{"id":237890,"date":"2018-05-01T22:00:00","date_gmt":"2018-05-01T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-customer-behavior\/"},"modified":"2026-07-20T11:54:05","modified_gmt":"2026-07-20T09:54:05","slug":"sponsorship-customer-behavior","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/","title":{"rendered":"How does sponsorship affect customer behavior and the path to the money"},"content":{"rendered":"<p>Anybody who has ever attended a <strong>great sports event<\/strong> can tell you how exciting, strong and inclusive is to be part of thousands of people chanting at their heroes. It is a unique feeling that lasts long and you end up craving for more, Sundays after Sundays: a sort of ritual that brings us back in the old days in which tribes gathered to celebrate together\u2026<\/p>\n<h2><strong>How does sponsorship affect customer behaviour?<\/strong><\/h2>\n<p>It is our ritual and can be connected to different sports religions because for a fan his or her team is nothing short than a religion. It is something to believe in, something to talk about and something to worship every week. B<strong>ut how can such a strong link between a sports team and a fan\/customer affect his\/her purchase intention?<\/strong><\/p>\n<p>I attach here a simple scheme to show you how it works,<\/p>\n<figure id=\"attachment_18594\" aria-describedby=\"caption-attachment-18594\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/path-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18594 size-large\" title=\"how does sponsorship affect sport\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/path-3.png\" alt=\"sponsorship-money\" width=\"600\" height=\"292\" \/><\/a><figcaption id=\"caption-attachment-18594\" class=\"wp-caption-text\">how does sponsorship affect sport<\/figcaption><\/figure>\n<p>And here is a recent research whose results go the same way: <em><strong>\u201cAnalyzing the influence of attitude towards sponsor and sponsorship awareness to purchase intention in Manado (case study: MotoGP)\u201d<\/strong><\/em><\/p>\n<p>You can download a <strong>PDF<\/strong> of it at this link <a href=\"https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849<\/a><\/p>\n<p>The research underlines that <strong>Sponsorship creates a positive attitude towards the brand that results in purchase intention.<\/strong><\/p>\n<p>It is clear by now, that sponsorship is a flexible tool that gives multiple opportunities to companies: <a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\">brand awareness, opportunities for public relations and hospitality at events, promotional and engagement activities<\/a>, storytelling possibilities up to and including <a href=\"https:\/\/rtrsports.com\/en\/blog\/sport-licensing-boosting-sales\/\">Licensing<\/a>.<br \/>\nNow add to all of this an indisputable ability to impact sales<\/p>\n<p>And if this is not enough, keep buying those ads on the telly, but please go once to an event, and take a plunge in the atmosphere, enjoy yourself, consider the engagement activities, the PR opportunities and the use of the Hospitality&#8230;and repent if you are not involved yet.<\/p>\n<p>Now that it is clear that a partnership with your beloved team can impact on the bottom line and armed with a scientific explanation you can unleash your passion without feeling guilty\u2026<strong>Because sponsoring your long-loved team can actually do wonder for your company as well.<\/strong><\/p>\n<p>If you wish to have more information about sponsorships read <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\"><strong>What is a Sponsorship Activation<\/strong><\/a> and please contact us at our email address: info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anybody who has ever attended a great sports event can tell you how exciting, strong and inclusive is to be part of thousands of people chanting at their heroes. It is a unique feeling that lasts long and you end up craving for more, Sundays after Sundays: a sort of ritual that brings us back [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[],"class_list":["post-237890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does sponsorship affect Sports | RTRSports Marketing<\/title>\n<meta name=\"description\" content=\"How does sponsorship affect Sports customer behaviour and the strong link between a sports team and the fan\/customer that affect his\/her purchase intention\" 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