png","datePublished":"2018-05-01T20:00:00+00:00","dateModified":"2024-08-09T01:14:10+00:00","description":"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\/customer that affect his\/her purchase intention","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-4.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-4.png","width":893,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"How does sponsorship affect customer behavior and the path to the money"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=237890"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237890\/revisions"}],"predecessor-version":[{"id":246335,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237890\/revisions\/246335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/158720"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=237890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=237890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=237890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}